Recent content by AdrianB

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    Google adwords

    As already stated, the most important question is why has this been set-up in a service account and not in an account registered in your name? When we create and manage AdWords accounts, it is always in the name of the client so that as the account matures, the asset is theirs irrespective of...
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    Google AdWords - Hundreds of Clicks, but no sales?

    I won't repeat the excellent advice already given but suggest you also do a search for 'adwords not working?' in Google to see some posts on this and perhaps, even, one of mine! ;-) You occasionally hear people say AdWords isn't performing and assume it is because of the way AdWords has been...
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    Click Through Rate on Adwords

    It depends on volume but there are dedicated call tracking systems such AdInsight but these can be pricey and really for high volumes. In Google Analytics, they now have a Beta for real time search so, if quick, you should be able to see what search query delivered the caller to your site. I...
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    Click Through Rate on Adwords

    Spot on advice by Andrew. Also, it may be assumed, but please ensure you are using conversion tracking (AdWords) and/or goals (Analytics). In terms of CTR, of course we strive to get as high as possible but you just can't compare different keyword match types and have to consider factors...
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    Exporting Google Adwords

    Use AdWords Editor to export the entire account or specific campaigns as a spreadsheet. Use adCenter Desktop to import.
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    Google AdWords Shift Quality Score In Favour Of Landing Pages

    Ah, the joy of having to explain even more of the need for specific landing pages. ;) "What do I need to mention what it is I'm selling?..." Joking aside, I really hope quality scores settle down. I do sometimes see some very odd scores that just leave me scratching my head and wondering why.
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    Whats the best way to set up adwords

    Add the quality score column (Qual score) in your keywords tab and keep an eye on those. Investigate any low scoring keywords. Ensure Google conversions tracking is in place and use the most relevant landing page for that keyword. Make sure you turn off display network. Nothing wrong with this...
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    Adwords Confusion

    QS can be problematic for so many users and I'm yet to be convinced that it is without problems of its own. However, trying to run with low QS for too long can be damaging in the long run and it may be an idea to prune out the very low (<=3) to get the overall account standings back in shape...
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