Recent content by DigitalSheppard

  1. DigitalSheppard

    Does it worth to submit a business on online directories, in 2019?

    Directories - the right ones - have a good bit of SEO value. However, let's forget about that aspect for a moment: Directories are important for customers from an identification point of view. I actually get conversions from websites such as Yell. They also often allow customers to leave...
  2. DigitalSheppard

    How to find "backlinks" onto my site

    As mentioned already on this thread, go with ahrefs. It's a fantastic tool and will identify all the links - functioning and not - pointing to your website.
  3. DigitalSheppard

    Management spreading lies about me

    I actually had a similar experience in a role several year's ago where a colleague was spreading rumours about me. As a result, I was called into a meeting to answer these. The meeting was a shock to me as I had no idea about these until that moment. Anyway, I answered the charges and managed...
  4. DigitalSheppard

    Link building 2019

    A lot of it is about relevance and, in this regard, links can help. For example, if your website has multiple links from sources saying positive things - it will help. Furthermore, if lots of links - relating to your industry - are linking to you, then that also builds relevance.
  5. DigitalSheppard

    Eating lunch on a 5/6 hour shift

    Legally, he's allowed to a break - I believe the time is at least 20 minutes so this is enough time to have food. However, let's ignore the law for a second. You should always try and get the best out of your team. After all, a grumpy, hungry employee won't be as efficient or effective as...
  6. DigitalSheppard

    Swearing and SEO

    While swearing shouldn’t have an effect on SEO, it would affect CTR. If your audience is comfortable with it, then I say go nuts. A/B test and then determine if the choice of harsh language works. Also, monitor conversions from your content. Yes, a swear word in the title might encourage users...
  7. DigitalSheppard

    Giving employee keys

    In our office, everyone has a set of keys. Yes, there are policies in place regarding locking up procedures and who to get in touch with in the event of an emergency but I think it all boils down to trust. When you hire somebody, you are trusting them with your company. If you don't trust...
  8. DigitalSheppard

    Backlinks to Avoid

    I'd add EAT (expertise, authority, trust) to this. When scoping out a prospective website, ensure that getting a backlink from them will either: Demonstrate your website is a trusted company Show you are an authority in your industry Demonstrate that you are an expert in your field
  9. DigitalSheppard

    Thoughts on using video in marketing strategy?

    Video is a really great marketing tool but it really depends on if your target audience would be interested. Furthermore, even if you have a great angle, there is the problem of over-saturation. Explainer videos are a fantastic resource but searching for 'how to replace a tyre' or something...
  10. DigitalSheppard

    Does targeted cold calling still have its place in modern sales?

    It's quite common to read articles online saying X strategy is dead or tactic Y doesn't work anymore. However, virtually anything can still work these days. It just requires an alternative way of doing it or a process rethink. Providing you've got the data to prove that this tactic still works...
  11. DigitalSheppard

    Influencers

    Influencer marketing is a funny one. In its current format, companies seem quite happy to pay those with high followings to advertise their products. However, this isn’t as successful as it used to be as consumers are starting to view these as just another advertisement. The issue is with...
  12. DigitalSheppard

    Marketing ideas

    My main advice would be to ensure that whatever you do is measurable and it’s tailored towards solving the problems your audience experiences. For example, leaflets could be a good start but you can’t really measure how successful they were. In this case, you will never know how many people...
  13. DigitalSheppard

    plastic

    Nice. I wish more companies would take a proactive approach to green issues. Have you considered writing this up as a business case study and seeing if anyone would like to publish it?
  14. DigitalSheppard

    Backlinks for SEO/SERP

    There are lots of ways to build backlinks and we know Google wants to build an internet based on expertise, authority, and trust (EAT). Therefore, your backlink strategy should follow a similar approach. For example, if I operated a company which sold stationery to schools (odd example but hey...
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