Flyer inserts in newspaper

mumsbiz · #1 16th November 2006, 17:02

Hi,

Ok I have made enquiries about flyer inserts in free newspaper. Prices seem ok. I'm thinking of putting maybe 5,000 -10,000 leaflets in free newspaper, A5 or A6 not sure yet.

Is there any do's and don't on this? Is A6 going to be too small to be noticed inside the newspaper. Anything else I should ask the paper?

Any tips and advice please.

Antonia @limeone.com · #2 16th November 2006, 17:06

Most end up in the bin I think. I actually hold the paper/mag/freebie newpaper over the bin before I read it.

We tried it with professional magazines for a while with mixed results, the exclusive premium we paid to be the only flyer in there worked better than the others.

Thing is you never know if it is the flyer design that worked better or the exclusive one flyer one mag thing.

Arhiann · #3 16th November 2006, 17:46

You could probably end up wasting a fair bit of cash doing this. It obviously works for soe, but I think you are better off having a large insert. The smaller ones don't give oyu much opportuity to sell many wares, and it's commonsense that offering for products gives you four times as much opportunity to sell as when offering one.

eddieriby · #4 16th November 2006, 18:10

Quote:

Originally Posted by mumsbiz

Hi,

Ok I have made enquiries about flyer inserts in free newspaper. Prices seem ok. I'm thinking of putting maybe 5,000 -10,000 leaflets in free newspaper, A5 or A6 not sure yet.

Is there any do's and don't on this? Is A6 going to be too small to be noticed inside the newspaper. Anything else I should ask the paper?

Any tips and advice please.

Hi there, I wouldnt bother with this, its all depends what you are selling. When I first started my venture and launched locally we put 30,000 A5 double sided flyers into the local press with a fantastic introductory offer.....it generated no sales at all. A very expernsive exercise. Like the previous guy said most end up in the bin and you have to place a lot of trust in the newspaper distribution company as a lot dont insert them just bin them! If you do go ahead with this we paid £17.50 per 1,000 flyers + cost of printing. Any more questions id be happy to help......

amber@pwp · #5 16th November 2006, 18:17

Have to concur, I always shake them straight into the bin otherwise they end up wafting all round the room and hiding under tables. The literary version of spam and pop-ups, stay away! Sorry!

Em C · #6 16th November 2006, 18:30

I usually leave them behind on the shelf in the shop, without even getting as far as the nearest bin. I think any advertising that's irritating tends to get deliberately ignored by a lot of people, and leaflets which keep falling out of papers, making them awkward to fold and to read are very irritating!

mumsbiz · #7 16th November 2006, 19:24

Hi guys,

Oh dear not looking good then. Thank you for your advice really appreciate it. We get flyers all the time and I don't just bin them I do look at what they're offering and if it is of interest then I keep the flyer.

I've been planning a number of off-line marketing and flyer insert was one of them, my business is a website for parents with young children - to save parents time and effort from looking for activities and events in their local area.

Another in my plan is to buy mailing contacts, this would be highly targeted but they do come at a much higher cost, as you pay for the each contact then you have the flyer cost and the postage cost which I think it's now .35p per mail so for 1,000 mailings that's already £350, plus the flyers printing, design and the mailing list, be running up to £1000 in comparison to inserts it makes it a lot expensive.

Any cost-effective ideas please?

Bathead · #8 16th November 2006, 19:49

Have a chat with Circular Distributors if you haven't already.

http://www.ukbusinessforums.co.uk/fo...ad.php?t=24867

Dave Hybrid · #9 17th November 2006, 12:12

Get a company to delivery them on their own, no newspaper and if you can offord it no other flyers.

Expect to pay around £25 per 1k. A6 is cheaper than A5 for delivery and printing, so its far more cost effective to get A6.

Works well for me.

creacom · #10 17th November 2006, 12:44

I guess it works for some and not for others. We tried this earlier this year with a couple of Chamber of commerce magazines in Scotland, it worked really well for us and generated a lot of business directly from it.

Also, as recommended above, we hired the services of a couple of students to deliver some flyers for us around places like industrial estates, offices, estate agents and that also worked well.

Whatever you do, make sure you get it professionaly designed. Impact is essential.

Best of luck whatever you choose.

Jacqui