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Useful Post Faevilangel!
Its too good but still you can categorize it in two : 1. One who are creating websites for themselves or through an in house team 2. Those who take services from a web design company.
Although process remains same but it slightly uses Software Development Life...
The SEO Companies and clients both have some genuine challenges:
As a client one want to pay only after watching the result. You want there must be concrete deliverable to you. Generally companies suggest keywords which either have very less search volume or they are ineffective to do value...
A very sensible question, usually when we start doing SEO for a client we should check whether some work has been done before or not, what is age of website, url structure, uniqueness and quality of content. Checking whether it has been penalized before or not, brand awareness, usability, speed...