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  • What Is RepricerExpress? An Amazon Auto Pricing Tool Feb 13, 2020

    RepricerExpress is an automated repricing web software which helps to solve the pricing problems of Amazon FBA sellers. It competitively and automatically reprices your Amazon product listings so that you are able to sell more goods and achieve your desired profit. It also takes away the stress of having to constantly check and update your prices manually through your Amazon seller account.

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    Benefits of using an Amazon Repricer
    By using an Amazon FBA auto repricer such as RepricerExpress, you can significantly increase your sales, profits and save a lot of time compared to using no repricer at all, or the very basic Amazon repricer. RepricerExpress has proved to be one of the most popular solutions for increasing sales and profit. It allows the user to fight competitively for the Buy Box, set minimum sell values and vigorously improves your product visibility (by fighting for the Buy Box).
    • The customer service for RepricerExpress is faultless. The live chat feature helps the user with every query, right away.
    • It saves users from manual repricing. This Amazon FBA auto-pricing software supports the user by automatically repricing their product listings.
    • Gain control of the Buy Box more often so that selling opportunities are not missed and you get maximized profit out of it.
    • It allows you to see the Buy Box winner and encourages healthy competition by displaying data for the top 20 sellers.
    • The Amazon FBA auto pricing tool works the way you want it to work for your data, using its capability to set filters and repricing rules.
    • RepricerExpress allows you to change the prices and selling rules regarding your product listing, set min and max sell values and import and export in bulk.
    • You can use the built-in tools to take an overlook of your competitors in the respective listing. It can help you to identify the sellers you need to deal with.
    • It drops your listing price only to the lowest level you have set, in case of price wars.
    • It comes with a 15-day free trial so you can get to grips with this very useful repricing software.
    RepricerExpress subscription cost
    RepricerExpress offers a wide range of enterprise pricing packages, to get you started. It also comes with a commendable customer support service. The standard £39 per month would be fine for most sellers, especially new ones.

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    Summary for RepricerExpress

    • It gives you an insight into the Buy Box winner and top 20 sellers.
    • It monitors the prices of your items even when you are offline.
    • Comes with data filtering capability.
    • This Amazon FBA auto-pricing tool checks the system status and sets the prices at minimum or maximum, at the time of price wars.
    • RepricerExpress allows you to edit your products pricing information in bulk and individually too.
    • It allows you to carry out imports and exports via CSV.
    • It allows you to alter your currency settings.
    • It helps to overview your product and allows you to observe product competition.
    • This tool offers a wide range of templates and Buy Box option repricing rules.
    RepricerExpress has helped thousands of third-party sellers to increase their sales and profit. Not only does this auto repricer tool enhance sales revenue, but it also saves a substantial amount of time for the user.
  • 6 Emerging Ecommerce Trends for 2020 Jan 15, 2020

    By theend of 2019, the total value of e-commerce retail sales is expected to top $3.4 trillion! In the highly competitive e-commerce sector,relevancyneeds to be a top priority. One day you’re in, and one day you’re out. Online businesses must constantly be aware of ways to keep their brand and products in front of the eyes of their customers.

    One of the best ways to do this is by simply staying alert and up-to-speed with e-commerce trends. However, there is always a risk that comes with trying out the latest fads.

    Ultimately, when it comes to experimenting with trends, it is important to make sure that any changes you make are always making things better for your customers.

    That being said, there are currently some significant e-commerce trends that every online entrepreneur should be aware of (and consider taking advantage of).

    Let’s talk about six of the big ones.

    1. Google is Becoming an Online Marketplace
    Unless your brand is super well-known, the majority of your customers are likely arriving at your website via organic or paid searches for items that your store offers. So, in order to get your products in front of more customers, you should beoptimizing for Google Shopping. This is an extremely powerful sales channel – and can be an incredible SEO hack for online stores.

    Integrating your e-commerce platform with Google Shopping will create a PLA (product listing ad) that will automatically top the SERPs on the Shopping tab when a customer searches for a product that matches up with your store. This is exciting news for e-commerce stores that sell niche products.

    In fact,a recent case studyfound that Google Shopping helps to boost conversions by over 17%.

    The setup process is pretty simple, too. You just need to head to theGoogle Merchant Centerto sign up and if your online store meets the ad requirements, you can start advertising through this lucrative channel.

    2. Customers are Shopping Through Social Media
    Social media is a lot more than just likes, shares, and cute dog photos these days. Many social channels are turning into mini search engines of their own – and55% of online shoppershave bought a product directly through a brand’s social post.

    Lots of platforms are making it super easy for e-commerce stores to sell directly through their social pages these days with built-in embedded links. This means that customers can click on specific products within a post and be led directly to a product page, making it far easier to boost impulse buys through online advertising.

    3.AR and VR are Becoming More Commonplace
    One of the greatest challenges that online stores have always faced is the fact that their customers cannot see the product before buying it. This makes it difficult to sell things like clothing, furniture, and other accessories that people want to preview before purchasing.

    AR and VR are helping to solve this problem by allowing customers to virtually try on products without physically touching them. Companies like Warby Parker have launched an app that uses AR so customers can try on different glasses before ordering.

    Amazon and Ikea also use similar technology so shoppers can test out how pieces of furniture will look in their own homes.

    E-commerce stores should take note of the ways that technology isrevolutionizing the customer experienceand consider investing in these digital systems.

    4.Customizable Products are a Big Hit
    Personalization is going to go to the next level with products that are entirely customized for the individual. Many online stores are taking advantage of interactive content – like quizzes and surveys – to build entirely customized products that cater to each individual’s needs or preferences.

    One area where this trend is specifically prevalent is in health and wellness. Stores like Curology and Gainful create totally customized product lines based on the individual’s health needs and goals, while brands like Native use an interactive quiz to create a custom scent profile that people can buy as a deodorant or body wash.

    5.Flexible Payment Options for Big Purchases
    If your store’s products tend to range on the most expensive side, it can be hard to convert new customers simply because they view that purchase as more of a risky investment. One e-commerce trend that can help to combat this is offering flexible payment options through systems like Afterpay, Final, and Affirm.

    These services automatically break down large purchases into smaller equal payments over the course of several months – making large purchases a little easier to swallow. In fact, retailers that offer Afterpay specifically have seen conversion rates increase anywherebetween 20% to 30%.

    6.Companies and Consumers are Becoming More Environmentally Mindful
    Caring about the earth isn’t just for tree huggers or Millennials anymore. Most consumers these days are far more conscious about their environmental impact, and they want to support businesses that are doing their best to reduce carbon footprints.

    87% of consumersagreed that they would be more likely to buy a product from a brand that offered a social or environmental benefit – giving companiesyet another reason to go green.

    Many e-commerce brands are doing their best to reduce shipping waste by using recycled or biodegradable materials – such as packing peanuts that dissolve in water. Some businesses are getting super creative here – such as Banish Skin Care which sends products wrapped in branded socks (rather than bubble wrap) to reduce waste.

    Conclusion
    Although trends inherently come and go, it is important that e-commerce businesses pay attention to ones that are having significant impacts on the customer experience and conversions. While these trends may change and evolve in time, many online stores are seeing incredible returns by capitalizing on them.

    So, which of these latest trends do you intend to test out?

    *Originally published on the RepricerExpress blog
  • What is the Best Amazon Seller Scanner App? Nov 8, 2019

    Do you like making money? And do you like beating your competitors? If so, then we’ve got a post for you. RepricerExpress wants to tell you about these five Amazon seller scanner apps that can help you learn more about your competition so you can maximise your returns in the quickest and most efficient way possible.

    First Off, What is an Amazon Seller Scanner App?
    If this is your first time hearing this term, that’s okay. An Amazon seller scanner app is a tool that gives you information on a product when you scan its barcode. It lets you instantly see how its performing based on its metrics, giving you data on its price, approximate profit, and eligibility to sell that item — all in real-time. So without further ado, here are the top apps you should be paying close attention to.

    1. Amazon Seller App
    One of the best things about this app is it’s free. And if you’re already a registered seller on Amazon, you can start using it right away. If not, you’ll have to sign up for a seller account first.

    Once you’ve downloaded it, you can start scanning products right away (or do a manual search) and uncover:
    • Product price
    • FBA fees
    • Approximate profits
    • Best seller rank
    • Total number of sellers
    • Official Amazon category
    However, it does come with a few downsides.
    • It won’t show you taxes or customs fees, so you only get an estimate of profitability.
    • You won’t be able to integrate it with eBay, Google, keepa or camelcamelcamel, which can make it tough to match it with the product’s price trends and history.
    • You might have a tough time working out the maximum ROI because it’ll only show you the lowest price on new items.
    Available on:
    2. Scoutify
    Let’s get the biggest downside out of the way first so we can start raving about all of its great qualities: you have to sign up for the whole package. But it’s one of those cases where you absolutely do get what you pay for, and boy, do you get great features. (Because of its cost, we recommend that sellers with a high monthly volume go for it, as you need an Amazon Pro Merchant account).
    • You’ll be able to integrate with third-party apps, which means you can sync it with keepa and camelcamelcamel.
    • They work in taxes so you can get an even closer final price number.
    • You can scan with Bluetooth.
    • There’s a shopping list that keeps a history of your purchases so you always stay on top of them.
    • You get access to InventoryLab, which means you have reporting, sourcing, and bookkeeping tools available to you.
    This is probably the best scanner app out there in terms of quality and features, but if you’re not completely sure if it’s right for you, they have a free monthlong trial.

    Available on:
    3. Profit Bandit
    This scanner app also requires a paid subscription, but it’s affordable and doesn’t compromise on being able to research items in real-time. That upside is huge: you can make the best decisions possible because you have the most current information at your fingertips. Plus, its lower cost makes it a great entry point for lower volume sellers.

    Available on:
    4. FBAScan
    If you’re ever in a reception/wifi black hole, this app has you covered by switching between live search and local database modes. It has all the information that other apps do (FBA prices, sales ranking, type, image, weight, title, etc.), but the data/wifi-independent feature makes it a standalone.

    Available on:
    5. ScanPower
    This one will set you back the most financially, but it will also put you ahead the most with the best and most accurate live data from Amazon. If you operate best on the go, this app is worth taking a second look at. And if you need information whilst out and about but want to send it back to your desktop to mull over later, this app lets you do that, too. Another neat feature we like is the ability to create 2D barcodes so when you ship your items, it’s already there and you don’t have to worry about it.

    Available on:
    Final Thoughts
    Once you’ve got your products’ information at your fingertips, you’ll need to act on it in the smartest way you can. And for that, there’s no better tool than RepricerExpress to help you customise pricing rules that fit your needs. But hey, don’t just take our word for it. Start using it free for the first 15 days when you sign up now.

    * Originally published onRepricerExpress.com

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  • 5 Top Ecommerce Pricing Strategies Your Competitors Don’t Know About Aug 30, 2019

    One of the best business practices is knowing all the top tips and tricks. The next best business strategy is to use the ones your competitors don’t know about so you can exploit their weaknesses and ignorance. As always,RepricerExpresswants to see our readers get ahead, so here are five strategies you should be using.

    1. Increase Singles and Decrease Bundles
    Let’s say you’re a parent looking to buy your kid a PS4. The console on its own is pretty useless because it’s in need of a game. But when you look at games, you notice how expensive they are — even though one can’t be enjoyed without the other.

    One extremely effective pricing strategy is to highlight this fact, bundle two like-minded products together, reduce the bundled price, and point out the savings. Buyers are far likelier to pick up the bundle if they can save a percentage on each one, rather than buy them individually and pay full price.

    You can also safeguard against buyers not buying the bundles by slightly raising the individual prices. This strategy should be used sparingly, and not as an end-point goal to increase your sales. You should primarily focus on the bundled product’s lesser price.

    2. Let Buyers Set Their Prices
    In 2007, Radiohead released their In Rainbows album by setting apay-what-you-want price. They ended up earning more money from the digital sales of that album than the total digital sales of all their other albums combined, selling more than 100,000 copies of the discbox and taking in an instant £3 million from it. Not too shabby when the entire music industry had been suffering decreased profit in the years following Napster.

    We’re not suggesting you apply this strategy to your entire inventory, but rather to certain items such as products that have been sitting around a while or ones that have been super slow to move. There’s the risk that you may end up losing money on this, but think of it from a buzz perspective: the attention you’ll get will draw plenty of traffic to your site, possibly far better than any marketing or advertising strategy you would pay money to implement.

    3. Research the Psychological Effect of Certain Numbers
    Think of two identical products, like a bottle of water, but one is priced £2 and the other is priced £1.99. Which one seems like the better deal? They’re essentially the same and saving 1p is not really any savings at all, but itfeelslike that to the buyer.

    Odd numbers like 5, 7 and 9 have been shown topsychologically induce a decreased feeling of loss for buyers, making them feel like they’re getting a better deal (even if they’re not).

    4. Show the Difference in Prices
    The above ecommerce pricing strategy is an excellent one, but there’s a way to make it even more powerful: anchor pricing. This is when you highlight the contrast in two prices by featuring the higher one as the old one, and capitalises on a buyer’s spending impulses to scoop up the deal.

    A variation on this strategy is to place an expensive item beside a cheaper one, with the latter being the one you’re actually intending to really push. Buyers will see the difference in price and think that the cheaper one is an even better deal.

    5. Try out Flat Pricing
    This pricing strategy is most often seen in dollar stores, where just about every item costs the same. If your inventory consists of products that are very similar in price, this can be a fantastic strategy to use. It makes it easier on the buyers, it makes it easier on you in terms of management, and it can result in a greater profit if you can set the price to be slightly higher than the median.

    If you’re not comfortable adopting this strategy 100%, try it out as a temporary promotion, like for a day or a week. As in the case of Radiohead, the buzz and future sales you get from it can exceed any temporary loss in profit.

    Final Thoughts
    One ecommerce pricing strategy you should always be using is repricing, with a heavy-hitter likeRepricerExpressacting as your foot soldier. We’ll do all the heavy lifting so you can continue to draw out effective battle plans, and all you have to do issign up for your 15-day free trial.

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    *Originally published here
  • 6 Tips to Improve Your Amazon Email Subject Lines Jul 25, 2019

    You’ve carefully crafted your email content, personalised it, kept it short and to the point. You’re providing valuable information to your Amazon customers and are perfectly poised to get that all-important seller feedback or Amazon product reviews.

    But…

    All that effort can be in vain if your email is never opened — and with the average person receiving between 80-120 emails per day, it’s getting harder and harder to get your Amazon feedback and product review requests opened.

    It’s the equivalent of spending all your efforts opening a shop, getting the right staff and stock, and then wondering why sales aren’t good despite you not putting any effort into getting customers through the door — with advertising, signage and marketing.

    We See It All the Time
    We often get users of FeedbackExpress telling us that our solution isn’t quite working as expected, yet when we look at the campaigns they’re sending out, it’s obvious that buyers aren’t opening their emails at all. Why? Because they’re scanning the subject lines and deciding the email doesn’t need their attention.

    Related: 9 Tips to Help You Get The Most Out of Amazon Feedback Software

    The Problem in Numbers
    So, how do open rates affect click-through rates and what’s typical for the average Amazon seller?

    Well, it’s difficult to go with averages here as the range of products on Amazon is so huge. Buyers who have purchased an expensive television are much more likely to offer seller feedback and product reviews than those who have spent $5 on a new USB pen.

    But, we know you’re dying to know the average, so here goes…

    • Average open rate: 38%
    • Average click-through rate: 5.6%
    • Average Seller Feedback/Product Review rate: 0.8% – 2.8%
    So…

    For every 100 orders you send emails for, you might expect 38 people to open the email, 5-6 to click on links in your email and 1-3 people to post seller feedback or a product review.

    By focusing on getting more people to open those emails, you can positively impact the number of people who ultimately post feedback and product reviews.

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    Context is Everything!
    Before I offer you the six killer tips to improve your subject lines and open rates, it’s important to fully understand the context of your buyers receiving those emails. More and more people access their emails on the go via their smartphone. They scan the opening words of subject lines and senders’ names to quickly determine relevance. This isn’t a conscious action in many cases — it’s how we, as humans, scan email inboxes.

    Your email can be buried within a list of spam, offers, friends’ emails and work-related stuff. To stand out, you need to grab your buyer’s attention, and these six Amazon email subject line tips will help you do that.

    Six Tips for Better Email Subject Lines
    Here are six incredibly easy ways you can increase your chances of getting your emails opened — and consequently get more seller feedback and product reviews.

    1. Show relevance: Mention “Amazon order” in your subject line as fewer people will ignore an email about an Amazon order they have recently placed.
    2. Be slightly vague: If you just outright ask for a product review in your subject line, then your buyer can decide there and then that they don’t have time, however, if you don’t say exactly what the reason for the email is, they’ll be curious enough to open it.
    3. Personalise it: Include your buyer’s first name in the subject line — it works!
    4. Add urgency: Don’t go over the top with this one but adding the word “important” to your subject line can provide enough urgency for the buyer to open the email.
    5. Be official: Adding an order ID to your subject line can often confirm to the buyer that the email is definitely in relation to their Amazon order, as it contains an official identifier of that order. Remember, your buyer knows they recently purchased from Amazon, so showing the order ID is both assuring and relevant.
    6. Be specific but authentic: If you have specific email campaigns for specific products, you might on occasion include the product name within the subject line, but only if it’s short. So, say “hair curlers” instead of “Babyliss Remington Pro 1-1½ Curling Wand with Pearl Ceramic Technology and Digital Controls, CI9538”.
    Further Tips and Examples
    1. Avoid one or two word subject lines
    Good: Did the phone case you bought on Amazon arrive on time?
    Bad: Feedback request

    2. Use descriptive keywords
    Good: How you your like your Babyliss hair curlers from Amazon?
    Bad: Product review request

    3. Give a specific action
    Good: Share your feelings about your Babyliss hair curlers
    Bad: Product review request

    Two Other Factors That Can Boost Your Open Rates
    Timing of emails
    Timing can be hugely important when determining if buyers will open your email. Whilst there is a lot of data that suggests certain days of the week are best for sending emails, this varies across industries and email types.

    We’ve looked at our own data and consistently find that open rates are higher when you send an email around the same time the buyer purchased from you on Amazon — and we built that functionality right into FeedbackExpress. Simply select this option on your campaign sending options.

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    Resend option
    Here’s one of the best pieces of advice you’ll receive, ever, when it comes to improving email open rates. For whatever reason, this just works!! If you resend your email to the buyers who didn’t open the first one, a period of days after the first one was sent, a decent percentage of those buyers will open the second one.

    That might sound crazy — if they didn’t think it was important the first time, why on earth would they open it the second time?

    Well, for a number of reasons, all of which are speculative—they could have simply missed the first email, they may not have had time to read it so passed over it, or simply deleted it. But contexts change and for whatever reason a number of buyers will now open the second email.

    And yes, you’ve guessed it, this option is built right into FeedbackExpress, within the send options of your campaigns.

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    Note: The resend option is no longer available in FeedbackExpress as we advise sellers to send no more than two messages per order in accordance with Amazon best practice.

    Final Thoughts
    So, there you have it, six things to think about when you’re sending your Amazon email requests to customers. Optimising your subject lines can really boost your open rates and consequently your feedback rating and product reviews. Another way to boost open rates is by using our Amazon feedback software to send perfect emails at the optimal time.

    Sign up today for a free 30-day trial. No credit card required. No-long-term contracts.

    See what other sellers are saying.

    *Originally publishedhere
  • How to Become a Successful FBA Seller Jun 20, 2019

    Just about everyone who gets started on Amazon does so because they want to succeed, but what that formula is can seem like a secret — until now, withRepricerExpresstelling exactly how to get there withFBA.

    1. Never Be Afraid to Tweak or Test
    A solid, immutable foundation is a good thing because it means there’s something steady to hang onto. And when times get tough, you need a heavy anchor in place to weather you through the storms.

    But if that anchor istoostrong, then it also means you can never leave your current spot for calmer waters. The aim is to be strong, yet flexible, and the best FBA sellers achieve this through regular tweaking and testing.

    The idea is to have a solid core in place that defines what you’re about, but one that also allows for minor changes to adapt with the times. And one of our favourite ways of doing that is throughA/B Testing, the process where you test out one feature at a time to pinpoint exactly what it takes to gain more success.

    Say you’re using A/B Testing with figuring out the best prices for your products. One way you’d do this is by isolating one category at a time, and then testing to see what works best. You can try gauging your min prices to be a penny or soaboveyour competitor’s lowest — this avoids a race to the bottom — or to even set them a tad higher than the rest. Give them all a try, but go for it one at a time.

    2. Be Faster Than the Flash
    Amazon Primeis a wonderful, wonderful thing. But it’s also a costly one, and not every Amazon buyer wants to fork over money just to get faster ship times. So, what can you do to meet them in the middle?

    Using FBA, which you are (bravo!), is one way, allowing Amazon to do the grunt work for you while you focus on the finer aspects of becoming a better merchant. Another is to post up super fast shipping times, ships that are heaps faster than your competitors.

    After all, do you really want to be selling guitar wall mounts that take 22 business days to send with no shipping, when your buyer will likely just head to their corner shop and pay a little more so they can have it in their hands pronto Toronto?

    It may not be the money-saving tip you wanted to hear, but trust us — fast shipping times is one of the best ways to get more customers on your side (and more customers means more profit!)

    3. Don’t Be Afraid to Shake Things Up
    Back in ye olden days of shopping, a great retail model meant having stable inventory, the kind of selection shoppers could more or less depend on throughout the seasons. They wanted consistency and predictability, and by golly, they got it.

    Yeah, that’s all changed now. Today, buyers want something new all the time, they want their desires to manifest — quickly — into goods, and they want the hottest fads when they’re still fads, not ironic retro pieces.

    Admittedly, this puts a lot of pressure on you, our cherished FBA merchant, but it’s just one of the balls you have to roll with today. After all, if you don’t, then there are dozens of your competitors who are willing to give consumers what they want.

    And closely tied to this is switching up what you carry in your inventory. Even though what you sell may not be dependent on fads and fashions, it’s still a good idea to switch things up so your selection is fresh and never stale.

    Final Thoughts
    What came first: becoming an awesome FBA seller, orrepricing your way to success? The answer is ‘neither’ — it all has to happen in conjunction. But to get that started, you’ve got tosign up today for your 15-day free trialto make the magic work.

    *Originally published here
    Leziath Trading likes this.
  • What are the Advantages of Automated Repricing on Amazon? Jun 7, 2019

    f you don’t want to use automated repricing on Amazon, the biggest thing you can look forward to is a lot more work for yourself. RepricerExpress knows that it’s far better to go down the automated route, with the advantages far outweighing any disadvantages.

    Here are the advantages of using automated repricing on Amazon.

    1. Logic Rules Over Emotion
    You know how stockholders panic during recessions and sell at rock-bottom prices, which is the worst time to sell? You won’t make that mistake with an automated repricer because it doesn’t experience human emotions like panic or anxiety. All it will do is follow the rules you set out for it, and not fall prey to impulsive decisions that could hurt your bottom line.

    2. Lack of Human Error
    You don’t hum along perfectly every day — a short night’s sleep, not enough coffee, a bunch of stress, or a million things to do all at once can make you prone to oversight and error. But the lovely thing about a repricer is it doesn’t need sleep, it can’t drink coffee, and its code makes it capable of handling its processes. Because of this, it’s not prone to the same errors as you are.

    3. It’s Faster Than You
    How much time would it take you to set prices if you have to pore over competitors’ sites, comparing their prices to your own? And how much time would it take you to manually adjust your prices to stay competitive? All that time spent on it means you’re losing out on sales, while a repricer won’t suffer the same effect. It’ll always be faster and more efficient than you.

    4. It Frees up Your Time
    Time is one of the most valuable resources you have. All those hours you previously lost to comparing, analysing, and manually repricing can now be spent on other, better areas of your work, whatever they may be. Give yourself the option of being able to meet whatever goal you want — faster and more efficiently than before.

    5. More Visibility in Searches
    It’s incredibly low odds that a new buyer will type in your business name and go right to your product. Instead, they’ll search for an item, then filter based on price and reviews. If you’re using a repricer with eBay, then having the best price leads to better search placement.

    And even if you’re selling on Amazon or other marketplaces, repricing also matters. It’s part of Amazon’s algorithm and will help you get noticed.

    Related: Amazon SEO – How to Rank Products Highly on Amazon Searches

    6. Better Chance of Winning a Buy Box
    Because price is one of the criteria in Amazon’s search algorithm, having a competitive one helps your chances of winning a Buy Box. And if you have the Buy Box, then you get rocketed ahead of the list of those in the ‘Other Sellers on Amazon’ category.

    Because pricing changes happen so frequently on Amazon, it’s almost mandatory to use a repricer to help you capitalise on having the right price at the right time. Set the rules and let it take care of the details so you can focus on sharpening other areas of the algorithm that matter in winning a Buy Box.

    7. It Gives You a Competitive Edge
    There are so many ways you need to be competitive and so many ways in which competitiveness matters. One of the best ways you can set yourself apart is with repricing. Because price is one of the biggest motivators in a purchasing decision, presenting the best package can be what causes a buyer to go with you instead of someone else.

    Or think of it this way: because buyers have so much information at their fingertips about what brands are doing, sellers have to work harder at presenting quality products and service. There’s not as much of a chasm between them anymore, so price ends up being the difference-maker. And wouldn’t you want to be on the winning side?

    Final Thoughts
    We could talk all day about why automated repricing like RepricerExpress is the best, but it’s far better to experience it for yourself. Check it out and see for yourself how much easier it’ll make your life, freeing up time you can spend improving and scaling your business. Plus, when you sign up now, you start off with the first 15 days absolutely free.

    *Originally published here
  • Amazon Extended Ad Network for Sponsored Products May 23, 2019

    In case you missed it, back in January 2018, Amazon introduced a new beta program for Sponsored Products called the “Amazon Extended Ad Network”.RepricerExpresswill take a look at the relevant bits and outline which sellers from whom it could work.

    What’s Involved With Amazon’s Extended Ad Network
    In a nutshell, this program will allow you to widen your network net when it comes to targeting users. You’ll be able to show ads to more buyers, as the Extended Ad Network will feature ads on more websites than just the ones featuring Sponsored Products ads.

    For a long time, the breadth and reach of Amazon’s Sponsored Products were limited in their scope but this program seems to be the latest step the marketplace is taking to go head-to-head with the advertising done by Facebook and Google. Amazon still has quite a ways to go, but this latest action shows it’s definitely gaining ground on the giants. And just as with everything else Amazon has done, we expect that this will also look and feel quite different from the rest of the stuff that’s already out there.

    What You Can Expect
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    The biggest difference you’ll notice right away is all the new places your Sponsored Products ads will appear. Right now, those ads only appear on Amazon, in different locations on the marketplace. But with the Extended Ad Network, you’ll be able to place your ads on sitesindependentof Amazon (along with those sites’ mobile, desktop and app versions).

    Although the program was already rolled out in beta earlier in 2017, that version didn’t last long, presumably because Amazon still needed to work out a few kinks. This time, the program seems to be more ready for widespread use. However, one thing that isn’t available to the masses is which sites are partnering up with Amazon. They’ve said they don’t have a site exclusion list, but haven’t actually put out in black-and-white where your ads will appear. It’s probably a safe assumption that they’ll use your algorithm to pair ads with relevant websites, and it’s also probably a safe assumption that you’ll be given this information in the future.

    Another current feature that may (probably will) change in the future is thetypeof campaign. Right now, only auto Sponsored Products campaigns are allowed. As you know, there’s also a manual version sellers can use, too. But not yet when it comes to the Extended Ad Network. The downside is that you have less control over the clicks, but Amazon has promised that they won’t exceed your max default bid. And theupsideof this is that because it’s in beta, you likely won’t face much competition.

    Interested in Joining? Here’s How
    Unfortunately, you have to have been selected by Amazon to join. They sent out emails to sellers at the beginning of December. If you were one of the lucky ones to get one, all you have to do is click on the link they included. This gives your consent to enrol in the program so you can test-drive an auto campaign into the Extended Ad Network. And if you find, after a while, that you don’t like it, it’s really straightforward to opt out. All you have to do is toggle off this option in your Campaign Settings under Campaign Manager.

    Seller Questions
    • Will this apply to my SP automatic campaign? By default, it will re-target ads both on and off the company’s site for your SP campaign.
    • What about the formatting of my ads? Don’t worry! You won’t need to update your format. It will still link to the product page using the same CPC bid
    • Does this also work for my manual campaigns? Not yet, but foreseeable projections say eventually!
    Final Thoughts
    Usually, when Amazon introduces something new, it almost always works and sticks around for a while. We think this won’t be any different. As you wait to get started or wait for your email to arrive, now’s the perfect time to get acquainted withRepricerExpress. The best part is, youdon’t pay anything for the first 15 days when you sign up now.

    Related: 3 Expert Ways to Use Amazon Sponsored Product Ads

    *Originally published here
  • Why You Need Amazon Repricing Software May 3, 2019

    For new and experienced Amazon sellers alike, the subject of whether or not to use repricing software to increase your sales will surely come up from time to time. Judging from forums and online discussions, there are sellers who absolutely swear by them and others who remain unconvinced, citing common myths about ‘a race to the bottom’ or ‘cost-effectiveness’ to name but a few.

    I think much of the misconception arises from the fear of automated technology and its ability to continually lower prices to compete solely on that level. It’s a shame when sellers view repricing software in those terms as its potential as a tool to increase sales and protect your profit margins is unquestionable.

    Many years ago when I was a student, I worked in a local supermarket as a sign-writer (yes, long before computers). I had to work in a small office with two ladies who handled the accounts. Every Tuesday and Thursday they would get their coats on, grab a pen and notebook and disappear for the afternoon.

    After a few weeks I decided to ask them what was taking them out of the office on such a regular basis—”We’re doing the rounds on the other three main supermarkets, checking their prices across the main sellers and seeing what promotions they’re using to get people through the door.”

    And this wasn’t an undercover operation, as each supermarket acknowledged it was something they all did so the ladies didn’t even have to hide their uniforms when walking around the competitor stores.

    And what did they do with pricing the information? Well, the manager, some checkout staff and the finance ladies would regularly review the competitors’ prices and decide which of theirs it was going to lower to compete, which items were going to remain the same, which it would increase and what promotions it would run to entice shoppers into the store. They didn’t decide to lower every price to be the lowest, but they did make assessments of the competition and tailor their own pricing to suit their goals in the context of a competitive environment.

    I remember one of the ladies telling the manager that supermarket x’s price on baked beans was stupidly low and that they shouldn’t try to compete. He agreed, saying that they would only probably run that for a week to bring new customers in and then ‘jack the price’ back up higher to compensate for the promotion.

    Wow, a real live repricing operation, aka 1980s style!!
    So what’s so different now? Well, not a lot really, apart from scale and frequency of price checking. But why is the necessary activity of reviewing competitors’ prices viewed as a ‘race to the bottom’? Quite simply, because some sellers believe that the very cheapest price always wins—and that’s not the case. Of course, lower prices and more competition do impact profit margins but they will firmly remain on a marketplace that is known for its competitive pricing—it’s deciding where you fit into this ever-changing jigsaw.

    If you’re selling on Amazon, you need to price check against your competition frequently to remain competitive at any given time, but you don’t have to always be the cheapest towin the Buy Boxand retain a profitable business. View your inventory as a complete supermarket if it helps—don’t view the sale of one single item as key, but the overall sales during a certain period that your business is comfortable with, and spend time determining what your business and pricing strategy is.

    Unlike my manager in the supermarket, you can have your pricing rules adjusting automatically within your predetermined floor and ceiling prices 24/7—not just on a Tuesday and Thursday afternoon!!

    By the way, we still sold a lot of baked beans that week—at a profit.

    Related: 5 Reasons You Should Use Repricing Software for Amazon and eBay

    *Originally published here
  • Top 9 Amazon Inventory Management Tools for Sellers Mar 22, 2019

    If you’ve got poor organisational habits or systems, it’s time to change that. There’s just about no way you can succeed on Amazon if you don’t have a bit of help so you stay on top of everything, so RepricerExpress will help you with that. We’re going to take a look at the best Amazon inventory management tools so you can make an easy decision.

    1. Sellbrite
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    Sellbrite is an easy-to-use solution that helps you build, manage and grow your business across multiple online sales channels – such as Amazon, eBay, Walmart, Jet, Etsy, Sears, Rakuten and Newegg – all from a single, intuitive interface that you’ll love using.

    Sellbrite gives you a smarter way to create and manage listings, control inventory, and fulfill orders across all your online sales channels.

    2. Teikametrics
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    Teikametrics gives you a little bit of everything, all wrapped up in one easy-to-use package. You can run as many Sponsored Products campaigns as you want, research keywords, plot out goals and to-do lists on a calendar, and get online support. It starts off with a free 30-day demo before you need to sign up for a package.

    3. Sellics
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    There are two versions of Sellics, one for Seller Central and one for Vendor Central. Each one appeals to different sellers’ needs, but some common features you can find include a PPC manager, ranking optimisation, competitor monitoring, and data analytics. Each one starts off with a 14-day free trial.

    4. Veeqo
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    Veeqo is an all-in-one ecommerce platform that helps you manage your entire backend. Connect your sales channels and shipping carriers to Veeqo and manage orders, ship to customers and sync inventory in real-time. You can organise, pick and pack your inventory, manage products and gain valuable insights to help your ecommerce business grow.

    5. Expandly
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    Expandly enables you to manage your Amazon inventory, listings, orders, shipping labels, and reporting, alongside your other sales channels – all from one central dashboard. View your real-time inventory across online marketplaces, quickly update stock levels, bulk print pick lists, and easily integrate Amazon with Xero.



    6. TradeGecko
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    You can try TradeGecko free for 14 days to see how it’s reporting, orders and fulfilment, and inventory management features work for you. They’ve also got a bunch of free resources you can use to master the finer points of selling on Amazon, like eBooks and webinars.

    7. Stitch Labs
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    You might sell primarily on Amazon, but Stitch Labs lets you add new sales channel and automatically integrate with them seamlessly. They also take a large portion of human error out of the equation by using velocity and forecasting to help you make purchasing decisions. If you’re not sure which version is best for you, start off with a free demo.

    8. Forecastly
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    It can be tricky to accurately predict how to keep your inventory well-stocked, but Forecastly uses its own algorithms to streamline the process as accurately as possible. The downside is it’s only available for the United States, United Kingdom, Mexico, and Canada markets, but they make up for it with affordable pricing plans and a 20% discount if you’re billed annually.

    9. Appath
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    Appath is really neat because it’s cloud-based, giving you the freedom to work anytime and anywhere in the world. You can also add multiple users and assign them specific roles and restrictions, making your life much easier by being able to delegate. With plans starting at $15/month, the ability to pay only for what you use, and a 30-day free trial, it’s hard not to give them a try.

    Conclusion
    Amazon inventory management tools are great, but no matter which one you use, you’ll need RepricerExpress to help you with competitive and aggressive repricing. You can do things like reprice differently against specific sellers, exclusively compete with and target the Buy Box, and so much more. But instead of us telling you about all the awesome features, why don’t you take a look for yourself? When you sign up now, you start off with a 15-day free trial.

    *Originally published here
  • 3 Interesting Ways to Boost Your Traffic on Amazon Mar 7, 2019

    Nearly everyone has either bought something from Amazon or knows someone who has. Selling inventory on the marketplace requires smart and strategic thinking. Read on to find out what you’ve been missing to get sales lifting off—boosting your traffic on Amazon isn’t overly difficult.

    1. Watch Your Language
    Fortunately or unfortunately, the internet is not designed to reward the Hemingways and Austens of the world. Instead, what matters is what words are used and where. Or, in other words, the locations of keywords.

    Keywords are the main way a shopper finds themselves on your page and isn’t much unlike how you search for anything on Google.

    If you want to find, say, black dress shoes, that’s probably exactly what you would type and not something like “glossy suede men’s pumps.”

    Tips to remember:
    1. Use words instead of phrases to pick up on more hits, with buyers far more likely to use the former.
    2. Save your title for your title, and your keywords for the search—be efficient instead of redundant.
    3. Only use your own keywords so Amazon doesn’t accuse you of infringing on intellectual property—and then suspend you.

    Bonus Tip: If you’re stuck, act like a customer and search for products like your own, and then use those keywords for yourself. It’s not particularly creative, but getting the right words down doesn’t always have to be.

    2. Learn to Love the Amazon Algorithm
    Algorithms are beautiful things because they offer simple choices when it comes to solving equations, and completely take the guesswork out of the process. They can range from the super-simple paper hand fortune tellers to what Amazon uses, which mutates itself according to category and country.

    It’s not important to know the details of the algorithm—mainly because Amazon won’t tell anyone—but it’s crucial to know the pieces that go into it:
    • Price: Shuffle your sales tags up and down every six weeks or so to keep your listing fresh (your repricing software can help with this).
    • Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
    • Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
    • Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.

    3. Money Talks
    We’d all love to sell Stephen King paperbacks for twice what they’re worth, but readers know they can get any title for less than a coffee. Although it may sting a bit in the short-term, consider using sporadic discounts to bump up your standing in search results (you can bulk edit your inventory and adjust pricing rules quickly in your repricing solution).

    This practice, known as price optimising, will help you sell products and beautify your sales history. There’s one important thing to remember, and that’s to balance price against popularity.

    Your most popular products are the ones with the most page views (SellerCentral Account -> Reports -> Business Reports -> Detail Page Sales and Traffic). Many rookies make the mistake of looking at their total most popular products, but think of it this way: there were a lot of Furbies sold in the ‘90s, but what’s the popularity of them now? What about shoulder padded-shirts, or bell-bottom jeans? Think recent, as in the last month or so.

    Final Thoughts
    It takes a little bit of hard work and smart thinking to become an ace seller on Amazon, but boosting your traffic doesn’t have to be a secret left to a select few. By keeping these tips in mind, you can also see your Amazon traffic really take off!

    Start Amazon repricing free for 15 days today. Proven to increase sales and profits.

    *Originally published here
  • The Best Books for Amazon FBA Sellers to Read in 2019 Feb 27, 2019

    Bill Gates reads one book a week and Warren Buffett spends 80% of his day reading. With the world’s most successful entrepreneurs regularly reading books, it will come as no surprise that the top Amazon FBA sellers are also avid readers.

    It doesn’t matter if you’re a veteran seller or the new kid on the block, there are things we can all learn from others, especially on the ever-changing selling platform that is Amazon.

    As Charlie Munger said, “go to bed every night a little wiser than you were when you got up”.

    To earn more, you’ve got to learn more so here is our compilation of the best books for Amazon FBA sellers, full of insider hacks and tips to help you run your Amazon business better.

    1. The Reseller’s Guide to a Year in FBA
    Author:Stephen Smotherman

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    The Reseller’s Guide to a Year in FBAis essential reading for Amazon sellers looking to grow in 2019.

    Stephen is an expert seller and in his book, he covers what you should be doing each month to be a successful Amazon seller.

    Across 200 pages, you get everything you need to know about what type of items to source for, holidays to prepare for, sales to take advantage of, important deadlines, and the top resources that will help you become an expert in many aspects of online reselling…. and more!

    The 2019 edition is $127 (or $10.58 per chapter) and can be purchased using the link below. With that, you’ll get access to the updated versions each year.

    Want to get a flavour for what it’s all about?

    Then check out theFebruary chapterwhich Stephen has kindly let us publish on our blog.

    Link to buy

    Amazon Selling Blueprint: How to Find and Launch Your First Private-Label Product on Amazon in 90 Days or Less
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    Author: Scott Voelker

    There are a lot of Kindle books about selling on Amazon — most of them are pretty basic but not this one.

    In theAmazon Selling Blueprint, you’ll learn the ins and outs ofprivate label selling on Amazon.

    Voelker explains in easy to understand language how to choose a product, getting it made, optimising your listing, launching your product and advertising.

    He also reveals the exact steps he took to choose and launch his first private-label product which generated over $118,000 in less than 6 months and the real-life case study of one Amazing Seller member who turned an initial $500 investment into $1,000 profit in about 60 days.

    As a special bonus, you’ll get access to a free online course to help you launch your first private label product on Amazon.

    Scott also has an awesomeYouTube channelwith over 25k subscribers.

    Amazon.com link

    Arbitrage: The authoritative guide on how it works, why it works, and how it can work for you
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    Author: Chris Green

    Arbitrageis one of the top-selling books on how to sell on Amazon and a great book for new sellers looking to succeed on FBA.

    Author Chris Green started doing retail arbitrage in 1999 on eBay, so needless to say that he has the street cred to use the phrase “authoritative guide.”

    With this book, you’ll understand the economics behind arbitrage, get specific tool and process recommendations and know how to find quality inventory nearly guaranteed to sell.

    It’s also packed with useful information for experienced sellers including how toset your Amazon prices.

    Some of the information can be obtained from blogs andFBA podcastsbut it’s nice to have it all together in one book.

    Amazon.com link

    4. Product Research 101: Find Winning Products to Sell on Amazon and Beyond
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    Author: Renae Clark

    This book is aimed at new or struggling sellers looking to source wholesale or private label products.

    Product Research 101 details the process of generating product ideas, identifying trends, verifying demand, sourcing from the right suppliers, calculating profit margins and testing the market.

    What you’ll learn in this book:

    • Basic steps for finding top selling products
    • How to generate product ideas and look for trends
    • How to validate demand
    • Tips for finding suppliers
    • Analysing data to help you pick a product
    This is not a book for experienced sellers or those wishing to do arbitrage.

    5. 11 Ways to be a Successful Amazon Seller
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    Author: RepricerExpress plus contributors

    In this free ebook, you’ll discover the most important aspects of selling on Amazon from sourcing goods and pricing them to submitting your sales tax.

    What you’ll learn in this free ebook:
    • How to win the Amazon Buy Box.
    • How to get more product reviews legally.
    • How to rank well on Amazon.
    • How to find profitable inventory.
    • And much more…
    Get your copy now…

    Final Thoughts
    We hope this collection of our favourite Amazon seller books will be an inspiration to you and your FBA business. We strongly believe that gaining knowledge is the key to being successful. Reading will make you a better Amazon seller who makes fewer mistakes and better decisions faster.

    We understand that you might not have the time and money at the moment to invest in books. To help you, we created a great free resources section full of useful information for Amazon sellers.

    *Originally published here
  • What are the Advantages of Automated Repricing on Amazon? Feb 15, 2019

    If you don’t want to use automated repricing on Amazon, the biggest thing you can look forward to is a lot more work for yourself. RepricerExpress knows that it’s far better to go down the automated route, with the advantages far outweighing any disadvantages.

    Here are the advantages of using automated repricing on Amazon.

    1. Logic Rules Over Emotion
    You know how stockholders panic during recessions and sell at rock-bottom prices, which is the worst time to sell? You won’t make that mistake with an automated repricer because it doesn’t experience human emotions like panic or anxiety. All it will do is follow the rules you set out for it, and not fall prey to impulsive decisions that could hurt your bottom line.

    2. Lack of Human Error
    You don’t hum along perfectly every day — a short night’s sleep, not enough coffee, a bunch of stress, or a million things to do all at once can make you prone to oversight and error. But the lovely thing about a repricer is it doesn’t need sleep, it can’t drink coffee, and its code makes it capable of handling its processes. Because of this, it’s not prone to the same errors as you are.

    3. It’s Faster Than You
    How much time would it take you to set prices if you have to pore over competitors’ sites, comparing their prices to your own? And how much time would it take you to manually adjust your prices to stay competitive? All that time spent on it means you’re losing out on sales, while a repricer won’t suffer the same effect. It’ll always be faster and more efficient than you.

    4. It Frees up Your Time
    Time is one of the most valuable resources you have. All those hours you previously lost to comparing, analysing, and manually repricing can now be spent on other, better areas of your work, whatever they may be. Give yourself the option of being able to meet whatever goal you want — faster and more efficiently than before.

    5. More Visibility in Searches
    It’s incredibly low odds that a new buyer will type in your business name and go right to your product. Instead, they’ll search for an item, then filter based on price and reviews. If you’re using a repricer with eBay, then having the best price leads to better search placement.

    And even if you’re selling on Amazon or other marketplaces, repricing also matters. It’s part of Amazon’s algorithm and will help you get noticed.

    Related: Amazon SEO – How to Rank Products Highly on Amazon Searches

    6. Better Chance of Winning a Buy Box
    Because price is one of the criteria in Amazon’s search algorithm, having a competitive one helps your chances of winning a Buy Box. And if you have the Buy Box, then you get rocketed ahead of the list of those in the ‘Other Sellers on Amazon’ category.

    Because pricing changes happen so frequently on Amazon, it’s almost mandatory to use a repricer to help you capitalise on having the right price at the right time. Set the rules and let it take care of the details so you can focus on sharpening other areas of the algorithm that matter in winning a Buy Box.

    7. It Gives You a Competitive Edge
    There are so many ways you need to be competitive and so many ways in which competitiveness matters. One of the best ways you can set yourself apart is with repricing. Because price is one of the biggest motivators in a purchasing decision, presenting the best package can be what causes a buyer to go with you instead of someone else.

    Or think of it this way: because buyers have so much information at their fingertips about what brands are doing, sellers have to work harder at presenting quality products and service. There’s not as much of a chasm between them anymore, so price ends up being the difference-maker. And wouldn’t you want to be on the winning side?

    Final Thoughts
    We could talk all day about why automated repricing like RepricerExpress is the best, but it’s far better to experience it for yourself. Check it out and see for yourself how much easier it’ll make your life, freeing up time you can spend improving and scaling your business. Plus, when you sign up now, you start off with the first 15 days absolutely free.

    *Originally published here
  • Amazon Product Research: Your Ultimate Guide Feb 8, 2019

    Before you can set pricing rules for products, you need to have the right items in your inventory.RepricerExpressis here to help by giving you the ultimate guide to product research so you can maximise revenue and profits, all while gaining visibility and competitiveness. Keep reading to learn how to source products that people actually want to buy.

    Creating a Checklist for Product Research
    When you start to research products, you should be applying a set of criteria to each one so you can ascertain its worthiness.
    • Customer Base: Knowing who your buyersare will help you decide if a product is something they’d be interested in. If your audience is middle-aged men, then items like hosiery and makeup probably won’t do very well.
    • Customer Needs:Once you’ve determined exactly who your audience is, learn about what their needs are and if the product fits into that. For example, new mothers would do well with a monthly subscription for diapers and formula.
    • Category:SomeAmazon categories are gated, which could mean extra work on your end. Think about if it’s worth it, or if you want to be able to sell right off the bat.
    • Competition:Who are your competitors? What do they do well? What are they lacking in that you can compensate for? Find out what metrics you’ll need to succeed.
    • Price:There’s no right answer when it comes to profit margin. But calculate your operating costs, product costs, potential revenue, and what that comfortable bottom line is. A good tip is sticking to products that sell for $10 to $50, as they usually do best on Amazon. For more details, check out our article onhow to figure out a good profit margin on Amazon.
    • Listings:How much work will it take to create a truly quality product listing? Are you familiar with the kind of images,keywordsand copy you’ll need to stand out?

    Narrow Things Down Even More with Goldilocks Product Characteristics
    Some products naturally lend themselves to being sold on Amazon much better than others, and it’s because they tend to congregate in the Goldilocks area of item traits like:
    • The top handful of sellers are moving around 10 or 20 items per day.
    • Each of the top sellers doesn’t have more than about 100 reviews.
    • Try to aim for evergreen products so you don’t have to deal with seasonal swoons or spikes in popularity.
    • Currently selling products usually retail in the $10 to $50 range.
    • Items shouldn’t be too large or heavy, or else storage and fulfilment could potentially be a can of worms.
    The Best Places You Can Find Products
    Now that you’re armed with the knowledge to create product shortlists, the next step is knowing where to look for them. There are three main ways:
    • Amazon Best Seller Page:Updated hourly, theAmazon Best Seller Pageshows the products with the current highest selling volumes in each category and sub-category.
    • Your Future Competitors:Why not go straight to the source and check out what your potential rivals are selling? Narrow your search down to the top 20 sellers in categories you’re interested in — don’t let the sheer number of sellers in a category put you off, as you won’t be competing with all of them, but rather trying to imitate and exceed what the top ones are doing. Look at their images, read their descriptions, check out what their reviews say. And use it all as tools on what to do and what to improve on.
    • Automation:Although the first two methods can be highly effective, they can also be a bit labour intensive. If you’re valuing the latter a bit higher, then turn to automated tools in your search. Some of the top ones include Unicorn Smasher, AMZ One or AMZ Tracker, KeywordInspector, Jungle Scout, and Amachete.

    The Final Details: Standing Out From the Crowd
    Congratulations, you’ve got a list of products you’re ready to sell! But you’re not quite there yet — the last step is to develop a solid strategy for getting them noticed. And one of the most surprising ways of doing that is by combing through reviews.

    When you think about it, customer reviews are the perfect source for learning how to market successfully to buyers: consumers tell you what they loved or hated, they give honest feedback about what can be improved, and they describe how they use the item in real life.

    Although it may seem a bit counter-intuitive, try to stick to reviews with 3 stars or fewer because that way, you’ll get a more honest idea of how to make people happy. Look for patterns among what’s written, then work on solving those problems. And then compare it against the 4- and 5-star reviews to see what already makes people happy so you have a solid base to go on.


    Market Leading Amazon Repricing Software
    Conducting Amazon product research should be based on science and data, so take the emotion out of it to find the most success. This is howRepricerExpressoperates — the app runs on rules and information and doesn’t get sidelined by subjective factors. Arm your new product list with the top repricing software bysigning up now, and enjoy a free 15-day trial.

    *Originally published here
  • How to Price Private Label Products on Amazon Dec 6, 2018

    I’ve just read a really interesting article about Amazon private label pricing on Web Retailer. It dismisses the private label myth that taking a generic product and branding it, equals success. Other factors play a major role including price. Three private label experts Will Tjernlund, Greg Mercer and Bernie Thompson give their advice of how you should price your private label products.

    How to Price Private Label Products on Amazon
    Here’s a summary of the main points covered:
    • You should have at least a rough idea of your costs and price you need to sell your product for to make a decent return BEFORE you buy your stock.
    • Find the market price for your product. Will used eBay auctions to help him decide what price to set on Amazon.
    • Include all costs. Amazon fees differ from country to country. You might also need to factor in PPC costs. Think about whether the cost will change with product variations for different countries.
    • When setting the initial price, Will generates a liquidation price and a ceiling price, similar to setting your min and max price in RepricerExpress.
    • Consider differentiating your product from competitor products by offering alternative uses or donating a percentage to charity.
    • “Customers are far more likely to buy the established products with more reviews, higher search ranking and ultimately, a better reputation.”
    • The most popular strategy is setting your initial price below the market price which should result in increased sales and product visibility. With time, you can then increase your prices.
    • Use the 999 trick to see the sales rate of competitors. Add 999 units to your cart, Amazon will update to show the current stock level. You can repeat this activity at different time points (24 hours etc) to track how many they sold over a period of time.
    • Greg Mercer says don’t just set your initial price and forget. Test your prices with A/B testing.
    • Know your competition and what you are competing on.
    • Greg reveals that a “quality product with five-star reviews can sell at 20-30% more than low-rated competition.”

    Private Label Repricing with RepricerExpress
    Even if you have little or no competition on your product listing at the moment, this might not always be the case.

    Using RepricerExpress’ powerful Automations features, you can base your pricing on other criteria than your competitors’ prices.

    You can automatically move your products to different rules based on your settings and triggers.

    For example, you can move products based on:
    • Stock Quantity – How much stock you have.
    • Stock Age – How long the product has been first listed or how long it has been restocked.
    • Sales Rank – Your products sales rank.
    • FBA Long Term Storage Fees – When storage fees are due [these can be detected up to six weeks before fees are due on 15 February and 15 August].
    • Sales – What sales you have.
    • Orders – The volume of orders you sell.
    • Best Sellers – If a product is a best seller you may wish to move it to a special rule.
    • FBA/MFN– Whether they are FBA or MFN products.
    You can combine and filter your stock automatically based on three of the above triggers at one time

    If you would like help or more information on any of these features, just contact support via email or Live Chat.

    Interested in seeing what an automated repricing tool can do for your sales on Amazon?

    Get your free 15-day trial today.

    *Originally published here