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They are many ways to market your business and as time goes it seems to be greater varity of methods popping up. You've got TV ads, radio ads,mail marketing, billboards, brochures, facebook ads, youtube video ads and google ads. I can go all day on different forms of advertising but the question...
OMG Machines is the best seo teachers by seo's who make a living ranking clients sites I'd advise you to do that more than anything. Watch some webinars it will take few hours but you'll know more than the average seo after that.
I'll give you one big advise. Never listen to Google on SEO advice google hates seo's why do you think they come up with updates like panda or penguin. If you owe a store get some citations like yelp, yell, thomson pages and the likes get your website on business listings that will help alot...
You'd have to visit the top selling results to see for your self. Just type in the keyword of what you want to sell see the top 3 sellers and see if they're using templates and if they are do the same.
I advise you to do some facebook ads whilst working on seo. It will take you months to rank 3-4 months because Google need to trust your site if its new. Facebook ads are very targeted and will help a lot.
From those 5000 did you notice a high level amount of sales? Was this bot traffic do you use Google analytics that will help paint clearer picture for you. It depends on how much the link is bringing you really. If its bringing you £2000 than 50% of that would be a good investment.
I've done alot of networking to. You may want to partner up with marketing companies such as seo or services that provide web services and you just get a commision or so forth. You can advertise on facebook. You also may want to seo your website because web design local area terms get loads of...