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I used to do it and id never recommend you lease
what happen you would have a base price and say that was £100 a month from the finance company (the leaser is never often the finance co) then we would charge you say £110 a month and the £10 would be ours
So on a 36+3 deal we would get £390 commission, sometimes it would be much higher than that + there might be other admin costs etc, but that is basically how it worked.
Personally I would never lease a vehicle again unless it really really made sense to, but yes I would set up a firm,.
We had a good run but we were say 3rd down the line, so we were reselling another companies offers, so they had there bit and maybe someone else had a bit too.
But also a lot of aggro, doctoring peoples accounts and faffing about trying to get people credit checked, so many people got refused, it might be a lot harder now the banks have tightened up, I did this I think back in 2002 so over ten years back.
That's a really good point you make about people being turned down for the credit nowadays - i think you're right that it will be even harder now.