Recent content by Arlo

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    Hi from the team at www.consulttheguru.com

    Hi Rob, Don't worry, I completely understand the point you're making :D Underlying all of this is whether we are selling good marketing ideas (which happen to be bundled in a report), or marketing reports (which happen to contain good ideas). Essentially the same thing, just a...
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    Hi from the team at www.consulttheguru.com

    Thanks again Rob :D That point raises a whole big debate! Originally, our thinking was that nobody (or as near to nobody as makes no difference), sells PR ideas as a stand alone 'product'. Ideas are developed by PR agencies and given freely for the purpose of winning the business of...
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    Hi from the team at www.consulttheguru.com

    Thanks Rob :) I'm a little unclear about your first comment, because we do include all those things (although not in exactly the same words). I think perhaps you mean that we don't say it in the first paragraph. There's a long story here about how our whole service / proposition has...
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    Hi from the team at www.consulttheguru.com

    Wow, to say that we're pleased would be the understatement of the century. Thank you, webit, for such kind comments. Really spurred us on. Nobody has said anything about the new look of our website ... Whaddyathink everyone? We like it, but we're probably too close to our own product to be...
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    Hi from the team at www.consulttheguru.com

    Interesting points. Hmmm. I think failure to be able to quantify the results of marketing is largely a consequence of failing to include a mechanic for measurement in the original marketing idea. This a widespread problem in the profession, particularly in the field of public relations. One we...
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    Hi from the team at www.consulttheguru.com

    We've just given our homepage a major facelift (still a couple of minor tweaks yet to make, but 99% there, and the rest of the site will shortly come into line with the new look) Would welcome any feedback anyone might give us.
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    Hi from the team at www.consulttheguru.com

    FE - THANK YOU. It has always struck me as a shortfall of the English language that there are just the two words to use regardless of the amount of gratitude. Hence the capitalisation ... we really are enormously grateful that you came and posted such generous feedback. Our business lives or...
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    Need some feedback please

    Hi, Criticism using the written word often sounds unduly harsh. Please don't read this post that way. The following comments are genuinely meant to be constructive! The basic design is fine (i.e. the box in which the information sits, and menu). Clean, clear. No problem. That's the good...
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    How many sales have you got directly from PR?

    Hi stagetec, I think we're talking at slightly cross-purposes here. My point is that PR often uses communications platforms other than editorial media coverage, and therefore can be used just as effectively B2B as B2C. We've used it very successfully to generate sales for a specialist B2B...
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    Message for Arlo

    Hi Lisa, If you're still following this, thanks for your reply. Delighted that you were pleased with what we developed. And incidentally, I think Steve is right on the money too. One small thing - having looked at your website, it seems you ARE given your own page, which is great. A few...
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    Hi from the team at www.consulttheguru.com

    Thanks all! Very much enjoying it.
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    Arlo...

    Hi Duane, Sorry, but the offer was for the first two people to submit a marketing brief, and they came from RSL and Lisa. We'd very much like to work on your marketing brief, but you'd now have to submit it via our website. All the best Arlo
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    Pick me for a free brief Arlo!!

    Hi Claire, well I was thinking that a business lunch involved more than 2 people. And at £28 a head, you've only got to take 3 to your chamber of commerce and you're just about at the price of a consultation with us (which is inclusive of VAT). I did see that you'd said you thought you were...
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    How many sales have you got directly from PR?

    I think it might have been in reference to mine, so here goes! Yes paid media coverage is 99% placed by advertising agencies. But even advertising is a tool that can be used by PR practitioners. Example: I worked for an agency which placed adverts for missile systems in the national...
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    Pick me for a free brief Arlo!!

    Yeah, but what about the wine? :wink:
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