Recent content by BeLucent

  1. BeLucent

    Naming other business in our advertising

    I've run many many focus groups and the issue of downplaying competition does come up. And when ever it does, consumers hate it. You want to gain their trust and build a relationship with them. Would you want to build a relationship with someone that bad mouthed someone else? If you are tempted...
  2. BeLucent

    Working from home and office

    Definitely agree with Bruno. Working from home is great but it does require putting in place practices to separate work life from home life. You need to be in the right mind set.
  3. BeLucent

    How important is brand?

    You are right to draw a distinction between brand and branding. I find that people often interchange the two where as they do refer to different but related things. I've always found it helpful to define it in the following way: Brand equity = the thoughts and feelings that exist in the hearts...
  4. BeLucent

    How important is brand?

    Interesting question - say more?
  5. BeLucent

    How important is brand?

    Yes you are right thank you. There are some associated articles that give some good case studies about how startups have been reluctant to invest in brand but have found it useful.
  6. BeLucent

    How important is brand?

    Thanks for that reference. I'm building a suite of tools and information that will be much more comprehensive. What would be really helpful is to understand the from the entrepreneurs perspective how they view brand and what challenges they have faced in relation to brand. Thanks again :)
  7. BeLucent

    How important is brand?

    Hi there, I’m in the process of building a suite of tools to help startups define and build their brand. But I need help in understanding how important entrepreneurs think their brand is or isn’t and what challenges they’ve faced. Could you fill out the poll and let me know why your brand is...
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