UKSBD - As the HMRC Brief was only issued on 12 January 2011, I suspect it is a little early for a court case on the finer points of the new policy.
http://www.hmrc.gov.uk/briefs/vat/brief5410.htm
KPMG highlight what (they think) the ECJ were aiming at, namely that "
the Court looked to the economic purpose of the service and concluded that the benefit that was provided to dentist was the recovery and management of debts owing from patients". The phrase examined by the ECJ is "
designed to obtain payment of a pecuniary debt", which you could see a direct debit as being.
http://www.kpmg.com/IE/en/IssuesAndInsights/ArticlesPublications/Documents/VAT/AXA_UK_PLC.pdf
To my mind, however, PayPal could argue that it is more than a mere debt collector. Though, as David says, it will come down to the legal mechanisms PayPal (et alii) use to recover the money from its client's customers. Essentially, it all comes down to what was the principal service, and what was the ancillary service (note HMRC's view in their Brief, which reflects the judgment).
To my mind, I'm not personally convinced that "E-money" really exists as a legal concept. Even PayPal's standard agreement defines this in other terms: "
E-money means monetary value, as represented as a claim on PayPal, which is stored on an electronic device, issued on receipt of funds, and accepted as a means of payment by persons other than PayPal. The terms "E-money", "money" and "funds" are used interchangeably in this Agreement. Further, a reference to a payment made by via the Services refers to an E-money payment.".
More relevant, perhaps, is PayPal's definition of its services: "
Services means all payment services and related products available through the PayPal website(s)."; and its description of its services: "
PayPal enables you to make payments to and accept payments from third parties.".
So, whilst sounding very much like payment (debt) collection, PayPal perhaps crucially does not just collect debts on behalf of suppliers: it also allows payment of debts on behalf of customers.
To my mind, therefore, this seems more akin to bank-like "payments and transfers" activity (VAT exempt), than a mere means of "debt-collection" (standard-rated). But I am no lawyer; and I am sure PayPal and HMRC both have very astute VAT specialists arguing the case out, if they haven't already agreed the way forward. After all, the ECJ judgment was made on 28 October 2010, so there has been plenty of time to fight it out.
http://curia.europa.eu/jurisp/cgi-b...L&domaine=&mots=&resmax=100&Submit=Rechercher
I was using Apple iTunes Store was an example of Luxembourg-based business that charges UK VAT to its UK customers. When on the face of it, there's no obvious reason why they couldn't charge Luxembourg VAT instead. Luxembourg VAT is 15%, compared to the UK's 20% - so there's a potential saving for the consumer. I'm just wondering what the benefit to Apple is...
The test is which establishment the service is supplied from (the old UK test of "most closely connected with").
Just a guess here. Does Apple iTunes Stores have any establishments in the UK? If so, Apple might find it hard to argue that its UK stores/offices/establishments were "un-involved" in the supply, so that 20% UK VAT had to be charged to its UK customers from its UK establishment.
If PayPal has only a Luxembourg establishment, it could perhaps argue successfully that no UK office is involved in the supply to their UK customers.
Of course, this would become a live issue if PayPal really will have to charge UK VAT on its supplies; and perhaps we will then discover whether PayPal has an active UK establishment at that point!