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I feel for you here, requires a different set of skills all together, building the business is easy in comparison. I struggled for years here. The answer is to look at how you perceive the business, it goals, mission the direction you are moving in. You need to address this before you tackle the...
Sounds as if you require some professional Sales & marketing, as you have learnt this comes at a premium, as most professionals will require some sort of commitment up front. I may be interested in offering my services based on an Equity share of the business, will need to know a little bit more...