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  • 23 Must-have Ecommerce Tools to grow your online business (Part 2) Dec 13, 2017

    Part 2




    What is it? The home of awesome designers that are affordable……and, well awesome.

    Need a new logo designing for your online store? Then 99Designs is the place for you. (It’s where I got my Webshop Mechanic logo designed). Cool eh?

    99Designs does have a low-cost option where you can get a logo for $99 BUT(and this is a big but) you’re better off paying someone a little more to get a totally unique logo created.

    In my experience, the quality of design was better with the premium service because the logo concept was unique and completely drawn by the hands of the designer. And I blooming love it!

    Get your logo, email or banners designed at


    What is it? A library of fantastic FREE images.

    FREE images I hear you say? In case you didn’t know, you can’t just lift images from Google images and add them to your website.


    Because they are copyright protected and you’ll most likely get sued by a Harvey Spector wannabe. Ouch!

    To save yourself a court case, Pixabay is a wonderful resource for FREE stock images. It’s got plenty to get you started on your website, your blog, your emails and your social. Did I mention it’s FREE?



    What is it? An extensive library of high-quality images at an affordable price.

    If you can’t find the images you’re looking for on Pixabay then 123RF should be your next stop. This is the best site I’ve found for having a ton of great, non-cheesy stock imagery at a competitive price.

    Nope, the best stock imagery isn’t dead cheap but you do have to pay for quality.

    With 123RF you pay for credits and then use them to purchase images. It works about £2 per image. It’s not expensive if you use them sparingly for your best content. Check it out at



    What is it? An effective to-do list app that lets you sort and prioritise tasks and projects.

    Before I started using this app, my desk was full of post-its and my notepad looked like a toddler had been let loose on it. I was disorganised and all over the shop!

    To-doist has enabled me to take control of my weekly tasks, move them around in order of priority and never forget to do them.

    It works on your laptop, tablet and phone and you can set time easy reminders in your schedule. Use this and you’ll be a time-efficient jedi!

    Download the FREE version of To-doist at

    Habit Loop App (Android)


    What is it? A truly incredible yet simple app that helps you achieve a ton of stuff.

    This isn’t an ecommerce tool as such but I’ve included it in my ‘ecommerce arsenal’ because I can’t live without it. It makes me more productive and I just get $hit done!

    Most people fail at things because they give up too easily. They don’t persevere and they are not consistent. I was one of those people……until I starting using the Habit Loop Tracker.

    Loop Habit Tracker is a very simple app that helps you to complete the basic tasks every day. You simply list the tasks you should complete each day and tick them when you’ve completed them. The best part is that the app keeps your score so you start to compete with yourself to get them complete.

    I can honestly tell you now, this app has changed my life. In the first 35 days I started using it, I set myself 15 tasks a day to complete (some work, some personal, some health, some touch, some easy). Of the 535 tasks set, I missed just 7, giving me a 98.66% consistency rate!!!

    My production levels have gone through the roof, my motivation levels are through the roof and I’m a much happier person because I feel like I’m moving forward – at speed.This app is totally FREE to download on Android at the Google Play store. Unfortunately, there isn’t an iPhone version but the FREE app Habitica for iOS is very similar. Get it at the App store.



    What is it? A tool for achieving complete focus from the outside world.

    If, like me, you sometimes struggle to concentrate, Noisli is the app for you. It’s a FREE tool that plays relaxing background noise into your earbuds and helps your brain focus.

    Yes, I know you probably like belting out Justin Bieber on Spotify but your brain can’t physically consume and create at the same time. Multitasking is a myth!

    Try Noisli and see how you get on. I’m a fan of Thunderstorms and Heavy Rain mixed with a dash of Crackling Camp Fire. You can also choose Turbines, Coffee Shop or 10 other sounds. When I’m plugged into this, I just get $hit done!

    PRO TIP: Combine it with some noise-cancelling headphones from Amazon. It cuts out noise from the real work (even in Starbucks) and makes you feel like you’re in a safe audio cocoon. They are also great for meditation because they give you silence! (Especially great for planes too.)



    What is it? A tool that keeps your brain happy with meditation.

    Mental health is something that most people ignore. They think it’s for weak people. I can tell you now that stress will creep up on you if you don’t look after yourself. I’m a firm believer of:

    Healthy Mind + Healthy Body = Optimum Performance.

    If you miss your sleep, you work late every night, you don’t look after yourself, you’ll get problems further down the line. Don’t risk it. I know from experience.

    Headspace is a meditation app that will help you to relax, unwind and balance your mind. I know, I know…..meditation…..mumbo jumbo. Well, no actually. It helps you to concentrate on calming things down so your brain is not firing at 100mph all the time.

    I meditate in the morning and before bed so I’ve got a level head for work and sleep. It only takes 10 minutes a day and the first 10 guided meditations are FREE. I just listen to these on repeat and never get bored. Chill man!



    What is it? Amazon’s spoken word app that enables you to consume more stuff on-the-move.

    I’m a firm believer that you should take steps to educate yourself daily. I’m also a bit of an audio fiend that loves to consume content on-the-go, in the car, out walking, in bed and even in the shower. I don’t care whether it’s fiction, autobiographies or business-related books.

    I JUST CONSUME! This is why I love Audible.

    Audible has access to over 200,000 audiobooks that can help you grow your knowledge and become better at everything you do. I try to learn from the best business minds so I can apply it to my own world.

    Some audiobooks that I’d highly recommend you check out are:

    Get your FREE 7-day trial at


    Google Analytics


    What is it? Google Analytics gives you intelligence about what is happening on your site so you know what to improve.

    I’m not going to say too much about Google Analytics because you’ve probably already got it installed on your site. If you haven’t, then get onto it because it’s FREE and probably the most useful ecommerce tool of all.

    GA obviously tells you what people are doing on your site. Some key metrics to look at are:

    • Bounce Rate – Gives an indication of whether your pages are good or bad, too noisy or that you are attracting the wrong people. Low bounce rate is good.
    • Time on site – This determines whether they are finding it interesting. The longer, the better.
    • Exit Pages – Tells you where potential weaknesses are and where people are leaving from.
    • User Journeys – Check where people are going on your site and the stage they are falling away.
    • Devices & Browsers – You can see what devices people are using to access your site so you can iron out bugs.
    • Traffic Sources – See where your visitors are coming from so you can do more of it!
    You can also set up some custom dashboard reports to monitor specifics plus a ton of other stuff. It’s brilliant.

    Google Webmaster Tools


    What is it? Google’s diagnostics tool that shows you how it sees your site. Important for SEO.

    Google Webmaster Tools is quite geeky but it’s a goldmine of information. It tells you how Google sees your site, if you have any errors (like broken links) or how you are ranking for specific search terms.

    It’s got a ton of stuff on there and it will help you to make your site technically sound. It’s FREE, takes 5 mins to set up.

    Google Page Speed Insights


    What is it? This is Google’s speed checker that tells you if your site speed is up to scratch.

    People are impatient and don’t like waiting for things. If they have to wait or queue, they leave. It’s the same with your ecommerce store.

    Google Page Speed Insights is Google’s own tool that tells you how fast your store pages are loading and if they are Laptop or Mobile friendly – that means, can people use them.

    PRO TIP: Mobile responsive is not the same as mobile friendly! Mobile friendly means customers can easily use it and buy from it.

    Run your site pages (not just your homepage) through this FREE tool and it will tell you where you can improve your site from a speed and usability perspective. Ideally, you want a load time of 3 seconds or less for a page. The longer a page takes to load, the more customers you are losing.



    What is it? An external site that gives you page speed from all around the world.

    Depending on where your customers are in the world, your site speed will vary. This is because your site might be hosted in the UK but somebody in Australia will need to wait for the information to travel to them and load. does the same thing as Google’s Page Insights speed test but it’s a little more technical. It tells you what files or scripts are taking the longest and gives expert advice on improvements. And it’s FREE.



    What is it? A free tool to reduce to image file sizes that will make your site load faster.

    Like I’ve already said, Google wants fast websites. Most ecommerce websites struggle with speed because they have huge images that slow everything down. Whilst pretty scrolling banners look nice, they slow everything down because they make your page heavier in terms of file size.

    CompressJPEG is a FREE tool that can help you to reduce your store image file sizes by up to 50%. That can make a huge difference to your loading speeds and even your ranking, because Google will rank you higher if your site loads faster. Sweet! Go to

    There you have it, my favourite tools…


    I’m not saying you need to use all of these tools but these are the ones that I use day-in, day-out. Running an ecommerce store is not just about selling stuff. It’s also about using the right tools to make your days more efficient, give you more time, improve the relationship with your customers and to automate some of the sales process.

    You can’t run everything on autopilot but you can make life easier for yourself. Don’t forget to look after yourself. Your brain is the most powerful muscle you have and it needs rest from time to time. You can’t go 100mph 24/7 because it will break. Take care of it and you will be in a better place.

    If you're looking for more ecommerce tips and advice then check out my blog at
  • 23 Must-have Ecommerce Tools to grow your online business (Part 1) Dec 13, 2017

    (This blog is in 2 parts due to limited words allowed)



    I’m going to share the Ecommerce Tools that I use on a daily basis, to help my clients grow their sales. I will also share tools that will improve your productivity, give you more focus, deliver better creative and enhance your knowledge. If you are feeling overwhelmed and like you’re sinking in time-consuming tasks, then these will help.

    “The best investment is in the tools of one’s trade.”
    Benjamin Franklin, Founding Father of the United States

    Feeling a bit broken? Struggling to keep up with everything on your to-do list?

    Worried that your site imagery is crappy and that your emails look like a 5-year old has designed them?

    What about focus? Are you constantly flitting around Facebook and wasting time?

    If that’s you down to a T, then fear not. I’ve got a set of tools that will help you get your **** together, even if you have no design skills, are the most disorganised person in the world and you are lost for sales ideas.

    I personally use these ecommerce tools day-in, day-out to with my clients to become more efficient, more productive and serve my customers in a more professional way. These guys are all on a tight budget so it’s important we use the right kit and don’t waste money on stuff we’re not going to gain value from.

    I will also share with you my personal tools that I use to keep my head in the right place and the stress levels down. It’s no joke guys. Stress can be a killer, both to you and your productivity levels.

    Forget chasing your tail. We’re going to have you firing on all cylinders and rapidly increase your ecommerce store sales in the process.

    What’s so great about these tools? And why should I use them?

    OK, I’ve been around the ecommerce block a few times so I’ve tried and tested all sorts of software tools to make my life easier. Some are free, some expensive, some technical, some not so technical, some good and some amazing.

    To save you the job of wasting time with the bad ones, I thought it would be useful to share my favourites with you so you can ‘cut to the chase’ to get better results, faster.

    I know how stressful it is running your own business. I’ve personally been on the receiving end of the dreaded ‘BURNOUT’ until I got my act together. I took steps and found tools to make my life more efficient and focus on my mental health in the process. I don’t want you to be in the same position and I don’t want you wasting time on needless tasks that could be nailed in double-quick time.

    Time is the most precious thing you have (along with your brain) so don’t waste it.

    OK, ready to get started? Let’s crack on.




    What is it?
    The best software tool on the planet to collect email addresses and growing your business.

    Building your email list is one of the most important things you can do as an ecommerce business owner. It’s your lifeblood, your source of income and the growth of your business!

    An email address crushes social media in terms of cash return on investment. According to the ‘bigwigs’ at McKinsey, email is 40 times more effective at acquiring customers than social media.

    YES, that’s 40 bloody times!

    SumoMe is the best tool that I’ve found to capture email addresses in a non-annoying way. It subtly uses pop-ups, header bars, a welcome mat and contact forms to grow your list. The guy who created it (Noah Kagan) is ex-Facebook and, so he knows his onions.

    It also comes with an amazingly effective share bar plugin that works like a dream. You’ll have people sharing your content all-day long. You can the FREE starter version of SUMO on their website.

    What is it? A truly brilliant tool that will surprise and delight your customers.

    I love this tool. It’s a little bit of an unknown but it’s a true gem that will give you the edge over your competitors.

    Bonjoro is an app you install on your phone and also plugs into your site to sends you an update when you get a sign-up or an order (Nothing new there). The very clever part is the ability to send them a ‘super-quick’ personalised video message to thank them for jumping on board.

    How cool is that?

    People buy from people at the end of the day, so a personal welcome will make your customers feel like a million dollars. When they feel like that, they buy more from you!

    How many other companies do that? Very few so you’ll be that brand that stays at the forefront of their memory. Get started with your free Bonjoro accountat

    FOMO (Fear Of Missing Out)

    What is it? An brilliant app that will drive sales using social proof.

    FOMO stands for Fear Of Missing Out. Humans are strange creatures, we’re like lemmings. We follow the herd.

    FOMO plugs into your site and notifies people who visit the site that ‘Mark from London’ has just bought ‘The Shiny Sparkle Fairy Dust Sneakers’.

    Clever huh?

    The resulting effect is that your site looks busy, your shoppers see that the product they may buy is selling……. and fast!

    Because the app uses random sales it also makes people aware of products that they may not have seen. Clever $hit!

    Get your FREE trial of FOMO at

    Active Campaign
    What is it? A super-effective email sending tool that will help you sell to customers on autopilot.

    Active Campaign is my go-to email broadcast platform and I literally love it to bits.


    Because it’s so clever it will grow your business on autopilot.

    Yes, I know most ecommerce businesses use Mailchimp because it’s dirt cheap BUT you get what you pay for. Mailchimp has a huge user base but it’s waaaaayyy behind the curve on the functionality stakes. This is where ActiveCampaign is one of the very best and works like a dream for online retail.

    This system allows you to create email campaigns that target small pockets of customers depending on what they’ve purchased. So, for example, if you had a customer who bought a new camera, you could enter then into a post-purchase welcome sequence that would offer them how-to videos and blog posts on how to use it. You can also follow-up with an email to sell them additional accessories which means ……..more $$$! (ching, ching, ching)

    It has a simple drag-n-drop campaign builder which makes it easy to set triggers and actions based on time and behaviour.

    If you’re serious about growing your sales and customer loyalty on autopilot (whilst you sleep) then you need this tool.

    Take off the heavy lifting a get ActiveCampaign.

    Sign up for your FREE 14 day Active Campaign on their website.

    Survey Monkey
    What is it? The best survey tool on the market to get information from your customers.

    To deliver the best possible service to your customers, you need to learn more about them. This means sending them questions and short surveys to collect more info to get a better understanding and build the intelligence you have on them.

    IMPORTANT: More information means more sales! (Remember that)

    You can’t build your business on just an email alone. You need to build a profile of your customers over time and Survey Monkey is the perfect program for this.

    You can easily create surveys and polls to send to your customers in just a few minutes.

    Survey Monkey integrates with your Active Campaign so all of the information collected can feed straight into the system to, you guessed it, build a profile of your customers. You can also use it on your Facebook page and collect information there (which is vital).

    Sign up for your FREE account on their website.


    What is it? Like an English teacher in your pocket. A FREE app to correct your grammar.

    I write quickly (like I talk) and sometimes I just miss words out or get my grammar all over the shop. Grammarly is a FREE app that helps you to correct any blog posts, email copy or sales letters for spelling and grammar. Yup, it’s a total whizz and makes your writing less like The Beano and more like Ernest Hemmingway.

    Get your FREE download of Grammarlyon the App store, Google Play store or via their website

    What is it? The Best Note & Archiving System on the planet!

    Imagine being able to create a ton of notes, reminders or to-do lists and always being able to find them. Now, add to that the ability to upload photos, save web pages, make audio recordings and scan documents and store them in the same place.

    Sound good eh? Welcome to Evernote.

    Evernote is the ultimate filing system on steroids. I use it to make create lists of content ideas, write blog posts, clip web pages that I can read off-line and add voice memos to my notes. You can even tag every note you upload which means you’ll also be able to easily find it using the app’s search function. And yes, it searches the whole document, not just the filename like your computer does.

    Pro Tip: I find it easier to write blog posts in Evernote and then copy and paste over to Grammarly for final editing.

    Evernote is cloud-based so you can access the same notes on your laptop, tablet or phone and the standard version is FREE. Goodbye Word and Google Docs.

    What are you waiting for? Get Evernote downloaded on the App store, Google Play store or on their website.

    People Per Hour
    What is it? The place to find affordable, skilled help (so you don’t burn out).

    Not so long ago I was unfortunate enough to experience ‘burnout’. It was not pleasant at all because I couldn’t function, couldn’t work and couldn’t even get out of bed for quite a few days. It was a depressing experience and not pleasant.

    My burnout was caused by my own determination trying to do everything myself – perfectly. After that experience, I vowed never to try to do everything myself, ever again.

    PeoplePerHour is an extremely affordable way of finding the people you need who can support you and your business. They are skilled, experienced and low-cost. You can find designers, copywriters, web developers, pr specialists or just people to perform the tedious admin tasks.

    Check out and find some freelancers to help you take care of the simple tasks.



    What is it? A tool where you can manage all your social accounts in one place.

    I don’t know about you but I get fed up with having to log in to all of my social media accounts to replicate pretty similar posts and then update them. I was frustrated by this until I met my mate, Buffer!

    Buffer is the most efficient way to manage your Facebook, Twitter, LinkedIn, Instagram and Pinterest you’ll ever find.

    Simply create your post, upload an image and select the social accounts where you want to post it. Buffer will then post at the best time or enable you to schedule when you want it posted.

    It tracks all interactions so you know what is and isn’t working plus (big bonus) you can also re-buffer stuff (or line it up to go out again).

    PRO TIP: Social media is a noisy place so I would recommend you re-send any posts or tweets that aren’t time sensitive every 2 weeks. More eyeballs means more traffic!

    Buffer also has a browser extension so you can share and ‘buffer-up’ articles without the need to copy & paste the link. That means you can be a ‘sharing ninja’ – which people love!

    This app also has Pablo, a FREE image creation tool that you can use to make your posts look dead pretty. Lovely jubbly!

    Buffer is FREE for the standard plan, has a mobile and tablet app and you can get started in minutes.
    What is it? A URL shortener that tracks the popularity of your clicks.

    If you are posting URL (webpage links) on Twitter, Facebook or in your emails you’ll want to track how many clicks they get and what links get clicked to see if what you’re doing, is actually working. Google analytics only tracks on your own site and won’t track the source if the visitor’s browser has cookie blocking on it.

    You can track which of your links are clicked by using Simply create a FREE account, paste your link you want to track and it will give you a shortened version. Job Done.

    That will now track every click and also give you extra characters to play with on the tweeting front.

    See Part 2 for more tools.
  • Ecommerce Fraud: How to avoid being stung Oct 9, 2017

    Online Fraud: A guide to keeping your ecommerce store safe


    November is approaching and so is Black Friday and Cyber Monday. This signals the busiest time in the digital world for both shopping and online fraud. As an online retailer, you want to attract more customers and you want to increase your online sales, but you need to be vigilant because it could all end in tears and potentially end your business.

    I’ve seen online fraudsters strike smaller online stores like yours, time and time again.


    Because they know they can away with it. They know you don’t have a fraud department or sophisticated fraud detection software in place. They know you are busy and a large order means a good profit and it’s tempting for you to dispatch it.

    I’m going to teach you how to spot fraudulent orders, how to handle them and how to avoid the pain of losing money. I’m going to help to ensure you are not caught out by these unscrupulous ‘bar-stewards’ and that you don’t lose your shirt.

    Online Fraudsters try to catch you off guard

    As if running a small business isn’t difficult enough, smaller retailers are also at the sharp end of online fraud. They are targeted by fraudsters (or scumbags as I call them), because they know we are just trying to make a living and a sale over £100 is probably a big deal. Hey, even a sale over £25 may also be a big deal for some.

    Fraudsters also know that Black Friday & Cyber Monday are the busiest times of year when we will be rushing around trying to process orders, count stock, updating our websites and keep up with customer service emails. They know we may not be on our guard.

    This is when they strike!

    How Online Fraudsters Work

    These ‘scumbags’ know what they are doing and tend to operate in a way that they will rarely get caught.

    They have numerous ways to steal someone’s identity and financial details. This could be via their wallet at the gym or the pub, they have a mate who works in the postal service that hands them new credit cards that arrive by post or they use ‘social engineering’ where they trick people into handing over their card information. Another way is by going to some shady website and simply buy a list of stolen credit card details.

    Yes, it’s that easy.

    The scammer then proceeds to use the cards on as many websites as they can in a very short space of time. Sometimes they will test the cards on a charity website first to check that the details are active and haven’t yet been reported stolen.

    They use charity websites as a testing ground because they have reduced security checks due to not wanting to place obstacles in the way of donations (like addresses). This kind of makes sense but it’s also the reason why these charities have the highest levels of loss due to online fraud.

    Fraudsters generally operate around the law on a smaller scale. When I say operate around the law, I mean they are often too small for the local police force to bother getting involved with. And they know this.

    In my experience, if you report a fraud that has been carried out on your ecommerce store, the police give you a crime reference number and then you probably won’t hear from them again. I was told they are not interested unless the fraud exceeds £10,000 as they have limited resource.

    So basically, you’re on your own (but I can hopefully help you with what I’m about to share with you).

    The Cost Of Fraud To Your Ecommerce Store

    When a fraudster places an order, the chances are, your online store was not the only one hit that day. They probably hit 20 other stores in the space of 3-4 hours, all with orders that have next day delivery.

    They will then sit and wait outside the block of flats or apartments the next day while the delivery companies turn up in their droves to deliver the parcels. If 4 out of 20 turn up then it’s a good day's work for doing absolutely nothing apart from being a ‘scumbag’ (sorry, you can see this angers me).

    As a small retailer, you bare the full brunt of the crime. It’s not right, it’s not fair but that’s how it goes down. For every fraudulent order:

    • You lose the goods – You lose the cost of the goods and any profit made by selling it.

    You lose the cost of shipping – If you sent the order by next day delivery then you’ve probably lost £5-£8.

    You lose the money – The person who owns the card will say they didn’t make the purchase. That means the credit card company will process a ‘chargeback’ and the funds will be taken back from you.

    You will pay an admin fee – Chargebacks require paperwork by the credit card company. They call this a ‘Dispute Administration Fee’ (Yawn!). As these financial institutions are never the ones to lose out, they charge you anything from £10-£25 as an admin fee.

    You will lose time – Fraud orders cause significant admin delays by the time you have checked, chased and refunded. It’s painful. actually reports in the US that every $1 of fraud costs the retailer $3.08 by the time the cost of the goods, the chargeback and the admin time are added up. That’s a scary thought if you have higher fraud levels.

    As you can see, a fraudulent order can be expensive so it pays to be vigilant with every single order. It may even be worth hiring extra resource as a fresh pair of eyes during the busiest times. It could save you a lot of money and the headache.

    Spotting Fraudulent Orders: Signs to look out for

    OK, now we’re into the important stuff so please pay attention. These small pointers could prevent a world of pain.

    Fraudsters often order in the early hours – It doesn’t mean it’s always fraud but shopping at 2 am is a better way to avoid the authorities.

    Fraudulent online orders usually have an alternative shipping address - In many instances, this can be over 100 miles away (i.e Cardholder in London, Order shipping to Manchester). Again, maybe a gift but worth checking.

    Fraudsters usually get their orders delivered to blocks of flats or apartments - This is so the exact address can't be traced to an individual and parcels can go missing easily. It's also easy for them to sit outside and wait for the delivery and can't be tracked to an individual address.

    Fraudsters often use an email address that looks nothing like their name - I know this is a loose one but people usually try to have some resemblance to their name these days.

    • Fraudsters often use addresses - I don’t know why. Maybe these are easier to register. This is a common pattern I have seen.

    Fraudulent online orders use false telephone numbers - Sometimes these are dead numbers. Test them and make sure they work.

    Fraudsters will try small orders first before large ones - Keep an eye out for this. They will test the water first and then go for the more valuable products that they can sell on.

    Fraudsters usually order more if they get away with it - Sometimes lots of small orders in a short space of time. They will always go for the low-hanging fruit so be aware.

    Fraudsters will order by next day delivery - They place orders using fast delivery so you don't have time to check it before it goes. Beware, this will add to your pain because you will lose the cost of shipping.

    How to handle orders you think are fraudulent

    If you think an order is fraudulent there here are my suggestions on what to do:

    1. Call them. Don’t waste time with a dodgy order by emailing them and waiting for a reply. Call them using the number they have provided and ask them to confirm the cardholder address. If the number is dead or they sound flustered then they have failed the security checks. 9 times out of 10, the number will be a deadline with a fraudster.

    2. If you can’t get through to them or it goes to voicemail, send them an email and ask them to call you for complete security checks. Explain that you can’t dispatch the order until they do. Don’t tell them what information you want in the email as they will have time to find it. Catch them on the back foot.

    3. If the person in question has not replied for 3 days, cancel the order. If it was legit and the customer complains, simply apologise and explain that you have increased your fraud procedures for their own benefit. High security measures are for their protection as well. You can always recover the situation by offering them an incentive to re-purchase.

    The other type of online fraudster to be aware of

    There has been a rise in another type of online fraud in the last couple of year. So-called ‘Friendly Fraud’ is where customers just tell their credit card company that they did not authorise the transaction, even when they did.

    According to CBS News, 86% of chargebacks are in fact fraudulent which means customers are just trying to ‘pull a fast one’.

    In these instances, it is up to you, the online retailer, to prove that they did actually place the order. This means you need to supply order details, delivery address and proof of signature.

    This can obviously prove challenging if the item was delivered to someone other than the name on the card (maybe as a gift) and also if the address is completely different. It also takes you time to provide the relevant documentation and to fill out the required paperwork.

    Fortunately, this type of fraud is rare but just be aware that it pays to store order information where you can easily lay your hands on it.

    ACTIONS: Your Anti-Fraud Don’t Lose Your Shirt Checklist

    OK, here’s a recap on how you protect you and your online store.

    Check every order for consistency - If the shipping address is very different to the cardholder address, contact them by phone and ask for confirmation.

    Contact your customer if unsure – It really isn’t worth the risk just to get the sale. If the customer is legitimate then they won’t mind you contacting them to confirm some details.

    Make sure you have AVS (Address Verification System) switched on with your payment provider - This will make sure the billing address entered is checked against the cardholder address. If it doesn’t match, the order will give you an alert to check the order. This is FREE to have in place. This doesn’t always work for international orders though.

    Check their I.P address – Fraudster are sometimes operating remotely as part of a group. If their I.P address (Generally their location) is in Nigeria and their delivery address is in London then there may be cause for concern. You should be able to find the I.P in your payment gateway dashboard. If you get a fraudulent order then block the I.P address immediately.

    Never ship to high-risk countries – Only ship internationally if you are confident the order is legitimate. I would suggest you never ship to Nigeria, Brazil, Russia, Ukraine, Ivory Coast, Republic of Congo, Iraq, Somalia, Pakistan, Yemen or Indonesia. Their postal systems are also very poor so items go missing.

    Always Check high-value orders – Contact the customer to verify the details and ask them a few questions about their order. Often, fraudsters won't even be able to tell you what they've ordered because they have placed so many orders. Legit customers will always know straight away. If they get shirty about the questions then explain it's for their own safety.

    Check the delivery method – Fraudsters always order with next day shipping. Be aware of this and check your next day shipping orders with vigilance.

    Check your failed orders – Fraudsters will probably have tried a few cards with different physical addresses and email addresses around the same time period. Check to see if you see a pattern.

    What should you do if you are the victim of ecommerce fraud?

    Alert your local authorities – They will probably add it to their system and give you a crime reference number. Don’t hold your breath for any further investigation though.

    Refund The Card Immediately – If you refund the order with a couple of days then you probably won’t be liable for the chargeback admin fee because the customer won’t have seen their credit card bill yet.

    I hope the points above haven’t scared you too much?

    It’s unfortunate but there are some unscrupulous people out there who want to get ahead by cheating others. Many will never be made to pay for causing either.

    To combat this, we just need to keep our eyes peeled and be vigilant. Only accept and send orders when you are confident they are authentic.

    Good luck all. I hope the crazy Black Friday weekend and holiday period proves profitable.

    Please feel free to comment below.


    Matt Thorpe
    The Webshop Mechanic
    For more free ecommerce help and advice then check out my blog Webshop
    Twitter: @thorpeedo