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Hi,
You stated: If you set up an item on Amazon and that is your own 'exclusive' product, with the EAN from your own ranges, it is unlikely (indeed, near impossible) for someone else to sell that item under your barcode or, potentially another. This is on the basis that if the product is...
Your statement "who cares if the other seller owns the ean or not?" is unfortunately incorrect. An EAN is bought by one company and assigned to a product. Only that company has legal rights to sell that product unless they distribute that product to other resellers.
We could split hairs...
You are correct in your assumption that everyone has the right to sell an identical product, however, Amazon have provided written verification that a seller who owns an EAN has the sole right to sell on that advert, unless they wholesale to different sellers.
Even if the other item being sold...
I just stumbles across this forum whilst researching EAN ownership. I have been trading in Amazon seller central for 18 months very successfully via selling my own products, which were initially branded with an unregistered trademark but are now registered with a Trademark. Another seller...