Recent content by CEP

  1. CEP

    Google question

    if you know how to GEO target properly...that won't happen. I know how to GEO target properly... and it still happens. GEO targeting is dependent on IP address and they aren't 100% area specific. 90%+ of businesses, and agencies, won't add anywhere near enough negative keywords to compensate...
  2. CEP

    Google question

    Peak District SEO - that might be true, but only to a point. I know from vast experience in PPC that even if you target keywords at the bottom of the sales funnel ie., ;buy XXXX' ads are shown for searches at the top of funnel and even for selling XXXX unless a ton of negative keywords are...
  3. CEP

    Online Advertising Costs - Are they Peaking?

    Hadn't noticed that. That is an absolute stinker if that is rolled out. Where is Google's previous addiction to relevance? How can AI differentiate between all of the nuances of a search? How do you set up ads and landing pages to directly address the want, needs, questions, problem or...
  4. CEP

    Online Advertising Costs - Are they Peaking?

    Very interesting thread with some great posts. On Google Ads; their latest big rip off is the new Exact Match algorithm - which is anything but. In fact, IMO, it breaks all advertising practice rules and the term should be changed as it is now completely misleading. Google now show your ad...
  5. CEP

    Google question

    On Google wanting advertisers to succeed... If they really did, they wouldn't set all of the multiple campaign set up defaults in their favour. I call these defaults Google's 'fool tax'. IMO Google act similar to the way companies treat a new radio advertiser. Radio companies know that 95%+...
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