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Want to be known as a top seller on Amazon? Then you’ll need a good bulk of positive reviews. But instead of just focusing on the service side of things, RepricerExpress wants to show you why it’s just as important to focus on getting good product reviews, too. Here’s how.
#1. Don’t Tiptoe Shyly in the Hopes of Only Getting Good Reviews
In the movie Doctor Strange, Benedict Cumberbatch’s Stephen Strange is driven by fear. His success as a neurosurgeon stems from taking on cases he know he can solve because he’s afraid of failing at the ones he can’t. If you’re going to make any sort of living out of selling on Amazon, then you cannot be afraid of the bad reviews. They’re an inevitability and you’ll want to take them in stride, trying to minimise them in favour of getting a vast majority of positive reviews.
#2. Understand Amazon’s Search Algorithm as Though You Designed It
Think of any great and lasting monument in the world, like the Egyptian pyramids or the Eiffel Tower. Sure, what a lot of people notice is how grand and majestic they are, but they wouldn’t have lasted as long as they did if they weren’t built on solid foundations. If the architects were only focused on making them pretty and not making them structurally sound, then they would have crumbled and been replaced by something with a better base.
Read the full article on the RepricerExpress blog
No one likes to receive negative feedback in life or ecommerce. Getting negative feedback on your Amazon seller account can impact on your sales, profits and Buy Box percentage. But what if we told you we can help you to get negative feedback removed.
Well, firstly, not all negative feedback can be removed. Amazon will remove feedback where the reviewer has used “obscene language” or included “personally identifiable information”. Transaction feedback that contains an Amazon product review can also be removed easily from your feedback profile, as according to Amazon guidelines, these should be added to the product review section.
Finally, Amazon will update feedback if the comment is solely about “fulfilment or customer service for an order fulfilled by Amazon”. For example, if an order was delivered late or got lost in transit, a line will appear through the rating and the statement, “This item was fulfilled by Amazon, and we take responsibility for this fulfilment experience.” will be added.
Read the full article on the FeedbackExpress blog
2015 has been another great year for ecommerce sellers with sales continuing to increase year-on-year. It’s not all been great news for sellers though, with an increasing number of Amazon accounts being hit with the dreaded Amazon account suspension.
What can you do?
This blog post will detail how you can protect your Amazon seller account and how you can get your account reinstated including what to include in your plan of action (more on that later).
Every day hundreds of honest third-party sellers get suspended, denied or banned by Amazon.
What’s the difference?
- Suspension means you still have a chance to appeal. You’ll need to work a plan of action.
- Denied means your appeal was rejected but you still have a chance to submit a revised plan of action.
- Banned is the worst scenario of the three. Basically, you’re out of there. Your appeal has failed more than once and Amazon will no longer read your emails.
Let’s say one thing right off the bat: we here at FeedbackExpress hate dealing with anything negative because we think every cloud has a silver lining. But it’s an inevitability that you’ll come across a negative review and it’s how you handle it (hopefully with aplomb) that’ll shape you as a seller.
Differentiating Between Product and Seller Feedback
Buyers can leave you one of two types of feedback: seller- or product-related. The former has to do with your behaviour during the selling process (and is, and has been, the topic of another post), while the latter deals with the quality of the item you sold.
A little side-note: I once had a room-mate who made up Excel charts for hospitals that recommended which pieces of medical equipment they should buy. There were about a half dozen criteria that scored points and the item with the most overall points was the one hospitals would get. This ensured that, for the most part, hospitals would get the generally best product for the generally best price.
Pretty much the same idea goes for selling on Amazon. We can’t, in good conscience, recommend that you buy seemingly high-quality or big-ticket items in a back alleyway and then turn around and sell them on Amazon for a massive profit (for many reasons), but as a general rule of thumb, try and use quality items in your listings as much as possible. The profit margins may not be as padded as if you were to sell knock-offs, but trust us, the chances of getting positive product reviews will be infinitely higher.
That being said, not everyone will understand where you’re coming from as a seller and will have something not-so-nice to say. In those instances…
Read the full article
There are two kinds of people in this world: those who don’t want to see holiday decorations until the month of, and those who think it’s perfectly acceptable to start talking about Christmas in July (yeah!) For both kinds of people, RepricerExpress has these 7 awesome tips you can employ to start making the busy selling season easier for you.
1. Subscribe to Weather Apps
In a lot of countries, snow happens. And in countries that aren’t used to it, it can grind things to a complete halt, which makes it hard to fulfil your deliveries.
Sign up for a couple of really good weather apps, even the ones that cost money. It’ll be well worth your while to know what weather conditions will be in various cities and countries so you can plan and adapt accordingly.
2. Know When the Crunch Times Will Be
There are several points in the holiday season that you should be prepared to work overdrive for, and also give a head’s up to your staff. Generally, it tends to be the three weekends after American Thanksgiving (it falls on 24 November this year), as those Saturdays-and-Sundays are usually pretty hectic.
Knowing when the busier times are ahead of time may not erase them, but it makes it easier to deal with when you can block it out exactly on the calendar.
Related reading: Essential Ecommerce Holiday Dates 2016 for Amazon Sellers
3. Make the Shipping Calendar Your Best Friend
Unless you’re personally driving out every package, you’ll need to know what cut-off dates each shipping service you use has in place. Make a separate calendar just for that.
Then, you can start to give notice to buyers that they’ll need to buy by X date if they want it to arrive by Y time. As an extra little bit, factor in the handling time on your end so you don’t inadvertently take orders that will miss the deadlines.
Read the full article on the RepricerExpress website
The biggest shopping day in the world takes place this Friday. In China, the 11 November is known as Singles’ Day or Double Eleven (11/11). Its origins stem from people who are single celebrating the day but has since become the biggest online shopping day in the world.
Singles’ Day in 2015, was the biggest Singles’ Day ever recorded surpassing even Alibaba’s owner, Jack Ma’s predictions of 200 million packages being shipped. In the 24-hour period, 467 million orders had been shipped worth over $14bn (£9bn)—up 60% from 2014. Wow!
According to research firm Fung Global Retail and Technology, Alibaba is expected to generate $20 billion in sales on Singles’ Day this year.
Read the full article on the RepricerExpress blog
Think you know all the tips and tricks to successfully use Amazon repricing software? Well, RepricerExpress just may have a technique or two that can help set you apart from the competition!
Approach Repricing as a Long-Term Plan for Each Item
One of the biggest mistakes online merchants make in repricing is thinking too generally or too short-term. They look at how an item is behaving now and reprice accordingly. While that will admittedly help, it won’t get you very far. You’ll want to broaden your scope to how that product has performed over the last month, quarter, year and possibly longer. There are two main reasons for this:
- Sales rank history: Knowing how hot an item is, and at what points in history, can help you make decisions about when and what to reprice it. For example, if you’re about to reprice a product that isn’t stereotypically seasonal but behaves as though it is, then you’ll have better insight as to when you should increase or decrease your inventory of it and how to set repricing rules.
- Sales price history: This one is almost self-explanatory, as an item’s sales price history is sort of like a little guidebook that tells you to set min prices at X point in time and max prices at Y point in time. There are plenty of tools you can use, like Camelcamelcamel, Keepa, PriceZombie, MyAlerts, Dolla and more.
Map Your Inventory as Accurately as Possible
It’s not great if you have too many of one item, but it’s pretty bad if you run out of it. But if you manage to keep a near-perfect balance, then you’ll maximise your earning potential by keeping ahead of the supply-and-demand trends at the time.
One great way of doing this is to link your inventory to your repricer and writing specific rules that correspond with the stock. Say you’ve just run out of an item. You can tell your repricer that once you bring it back in stock, it should set prices that match the average market values. This way, you don’t have to worry about whether you’re too high or too low once you’ve replenished your inventory.
Read the full article on the RepricerExpress website
Hang on a second, young grasshopper.RepricerExpress wants you to go through a little ecommerce check-up list before you start prepping for holiday marketing and advertising. After all, the more prepared you are, the less time you’ll have to spend on the end result. An ounce of preparation and pound of cure, after all.
1. Take Every Action to Make Sure Your Site is Always Spiffy, Working and Efficient
During the Black Friday brouhaha in the United States (and Canada, too, to a lesser extent), merchants knew well in advance they had to put in a lot of legwork to deal with the extra traffic. However, one store, Best Buy, apparently didn’t get the memo.
For about two hours on 27 November, the Canadian version of the Best Buy website stopped working the way it should. Most of the problems were centred around the checkout process, with buyers either unable to complete their purchases or having their credit cards charged without orders going through. It’s not known how many millions the company lost, but the ironic part is Best Buy owns Geek Squad, a tech fix-it-all company that’s supposed to be adept in this sort of stuff.
The lesson in all this is simple: do whatever it takes to ensure your website is always up and running smoothly the way it should.
2. Distinguish Between Cash Flow, Revenue and Profit
It’s easy to lump everything together, but there are very specific differences between the three.
So, let’s take a look.
- Cash: It’s a type of asset, where an asset is a benefit you can use to leverage your position into something better. As long as you keep cash in cash form, like in a bank account, it’s an asset. Once you put that cash toward something else, such as purchasing more inventory, then it becomes a liability (until you manage to turn the purchase back into cash).
- Revenue: This is the total amount of cash flow you’ve got coming in from all sources. It only counts as revenue when it’s a unidirectional occurrence, but can take the form of things like cash, stocks, refunds and the like.
- Profit: No business can only take in revenue, as you’ll have to do things like pay yourself and your employees, pay for marketing and advertising, stock up on your inventory, subscribe to professional services and more. Once you’ve subtracted all your costs, the cash left is your profit.
If you need extra reminders on why you should avoid splashing out on Christmas gifts for yourself, remember that holiday hangovers will affect your sales. Conversions will drop off (sometimes steeply) in January and you’ll want to be financially prepared for that. It’s always good to sock a bit away to have a cushy rainy-day fund.
*Read the full article of the RepricerExpress blog
Ask one merchant how they feel about Fulfilled by Amazon (FBA) and you’ll be told nothing but how fantastic it is. Go and ask someone else, and you’ll hear more negative opinions of what FBA is. While we here at RepricerExpress tend to be in favour of FBA, we know it’s a highly individual decision and decided to put the information in black and white so you can decide for yourself.
A Rundown of FBA in 100 Words or Less
You pay a little fee each month and in return, Amazon takes care of packing and shipping your orders. You send your inventory to Amazon so that every time you get a sale, they send pickers through their warehouse to select the product and send it to its new owner. If anything goes wrong with the order or delivery, Amazon takes care of things. They also offer help in the way of 24/7 customer support in the languages of the marketplaces it sells in and provide tracking information.
Having said all that, let’s now take a look at what the advantages and disadvantages of FBA are.
Advantages of FBA
Frees Up Time: You can’t put a price tag on having time to grow your business and focus on strengthening it.
Storage Space: It’s entirely taken care of, and you don’t have to worry about stepping over boxes to reach your bed or kitchen.
Reputation: Amazon’s got a solid name and buyers trust it. When you back up your line with Amazon, you increase your chances of landing a sale.
Shipping Protocols: Don’t want to hassle yourself with complicated customs regulations and shipping practices? You don’t even have to make it a whisper of a thought.
Read the full article on the RepricerExpress website
With the holiday season just around the corner, many sellers are turning to RepricerExpress to help manage their Amazon prices during this busy period—it’s the quickest way to win more Buy Box share and increase your sales. In the spirit of the festive season, we’ve decided to run a fantastic competition for everyone (including existing RepricerExpress customers*).
What can I win?
A six month free subscription of RepricerExpress worth up to £540 (based on 25,000 SKUs).
How can l enter?
Sign-up for a free 15-day trial using “6MONTHSFREE” and you’ll automatically be entered into the competition.
*Existing customers can enter by emailing seamus @repricerexpress.com with the subject line, 6MONTHSFREE.
How much can l save?
If you’re repricing 25,000 SKUs, then a six month free subscription could mean a saving of £540.
Earn extra entries by sharing this link on social media.
When is the winner announced?
We’ll be announcing the winner on Tuesday 1 November 2016.
*Read thefull articleon the RepricerExpress blog
Guest blog by Nazma Noor fromMy Parcel Delivery.
Amazon were one of the first companies to offer Black Friday deals to UK customers in 2010 and last year they reported Black Friday to be the busiest sales day in the UK with more than 7.4 million goods sold. This year, Black Friday is due to fall on 25 November 2016 and is expected to be bigger than ever. Whether you’re a small business or a large online retailer, here are four key tips Black Friday you should look at when planning your sales.
1. Choose your product range carefully
You’ll see better results if you offer a large discount on a small range of products, compared to a small discount on a large range of products. Seek out the products that you can afford to discount more than your competitors and focus on promoting these.
One product area which works well in the run up to Christmas is gift sets and bundles. Can you make up your own product bundles and gift sets?
Plan how you’re going to market these deals, particularly as there will be lots of other sellers competing in the same space. Do you have an email list to promote your Black Friday deals to existing customers? Do you have new sales banners and other online imagery in production? What about your social media following?
Beat your Amazon competition this Black Friday with automated repricing
Repricing is the single biggest Buy Box factor you can address right now today!
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2. Plan for your Black Friday delivery options
Many retailers were unprepared last year when it came to shipping the larger volume of orders they received on Black Friday, including a number of high profile companies like Tesco and M&S who failed to meet next day delivery options.
If you’re a seller who’s still using the Post Office as your main delivery channel, you should definitely consider an online delivery broker (like My Parcel Delivery) which can offer you access to discounted rates from a range of different courier services, so if your main delivery partner can’t deliver, you have plenty of options available to ensure your customer receives their item in a timely manner.
It’s also worth thinking about the delivery options you’ll be offering for Black Friday purchases, in particular offering a “next day” delivery service could pose the risk that the items won’t be delivered as promised and lead to unhappy customers.
Whatever you decide on, be sure to communicate the delivery options clearly to your customers and be upfront with them that delivery for items could take longer than normal.
3. Picking and packing orders
For smaller sellers who manage their own order fulfilment, don’t underestimate the volume of Black Friday orders you’ll receive. You may need to draft in some extra support to get all your orders picked and packed (particularly if you’re offering bundles and gift sets), so give your friends and family advance notice that they’ll be needed or if you have the resource, draft in some seasonal workers. This will hopefully make your Black Friday order fulfilment less stressful.
4. Don’t forget refunds and returns
This is an area that can get overlooked in the rush to be ready for Black Friday, but more orders means the potential for more returns. Many retailers extend their returns policy during the festive period, so that less time is spent dealing with returns during this peak trading period. Consider if you’re going to offer an extended returns period and if so, find the best way to communicate this to your customers.
The other aspect to consider when looking at returned stock, is whether you’ll be able to re-sell it over the rest of the Christmas season.
*A version of this blog first appeared on the RepricerExpress website
You know how little kids write a list to Santa of all the toys they want for Christmas? Sussing out the most profitable items to sell on Amazon FBA is kinda like that. Certain patterns emerge that point to the most popular products, and as usual, RepricerExpress has the inside scoop on that.
1. Books – Yep, the Kind Made of Paper and Ink
Raise your hand if you’re heard the death knell of books before. If it wasn’t Kindle, it was some variation of the iPod/iPad/iPhone. But guess what? Books are more popular than ever. It’s how Amazon got started, and how you can carve out a profitable niche on the marketplace.
Simple: a huge profit margin. If you can pick up books in bulk for a dollar or so, give or take a bit in either direction, you can turn around and sell them on Amazon 1000% of their original price. While this isn’t a sure-fire formula all the time (see: unlucky arbitrage times, like a big box clearance sale) and you probably shouldn’t base your entire business on this premise if your goal is to maximise revenue, it most definitely deserves its own solid corner in your shop.
2. The Population Keeps Growing, and That Includes Things for Babies
As long as humans are procreating, their progeny will need, for lack of a better word, stuff. And because babies don’t stay the same size for very long, this means they need a lot of stuff. The bonus of selling baby items is they’re inexpensive for you to pick up, lightweight, (fairly) durable, and always in demand.
Pro tip: market to first-borns because parents to spend more on them (if you’re a middle or youngest sibling like myself, you’ll know how true this is).
3. All That Glitters Just May be Gold
Gems, baubles, precious metals — what these jewellery items have in common is they’re consistently in hot demand. But…you’ve got to be super diligent in how you advertise your wares because the market is pretty saturated with jewellery.
While the profit margin can be a staggering 50%+, it’s only if you can take advantage of unique long-tail keywords. If your items can only be described in generic single-ish keywords, don’t bother. You’re competing against far too much.
Read the full article on the RepricerExpress website
You’ve just completed a sale and your buyer said your service was awesome — but the item itself was less than stellar. What do you do now? Well, if you’re really dead serious about improving on that aspect, then follow these handy tips from FeedbackExpress.
Know What Your Ultimate Goal Is
When faced with a negative product review, the first instinct is to make it go away. However, that can be a super long process — and not always with a good success rate. Instead, and as cheesy as it sounds, place your focus on trying to improve yourself so it doesn’t happen in the future. If the best defence is a strong offence, then your ideal tactic is to set up a frame in place so you just don’t get negative feedback in the future.
Where You Want Your Feedback to Go
There are two ways you can get a hold of your buyer:
- Email them directly
- Post a comment on their Amazon review.
- Email: You can talk about sensitive info without it being made public, but it might not be as easy or fast to communicate with them.
- Comment: You get to show other buyers that you’ve taken that negative feedback to heart and want to change, but you can’t get into a back-and-forth to discuss details and you most certainly can’t use it as an opportunity to slam the buyer. And also, if you choose this route, you have to make sure you’re actually associated with the product or else you’ll be in violation of Amazon’s rules.
No matter how the buyer worded things, put your ego aside. If you need to not look at it for a few hours to remove emotion from it, then do so.
Once you’ve done that, the first thing you’ll want to do is offer a mea culpa. Your buyer is obviously miffed about something, so use the first sentence of your message to acknowledge their feelings. After that, reword their issue to show you understand them.
In the second paragraph, you can address their concerns one-by-one, if you truly believe they’re mistaken. If there’s even an ounce of ambiguity, ask them to clarify matters. And for every word, sentence and paragraph, make sure you have their review open in another tab so you’re as accurate as possible.
Lastly, end off the message with a proposed solution. It’s sort of like haggling: you put forth an offer, wait for them to counter-offer, and then find a middle ground that works for both of you.
Having a negative Amazon product review come across your desk is never fun. It instantly drops your mood, gives you a new problem to work through, and can affect your rating and future sales. But if you deal with it in the right way, it’s as simple as making your bed in the morning. And if you get FeedbackExpress to do it for you, it’s like having your own butler make that bed for you. All you have to do is get your free 30-day trial today!
*A version of this article first appeared on the FeedbackExpress website
You might have noticed that we here at RepricerExpress tend to write extensively about how to awesome-ify your product descriptions. It’s sort of like when you’re in a university lecture and the professor repeats a point and underlines it on the chalkboard — it’s an important lesson to learn! So if you’re looking for a new, concise way to make your product descriptions pop, here it is.
1. Make Them More Interesting by Telling a Story
Think about politicians’ speeches for a second. They’re usually pretty boring, aren’t they? But every now and then, a politician will stray from the script and tell a story and hook their listeners. That’s because story-telling is an incredibly powerful tool that taps into people’s imaginations and lets them relate to the concept in their own unique way. To translate that into selling online, write the description to show (not tell!) how it would be used in real life.
2. Get on Board the Hashtag Wagon
Instagram is one of the most popular places to get super creative with hashtags (so is Twitter, but Instagram isn’t limited by a character count so you can use more hashtags). And there are basically two ways of using hashtags:
- Spam the reader by including every relatable hashtag so it reaches as broadly as possible, or
- Use a few relevant hashtags, and a few funny/oddball/goofy hashtags that capture attention
When you’re dealing with your own items, it’s easy to get blind to seeing the forest for the trees and know what’s crucial and what’s fluff. In this case, we recommend writing a wish list of five or so items you’d like to buy, but don’t really need. Search for them on Amazon and take note of the most common bits of information merchants include. Also use a critical eye to see what’s missing by asking yourself exactly how it’d fit into your life. Then, apply that checklist to your own product descriptions.
4. Matching the Writing Style to the Site Style
If you’re selling high-end wristwatches, then you’re not going to be using Angry Birds language to write the product descriptions. Find a voice that’s consistent across the board and deliver on that. If you’re confused at all, just think of how you’d speak differently to a child, a doctor and a priest, and use that concept on your own items.
Read the full article on the RepricerExpress website
Stuck on ideas of what to sell on Amazon? No worries — RepricerExpress is absolutely the first best place to come, and we’ll let you know of other awesome places to visit and what tips to follow when it comes to online sourcing for your store.
#1. Shopping in Pyjamas is Unbeatable
Back before computers and the internet were everyday things, people had to get dressed up in clothes and head out into public to pick up whatever was missing from their stock. Yikes—we know, eh? What an awful ordeal.
Now, however, life has improved considerably. You can carry out online sourcing from the comfort of your own home, and without having to change out of your pyjamas.
Not only is it much simpler (all you need is a computer with internet connection), but it also makes your life a whole lot more flexible. Got a sick child home for the day or a parent in need of care? No problem, set up your laptop wherever works best for you and avoid leaving your home and all that requires your attention.
#2. There are Better Deals Online Than Off
You can always clip coupons and head to your closest big box store to get some neat savings, but do you really want to visit stores one at a time, hoping you don’t get seduced by new, shiny products?
No, you want to keep focused, and the online world is where you can do that. Just plug in your searches, narrow things down to exactly what you want, and start sourcing away. Plus, it’s a whole lot easier to get amazing deals on larger quantities of products online than in brick-and-mortar stores, giving you a huge advantage for your Amazon store.
Related reading: Product Trends on Amazon and eBay
Read the full article on the RepricerExpress websitePoster21 likes this.
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