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Then it would be a case of adding a conditional if call to this new attribute on the list.phtml template page.
If you need help and feel you want to try it yourself let me know (but be careful and backup the site (files and database first), or even better try it on a development server first if you have one.
Hey, did you get that Magento / text below products issue sorted? As i say it is possible, i've done it before a few times.
But it would require creating a simple custom module to add a new category attribute text field, then you could just put the text into this new field in the backend.