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No, it doesn't seem worth it when you can pay someone to do it for not much. Or try getting them distributed inside local free papers, or community publications. They are often happy with a very small charge to do this.
Just had the same company call me and gave them the same reply as you did. They said their purpose was to prevent me getting junk calls and said they needed to know when various contracts were due for renewal! Thank heavens I smelled a rat and looked them up on the forum. No doubt I'd have got...