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Am I just being cynical and seeing that "free" google ad credits have the net effect of increasing everyone else's net spend for those terms, so that for every £1 google gives free, 10 or 100 others are paying an extra £1?
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Having started the business sale process with a professional broker (ie. not a we-buy-any-business type operation) I was struck by the detail of the scoping and discovery stage. Basic financials we're easy to answer. But more probing questions over things like customer longevity, order...
I sell in various quantities, simplified as 1 box £20, 5 boxes £17 each, 10 boxes £15 each. So my prices from is the £17 each mid range item, not the most expensive, not the cheapest, but the most commonly paid price. Google picks up this mid-range price, and shows as prices from. Hopefuly...
It was the OP I was wondering about. Just wonder if they were in the "marketing for banks" area... it would be a lovely subtle way of promoting a bank we've never heard of.
And when Stripe work out you aren't actually based in the UK and freeze your account, and the UK accountant stops acting for you due to to AML concerns, will you also be looking for a UK solicitor to help you out?
Significantly different in land and property law. And woe betide anyone who doesn't factor in Crofting law when they think they are buying 3 acres and a house in the crofting counties at a bargain price!
All very pertinent and wise words, thanks. I did sort out a contract in the end, I'm in Scotland, so Scottish law and Scottish courts. I did have mediation clause as that would be my preference anyway in these things! I tried the template via Lawbrite - requested a call back - nothing. I suppose...
I was thinking to better define your niche as well. For example, what SME industries or sectors struggle to get H&S right? Can you specialise in products for say just building trade, small companies which use fork lifts, small retail, garages? One size fits all from a new company won't have...