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Starting out selling on Amazon can be a very competitive journey; it’s way too saturated in my opinion.
There are too many sellers selling the same products, that trying to compete against these more experienced ones takes too much time, requires a lot of research, needs even better product descriptions and images, and the use of keywords to rank highly in the results.
How do you though become fully equipped with the knowledge to tackle all these sorts of issues, and work towards building a successful Amazon Business account?
Experience of course.
Although, getting a head start of others, and utilizing the available tools and resources you have right at your fingertips is the first start to this success.
Here is a list of FREE Amazon resources and tools for you to trial, research and test.
If there's anymore you could add to this please let me know!
Influential Women in History
The world has seen some amazing female influences throughout the years, with the first medical syringe designed by Letitia Geer in 1899, Emmeline Pankhurst founding the first Women's Social and Political Union in 1903, to seeing Monopoly invented by Elizabeth Magie in 1904. During the First World War Harriet Chalmers Adams was the only female journalist allowed into trenches, and by 1919 Nancy Astor became the first woman to take a seat in the House of Commons.
By 1928 women were given the right to vote at the same age as men, and by the end of the war we saw over 460,000 women in military work and 6.5 million in civilian war work.
Amy Johnson became the first British female aviator to fly solo from the UK to Australia whilst setting some serious long-distance records in the 1930s. The British Federation of Business and Professional Women was founded in 1935, Grace Hopper the Queen of Software helped invent English-language programming in the 1950s, and in 1965 Barbara Castle became the first female minister of the state taking on the role of Minister of Transport.
In 1971 Dr. Erna Hoover created her impact on technology with her patented telephony switching program that kept phones functioning under stressful and busy loads.
The Cosmopolitan magazine was launched in 1972 and the 1983 Equal Pay for Work of Equal Value Amendment for the Equal Pay Act came into place. Marissa Mayer became Google's first female engineer in 1999, and women were given the right to maternity leave for the first time in 1994.
We can say that women have become an incredibly strong force, fighting for what is right, taking those enormous strides towards equality. Change has been made, however we are still far off from seeing the gender gap erased from society.
In 2003 we saw the gender pay gap at 19%, whilst now despite 2017 seeing the gap at 9.4%, significantly lower than 2003, the gap was still at 9.5% in 2012. Very little progress has been made.
Read More from The Wholesale Forums
You’ve woken up one morning to find out you’re no longer selling on eBay. Your eBay seller account has been suspended. And when you rely on platforms and marketplaces such as eBay for a stream of revenue then this can be a very devastating experience, however there are a series of steps you can take to try and get your account seller account back. Please note though that under no circumstances does eBay have to reinstate it.
Why did it happen?
The first step to try and get your account reinstated is to find out why your account was suspended in the first place.
Check the ‘Your account has been suspended’ email firstly as this clearly explains what it was that caused the suspension of your eBay seller account. The three reasons they may suspend your account are:
- Non-payment of eBay fees
- Not reimbursing for a refund they made to a buyer
- A serious violation of one of their rules & policies
Their rules and policies list is pretty much endless and will certainly exhaust this article.
In this email eBay will also explain what can be done to have your eBay account reinstated, and normally this can be pretty simple.
Speak to eBay
If at any point you don’t receive an email from eBay, or any instructions on how to reinstate your account, then the best next method is to call them.
Read more about an eBay suspended account.
The eCommerce fashion market can be a very competitive one but with more creative ways than ever to launch your brand online in mere weeks, there’s never been a better time to find your niche in the market and appeal to customers looking for something a bit different.
Whether you are hoping to set up your eCommerce store as a side-line project or are ready to take the leap to become a retail entrepreneur, this practical guide will breakdown the weekly actions needed to get your online store up and running by the end of the month.
For more on launching a fashion store
Selling online, especially when you have little or no experience, can be daunting and complicated. The offline space operates very differently from the online world, both in terms of workflow, negotiations and accounting.
● When dealing with people online, you can never be sure of the person you are talking with, and how credible they are especially if it’s the first time you’re doing business with them.
● There’s also the issue of putting your data and payment online, unsure if security is tight enough to avoid or deter hackers.
However there’s no denying the fact that a lot of the world’s businesses are migrating online, or at least exploring a new sales channel. After all, no one’s ever said no to helping more people and reaching more potential customers right?
People are not resistant to the idea of selling online, but rather are fearful of the uncertainty that selling online represents. Here are a few ways to manage the risk and conquer the fear, while gaining a new revenue stream in the meantime!
Enhance your Facebook ads (and make them work)
Facebook advertising is becoming increasingly popular, and with the vast amount of advertising options out there today this can become difficult to master as well on top of everything else. What many new marketers are finding hard is creating compelling Facebook ads that actually convert and deliver results.
Generating results is what any marketer should be focusing on. And, if you’re not generating results then you need to create an audit and find what the issue is. It is estimated that around 90% of marketers use Facebook ads, which is such a huge percentage, however do they all generate the results they want? Hmmm.
I’m going to help you today with just some of the mistakes made when using Facebook Ads and how to improve them.
[Download full PDF here]
As we all know, e-commerce is here to stay. The worldwide e-commerce retail sales are expected to reach $1.915 trillion this year, while manufacturers, wholesalers and distributors are expected to sell $780 billion worth of goods and services to other companies via the web in the U.S. alone. And the market keeps growing. The total e-commerce growth is expected to be more than 6% this year, with B2B e-commerce growing even faster than that.
Much of the growth is due to “channel-shifting” – buyers are moving away from ordering via phone or traditional offline channels to conduct more transactions online. This gives the opportunity for companies to increase operational efficiency, automate functions and possibly even reach new markets. However, the global e-commerce space isn’t as integrated as one might think. Challenges are created by diverse regulatory environments, varying payment systems, and language barriers.
To read our newest guest article on The Wholesale Forums blog clickhere
With some great deals to be popping up in the next few weeks we’re expected to see millions of shoppers take to purchasing goods online. And if it’s anything compared to 2015 we’re going to see many websites crash.
On top of this we’re expecting to see a lot of victims fall to online scams this Black Friday and Christmas as well with some very tempting offers.
Obviously no one wants to fall victim to scammers so that's why we're here to help you out. Here is a short list of how to protect yourself against online scammers and how to shop safely online.
1) Purchase from wholesalers, traders & companies that you trust. (Still perform due diligence by researching any unknown companies and seeking for online reviews). Rely on those reviews.
2) Verify the name, address of the company and a landline number to contact them on if there are any issues.
3) If purchasing from a UK or EU trader you will have a 14-day returns and cancel policy. Some may be longer. Make sure you check their terms and conditions to know how you are covered.
Part 7 of our Dropshipping Best Practices series.
In Part 6 we focused on what products you should sell, and what considerations to take on board.
Researching your competition is vital in any industry. This is what determines whether or not you can match, and beat what it is your competition offers. You will eventually need to research your competitions keywords and other social media presence, and use this against them. So let's keep this one short today and let's get you to beat your competition
You can use tools such as Google Keyword Planner (in AdWords) and Google Trends to plan your keyword research. This is very important, as you want to be ranking for particular and popular keywords in Google. These two tools allow you to do many different things. For example:
Google Keyword Planner: Taking a look at the product keywords you want to rank for in GKP will show you how popular that product is in a Google Search. This will show you on a monthly basis how many people search for this term. You can also put in your website, (or your competitions) and see what your site, or theirs ranks for more. This way you know what to target.
Google Trends: will show you more detailed insights into, the search volume of that keyword over time, related terms, with country uses that/ those keywords more often and seasonality too.
[For full article]
Interested in Amazon Vendor Central but unsure how to manage this channel? Here's the answer. Oct 14, 2016
Amazon Vendor Central has grown in popularity over the last few years and an increasing number of retailers become interested in this route to market.
But what is Amazon Vendor Central? And how do you manage this route to market alongside your other channels? We’ve summarised the platform and how B2B retailers manage their multiple channels using timesaving software.
What is Amazon Vendor Central?
Amazon Vendor is Amazon’s invite-only channel for growing retailers. Qualified vendors enter into a supplier relationship with Amazon whereby Amazon purchase products at wholesale prices and sell on your behalf.
Amazon Vendor Central also gives access extensive marketing opportunities with enhanced landing pages and opportunity to use Amazon's Subscriber & Save, Amazon Vine and Amazon Display Advertising. As with Fulfilled by Amazon (FBA) under Amazon Seller, Amazon Vendor products qualify for Prime Shipping.
By choosing only popular products, Amazon Vendor Central accounts tend to experience higher growth through more trusted by consumer, leading to higher sales.
For the full article into Amazon Vendor Central.
Digital PR, what’s that?
In recent years, there has been an increasing convergence of PR, Digital Marketing (especially content marketing) and SEO as companies shift towards inbound marketing. This has given birth to Digital (or online) PR, which, whilst still maintaining a brand’s public perception, has seen Public Relations evolve to incorporate useful tools such as Search Engine Optimisation (SEO), social media, link building and content marketing. You have to go where your target customers are, and increasingly that is online.
Simply put, Digital PR puts the focus on online visibility and increasing a brand’s reach, mainly through building relationships with online journalists and influential content creators. It’s all about creating a compelling and relevant story for your audience about your brand and maximizing engagement for content that you create. The ultimate goal is to reach this audience, generate leads and therefore turn your audience into customers.
For the full article
Think you’ve optimised every aspect of your eCommerce operations? Think again.
In this eCommerce Shipping article we cover six different areas in which you can make drastic improvements to your eCommerce shipping, whether you are just starting out, or are an omnichannel retailer looking to scale up your product distribution.
Minimise Shipping Costs
Many eCommerce start-ups fail to make sufficient profit to survive. Aside from carefully managed product sourcing, running and promoting their sales channels, many online retailers don’t shop around enough to get the best shipping rates.
Before they have chance to grow, a major weakness start-ups face is that they lack the economies of scale of a large, established omnichannel retailer, and as a result don’t receive favourable rates from the parcel carriers.
Full article found on The Wholesale Forums.
Whether your eCommerce business is still in the early stages or you’re well on your way to global domination, you’ll want to be sure you’re doing enough to outshine the competition in what is now a very crowded marketplace. There are a whole host of mistakes that you could easily be making that may prevent you from growing both your sales and your brand. We’ve rounded up some of the most common of these pitfalls and how to combat them.
Only selling on one platform
When you’re just starting out it makes sense to ‘test the waters’ and begin selling on a singular platform. Whether this is your own website or somewhere like eBay or Amazon is completely up to you, but as things progress and sales take off, you should look to expand the reach of your product by offering it elsewhere.
There are many different eCommerce sites you can list your product on besides your own, and plenty of shopping carts and inventory management software available to help you easily manage these such as Brightpearl and Linnworks, which both integrate with James and James’s Fulfilment system seamlessly.
Full article can be found on The Wholesale Forums.
Amazon product reviews are one of the factors that help ranks your product when customers search for them. Products with positive (4-5 star) and a high number of customer reviews relative to competing products will rank higher than those with low quality and low volume reviews. We also know that New Reviews, Verified Reviews and Reviews that are most helpful are given more weight compared to others since Amazon changed its reviews algorithm.
So, it is in our interest to spend resources in building our Amazon product reviews. We can do so in two ways:
- Ask for reviews from past customers
- Ask for honest product reviews by giving free / discounted products (T & C's have now changed).
Ask for reviews from past customers.
Amazon automatically sends a reminder to review the product, usually after a week’s time of placing an order. We may not always get product reviews from these automated emails, which is why asking customers actively to write an Amazon product review works well.
*To read the rest of our members blog piece*
1. Verify the name and address of the company, the manufacturing address, phone number and fax number. Cross-reference this information and the company name against other trade sites to ensure that the information is the same including contact names. Conduct a Google search on the company and their address to figure out if you could find additional information or additional suppliers that supposedly operate under the same contact information.
2. Refuse to deal with generic e-mail addresses like hotmail or yahoo. Only deal with specific company addresses. If the e-mail address is similar to sales01 or sales02 etc. I would assume that they are a reseller and not a manufacturer. Resellers tend to have offices of people surfing Alibaba etc. all day long trying to contact people. Conduct a whois search on the supplier’s web-address. Verify the information.
3. Call the supplier at the provided phone number several times and inquire about the company and the person. Ask who is in charge and ask to speak with him. Ask your contact to send along information on the company including maps to their manufacturing site.
4. Ask for references in the USA or another developed country. Require them to provide a contact name, company name, title, address and phone number. Follow-up with the references in person--not via e-mail. Ensure that they are valid references.
To finish reading the rest of the steps take a look at the thread/ discussion on Sourcing Products from Abroad
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