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If you cant do any programming, &/or SEO then you are totally at the mercy of other people who will charge you a fortune EVERY time you need to do something, & for a startup thats a disaster. One of you needs to be able to do this stuff, or at least some of it unless you have tons of money.
In...
Seriously, there are so many ways of legally reducing your tax liability, but they depend on your personal circumstances. Ive looked into selling mine, & would get to keep most of the profit, because I have an exceptionally good accountant.
So google is going to start tightening the rules up. Starting with the new feed rules which are mandatory as of September 22nd, where you will need to give EVERY product a manufacturers part number!