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  • 5 Expert Tips to Improve Your Amazon Organic Listings Apr 27, 2017

    Guest blog by Ron from Visiture

    Amazon gave everyone, from major brands to stay-at-home parents, the opportunity to earn a lucrative income from selling goods online. The ability for anyone to just decide to start selling a product using Amazon’s user base of over 300 million shoppers and excellent infrastructure has made eCommerce accessible for millions of users.

    The opportunity has lured in sellers from all walks of life, and competition to show up in the first pages of Amazon organic listings has become increasingly more crowded.

    In order to stand out from the crowd of similar products in your industry, it means you’ve got to bring your best game if you want to win.

    Read the rest of the article
  • How to Respond to a 1-Star Product Review on Amazon Apr 19, 2017

    Ugh, the dreaded 1-star review you get for a product on Amazon. No matter what lengths you’ve gone to, that 1-star can feel like a kick in the seat. If you’ve ever suffered such ignominy, then FeedbackExpress is here to help and we’re going to show you the steps you need to take.

    Step 1: Find Out About It as Soon as You Can
    The earlier you learn about a 1-star review, the sooner you can act on it — for many reasons. One, the longer that 1-star product review is up on your page, the higher the chances of other buyers seeing it and possibly getting scared off. Two, the sooner you find out about it, the less chance you have of missing it (which can easily happen if you sell tonnes of things). And three, the less time it’s been up there translates to more time for you to act on it — and hopefully get it removed or changed.

    Step Two: Do Your Best to Contact the Buyer
    While it’s not always possible to get in touch with the buyer, you have to try. Sometimes buyers leave scant information on the review, like not including their whole name. But if they use their first name, or (even better) their first AND last name, then you’ve got a do-able shot of emailing them. If you’re having trouble, then cross-reference the date of their review with when it was possibly ordered, and see if you can narrow things down using their name.

    Read the full article on the FeedbackExpress blog
  • How to Increase Traffic to Your Online Store Apr 11, 2017

    Before you can think about building a list of great reviews, before you can figure out how to handle higher sales volume, and before you need to plan out how to fulfil everything, there’s one important thing to get worked out: how to increase traffic to your online store. And in this post, we’ll outline some concrete tips you can start using today.

    Increase Your Online Presence
    One of the first things you want to think about is getting more visible online. This means posting to forums, joining groups, and taking part in Q&As — whatever you can do to get your name and store’s name out there.

    The easy place to start is with Facebook, while a site with a higher learning curve (but with potentially higher payoff) is Reddit. There’s a huge and global audience on Reddit, which can lead to more traffic, but you have to be careful because Redditors are a smart, savvy bunch who can smell bs from a mile away. Having said that, here are some shortcuts to becoming a quality Redditor (and minimise the mistakes you make in getting there):

    Post high-quality content and write insightful comments. Avoid reposting (you’ll get called out on it and downvoted), and read the rules in the sidebar to make sure you’re posting in the right group.
    • Learn how to format your writing, such as breaking up sentences into paragraphs so you don’t overwhelm and turn off readers with a wall of text. Here’s a great site that teaches you all about formatting and markdown.
    • Don’t karma-whore. What this means is posting comments or posts with the sole aim of increasing your karma. Instead, be transparent and honest, and only contribute if you’ve got something worthwhile to add.
    • That being said, build up your karma so you can be seen as a trusted user, but do it in a legit way.
    Read the full article on the FeedbackExpress blog
  • 5 Easy Steps to Launching a Product on Amazon Apr 7, 2017

    Before you get set to post your first items on Amazon, there are a few things to know first. RepricerExpress knows that a bit of preparation can go a long way, especially if you want to do things right the first time. It will take a bit of practice to get a sense of the rhythm of selling online, but this post is excellent to dive right in and get started.

    Step 1: Get the Buzz Started Ahead of Launch
    In the U.S. version of Queer as Folk, season 5 episode 2 deals with Brian re-opening the club Babylon. He knows that it’s tough to get momentum from a standstill, so he pays people to stand in line for the club to make it appear like it’s the hottest spot on the block.

    You’ll want to practice the same concept with your product’s launch.

    Do things like:
    • Write blog posts about the product so buyers can jump right in once the product’s released.
    • Set up social media so you can get potential buyers to spread the word. Set up a hashtag and use it consistently, then watch it roll along like a tumbleweed as customers use it themselves.
    • Post frequently, and be interesting about it. One of the worst things you can do is write tweets and updates that sound like they were written by a 90-year-old robot. Instead, do something like share an interesting fact of the day, or gently roast your competitors like Wendy’s did with McDonald’s.
    Step 2: Make a Kick Ass Product Listing

    One huge advantage you’ve got in launching a product is time on your side. You’ve got days/weeks/months to do the following

    Read the full article on the RepricerExpress blog
  • Repricing on Amazon: How to Avoid a Price War Mar 30, 2017

    We all know price has a lot to do with winning a share of Amazon’s Buy Box, but perhaps merchants place a little too much importance on price. Instead of worrying so much about having the lowest costs among your competitors,RepricerExpressrecommends avoiding a price war as a technique for coming out on top. It rarely works out for the best, and we’ll take a look at why that is.

    Repricing on Amazon Wars: Pyrrhic Victories All Around
    There are three people affected in a price war: you, your competitor(s), and your buyer. While the damage to you and your competitors is obvious — slashed prices going so low it starts to affect your profit margin — the reality is a little less clear for your buyers.

    It may seem like a curious point to make that buyers also get hurt in price wars, as how can someone who gets the product they desire for the lowest price possible be losing out? While on the surface it seems to make sense, going a little deeper, we can see it’s not all it’s cracked up to be.

    Read the full article of the RepricerExpress blog
  • Win the Buy Box with Amazon Featured Merchant Status Mar 22, 2017

    It goes (or it should go) without saying that every seller on Amazon wants to be awarded a Buy Box. But getting one isn’t always the easiest or most straightforward achievement. However, one of the first items you can tick off the list is earning Featured Merchant Status, and RepricerExpress will show you how to get there.

    What is Featured Merchant Status?
    The Wall Street Journal says that 90% of sales on Amazon go through the Buy Box. And one of the best ways to compete for a Buy Box is to become a Featured Merchant, even if customers don’t know you’re one. To them, you’re simply more visible, more front-of-the-line. But to you, you’ve completed a crucial step on the path to that recognition and faster sales, but let’s break things down a bit more and explore what the other steps consist of.
    • 1. Pro Merchant Status: Before you can become a Featured Merchant, you have to be a Pro Merchant. That requires you to sign up for a Pro Merchant account on Amazon with the expectation that you’ll sell a minimum of 40 products each month. You also pay a monthly account fee, as well as a commission fee and closing fee to Amazon. As part of your Pro Merchant account, Amazon gives you more tools to help you succeed than you start with on a basic account. Note: sellers who sell books, videos, music and DVDs aren’t allowed to gain Featured Merchant status.
    • 2. Sustained Success: The first 30 days of being a Pro Merchant are the most crucial ones. This is when Amazon expects you to hit certain targets on metrics like excellent customer ratings, competitive pricing, low order defect rate, and more. Amazon won’t give you specific numbers to hit, but your goal is to try and do your utmost best and prove to them you deserve a bump up to the next level. You’re not only competing against yourself, but other sellers as well, so perfection should always be your goal.
    • 3. FBA: If you’re not already using FBA, sign up right away. Not only does Amazon heavily favour sellers who use FBA (they like buyers to use Prime as much as possible), but it’s also just much easier to have Amazon fulfil your orders instead of doing it yourself. Using FBA isn’t a necessity to being a Featured Merchant and/or winning a Buy Box, but it sure makes it a heck of a lot easier.
    • 4. Pricing This is part of the second point of maintaining good account health, but is important enough to warrant its own point. If you’re not pricing competitively, you’re going to have a harder time garnering sales. And if you’re sluggish on the sales front, then you’re not going to have a good…
    Read the full article on RepricerExpress
  • 3 Advanced Buy Box Strategies for Amazon Sellers Mar 9, 2017

    It’s no secret landing a Buy Box can be a shortcut to more sales. And more sales generally means more exposure, which, in turn, tends to lead to more sales. But do you know the most efficient and advanced strategies for getting the Buy Box? Or even how to build the sort of foundation that will open up that path? RepricerExpress does, and we’re sharing these three advanced Buy Box strategies with you.

    Put Out or Get Out
    Unless you’re that 0.01% selling a super-niche or rare item, then the Buy Box is a must. It accounts for about 80% of all Amazon sales (higher for mobile), which means if you don’t have it, you’re battling some really tough odds to land a sale. And if that percentage is any sort of indication, it’s a trend that shows Buy Boxes will be/are the way of the future.

    #1. Be Meticulous on Your Shipping and Handling Times
    Remember when Amazon Prime was first introduced and buyers could receive items in just a couple of days? And they didn’t have to pay extra for it, just a membership fee? Yep, it’s safe to say Prime was a huge success because people like getting their purchases quickly and inexpensively.

    We’re not necessarily saying that participating in Prime is a sure-fire go-to way of getting a Buy Box, but rather it’s more of a by-product. We’ve noticed Amazon tends to reward retailers who offer the shortest shipping time estimate — which usually, but not always, goes hand-in-hand with Prime.

    Another way you can edge out competitors in the shipping and handling area is to participate in Fulfilment by Amazon (FBA). This way, you don’t have to worry about all the niggly details of getting items ready, especially when some products might take longer to prepare than others. Amazon will tend to all of that — and quickly — because it’s like their reputation is more on the line than yours. They’re saying they, Amazon, are promising to send out packages consistently quickly, so they’re putting the stakes up for themselves.

    Read the full article on RepricerExpress
    Brian Wisdom likes this.
  • A Seller’s Guide to Amazon Repricing Software Mar 2, 2017

    Learn how to become an ace seller using Amazon repricing software in five easy steps.

    Step 1: Identify Your Competition
    Contrary to popular belief, you’re not in competition with every single seller on Amazon. Rather, you want to pick out the sellers who are:
    • Selling and/or shipping to the same areas as you so you can aggressively and accurately configure your prices. Why compete with sellers selling out of their own backyard if you’re not and have to work in border tariffs?
    • Selling similar or identical items as you. It’s no good to find every Amazon seller listing, say, t-shirts, as there can be a huge variance in quality, brand name, and therefore price.
    The idea is you want to pick out sellers who most closely resemble you as possible so you can create repricing rules that will compete effectively.

    Step 2: Set Your Min and Max Values
    One of the worst things you can do is create a race to the bottom, so avoid setting your min prices too low—the only beneficiary will be the buyer, as you’ll lose profits. And for min prices, remember to factor in the product’s landed price, which is the price that includes shipping.

    Conversely, when setting max prices, don’t make them so steep they’ll scare off buyers. Look at what the highest price for the kind of product you’re selling is, and go a teensy bit below that. Amazon won’t like your listing if your price is set too high either, and may delist your SKU if it’s not within an acceptable price range.

    Read the full article on RepricerExpress
  • Amazon Fulfilment Options – FBA Vs MFN Feb 17, 2017

    You’ve heard of FBA (Fulfilment by Amazon), but have you heard of MFN (Merchant Fulfilled Network)? Probably, but just in case you’re not sure of all the differences or which one’s right for you, let the ever-so-wise RepricerExpress help you out.

    How MFN is Different From FBA
    By now, you know FBA is where you pay Amazon a little bit of money and they essentially do everything for you after an order’s been placed, everything as in packaging and shipping the product and handling the customer support.

    MFN, on the other hand, puts the ball entirely in your court. You’re in control of the inventory (like where to keep it), you’re in control of what materials are used to package and ship the item in (and how much to pay for it), and you’re in control of making your customers sleep happily. You also don’t have to pay Amazon a portion of the product’s price for the ‘seller fee’, but get to keep that cash in your bank account.

    However, there are some big differences between the two. Using FBA tends to lead to a higher chance of winning a Buy Box because one of the thought-of factors in getting one is shipping time, as FBA products are Prime-eligible (and Prime buyers tend to spend more as well). On the other hand, the money you save by going the MFN route means you don’t have to deal with delayed payments, fees to Amazon for handling everything, or shipping costs to get products to a fulfilment centre.

    Read the full article on the RepricerExpress website
    Ridoy Kumar Dipto likes this.
  • 4 Great Tips to Boost Your Amazon Seller Rating Feb 9, 2017

    While only Amazon itself can say with absolute certainty what the sure-fire way ofwinning a Buy Boxis, we here atFeedbackExpresshave a fair idea of what you need to do. One of the best actions you can take is maintaining a stellar Amazon Seller Rating, and it’s really a lot easier to accomplish than you think.

    1. Why Amazon Seller Rating Matters So Much
    Amazon buyers don’t have the luxury of walking into your brick-and-mortar shop, asking you questions in real time, and examining products with their own hands. They have to rely on the judgements of others to feel reassured they’re making the right choice, and having a high seller rating is one of the best ways to build trust.

    Also, Amazon takes it very seriously when deciding who to award a Buy Box to.

    So what can you do toscore as close to 100as possible?

    2. Do as You Say and Describe
    I love books, but I once decided to take a chance on aKindle. I didn’t need anything fancy, just a tablet-y thing that showed the words. Even a backlit screen was too fancy for me. Eventually I found a bare bones Kindle and purchased it, and excitedly waited for it to arrive.

    Read the full article on the FeedbackExpress blog
  • 4 Tips for Increasing Feedback and Sales on Amazon Feb 2, 2017

    When it comes to selling on Amazon, reviews matter.

    According to a study byBrightLocalin 2016, 84% of us trust online reviews as much as personal recommendations and 92% of consumers read online reviews for local businesses.

    With statistics showing that a mere 5% of customers that make a purchase on Amazon leave feedback—having a process in place for collecting feedback and dealing with negative feedback iscrucial for all sellers, particularly established ones.

    Feedback on Amazon is ranked from 5-star (excellent) to 1-star (awful).

    [​IMG]
    The Perfect Amazon Feedback Score

    Customers can leave feedback on how you performed (seller feedback) or on the product they purchased (product feedback). If you’re serious about selling on Amazon (and winning the Buy Box), you’ll want to aim for a seller feedback rating of 95% and above.

    Read the full article on the FeedbackExpress blog
  • 4 Great Tips for Drop Shipping on Amazon Jan 27, 2017

    If you’re not familiar with the term, then your reaction may be ‘drop what?’ But have no worries — RepricerExpress has every assurance drop shipping is incredibly simple and we’ll show you exactly how. While the various permutations of drop shipping vary depending on which channel you use, we’ll be narrowing the focus down to how it works on Amazon.

    Drop Shipping: Eliminating the Tediousness
    You as the merchant engage in drop shipping if you avoid the stocking and shipping part of your business and have the manufacturer or wholesaler do it instead. Somebody has to be in charge of that part of the operation, but it won’t be you.

    What’s neat about drop shipping is that you never have to worry about first buying your inventory before listing it to sell. In fact, you wouldn’t really have an inventory to speak of, with that part belonging to the supplier. What you’d be in charge of is simply listing the product and then liaising with the supplier to get said product to the buyer.

    Another neat aspect of drop shipping is that you can jump in and out of markets with relative ease. The investments you’ll be making are relatively lighter than if you also played the role of supplier, with product promotion being your main task. If you’re good at identifying hot markets and making products sound terribly exciting and appealing, then drop shipping may be a good venture for you to consider.

    Read the full article of the RepricerExpress blog
  • 12 Great Amazon FBA Tools for Sellers Jan 19, 2017

    To be successful long-term on Amazon you need to excel in many different elements of ecommerce including price, feedback, finance, shipping, tax, payments, listing, sourcing, advertising and customer service. With that in mind, here’s a list of some useful Amazon FBA tools to help you become the next Amazon success story.

    1. Price
    Price is so important to customers in today’s world. We see RepricerExpress as the best repricing tool on the market. It’s super-fast and cost-effective tool to help you increase your online sales and profit through competitive pricing. Sellers can freely customise pricing strategies with basic and advanced rules, set min and max prices to protect margins, bulk import and export filtered searches or templates to apply changes to pricing in a snap.

    Sign up for a 15-day free trial of RepricerExpress.

    2. Feedback
    Feedback is a hot topic with Amazon sellers with Amazon recently introducing its customer dissatisfaction rate metric. Software tools such as FeedbackExpress can help you communicate better with your customers. You can email customer automatically to ask for a positive review. The software will also alert you when you get a negative review allowing you to take action quickly to minimise any disruption to your business.

    Visit the FeedbackExpress website.

    3. Finance
    Kabbage provides financing to online sellers when they list products for sale, providing much-needed operating capital for small and medium businesses. The organisation leverages data generated through merchant activity across various marketplaces and channels to understand business performance and craft financing options that meet their needs.

    Visit the Kabbage website.

    Read the full article on the RepricerExpress blog
  • 3 Secrets to Help You Win at Amazon Product Reviews Jan 12, 2017

    Let’s say one thing right off the bat: we here at FeedbackExpress hate dealing with anything negative because we think every cloud has a silver lining. But it’s an inevitability that you’ll come across a negative review and it’s how you handle it (hopefully with aplomb) that’ll shape you as a seller.

    Differentiating Between Amazon Product Reviews and Seller Feedback

    Buyers can leave you one of two types of feedback: seller- or product-related. The former has to do with your behaviour during the selling process (and is, and has been, the topic of another post), while the latter deals with the quality of the item you sold.

    A little side-note: I once had a room-mate who made up Excel charts for hospitals that recommended which pieces of medical equipment they should buy. There were about a half dozen criteria that scored points and the item with the most overall points was the one hospitals would get. This ensured that, for the most part, hospitals would get the generally best product for the generally best price.

    Read the full article on FeedbackExpress
  • How to Get More Positive Feedback on Amazon (3 Super Tips) Dec 20, 2016

    Quiz time! What’s the most important factor when it comes to selling on Amazon? If you came up with a bunch of different answers, that’s because there is no single one that stands out above the rest. But in this post, we’re going to focus on communicating with your buyers, which helps makes the whole process a lot more personable—and can help lead to higher sales.

    Going Past Just Using Amazon’s Standard Emails
    Unless it’s your first time experiencing a sale on Amazon, you know the marketplace giant sends out a couple of emails to your buyer after they’ve completed a purchase.

    Right away, they’ll get one that confirms the purchase they made, followed by an email that lets them know their purchase has been shipped and is on its way.

    Sometimes, your buyer might get a third email that asks them for their thoughts on their shopping experience or what they thought of the actual product they just bought.

    This doesn’t happen all the time; and truth be told, we’re not 100% sure of when Amazon will send out this third email, or even which topic they decide to do so. It’s their secret for now.

    Amazon has had years to perfect its template and as a result, they’re succinct, well-written, professional and very compelling in getting buyers to act on them. However, the downside is that they tend to be like a suburban house: cookie-cutter and with not much distinguishing it from any other email they sound out to buyers.

    With that in mind, this is a golden opportunity to stray from the norm and make a name for yourself, all the while developing a relationship with your buyer that goes above and beyond the usual Amazon path.

    Read the full article on the FeedbackExpress blog