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It will be totally product dependent and competitor dependent.
Really good point from Paul on sales tax as this varys depending on location in the USA!
Off topic to your opening question.
Curious on how your launch has been. Avid lego fan, multiple builds and pieces and I think yuor idea for product here is great however I would never justify the price point on them (and I understand that they are quality or look of top end quality). Not sure...
Why are you still here then? You clearly have issue with this forum / thread.
You have absolutley blown this whole thread out of proportion.
Someone stated asking about the sites T&Cs and you went ape however they trump literally anything you have/say. Some sites say check the sellers returns...
It happens across the board unfortunatley, supplying Vendor in a previous business + all major retailers tech we had issues across them all at some stage!
We were 25k+ yesterday. Adwords isn't going away anytime soon.
Google are good at offsetting click farms, competitors etc and it's a lot smaller of a problem than maybe you think it is.
They (for me) have always been a level ahead of the others in the same category.
Just like every courier with drivers you get bad ones.
It's a volume game and looking at the bad %
We use it in terms of brands for some campaigns.
So if you have bought X amount of X brand and not others from us, you will be served with more of those brands products than others.