Recent content by adamo

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    404 to 301 or not?

    If you redirect all to the homepage, it'll be passed to the domain as a whole which is good. The 404 page should still exist as it alerts you to pages/products that may have been deleted. Ideally you want to minimize 404s - look at them as a list of pages to create redirects for.
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    404 to 301 or not?

    If you have an old page that's causing a 404, 301 it to the most relevant page on the new site (whether that's a category, similar product/service etc). If there isn't a relevant page, just redirect to the homepage. Try to avoid 404s at all - they are bad for SEO and you'll lose any 'link...
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    Is 'Shopify' as good as the reviews are?

    I'm of the opinion that if you're going to do something, you should do it properly to start with. With Shopify, there is the 'tie in', that you must pay the monthly fee or your site will go down and you'll lose your data. It's probably good if you're wanting to start a business that'll be a...
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    Overseas sellers under declaring goods value

    This is actually quite common practice. Not only on standard airmail (where customs will likely be more lenient, sometimes not even checking package values), but also with couriers like DHL/FedEx etc., where more higher-value packages will be sent. With the major couriers, customs will usually...
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    Website Traffic

    Why is this a problem? As mentioned, why not refer users across the pond to yourwebsite.co.uk/us/? This could be a separate site/landing page for US visitors, whilst retaining the SEO value of your root domain (rather than having us.yourwebsite.co.uk). Whatever you do, it definitely doesn't...
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    Which e-commerce platform?

    Self-hosted - many benefits, including not having to pay a monthly fee (apart from hosting). Magento (Community) Yes, definitely. ~£5k Great. Has all the features needed and more. Perfect for startups that want to grow and benefit from the same features as major FTSE retailers.
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    Best Customer Review option for my website

    Though probably the most expensive out there, Trustpilot seems to be the most trustworthy, and they also have review banners you can add to your website to show off your score. If you can get them to haggle their price down, it's definitely work considering.
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    Finally Leaving eBay

    This is a great point. ~10% of sales (this is what their fee is, right?) adds up over time, especially if you're selling a lot of stock!
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    Does anyone add a title to each picture?

    Definitely make use of the alt tag for images you're uploading. Even if it's not totally keyword optimised, Google will still see you're using it so that has to be better than just leaving it un-touched..
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    Which ecommerce solution for our needs?

    If you want a platform that can grow with your business, Magento Community (free version) will do the job. It's SEO-friendly as standard and has a lot of plugins if you need integrations, along with a large developer community if you ever need help. Other platforms such as OpenCart aren't so...
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    3g or 4g enabled ADSL / FTTC Routers

    The Draytek Vigor range are pretty solid as routers go. They also support 3G/4G USB dongles and have an extra uplink should you wish to have triple-redundancy.
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    How do you write 'ecommerce'?

    With ecommerce becoming evermore popular these days, I often find myself debating the exact way the phrase could be typed. Which of the following do you usually use? I'm interested to know which is the most popular, since there doesn't seem to be a definitive answer.. - E-commerce - Ecommerce...
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    Lowest Rate Merchant / Payment Processor?

    Stripe is excellent. Might not be the most competitive, but definitely one of the most straightforward.
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    Having a new e-commerce site designed - pay dev. to learn?

    I'd probably rather spend a bit more money and get an experienced eCommerce development company to built the site. After-all, you're paying for their experience, having built many sites before. As mentioned, if you employ someone who will still be learning when working on your site, it's...
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    Opencart...sigh, perhaps time to move?

    Please seriously consider Magento - you'll never need to upgrade again. It's great to start using when you're running a small business, because it can easily scale to support 10,000+ products with ease. It's also fairly SEO-friendly out of the box (much more so than other platforms), and with a...
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