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I think I used the wrong word with "combat", a better word would've probably been something like "handle it" or "incorporate that into the broader strategy", and it sounds like the answer is "be aware of it and lean into it"... maybe also subsequently "negotiate well". Which makes a lot of sense...
It always bothers me when I can't see some kind of indicator of price on b2b websites.
I get that a lot of businesses aren't interested in attracting a price-focused customer, or that the exact price often depends on specific customer specifications... but my hypothesis is that some kind of...