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I don't want to step on any of the brand agencies toes but we went with a pph logo to start with. We had to try a couple but got something that was acceptable in the end. It got us through the first couple of years and was what we could afford at the time.
Last year we did a full on branding...
It doesn't feel like this would be legal so who knows what the long term outcome is. Sadly I don't use ferries so can't offer my support by taking my business elsewhere.