Recent content by chrisleadley

  1. chrisleadley

    Free PPC Ad Writing Cheat sheet

    Thanks Clive :)
  2. chrisleadley

    Looking for Better Tracking than Analytics

    If you want to use specific tracking you can use the campaigns feature of analytics and their URL builder. (search 'google url builder') This is especially useful if your promoting your sites across social media and want to see which posts are working.
  3. chrisleadley

    Has anyone had success from Facebook advertising?

    A simple way to get good results from Facebook ads is to send the site visitor to a landing page where you offer a simple freebie in exchange for an email address (maybe a guide about the best attractions to see). Make sure your ads are targeted well (who normally comes on your tours? Foreign...
  4. chrisleadley

    Getting new customers

    Things I would consider are Facebook news feed ads targeted to your local area and owners of small business pages, you can also target the particular type of business you want to design sites for it you think about their interests etc (you'll need to set this up using the power editor). And as...
  5. chrisleadley

    Leaflet drop

    Hi, sorry for the time taken to reply, the direct response style is where you specifically ask the reader to take an action rather than just stating your website/telephone number. You could ask them to request a free guide/report/demo, watch a video etc. Most just offer free quotes. The drop we...
  6. chrisleadley

    Facebook Marketing/PPC

    We've used FB PPC ads to some success, we didn't actually use the ads to sell though, this was done using the webinars and email afterwards. The campaign wasn't set up to get more likes but we got some anyway. The services we sold we're our consulting/coaching programmes which have a high...
  7. chrisleadley

    Postcard Marketing - any ideas welcome

    Hi, I'd go with what has already been mentioned, a fiver off if you spend £20, an alternative to this is a percentage discount if your margins allow it. Chris
  8. chrisleadley

    Leaflet drop

    1-2% is about normal for leaflet drops, we've seen an increase to around 5% when using a direct response style leaflet rather than a straight 'advert' style. As mentioned earlier get some feedback from the franchisor and if possible see if you could test a few variations.
  9. chrisleadley

    B2B marketing data base

    I've use selectabase and never had any problems, I believe the cost is slightly cheaper than Thompson.
  10. chrisleadley

    Which is the best Email Marketing Service/Tool apart from Mailchimp and why?

    Currently we use 1shoppingcart as it allows us to have our merchant account built in but two others I have looked at include Infusionsoft and Marketo. If you are just looking to broadcast emails aweber is a great place to start but as others have said ask them if your type of service is allowed...
  11. chrisleadley

    How much is a facebook page like actually worth?

    Completely depends on your product or service and the way you use the likes as part of your marketing strategy. I've read different articles placing the figure at £1 and then as the OP said way above £100. Have to agree with fisicx, overall email is probably a much better strategy for sales.
  12. chrisleadley

    Looking for B2B Owners for Joint Venture

    Hi all, I'm looking for B2B owners for a possible Joint venture (Wholesalers, Accountants, IT Services, Insurance, Tax Advisors, Web Design, anyone who does anything for other businesses etc). Basically we are launching a new service next year and want people to help us spread the word. In...
  13. chrisleadley

    Marketing for accountancy practice

    Hi, I think targeting a specific type of business at first could be a good idea, you may well become known as the specialist in that area (people will seek you out). If you have a marketing budget a small PPC (Google/Bing) ad campaign to firms in your niche could work well, especially if you...
  14. chrisleadley

    New to marketing

    Hi Tina, depending on your budget it would be a good idea to set up a Facebook page (which is easy to update with pictures etc) for your cupcake business and have a small Facebook ads campaign targeted to your area and target market. The adverts can be directed to your page and/or website Also...
  15. chrisleadley

    Adwords + Facebook Advertising Campaigns

    Hi Both Adwords and Facebook ads can be expensive if not done correctly, I used both to success but there was some time involved in testing the ads, keywords etc when it felt like I was throwing money away. If your business is geographical (you only serve the local area) make sure the ads...
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