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For allocating your advertising budget, consider starting with product advertising on your Shopify website to drive immediate sales. Simultaneously, you can run Facebook ads. As for positive Amazon reviews, they can indeed be a powerful, unique selling point.
I know an excellent digital marketing agency that can cover everything from Paid Ads to Analytics, SEO, email marketing, and more. As I remember, they have experience working with accounting practices.
To gauge interest in your business idea, a personalized email outreach may be more effective initially. I've helped others prepare similar strategies, it's really working. What's your business idea?