Blog entries by webgeek

  1. Astroturfing, or the art of appearing to give an honest and impartial review about a company, product, service or person, when in fact you're far from impartial, is one of the things we've all grown to hate about the anonymous internet. Yes, we've all seen those competitors with dozens of...
  2. Reasoning is an important part of any discussion, debate or argument. Key to reasoning is logic, without which discussions get derailed. When logic breaks down, it's usually due to someone experiencing/using/abusing a logical fallacy - a fancy name for illogical argument. One of the most...
  3. Some services in this world require teams of people to conduct detailed reviews of material (like financial planners and auditors) and others must engage in protracted and lengthy engagements that have a defined start and end date (like trial attorneys). Search Engine Optimisation has no such...
  4. In working with numerous SME's, one issue that seems to crop up regularly is that of: trying to do more Yes, I'm sure we've all felt that urge from time to time. We feel the pressing need to try this or thy that, do more of this and do more of that. The problem is that we have finite...
  5. The 'big I' buzzword - innovation is seemingly something any and every business must embrace if they stand any hope of competing in the market, or so the mainstream media would have you believe. While being innovative is great for those trying to slide down the razorblade of life, attempting...
  6. Inbound Links Because inbound links account for 85% or so of the weight in determining where a site ranks on Google searches, I've been sharing a series of tips on how to build inbound links via Twitter. Linkbuilding 101 Series on Twitter Rather than re-posting the series, feel free to...