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96% percent of visitors to your website will not buy on their first visit - regardless of how many pages they view or time spent on site. I'm afraid most will never return unless you have the systems in place to entice them back. Can I recommend that you research Call to Action (CTA) and Landing...
It's my view that good content should seek to attract visitors, generate leads and turn them into profitable customers. I suggest that content comes in many formats (videos, pdfs, etc) and targets visitors based on where they are in the buyers journey. So you need content that educates, helps...
The purpose of any ecommerce website is to sell either services or products. The thread above mentions SEO and I cannot stress the importance of ensuring that which ever platform you choose, you are well informed about it's SEO capabilities. If it's open source, I would certainly recommend using...