Recent content by Ameliepoole

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    Another Cold Caller Defeated

    I run my own business; we dn't make cold calls but understand that some business's do. There is massive negativity towards receiving these calls, and for a business person i think it is short-sighted. If you are too busy, someone else should answer the call for your business. The call should...
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    Direct Marketing..Hitting loads of properties once vs. hitting few properties often?

    its not something I practice but it is a direct marketing principle
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    Direct Marketing..Hitting loads of properties once vs. hitting few properties often?

    Hi firstly I would try and target the housholds as best I could; its very difficult when you don't know the people. But lets say you had a generic product that everyone uses... hmm washing up liquid for example You could write 9 tips on how to save money, clean your pots better etc each...
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    domain name is that ok to use this mark " - " ?

    use the hyphen its the same as a space helps google to find your website :) so... amelie-poole is better than ameliepoole because anyone searching for me would type "amelie poole"
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    Alternate Closes

    week or weekend mon or tues (give two) am or pm then two times
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    Increasing Prices

    if you can offer an increased level of service or able to differentiate your quality against the competitor then yes you should look into it
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    First attempt at a mailshot...

    Sorry you need to talk about the person a few people have mentioned benefits try including the words "you" and "your" into the text and write about them and not you.
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    Direct Marketing..Hitting loads of properties once vs. hitting few properties often?

    Jason just dont do it. the usual return is less than 1% to answer your question 1. use a small sample 2. send them free idea/help 3. always have your contact details attached 4. send 8 or 9 perhaps over 3 months
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    sales calls that don't immediatly activate defenses

    DONT get them into a group like twitter or facebook and share with them free ideas. Your expertise will be welcome, and you will build better relationships and create more customers
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    Losing the will to live with lead generation

    CHASE who is your target market? Have you created a typical profile of them? Who they are, what they do etc? Do that; speak to companies who already cater with them and create a joint venture.
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    Marketing ideas

    work with associate companies, and get them to mention you "perhaps our financial support advisor can call you?" work with 50 accountants and you are laughing
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    Ideas to advertise my business

    you need to find a group/forum where the decision makers hang out suggest typing in "catering forums" on google
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    Leaflet protocol

    quick guide 1. state the problem 2. offer a solution 3. keep it short and simple 4. ask people to contact you 5. dont include prices 6. testimonial is good 7 as is a picture
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    Looking to purchase b2b database

    better to have a datacapture on your website and create "quality" data
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    Offering referral/introduction fee?

    referral fees are good, but they have to be credible, acheiveable and transparent
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