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  • RepricerExpress Now Available on the Amazon Marketplace Appstore Aug 15, 2018 at 10:31 AM

    We’re excited to announce that RepricerExpress, the leading Amazon and eBay repricing solution is now available in the Amazon Marketplace Appstore, directly accessible in Seller Central.

    The Marketplace Appstore is a one-stop-shop where the small and medium-sized businesses that sell on Amazon can more easily discover quality applications to help them automate, manage and grow their business. Accessible from Seller Central, the Marketplace Appstore features applications created by Amazon and external developers and covers a range of functionalities across the selling lifecycle.

    Brendan Doherty, CEO of RepricerExpress said,

    “At RepricerExpress, we’re excited to be featured in the Automated Pricing category. We hope the new platform will help sellers quickly identify the integrated tools they need to support their selling needs on Amazon.”

    You can now find RepricerExpress in the Automated Pricing category on the Amazon Marketplace Appstore.
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    About RepricerExpress

    RepricerExpress is the Amazon and eBay repricing solution that’s super easy to set up and use. Sell more and keep your listings competitive 24/7 without constant attention. RepricerExpress offers Amazon FBA and Featured Sellers the flexibility to compete for spots in the Buy Box and More Buying Choices Box. Our super-fast repricing allows all sellers to aim for higher positions in the Offer Listings pages, ensuring more buyers see your products. eBay repricing can either be based on your competitors’ listings (with various filtering options) or formula-based using your Amazon prices.

    See what real RepricerExpress customers are saying about our software on Web Retailer.

    *A version of this post first appeared on the RepricerExpress blog
  • Are You Primed for Amazon Prime Day 2018? Jul 11, 2018

    Most sellers know that Black Friday and Cyber Monday are two of the biggest selling days of the year, but how about Amazon Prime Day? In 2017, it was the largest single sales day in Amazon’s history. Amazon has confirmed that Amazon Prime Day 2018 will start at noon on Monday 16 July with deals continuing into Tuesday 17 July.

    Now, is a good time to get prepared and reprice some of your inventory. With an increase in traffic (consumers) on Amazon Prime Day and the days preceding it, this is a great opportunity for you to grab some sales so be sure you reprice your items competitively to maximise your profits.

    What is Amazon Prime Day?
    Amazon Prime Day is a one-day shopping event exclusively for Amazon’s Prime members. It’s a great day for Prime members to save money on a wide range of goods including electronic goods.

    If you’re not a Prime member, you may be eligible for a free 30-day trial allowing you to access the Prime Day deals and get one-day delivery plus enjoy other benefits including Prime Video, Prime Music and Prime Reading. If you don’t wish to continue with your subscription, you’ll need to cancel otherwise you’ll be charged £7.99 per month at the end of your trial period.

    Try and Minimise Your Competition
    Okay, yeah, admittedly this is a bit of a broad first step to talk about. Minimise your competition to gain better sales? Sure, obviously, but how? Let’s explore some of the ways you can kick ass.

    Step 1: Start Bundling Your Products
    Your goal on this Prime Day is to move as much inventory as possible, and one of the best ways you can do it is by tossing a bunch of items together and selling it in one go (and it’d save on individual costs associated with selling single items, too). Bonus pro tip: create a unique ASIN for the bundled package as opposed to selling it like a multi-pack.

    Another bonus pro tip: comb through your inventory to find old or slow-moving inventory items, then discount it to make it even more attractive.

    Related: How to Create Amazon Bundles

    Step 2: Use Seller Fulfilled Prime to Help You Out
    If you run a brick-and-mortar store, you’d hire extra hands to help out with the Christmas rush, no? Then think of investing in Amazon Seller Fulfilled Prime as the online equivalent. It was just last year that Amazon rolled out Prime privileges to sellers who did this, so definitely take advantage of it for Amazon Prime Day.

    Why?

    Well, you want to be able to offer the ‘Prime’ option to buyers on Amazon Prime Day, for starters. Second, on such an important day, you don’t want to leave anything to chance and using FBA is a guarantee that things will be shipped on time and customer support will be in place. And lastly, sellers who have their own sites and use Amazon fulfilment get to avoid extra tax dings on their entire business.

    Hey, if it ends up that you really don’t like it, you can always opt out after it, but at least give it a trial run before Amazon Prime Day hits and see how it works for you.

    Step 3: Avoid Specials Found in Other Places
    One of the best ways to top your competitors is to avoid selling the same things they are, as you’re just adding unnecessary wars to wage. Say you’re thinking of moving a six-month-old supply of tablets and Walmart is featuring their same brand on sale the same day as Amazon Prime Day? Why would you risk buyers being divided by the attention? No, skip those items if other stores/merchants are featuring the same or similar products.

    Step 4: Obligatory Repricing Advice
    You know us well enough by now to know that not only should you be repricing mandatorily, but really paying close attention to it on Amazon Prime Day. This is one of a handful of days during the year where you want to:
    • a) Make as many sales as possible;
    • b) Bring extra attention to your store/brand/name/whatever;
    • c) Cement relationships with buyers for the long-term.
    Related: Tips and Tricks to Help You Use Amazon Repricing Software

    Step 5: Utilise Advanced Stats and Metrics
    This could really be a post unto itself, but to keep things short and simple:
    • Look into Sponsored Products and how they can benefit you on Amazon Prime Day.
    • Perfect your marketing and advertising strategies.
    • Consider splashing out a bit more money on the above two (cost-per-click and general money towards driving up traffic).
    • Make an AMS campaign specifically for Amazon Prime Day.
    And with these five tips, you should be able to make a really solid dent in this year’s Amazon Prime Day!

    Get ready for Amazon Prime Day 2018
    Please pardon us if we sound like a broken record about the whole repricing thing, but it’s just that important to us that you get as razor sharp of an edge as possible. And with Amazon Prime Day just around the figurative corner, you should get started as soon as possible, which is why we’re covering the first 15 days for free for you. All you have to do is sign up in the time it takes to make your bed.
  • Amazon Seller Feedback and Product Reviews: What’s the Difference? Jun 26, 2018

    Buyers don’t usually differentiate between seller feedback and product reviews. They’re usually more focused on getting a great product and getting it fast. But the difference does matter, and this post will show you why. Even if you’re selling and not buying. Especially when you’re selling.

    Telling the Difference Between Feedback and Reviews
    To the untrained ear, feedback and reviews sound like the same thing. After all, it’s a buyer telling you what they thought of the product, right?

    Not exactly.

    Reviews consist of the following:
    • What a buyer thought of the product
    • An opinion that helps future buyers decide if the quality of the product is for them
    • It appears as a score out of five stars
    • Affects the buyer’s odds of winning a Buy Box, as well as can possibly cause their account to be suspended or expelled (if it’s continually bad)
    • Are shown on the product’s detail page on Amazon
    When it comes to feedback, this is what you can expect:
    • How good (or bad) the product’s packaging and how fast (or slow) the shipping was
    • What the work quality was like
    • If they found you professional-acting and providing good customer support
    • And if they would buy from you in the future
    No matter if it’s feedback or reviews, what a customer says provides valuable information for both you and future buyers. And it’s important to keep your metrics up as much as possible so you can keep your account in good standing. Good numbers means you can continue doing what you are, while bad numbers clearly show you where you need to improve.

    Can Feedback and Reviews Be Removed?
    In a nutshell, yes, feedback and reviews can be removed. But it’s a little more complicated than that.

    If a buyer has left negative feedback, it’s in your best interest to try and get that changed (or removed) so it doesn’t affect your overall score. There are very specific criteria you have to meet if you want the feedback removed. The feedback has to contain one of the following:
    • Promotional content. For example, a buyer can’t promote their own business or products on your review.
    • Obscene or abusive language. Buyers are not allowed to write things like calling you names or denigrating you.
    • Personal information. Buyers can include their names, but that’s where it ends. They can’t write anything more detailed than that about themselves or you, or else it’s grounds for removal.
    • Product reviews. When it comes to feedback, it has to be about you, the seller, and not the actual product. If they want to talk about the product, they have to do so in the product review.
    Related: How to Remove Negative Feedback on Amazon

    Test Yourself to See If You Know the Difference
    We’ll give you a bunch of sentences and you pick if it’s feedback or a review.
    1. It arrived faster than expected.
    2. There was no bubble wrap inside and the product broke.
    3. The description said new but I noticed some scratches on the back of the product.
    4. The seller responded to my questions right away and was really informative — fantastic customer service.
    5. The product’s battery died after a month.
    6. It came in a different colour than was listed online.
    7. I ordered through FBA but it took over a week to arrive.
    8. I would totally buy from them again.
    9. I loved the packaging it came in.
    If you’re stumped, here are the answers.

    Feedback is numbers 1, 2, 4, 7 and 8.

    Reviews are numbers 3, 5, 6 and 9.

    Final Thoughts
    If, after reading this, you decide that feedback and reviews are not your strong suit or something you want to deal with, there’s an answer for you: FeedbackExpress. We’ll take care of just about everything for you, from monitoring the reviews/feedback you get to sending out messages to buyers after their purchase to maximise your chances of receiving feedback and reviews. But it only works when you sign up. And when you register today, you kick things off with the first 30 days totally free.
  • 7 Benefits of Using an Amazon Repricer Jun 15, 2018

    We might be a little biased, but hear us out: there are real, tangible benefits to using an Amazon repricer, especially if you’re at all interesting in increasing your profits and chances of winning a Buy Box.

    What is Amazon Repricing?
    Amazon repricing is the changing of product prices on the Amazon marketplace. Prices are changed frequently based on competition and other factors such as Buy Box ownership.

    For each listing, there will usually be multiple sellers all competing for the sale. Those sellers who aren’t priced competitively are unlikely to get a sale or win the Buy Box. But, with so many sellers and products manually checking prices becomes time-consuming.

    By using an Amazon repricer, pricing competitively 24/7 is made easy. When deciding on your pricing strategy and how you want to compete and with you, you’ll want to consider fulfilment type, seller feedback and feedback score.

    Automating the prices of your Amazon products is the key to increasing sales and profits. It’s a no-brainer if you have more than a handful of SKUs and will help you stay ahead of your competition.

    Here are seven benefits of using an Amazon repricer tool.

    1. You Can Compete Without Emotion
    You see emotions entering buying and selling all the time: a stock dips and people get worried, so they sell before they think it can drop any lower. But people who approach it without emotion know to buy low and sell high.

    A good Amazon repricer works the same way by making buying and selling an objective, not emotional, process. You might feel angry or frustrated when a competitor undercuts you and ‘steals’ your sale, but a repricer doesn’t care. It uses rules or an algorithm to keep check with your competitors and safeguard you from potentially risky or dangerous decisions.

    2. You Can React Right Away in Real Time
    When you manually reprice products, your reaction time is too slow. And what about if you’re on a much-needed vacation? Do you really want to interrupt your book time on the beach to pull out your computer and reprice items? Skip all that with a repricer and let it do the work for you, in real time.

    3. You Can Reprice As Often As Necessary
    Prices change really fast on Amazon, sometimes as quickly as several times an hour. If you had to dedicate man hours to meet that need, you’d critically neglect other areas of your business and everything would suffer overall as a result. But with a repricer, you can focus your attention elsewhere and let the rules or algorithm do it for you — and rest easy knowing you haven’t missed a single price fluctuation.

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    4. You Can Make More Money for Less Money Spent on Labour
    Whatever your ratio of labour hours to revenue is, you want to try and minimize the amount spent on repricing as much as possible. Simply put, it’s a huge waste of time, labour, and money to manually reprice dozens or hundreds of products when a piece of software (that doesn’t need to be paid a salary or benefits) can do it for you.

    5. You Can Minimise Your Margin of Error
    The neat thing about software is it does exactly what you tell it to, nothing more and nothing less. It won’t slip up because it stayed up too late the night before, its mind won’t wander because it’s hungry, and it won’t ‘not see’ its work because of an argument with its spouse.

    But a person could, and it’s almost a given that they will. There’s a chance you could put a wizard of a human in charge of repricing and be fairly certain they won’t make a mistake, but the odds are even greater when you put a repricer to the task.

    6. You Can Automatically Take Multiple Factors Into Account
    Quick, think of every factor you need to make the smartest repricing choice right now. Stuck? It can be tough to think outside the box when you’re put on the spot, but a repricer won’t face the same challenges. It’ll take all the factors it needs to into account, and apply them when needed.

    7. You Can Adapt to All Your Competitors
    Like any good seller, you’ve done your research on who your competitors are. But can you keep track of how each product applies to each seller, and vice versa? In doing so, are you possibly omitting products or sellers that closely match you without being right on the button? A repricer won’t do that, as it can use advanced similarity matching to give you even more of an edge.

    Free for 15 Days
    If you’re still not convinced an Amazon repricer is for you, here’s one more reason: you can start repricing in real-time with a free 15-day trial.

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    Related: 10 Reasons to Stop Manual Amazon Repricing Immediately
  • The Best Products to Private Label on Amazon Jun 4, 2018

    What is Private Labelling?
    Private labelling is a pretty simple concept. You sell your own inventory and use your own packaging, but the items you’re selling are made by someone else. For example, the supermarket Tesco have private label goods in their Tesco Value and Tesco Finest ranges.

    What’s really cool about private labelling is that you get a great product to sell, but don’t have to deal with all the fuss that goes along with brand name marketing costs.

    It’s a lot more expensive to sell branded goods than your own brand and with the introduction on Amazon Brand Gating in September 2016, a lot more hassle. By selling your own brand with fewer costs, that translates into greater profits for you!

    White labelling is different. A white label brand is a generic product is created by a manufacturer and distributed to multiple providers for rebranding.

    How to Do Private Labelling on Amazon Right
    It seems like a quick and easy way to boost your profits, no? And it is — as long as you follow these simple rules first.

    1. Be Patient
    You’re creating a brand, and not just selling it, so the dividends are going to take a bit of time to reveal themselves.

    It’s like buying stocks and bonds versus opening a lemonade stand: there’s more money in the former, but it’ll take some time and patience before you get to the big payday.

    2. You’ll Need Capital
    Along with patience and time, the other big ingredient you’ll need is money. It can take quite a bit of cash to buy products to convert into your own label, along with all the learning and knowledge you’ll have to acquire in the meantime.

    The best bet is to find a private investor, but barring that, be prepared to put in the financial time to make it work.

    3. Understand How Selling an Asset Works
    Back in the old days of Amazon, you became a pro by selling under the Amazon umbrella. Things are going to change now, as your customer base will change, too.

    But before you can advertise a full product line, you have to test the items first and a super efficient way of doing that is with Amazon Sponsored Ads.

    Every smart private labeller-retailer will tell you that a test drive is one of the most important parts of the process, especially when it comes to risk management.

    4. Invest and Reinvest
    The last important lesson successful private labeller-retailers will tell you is that in order for your brand to grow, it needs a steady diet of revenue.

    It may be tempting to sink that cash into another aspect of your business, but ask yourself what’s more important: going out for a business lunch, or helping your ecommerce business grow?

    Seller Tip: The Amazon Private Label Checklist is a handy resource that can help sellers analyse the numbers and see if they should proceed, before investing a significant amount of time and money into a product.

    Identifying Profitable Products for Private Label on Amazon
    Finding items for private label on Amazon can be broken down into three factors.

    1. Find Items with the Highest Demand
    Low sales rank and highly-ranked keywords are the two things you need.

    2. Narrow Down to Items That Don’t Have a Lot of Competition
    Why go up against more sellers than necessary? Narrow your focus down to the items that either contain few reviews (not many people have bought them) and/or have a low listing quality.

    3. Finish Off with This Last Checklist
    Once you’ve arrived at this step, there’s just a final small check-list to go through.

    Look for items that are fairly light and durable (i.e. won’t break when shipped), can be used across the seasons, aren’t strongly identified with any one or two brands, and have a price that runs between a movie ticket and pair of shoes.

    Related: 5 Useful Ways Private Label Sellers Can Get Amazon Product Reviews

    Use the Right Formula to Find Private Label Items
    Finding the items that’ll net you the most profit under a private label is a two-step process. Again, for simplicity’s sake, we’ve broken things down into just three steps.

    1. Research the Right Product Ideas
    We recommend using two methods of research to settle on product ideas.

    Firstly, use the data that’s already out there, because why wouldn’t you want to capitalise on the work that others have already done? But you’ll also want to balance that out with your own subjective knowledge (aka your gut feeling) and business acumen.

    2. Figure out if it Has a Ready Home
    We’re going to borrow on some of the concepts in the first step here by telling you to look at how much competition that item has, how in-demand it is, how much profit it’ll bring in (revenue vs. cost), and if it’s affordable/light/durable/non-seasonal.

    3. Confirm Your Earlier Work
    If you approach this part like a science experiment in that the first two steps were your hypothesis and this part is where you set out to prove it (or prove another theory by incidentally finding new products for private label).

    This is also the time where you’ll be crunching serious numbers, so don’t skimp on any work. If you’re not the numbers-and-figures type of person, find someone who is.

    The end goal should be to come up with detailed sales estimates that are as accurate as possible, but ones that also identify in advance what the potential improvements can/could/should be (before they happen or before someone else, like a buyer with a negative review, points them out for you).

    Related: 5 Useful Ways Private Label Sellers Can Get More Amazon Product Reviews
  • Amazon Product Sourcing 101 May 31, 2018

    Selling online, you don’t have the luxury of months or even years of research before you launch. You need to be able to make a decision quickly before your competitors make it for you, so sometimes it’s easy to ask yourself questions and make your choice from there. If you’re wondering if you’re on the right path to finding the right product to source for selling on Amazon, RepricerExpress has got the guide for you.

    1. On a Scale of 1-10, How Well Do You Understand the Product?
    If tying up your shoelaces is a 10 on the familiarity scale and black hole thermal radiation is a 1, rank how well you know the product you’re sourcing. The better you understand a product, the better you’ll be able to sell it to your buyers. After all, you’ll need to be able to write amazing product descriptions and answer questions buyers might have.

    2. How Much Does the Product Cost?
    We’ve mentioned in other blog posts that cost is a big contributing factor when it comes to sourcing the right product, and the magic range is between $12-50. Less than $10 and your buyers might see your products as cheap (not inexpensive), and more than $50 and you’ll lose a lot of buyers looking for an affordable deal.

    3. How Popular are the Keywords?
    If a product doesn’t have many keywords, that tends to mean not many people search for it. Think of it like trying to find a camping spot. The more detailed the directions, the easier it’ll be to find it before sundown.

    When it comes to sourcing products for Amazon specifically, here’s what you should be looking for:
    • Top 3 keywords have about 100,000 searches per month.
    • A close ratio of searches and search results. This means that the searched keywords lead to relevant products.
    4. How Many Reviews Does the Product Have?
    It’s pretty tough to sell a product without any reviews, but it’s even tougher selling an item when there are tons of reviews. If you’re interested in a product and it has a low number of reviews, this means it’ll be easier for you to climb to the top — this also means the slate is wider open to amass more 5-star reviews.

    5. What Kind of Selling Strategy Suits You?
    High Sales: You’ll need a bigger investment at the outset to handle a high volume of sales. You’ll also want to invest in things like FBA to handle purchases and shipping, repricing and feedback software so you can focus on writing product descriptions and choosing advertising campaigns, and the ‘it’ factor that sets you apart from the competition.

    Average Sales: You’ll have lower sales, but also more time and flexibility to focus on what you want. You’ll be able to offer customised options, like personal greeting cards in packages or crafting your own brand logo.

    6. What’s the Rank and LQS/Rating?
    There’s no sense in overcomplicating this one, as it’s as simple as this:
    • Low ranking = good. Look for an item closer to the top than the bottom.
    • Low LQS = good. Listing Quality Score is on a scale from 1-to-10 and the closer to 10, the better the product. This means you’re looking at a product with a good title, good and hi-res images, good number of reviews, good Best Seller Rank (BSR) score, good number of bullet points, answered customer questions, and good variation of text elements of different lengths.
    7. How Steadily Can the Product Sell?
    Ideally, the best product to source is one that will sell consistently throughout the year. Seasonal products can be exciting because of the crazy holiday rush, but it can also feel pretty empty once the holiday’s over. Remember the fable about the tortoise and the hare? Yup, that’s right — slow and steady wins the race.

    We’ve designed this guide so you can source products for Amazon as efficiently as possible. It’s important not to waste any time so you can get to the next most important part: pricing products more aggressively than your competitors. But instead of doing that manually and risking making mistakes, hop on board the RepricerExpress train and get to the next stop in record time. Bonus: when you sign up now, you start the journey with the first 15 days absolutely free.

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  • A Seller’s Guide to Amazon Product Reviews May 17, 2018

    According to a consumer review survey by BrightLocal:
    • 91% of consumers regularly or occasionally read online reviews.
    • 84% of people trust online reviews as much as a personal recommendation. [Tweet this quote]
    With stats like these, it’s not hard to see why product reviews matter online and how important it is to build and protect your online reputation.

    Buyers on Amazon can leave feedback in two ways: for the seller and for the product, known as seller feedback and product reviews. Seller feedback is where the buyer rates your seller performance (shipping, response time etc.) whilst product reviews should be solely focused on the product itself.

    It’s important sellers understand the difference between the two as it’s useful when appealing to Amazon to remove bad feedback. This blog will focus on product reviews but if you want to learn more about seller feedback, check out this article on WebRetailer.

    Why Product Reviews Matter
    When you search for a product on Amazon, you’ll notice a number of gold stars and a number indicating how many product reviews it has received. In this case, 2,316.

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    Here’s an example of a product review for a slow cooker.

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    Product reviews affect buying decisions and your product visibility (search ranking). If you’re a private label seller (selling your own branded products) or you sell bundles on Amazon, you should be focused on gathering 4 and 5-star reviews for your products. The more product reviews you receive, the better your product visibility will be.

    Since product reviews strongly influence conversion rates, it’s vital for all sellers (especially private label sellers) to understand how to get them and how to deal with negative product reviews.

    How to Get More Product Reviews
    We get so many emails these days that it’s easy for feedback request emails to be ignored or missed by the buyer.

    When you send an email, you should customise your content and add value. Also, you don’t want to bombard your customers with too many emails or you could end up irritating them and in extreme cases, in hot water with Amazon.

    In addition to the content of your email and the number of emails, when you send your product review request is also important. Depending on the product you sell, a product review could be sent as soon as the product is delivered, 2-3 days after delivery or weeks after for products that need a longer testing period such as a skincare cream.

    Here are seven quick tips to help you get more product reviews.
    1. Personalise your emails and include a logo.
    2. Add value by giving tips on how to use the product.
    3. Be polite and professional at all times.
    4. Ask open-ended questions such as “how did you find?”.
    5. Don’t offer incentives! (Amazon banned incentivised reviews in October 2016. However, you are allowed/encouraged to ask customers to leave product reviews.)
    6. Include a link to the product review page to make it easier for buyers to comment directly. Don’t include links to external sites!
    7. Remind buyers that you’re happy to address any concerns they may have.
    How to Deal with Negative Product Reviews
    All sellers will face negative product reviews on Amazon at some stage—how you respond is crucial for the success of your products and business.

    So, what do you do when you get that inevitable negative product review?

    If a customer has taken the time out of their day to write a negative review, it’s safe to assume they’re unhappy about something. So, respond in a timely manner (within 24 hours) even if it’s just to acknowledge the complaint and inform them that you’re looking into the matter. This will show the customer that you care about customer service and increase your reputation in their minds.

    It’s important to delve into the negative product review to find out exactly what happened.
    • Was the product damaged?
    • Were there parts missing?
    • Was the product not as described?
    If there was a genuine issue with the product then you may want to consider sending a replacement or offering a partial or full refund. Alternatively, you could offer a coupon for a future purchase.

    If there was a misunderstanding about the product, this is a good opportunity for you to give your side of the story. When communicating with the customer, empathise and show that you are interested in helping to resolve their issue. Also, you might want to consider responding publicly to the comment to demonstrate that you value customer service and product quality. However, when you’re responding, try not to come across as defensive.

    When you communicate with customers (whether manually or using automated software) you should abide by Amazon’s guidelines, otherwise, you could run the risk of an account suspension. The two main mistakes sellers make are offering incentives (no longer allowed since October 2016) and including links in their messaging. The only link you are permitted to include is a link for a customer to leave a review for a purchase.

    Can bad reviews be good for your business?

    Well, in a way they can as long as the majority of reviews remain positive. For example, a bad review could help you improve your product or your listings. If you receive a number of bad product reviews highlighting the same issue, then you should take action to eradicate that issue with your product, making it better for future buyers.

    Also, a study undertaken by Reevoo revealed 95% of customers suspect fake or censored reviews when bad scores aren’t present. So, a bad review could actually be beneficial by making your business appear more credible.

    How to Avoid Negative Product Reviews on Amazon
    Despite the positives that negative feedback can bring it’s advisable to prevent it happening if you can.

    So, here are six quick tips to help you avoid negative product reviews.
    1. Provide accurate and detailed product descriptions.
    2. Include images of the product from different angles.
    3. Consider using images with a 360-degree view or video for higher value items.
    4. Evaluate the reasons for why negative product reviews are left.
    5. Check the product matches the order before you ship.
    6. Try to give some context for the size of the product—many negative product reviews relate to the product being much smaller than anticipated.
    Can I Get a Product Review Removed?
    Amazon doesn’t make a habit of removing negative product reviews, and for sellers, it’s a much better approach to listen to the feedback and improve their product.

    However, there are some circumstances Amazon will remove a product review. For example, if the product review is seller feedback and contains nothing about the product itself. Amazon will also consider removing a review if it contains unsuitable content, abhorrent speech, violent content or promotes illegitimate conduct.

    If you find a comment which you think may warrant removal, click on the “Report abuse” link then enter the reason why you find the content inappropriate. You can also contact Seller Support for any reviews which infringe on Amazon’s guidelines.

    Other possible reasons for removal include:
    • A product manufacturer posts a review of their own product, posing as an unbiased buyer.
    • A product seller posts a review of their competitor’s product, posing as an unbiased buyer.
    • A buyer, unhappy with their purchase, posts multiple negative reviews for the same product.
    • A buyer posts a review in exchange for a financial reward or other compensation.
    • A family member of the product creator posts a 5-star review to help boost sales.
    Amazon doesn’t edit reviews but buyers can change their product review at any time they decide. However, sellers are not allowed to pressure buyers into removing reviews.

    Conclusion
    More than ever, shoppers are doing their research before purchasing, even low-cost items. Coupled with the fact that competition on Amazon is very strong—this makes gathering positive product reviews a must for all private label sellers.

    Product review software like FeedbackExpress makes the process of gathering reviews so much easier through automation. You can customise templates written by professional copywriters proven to increase customer engagement.

    Many sellers are taking advantage of the FREE 30-day trial and seeing the benefits it can bring to their Amazon business. After 30 days, you can then decide if the software is worth the investment.

    Got any questions? Get in touch via Live Chat or email [email protected].

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    *A version of this article first appeared on the FeedbackExpress blog
  • Amazon Vs Alibaba – Who is Winning? May 4, 2018

    Amazon and Alibaba, the two big giants of the ecommerce industry are competing against each other to win the crown for the leader of the global ecommerce market. Amazon laid the cornerstone in 1995 as an online bookstore whereas Alibaba started off its venture in 1999, nearly five years after Amazon’s founding. Now that both the companies have established a strong brand presence in their home territories, there is tough competition between these two tech giants as they are looking for new markets to expand in.

    By raising an IPO value of $21.8 billion by the end of 2014, Alibaba has grown on to become one of the largest and most valuable ecommerce companies in the world. In fact, on the first day of trading, Alibaba eclipsed both Amazon and eBay.

    The two ecommerce titans have many features in common. A major portion of Amazon’s revenue comes from electronic products and merchandise and digital media content (including Amazon Prime, an annual fee-based subscription that streams video content and other trending digital services).

    On the other hand, Alibaba operates on a number of ecommerce sites aimed at different types of sellers. Alibaba’s Taobao is one of Alibaba group’s most profitable marketplaces and is responsible for more than 80% of Alibaba’s sales. Even though the mode of operation of both companies looks similar at first glance, they are quite different.

    Alibaba isn’t involved in direct sales and does not own any warehouses like Amazon. They simply help small businesses and branded manufacturers reach consumers. Amazon operates on a managed online platform that looks similar to a traditional store but stays online. It exercises control over customer experience.

    Alibaba looks profitable, but the company is facing strong barriers in finding new customers and adapting to new economies. Amazon has already recognised the fact that to compete with Alibaba in China, they need to invest a huge amount of money and has pivoted away from China to focus on other prominent regions.

    The infographic below compiled by Ecommerce Platforms depicts the growth track of these two ecommerce giants.
    [​IMG]

    Increase your Amazon Sales and Profits!
    There’s never been a better time to start using a repricer on Amazon. Sign up today using the promo code REX10 and you’ll get 15 days free plus 10% off your first month’s bill.

    *This article first appeared on the RepricerExpress website
  • 3 Strategies to Deal With Negative Amazon Product Reviews Apr 26, 2018

    Let’s say one thing right off the bat: we here at FeedbackExpress hate dealing with anything negative because we think every cloud has a silver lining. But it’s an inevitability that you’ll come across a negative review and it’s how you handle it (hopefully with aplomb) that’ll shape you as a seller.

    Differentiating Between Amazon Product Reviews and Seller Feedback
    Buyers can leave you one of two types of feedback: seller or product-related. The former has to do with your behaviour during the selling process (and is, and has been, the topic of another post), while the latter deals with the quality of the item you sold.

    A little side-note: I once had a room-mate who made up Excel charts for hospitals that recommended which pieces of medical equipment they should buy. There were about a half-dozen criteria that scored points and the item with the most overall points was the one hospitals would get. This ensured that, for the most part, hospitals would get the generally best product for the generally best price.

    Pretty much the same idea goes for selling on Amazon. We can’t, in good conscience, recommend that you buy seemingly high-quality or big-ticket items in a back alleyway and then turn around and sell them on Amazon for a massive profit (for many reasons), but as a general rule of thumb, try and use quality items in your listings as much as possible. The profit margins may not be as padded as if you were to sell knock-offs, but trust us, the chances of getting positive product reviews will be infinitely higher.

    That being said, not everyone will understand where you’re coming from as a seller and will have something not-so-nice to say. In those instances…

    Solid Strategies on Bouncing Back from Negative Amazon Product Reviews
    Let’s just get right to the meat of the matter, eh? Here we go, in no particular order.

    1. Get the customer to revise or remove their feedback

    The most effective and permanent way to deal with negative feedback is to eliminate it. And since you can’t do that as a seller without hacking into Amazon (which, again, we do not recommend), you’ll need to communicate with your buyer about any misunderstandings. Email them and ask exactly what they weren’t happy with, and try and clear up any misunderstandings. This is going to take a lot of effort because you have to reach out right away, make yourself readily/quickly/constantly available to just one buyer, and focus a lot of energy on just one review. But it’s worth it, it really is, if you can bump up your feedback score and keep your reputation stellar.

    2. Get Amazon to remove it

    Alternatively, if your buyer isn’t receptive to the idea of revising or removing their negative comment, you can reach out to Amazon. The effort required by this is pretty low because all you have to do is shoot off an email to Amazon; the converse is the review has to specifically not comply with Amazon’s guidelines. As well, it’s pretty unlikely that Amazon will actually remove the comment because the feedback has to be unusually harsh or dishonest.

    3. Respond to the negative feedback

    Okay, so maybe the first two strategies didn’t work and what you’re left with is damage control. It’s like how on Yelp you might come across a slammer of a review and see the shop owner commenting right back, addressing the person’s concerns. You won’t actually be able to remove the negative feedback, but you’ll be able to show other buyers what the true score is. It’s a bit of a win-win, lose-lose situation in that the negative feedback is still there, but you’ll have gotten to explain your side of the story.

    Prevent Negative Feedback on Amazon
    Want to know one way to reduce your chances of having negative product reviews on Amazon? Use FeedbackExpress, cloud-based Amazon product review software, to help you remove negative feedback quickly and effectively. You’ll also benefit from increased positive feedback and sales. Sign-up for your free 30-day trial below today!

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  • 5 Ways to Improve Your Amazon Feedback Rating Apr 18, 2018

    If we here at RepricerExpress had to point to just one factor that could make or break your success on Amazon, we’d say it’s definitely how your customers feel about you. Please them, and you’ve taken care of a major part of selling online. So, how exactly do you go about boosting your Amazon feedback rating?

    1. Identify What It Means
    Before you can even begin earning great feedback reviews, you have to know what to do that’ll get you there. And once you do, you have to make it your maxim to practice it all the time. Customer satisfaction isn’t a part-time job — it’s your primary focus.

    The first step can be further subdivided into the actions you take and pretty much leave on the table, and the actions that need to be done again and again. With the former, we mean that it’s things like being 100% honest about a product’s specifications (i.e. that Tickle-Me-Elmo doll is not new if you drooled on it in your sleep). And with the latter, it’s things like responding to customers in real time, but we’ll tackle that in the next point.

    2. Answer Questions and Address Concerns
    We can’t stress this enough — there are no off times or days when it comes to customers’ questions on Amazon. The online marketplace has made customer satisfaction their number one priority, and that extends to each of its sellers. This doesn’t mean you have to answer emails at 3.00 in the morning, but you should aim to respond to everything in a 24-hour time period.
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    3. Ask How You’re Doing
    Fact: customers are more likely to leave unsolicited feedback if the experience was negative than if it was positive. This is because people expect each experience to be at least uneventful; when it’s bad, they feel compelled to speak out and warn the masses.

    So, if you’ve been trying hard at obtaining a great Amazon seller feedback rating, that puts you at a disadvantage and means a smidgen more legwork for you. You have to chase after those word-shy customers and ask them to leave a review. Plus, if you want to be super attentive, shoot them an email before asking for feedback so you have a chance to address any concerns before pen is put to paper.

    4. Make Things Right No Matter What
    Sometimes you’ll get that dreaded one-star negative review, but it’s an inevitable part of selling online. You just can’t please all the people all the time, even if you’re the biggest name on Amazon.

    But when that happens, don’t just leave it sitting there. A negative review doesn’t mean the end of that case, but instead should be viewed — as corny as this sounds — as a chance to figure out what to change in the future. It’s sort of like getting an English essay back in college: you may not be happy to have your grammar errors pointed out in red ink, but it’s a sign of the gap you need to close before scoring an A next time.

    And on Amazon specifically, that means reaching out to your buyers to get more details on just what soured them. Was it the product arriving one day later than expected, or the appearance not matching the description? Whatever it is, talk to them one-on-one and see how you could have improved their experience. And hey, you may just get an opportunity to do that right then and there.

    5. Understanding Key Differences
    There are two areas we want to address when it comes to feedback:
    • FBA: Most professional sellers employ FBA, which isn’t a perfect method all the time. Packages get delayed or damaged, but if it happens on Amazon’s watch, that doesn’t (or rather, shouldn’t) affect your rating. Just keep a close eye on things to make sure Amazon’s put those reviews in a separate pile.
    • Product reviews: If you’ve written 100% accurate and descriptive copy and shipped things out exactly as specified, then negativity usually stems from subjective opinions about the item. This is a tough one, but sift through the words to glean how you performed.
    Want a bonus tip on how to improve your Amazon seller feedback rating? Check out Amazon Feedback Request software FeedbackExpress and grab yourself a 30 day free trial.

    *A version of this blog first appeared on RepricerExpress
  • Don’t Get Suspended for Review Manipulation on Amazon Apr 9, 2018

    You’re no longer allowed to monetarily persuade buyers to change their reviews on Amazon — doing so can lead to you getting suspended or even kicked out. If you’re looking at how to get awesome reviews without breaking the rules, then FeedbackExpress (100% Amazon compliant) has the best practices for you.

    Are You Guilty of Review Manipulation?
    This is usually one of those ‘if you have to ask’ scenarios, but just in case you’re truly not sure, it’s a good idea to read what Amazon says about it.

    Here’s the short version:
    “Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content, is strictly prohibited.”

    Essentially, this means you can’t bribe, blackmail and pressure buyers into leaving good reviews, and you can’t alter or tweak reviews to look better. If you do, the penalties can be pretty drastic: Amazon can/will suspend and/or terminate your account. They might also withhold your remittances and payments. And if they feel you acted in really bad faith, they might pursue legal action.

    So, review manipulation isn’t good. But what about the grey areas?

    Related: What to Do If Your Amazon Account Gets Suspended

    Be Really Careful of How You Ask for Reviews
    Asking for a buyer to leave a review is okay. But some sellers get creative in how they do so, which can lead to contravening Amazon’s terms and conditions.

    Did you know writing something like ‘please leave a review if you were satisfied with your purchase’ counts as trying to influence the buyer into leaving a good review?

    Yup, and that’s because you included the ‘if you were satisfied’ part. Amazon sees that as using wording to manipulate the review.

    What You Can Do to Colour Within the Lines
    There are still plenty of ways you can ask for reviews and not get on Amazon’s bad side. Here’s a little list of strategies you can employ that will leave you in the clear.
    • Just ask. It’s well known that unhappy customers need little prompting to write a (negative) review, but you want to focus on the happy people. And by just asking to leave a review, you’ll increase your chances of getting one.
    • Remember to send a confirmation email. If you end the selling process once the order’s been shipping, you’re quitting things too early. Keep the contact going past the point, whether it’s emailing them an instruction manual for the product they bought or checking in to see if they have any questions.
    • Stress that you’re looking for an honest review. Don’t use language that can influence them one way or the other, but instead say something like, ‘We’d love to hear your opinion on what you bought because it can help future buyers make smart, informed decisions.’
    • Following up on the follow-up. If you’ve already sent an email and gotten radio silence in return, it’s still not all over. Send another email in a business week or two, rephrasing what you’ve already said. Sometimes people get caught up in the excitement of using their new item that they’ve truly forgotten to give feedback. A gentle nudge can help spur a response.
    • Use Amazon feedback software. Depending on your selling volume, keeping track of individual sales and emailing each and every person might not be practical for you. But if you invest in good feedback software, you can automate this process and not worry about missing out on a single review.
    Mistakes to Avoid
    Now that we’ve covered what’s good to do, let’s take a look at the things to avoid.
    • Don’t use multiple accounts to make it look like different people are saying good things about you. You should only be using an account to ask for reviews that matches your business name and license.
    • Stick with one address and one phone number, for the same reason. You cannot misrepresent your company name — this is review manipulation.
    • Try to avoid pitching hard for reviews that are given away or sold at a big discount. This can run too close to the line or offering free/almost-free items in exchange for reviews.
    • Don’t misrepresent your products. If an item has special instructions for how it should be used, include that from the get-go. Failure to do so can have the appearance of trying to mislead your buyers.
    • Don’t direct your buyers towards either an email or a review. If a buyer’s had a negative experience, it can be tempting to ask them to only email you; conversely, if they’ve had a positive experience, the tendency is to ask them for a review. Don’t try and steer them in any direction and offer both options all the time.
    • Closely related is asking the buyer to reach out to you before they leave a review.
    • Don’t offer ‘thank you gifts’. These are not thank you gifts, they are thinly veiled attempts at bribing the buyer into more favourable feedback.
    Request Feedback the Right Way
    Knowing how to walk the line can seem confusing, especially when there’s so much at stake. You know what the easiest option is? Using FeedbackExpress. We’ll send out the emails, we’ll make the emails look professional and friendly, and we’ll make sure they abide by Amazon’s terms and conditions so you don’t have to worry about getting suspended. And the best part is when you sign up right now, you start things off with a 30-day free trial.

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    *A version of this article first appeared on the FeedbackExpress blog
  • What FBA Sellers Need to Know About Amazon Sales Rank Apr 6, 2018

    Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. If you’re not in the single digits, then FeedbackExpress has some concrete info and tips for you.

    Breaking Down What the Amazon Sales Rank Means
    Simply put, your Amazon sales rank or Amazon Best Seller Ranking (BSR) is how well your product is selling when compared to its category, with products being graded on a bell curve.

    For example, if you sell t-shirts in Clothing and Accessories, then your t-shirts will be ranked against all other clothing and accessory items in that category. This gives both you and sellers an idea of what’s hot and what’s not.

    A product’s sales rank is assigned a number, with the smaller the number, the better (the ideal is a #1 rank).

    Because Amazon sales ranks for products can go into the millions, depending on how many items are in that category, it can be a pretty tough goal to break into the double or single digits. But it should always be your goal.

    Lastly, each product’s sales rank is updated hourly, so don’t worry too much about your product’s rank sliding up and down. It happens.

    What you want to look at is how it performs in general, i.e. does it fluctuate wildly, or stay roughly within the same spread? Is it just not making much progress? What factors will you have to introduce to get the rank to climb closer to #1? Speaking of the last point, let’s take a look at what you can do.

    Related: 5 Easy Ways to Improve Your Amazon Seller Feedback Rating

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    How to Help an Item’s Sales Rank Grow on Amazon
    If you’ve been struggling with conversions, then we’ve got a bit of bad news for you.

    Search data doesn’t affect sales rank at all. Conversions do.

    Your items need to be selling in order to gain a better sales rank. Although, the bright side of this is that if you do have favourable search data, then you know exactly what area you have to target (conversion), as opposed to looking at more uncertainty, like how to drive traffic to your page in the first place.

    Also, it helps not to pay too much attention to sales rank.

    One factor that can affect the ranking is when your competitors had a stronger day or week than you did. You might have pulled in excellent sales for your targets, but could have a slightly-less-than-desirable sales rank simply because it didn’t perform as well as other products in your category.

    It’s not a huge cause for concern, although you’ll want to act quickly and efficiently — a lower sales rank could potentially mean fewer visitors to your page, which could turn into fewer sales. Remember, your ideal goal should be consistent sales, not feast-and-famine sales.

    But that kind of advice is a bit abstract, so let’s outline some solid steps you can take to increase sales rank, and sales in general.
    • Quality: If you consistently sell products that are of top quality and best in their class, buyers will notice. Shoppers are ready and willing to pay (extra) for an item they feel is of better quality, which is why places like Starbucks, Saks Fifth Avenue, and Lamborghini shops exist.
    • Availability: If your inventory is empty, there’s no possible way for consumers to buy a product. And if they can’t buy the product, then the item can’t compete against its category and have a sales rank. There’s more motivation than that for keeping a well-stocked inventory, but how it affects sales rank is one of the main ones.
    • High Volume Search Terms: You’re going to have to sleuth around a bit to find search term data, but using something like Google Trends or Amazon Retail Analytics helps immensely. Look for things like click-through rate on particular search terms to give you an idea of what buyers are typing in the most, and then use them for yourself. Whatever you do, don’t click on other people’s products. You’ll only be enhancing their search data, and giving them the idea that what they’re doing is working. Remember, lurk quietly behind the scenes. And if you want to take things a step further, buy your own product over and over again to boost its sales rank.
    • Reviews: This method takes a bit longer to see the results of, but builds a strong foundation. And can/should be used in conjunction with quality products. Focus on getting as many positive reviews as possible, so people can see your items are worth buying.
    In terms of the last point, getting a good chunk of positive reviews should always be a goal of yours, not just when it comes to improving an item’s sales rank on Amazon. It builds trust in the community and enhances your reputation, two things which will serve you well when selling online.

    Boost your Amazon Sales Rank
    If you’re feeling stuck on getting that feedback from buyers once they’ve received their purchase, then FeedbackExpress can help. Plus, when you sign up now, you get to enjoy the perks for free for the first 30 days. It doesn’t get better than that!

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    Want a free month of FeedbackExpress?

    *A version of this blog first appeared on FeedbackExpress
  • Amazon Vs Alibaba – Who is Winning? Mar 27, 2018

    Amazon and Alibaba, the two big giants of the ecommerce industry are competing against each other to win the crown for the leader of the global ecommerce market. Amazon laid the cornerstone in 1995 as an online bookstore whereas Alibaba started off its venture in 1999, nearly five years after Amazon’s founding. Now that both the companies have established a strong brand presence in their home territories, there is tough competition between these two tech giants as they are looking for new markets to expand in.

    By raising an IPO value of $21.8 billion by the end of 2014, Alibaba has grown on to become one of the largest and most valuable ecommerce companies in the world. In fact, on the first day of trading, Alibaba eclipsed both Amazon and eBay.

    The two ecommerce titans have many features in common. A major portion of Amazon’s revenue comes from electronic products and merchandise and digital media content (including Amazon Prime, an annual fee-based subscription that streams video content and other trending digital services).

    On the other hand, Alibaba operates on a number of ecommerce sites aimed at different types of sellers. Alibaba’s Taobao is one of Alibaba group’s most profitable marketplaces and is responsible for more than 80% of Alibaba’s sales. Even though the mode of operation of both companies looks similar at first glance, they are quite different.

    Alibaba isn’t involved in direct sales and does not own any warehouses like Amazon. They simply help small businesses and branded manufacturers reach consumers. Amazon operates on a managed online platform that looks similar to a traditional store but stays online. It exercises control over customer experience.

    Alibaba looks profitable, but the company is facing strong barriers in finding new customers and adapting to new economies. Amazon has already recognised the fact that to compete with Alibaba in China, they need to invest a huge amount of money and has pivoted away from China to focus on other prominent regions.

    The infographic below compiled by Ecommerce Platforms depicts the growth track of these two ecommerce giants.

    [​IMG]

    Amazon repricing promo
    There’s never been a better time to start using a repricer on Amazon. Sign up today using the promo code REX10 and you’ll get 15 days free plus 10% off your first month’s bill.

    *A version of this post first appeared on the RepricerExpress blog
  • When Should You Start Using Amazon Repricing Software? Mar 20, 2018

    If you’ve been a faithful reader of RepricerExpress (and we thank you for it!), then you know we’re big fans of most merchants using Amazon repricing software. But note we said ‘most’ — not every seller should automatically start using it. If you’re still unsure of whether you fall into that camp or not, then read on. And if you still can’t make up your mind, then put the theory into real-life practice and try it out for a bit.

    The Most Important Factor: The Size of Your Inventory
    The first thing you should look at is how many items you stock in your inventory. For simplicity’s sake, we’re going to divide sellers into two camps:
    • Those who sell fewer than 100 items
    • Those who sell more than 100 items
    If you’re close to the border on how many items you stock, then you’ll want to read on to see which other factors will affect your decision to use Amazon repricing software. But for now, let’s stick to these figures. Around 100 items is a reasonable number to divide the two camps into because it works out to either roughly 3 items a day per month to worry about, or a lot more.

    The fewer items you have, the easier it is to:
    • Upload individual SKUs
    • Write product descriptions, some of which may or may not be mostly copy-and-pasted, with edits to reflect individual differences (e.g. colours on clothing or apparel, sizes, etc.)
    • Photograph items
    • Come up with pricing strategies
    • Fulfill orders
    The Second Most Important Factor: Sales Volume
    If you’re constantly selling and rotating stock, then you’ll want to automate things as much as possible so you give yourself more time to handle all business aspects. It’s like hiring an office assistant: sure, you could probably do the little things yourself, but investing in another person to do that work for you means you have more time to devote to expanding your business.

    But like any investment you make in your business, you need to allow yourself a bit of buffer time to see the payoff. We suggest around three months because that gives you plenty of time to:
    • Get the hang of the repricing software you’re using (and/or possibly switch to another that better suits your needs)
    • Account for upticks and downswings in sales, depending on what the selling trends are for your categories
    • Refine pricing strategies so you can set them on autopilot as much as possible
    The Third Most Important Factor: How Much of a Budget You’re Working With
    If you’re a seller just starting out, you likely don’t have much of a pool of steady sales to fall back on. This could mean that you need to wait for momentum to gather a bit before you can increase how much you spend on a repricer, or even if you need to manually reprice for now.

    But if you’re a seller with high volume and steady sales, then your budget for a repricer is likelier much larger.

    Or maybe you’re a seller who stocks relatively few, but higher-priced items and it makes more sense for you to reprice everything yourself.

    Whatever your reason, look carefully at what your revenue, profit and operating costs are, on both a short and long-term basis.

    The Fourth Most Important Factor: How Long You’ve Been a Seller
    This factor closely relates to the above, but differs in one big way: your openness to change. The longer someone has been a merchant, the more settled they tend to become in their methods of operation. It’s like a puppy versus a senior dog. Puppies are relatively easy to train because they’re like blank slates; and while it’s not impossible to train a senior dog, it is much more difficult to break them out of old habits and ask them to do something completely different.

    The earlier you get started using Amazon repricing software, the easier it’ll be to integrate it into your daily schedule. And really, there’s almost nothing to lose with incorporating a repricer as early into the game as possible. Most, if not all, repricing solutions offer some kind of initial free trial (ours is 15 days) so you have plenty of time to take it for a test drive.

    Finding the right repricer for you often comes down to fit, and RepricerExpress is different in that it appeals to a wide variety of styles and approaches. Plus, it’s easy to customise it to adapt to your own pricing rules and combine it with automation to get the best of both worlds. And like we mentioned above, you start off with a 15-day free trial when you sign up now
  • What’s in a Brand Name for Amazon? Mar 16, 2018

    Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a way to quickly and easily associate you with quality products and amazing service and provide a solid foundation on which to base your business. Choosing that name is no easy feat, though, as you want something representative of yourself, yet different from others. It’s a challenge for sure, but RepricerExpress is here to help. In this article, we’ll guide you through how to select a brand name that works and is memorable.

    Understand Your Brand, Products and Market
    At the very beginning, you’ve got to understand yourself and what you do. Sounds simple, right? You’d be surprised at how many business owners haven’t grasped this concept. Take Walmart as a counterexample. They perfectly understand their brand is about the most inexpensive products available, whether it’s grocery items, clothing or sporting goods.

    So before you even consider a name, make sure you can distill your business plan into one sentence. And once you’ve done that, you can…

    Pick out the Most Relevant Keywords
    As a reader of our blog, you’ve noticed that we frequently talk about keywords. Usually, though, it’s in reference to driving more traffic to your product listings, but keywords still perform the same function: giving others a succinct idea of what you’re about.

    Say you sell cameras on Amazon. The keywords you’ll pick will be a small collection of words that describe the cameras you sell, like “high end”, “Panasonic” or “mirrorless”. We’re getting closer to narrowing everything down into a name, and using keywords is an excellent way of arriving at the destination.

    Use Name Generator Sites
    Sometimes, you’re just genuinely stuck on an idea and can’t work your head around it, no matter how long you’ve been puzzling over it. This is precisely when the Internet comes in so handy, offering up a lot of sites that help connect the missing links. Here are several places to start that will generate words for you, using different criteria.
    Tying it Back to Amazon
    You can’t choose your entire domain name on Amazon, but you can select your name, which will appear near the end of the address. And with so many sellers on Amazon, it’s important that you set yourself apart as a trusted, reliable brand.

    Books are one of the biggest sellers on Amazon, and there’s no better example of choosing the right name to set yourself apart here. Using Stephen King as an example (simply because he’s such a well-known author), his new book Mr Mercedes brings back pages of sellers. But on the first page, the first seller to pop up is Globenet books with a 95% positive rating over the last 12 months, with about 7,000 ratings. They’ve evidently worked quite hard to amass such a positive rating, and the people who buy from them have come to trust their name as one who’ll provide exactly what they’re looking for.

    That’s your goal on Amazon — to become such a great seller, buyers instantly recognise your name as the one to go with. We’ve gone into detail in other posts about how to drive more traffic to your site, but it’s just as important to get the name right, too. After all, a brand name is going to be what represents your ethos and philosophy, and you want to make sure it fits as closely as possible.

    Try it Free
    One of the biggest mistakes you can make is not spending enough time and thought on choosing your Amazon name, while another is not going with repricing software. After you’ve chosen the brand that will represent you, you want to make sure customers stay on your site by consistently offering competitive pricing of your inventory. At RepricerExpress, we’ve got a15-day free trial that will change your mind forever, so get started right away and get the results you deserve.
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    *A version of this blog first appeared on RepricerExpress