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On the subject of buying and the trends that go with it. The new strapline I saw at Selfridges recently was aimed at the internet buying crowd. Its message was "I didnt find it....it found me"
Its all about the business perception that a video will cost a lot of money. This is not helped by the fact that many professional production companies are still charging £5-20K for a 3 min video evenwhen its only intended for the web.