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  • A Seller’s Guide to Amazon Product Reviews May 17, 2018

    According to a consumer review survey by BrightLocal:
    • 91% of consumers regularly or occasionally read online reviews.
    • 84% of people trust online reviews as much as a personal recommendation. [Tweet this quote]
    With stats like these, it’s not hard to see why product reviews matter online and how important it is to build and protect your online reputation.

    Buyers on Amazon can leave feedback in two ways: for the seller and for the product, known as seller feedback and product reviews. Seller feedback is where the buyer rates your seller performance (shipping, response time etc.) whilst product reviews should be solely focused on the product itself.

    It’s important sellers understand the difference between the two as it’s useful when appealing to Amazon to remove bad feedback. This blog will focus on product reviews but if you want to learn more about seller feedback, check out this article on WebRetailer.

    Why Product Reviews Matter
    When you search for a product on Amazon, you’ll notice a number of gold stars and a number indicating how many product reviews it has received. In this case, 2,316.


    Here’s an example of a product review for a slow cooker.


    Product reviews affect buying decisions and your product visibility (search ranking). If you’re a private label seller (selling your own branded products) or you sell bundles on Amazon, you should be focused on gathering 4 and 5-star reviews for your products. The more product reviews you receive, the better your product visibility will be.

    Since product reviews strongly influence conversion rates, it’s vital for all sellers (especially private label sellers) to understand how to get them and how to deal with negative product reviews.

    How to Get More Product Reviews
    We get so many emails these days that it’s easy for feedback request emails to be ignored or missed by the buyer.

    When you send an email, you should customise your content and add value. Also, you don’t want to bombard your customers with too many emails or you could end up irritating them and in extreme cases, in hot water with Amazon.

    In addition to the content of your email and the number of emails, when you send your product review request is also important. Depending on the product you sell, a product review could be sent as soon as the product is delivered, 2-3 days after delivery or weeks after for products that need a longer testing period such as a skincare cream.

    Here are seven quick tips to help you get more product reviews.
    1. Personalise your emails and include a logo.
    2. Add value by giving tips on how to use the product.
    3. Be polite and professional at all times.
    4. Ask open-ended questions such as “how did you find?”.
    5. Don’t offer incentives! (Amazon banned incentivised reviews in October 2016. However, you are allowed/encouraged to ask customers to leave product reviews.)
    6. Include a link to the product review page to make it easier for buyers to comment directly. Don’t include links to external sites!
    7. Remind buyers that you’re happy to address any concerns they may have.
    How to Deal with Negative Product Reviews
    All sellers will face negative product reviews on Amazon at some stage—how you respond is crucial for the success of your products and business.

    So, what do you do when you get that inevitable negative product review?

    If a customer has taken the time out of their day to write a negative review, it’s safe to assume they’re unhappy about something. So, respond in a timely manner (within 24 hours) even if it’s just to acknowledge the complaint and inform them that you’re looking into the matter. This will show the customer that you care about customer service and increase your reputation in their minds.

    It’s important to delve into the negative product review to find out exactly what happened.
    • Was the product damaged?
    • Were there parts missing?
    • Was the product not as described?
    If there was a genuine issue with the product then you may want to consider sending a replacement or offering a partial or full refund. Alternatively, you could offer a coupon for a future purchase.

    If there was a misunderstanding about the product, this is a good opportunity for you to give your side of the story. When communicating with the customer, empathise and show that you are interested in helping to resolve their issue. Also, you might want to consider responding publicly to the comment to demonstrate that you value customer service and product quality. However, when you’re responding, try not to come across as defensive.

    When you communicate with customers (whether manually or using automated software) you should abide by Amazon’s guidelines, otherwise, you could run the risk of an account suspension. The two main mistakes sellers make are offering incentives (no longer allowed since October 2016) and including links in their messaging. The only link you are permitted to include is a link for a customer to leave a review for a purchase.

    Can bad reviews be good for your business?

    Well, in a way they can as long as the majority of reviews remain positive. For example, a bad review could help you improve your product or your listings. If you receive a number of bad product reviews highlighting the same issue, then you should take action to eradicate that issue with your product, making it better for future buyers.

    Also, a study undertaken by Reevoo revealed 95% of customers suspect fake or censored reviews when bad scores aren’t present. So, a bad review could actually be beneficial by making your business appear more credible.

    How to Avoid Negative Product Reviews on Amazon
    Despite the positives that negative feedback can bring it’s advisable to prevent it happening if you can.

    So, here are six quick tips to help you avoid negative product reviews.
    1. Provide accurate and detailed product descriptions.
    2. Include images of the product from different angles.
    3. Consider using images with a 360-degree view or video for higher value items.
    4. Evaluate the reasons for why negative product reviews are left.
    5. Check the product matches the order before you ship.
    6. Try to give some context for the size of the product—many negative product reviews relate to the product being much smaller than anticipated.
    Can I Get a Product Review Removed?
    Amazon doesn’t make a habit of removing negative product reviews, and for sellers, it’s a much better approach to listen to the feedback and improve their product.

    However, there are some circumstances Amazon will remove a product review. For example, if the product review is seller feedback and contains nothing about the product itself. Amazon will also consider removing a review if it contains unsuitable content, abhorrent speech, violent content or promotes illegitimate conduct.

    If you find a comment which you think may warrant removal, click on the “Report abuse” link then enter the reason why you find the content inappropriate. You can also contact Seller Support for any reviews which infringe on Amazon’s guidelines.

    Other possible reasons for removal include:
    • A product manufacturer posts a review of their own product, posing as an unbiased buyer.
    • A product seller posts a review of their competitor’s product, posing as an unbiased buyer.
    • A buyer, unhappy with their purchase, posts multiple negative reviews for the same product.
    • A buyer posts a review in exchange for a financial reward or other compensation.
    • A family member of the product creator posts a 5-star review to help boost sales.
    Amazon doesn’t edit reviews but buyers can change their product review at any time they decide. However, sellers are not allowed to pressure buyers into removing reviews.

    More than ever, shoppers are doing their research before purchasing, even low-cost items. Coupled with the fact that competition on Amazon is very strong—this makes gathering positive product reviews a must for all private label sellers.

    Product review software like FeedbackExpress makes the process of gathering reviews so much easier through automation. You can customise templates written by professional copywriters proven to increase customer engagement.

    Many sellers are taking advantage of the FREE 30-day trial and seeing the benefits it can bring to their Amazon business. After 30 days, you can then decide if the software is worth the investment.

    Got any questions? Get in touch via Live Chat or email [email protected].


    *A version of this article first appeared on the FeedbackExpress blog
  • Amazon Vs Alibaba – Who is Winning? May 4, 2018

    Amazon and Alibaba, the two big giants of the ecommerce industry are competing against each other to win the crown for the leader of the global ecommerce market. Amazon laid the cornerstone in 1995 as an online bookstore whereas Alibaba started off its venture in 1999, nearly five years after Amazon’s founding. Now that both the companies have established a strong brand presence in their home territories, there is tough competition between these two tech giants as they are looking for new markets to expand in.

    By raising an IPO value of $21.8 billion by the end of 2014, Alibaba has grown on to become one of the largest and most valuable ecommerce companies in the world. In fact, on the first day of trading, Alibaba eclipsed both Amazon and eBay.

    The two ecommerce titans have many features in common. A major portion of Amazon’s revenue comes from electronic products and merchandise and digital media content (including Amazon Prime, an annual fee-based subscription that streams video content and other trending digital services).

    On the other hand, Alibaba operates on a number of ecommerce sites aimed at different types of sellers. Alibaba’s Taobao is one of Alibaba group’s most profitable marketplaces and is responsible for more than 80% of Alibaba’s sales. Even though the mode of operation of both companies looks similar at first glance, they are quite different.

    Alibaba isn’t involved in direct sales and does not own any warehouses like Amazon. They simply help small businesses and branded manufacturers reach consumers. Amazon operates on a managed online platform that looks similar to a traditional store but stays online. It exercises control over customer experience.

    Alibaba looks profitable, but the company is facing strong barriers in finding new customers and adapting to new economies. Amazon has already recognised the fact that to compete with Alibaba in China, they need to invest a huge amount of money and has pivoted away from China to focus on other prominent regions.

    The infographic below compiled by Ecommerce Platforms depicts the growth track of these two ecommerce giants.

    Increase your Amazon Sales and Profits!
    There’s never been a better time to start using a repricer on Amazon. Sign up today using the promo code REX10 and you’ll get 15 days free plus 10% off your first month’s bill.

    *This article first appeared on the RepricerExpress website
  • 3 Strategies to Deal With Negative Amazon Product Reviews Apr 26, 2018

    Let’s say one thing right off the bat: we here at FeedbackExpress hate dealing with anything negative because we think every cloud has a silver lining. But it’s an inevitability that you’ll come across a negative review and it’s how you handle it (hopefully with aplomb) that’ll shape you as a seller.

    Differentiating Between Amazon Product Reviews and Seller Feedback
    Buyers can leave you one of two types of feedback: seller or product-related. The former has to do with your behaviour during the selling process (and is, and has been, the topic of another post), while the latter deals with the quality of the item you sold.

    A little side-note: I once had a room-mate who made up Excel charts for hospitals that recommended which pieces of medical equipment they should buy. There were about a half-dozen criteria that scored points and the item with the most overall points was the one hospitals would get. This ensured that, for the most part, hospitals would get the generally best product for the generally best price.

    Pretty much the same idea goes for selling on Amazon. We can’t, in good conscience, recommend that you buy seemingly high-quality or big-ticket items in a back alleyway and then turn around and sell them on Amazon for a massive profit (for many reasons), but as a general rule of thumb, try and use quality items in your listings as much as possible. The profit margins may not be as padded as if you were to sell knock-offs, but trust us, the chances of getting positive product reviews will be infinitely higher.

    That being said, not everyone will understand where you’re coming from as a seller and will have something not-so-nice to say. In those instances…

    Solid Strategies on Bouncing Back from Negative Amazon Product Reviews
    Let’s just get right to the meat of the matter, eh? Here we go, in no particular order.

    1. Get the customer to revise or remove their feedback

    The most effective and permanent way to deal with negative feedback is to eliminate it. And since you can’t do that as a seller without hacking into Amazon (which, again, we do not recommend), you’ll need to communicate with your buyer about any misunderstandings. Email them and ask exactly what they weren’t happy with, and try and clear up any misunderstandings. This is going to take a lot of effort because you have to reach out right away, make yourself readily/quickly/constantly available to just one buyer, and focus a lot of energy on just one review. But it’s worth it, it really is, if you can bump up your feedback score and keep your reputation stellar.

    2. Get Amazon to remove it

    Alternatively, if your buyer isn’t receptive to the idea of revising or removing their negative comment, you can reach out to Amazon. The effort required by this is pretty low because all you have to do is shoot off an email to Amazon; the converse is the review has to specifically not comply with Amazon’s guidelines. As well, it’s pretty unlikely that Amazon will actually remove the comment because the feedback has to be unusually harsh or dishonest.

    3. Respond to the negative feedback

    Okay, so maybe the first two strategies didn’t work and what you’re left with is damage control. It’s like how on Yelp you might come across a slammer of a review and see the shop owner commenting right back, addressing the person’s concerns. You won’t actually be able to remove the negative feedback, but you’ll be able to show other buyers what the true score is. It’s a bit of a win-win, lose-lose situation in that the negative feedback is still there, but you’ll have gotten to explain your side of the story.

    Prevent Negative Feedback on Amazon
    Want to know one way to reduce your chances of having negative product reviews on Amazon? Use FeedbackExpress, cloud-based Amazon product review software, to help you remove negative feedback quickly and effectively. You’ll also benefit from increased positive feedback and sales. Sign-up for your free 30-day trial below today!

  • 5 Ways to Improve Your Amazon Feedback Rating Apr 18, 2018

    If we here at RepricerExpress had to point to just one factor that could make or break your success on Amazon, we’d say it’s definitely how your customers feel about you. Please them, and you’ve taken care of a major part of selling online. So, how exactly do you go about boosting your Amazon feedback rating?

    1. Identify What It Means
    Before you can even begin earning great feedback reviews, you have to know what to do that’ll get you there. And once you do, you have to make it your maxim to practice it all the time. Customer satisfaction isn’t a part-time job — it’s your primary focus.

    The first step can be further subdivided into the actions you take and pretty much leave on the table, and the actions that need to be done again and again. With the former, we mean that it’s things like being 100% honest about a product’s specifications (i.e. that Tickle-Me-Elmo doll is not new if you drooled on it in your sleep). And with the latter, it’s things like responding to customers in real time, but we’ll tackle that in the next point.

    2. Answer Questions and Address Concerns
    We can’t stress this enough — there are no off times or days when it comes to customers’ questions on Amazon. The online marketplace has made customer satisfaction their number one priority, and that extends to each of its sellers. This doesn’t mean you have to answer emails at 3.00 in the morning, but you should aim to respond to everything in a 24-hour time period.

    3. Ask How You’re Doing
    Fact: customers are more likely to leave unsolicited feedback if the experience was negative than if it was positive. This is because people expect each experience to be at least uneventful; when it’s bad, they feel compelled to speak out and warn the masses.

    So, if you’ve been trying hard at obtaining a great Amazon seller feedback rating, that puts you at a disadvantage and means a smidgen more legwork for you. You have to chase after those word-shy customers and ask them to leave a review. Plus, if you want to be super attentive, shoot them an email before asking for feedback so you have a chance to address any concerns before pen is put to paper.

    4. Make Things Right No Matter What
    Sometimes you’ll get that dreaded one-star negative review, but it’s an inevitable part of selling online. You just can’t please all the people all the time, even if you’re the biggest name on Amazon.

    But when that happens, don’t just leave it sitting there. A negative review doesn’t mean the end of that case, but instead should be viewed — as corny as this sounds — as a chance to figure out what to change in the future. It’s sort of like getting an English essay back in college: you may not be happy to have your grammar errors pointed out in red ink, but it’s a sign of the gap you need to close before scoring an A next time.

    And on Amazon specifically, that means reaching out to your buyers to get more details on just what soured them. Was it the product arriving one day later than expected, or the appearance not matching the description? Whatever it is, talk to them one-on-one and see how you could have improved their experience. And hey, you may just get an opportunity to do that right then and there.

    5. Understanding Key Differences
    There are two areas we want to address when it comes to feedback:
    • FBA: Most professional sellers employ FBA, which isn’t a perfect method all the time. Packages get delayed or damaged, but if it happens on Amazon’s watch, that doesn’t (or rather, shouldn’t) affect your rating. Just keep a close eye on things to make sure Amazon’s put those reviews in a separate pile.
    • Product reviews: If you’ve written 100% accurate and descriptive copy and shipped things out exactly as specified, then negativity usually stems from subjective opinions about the item. This is a tough one, but sift through the words to glean how you performed.
    Want a bonus tip on how to improve your Amazon seller feedback rating? Check out Amazon Feedback Request software FeedbackExpress and grab yourself a 30 day free trial.

    *A version of this blog first appeared on RepricerExpress
  • Don’t Get Suspended for Review Manipulation on Amazon Apr 9, 2018

    You’re no longer allowed to monetarily persuade buyers to change their reviews on Amazon — doing so can lead to you getting suspended or even kicked out. If you’re looking at how to get awesome reviews without breaking the rules, then FeedbackExpress (100% Amazon compliant) has the best practices for you.

    Are You Guilty of Review Manipulation?
    This is usually one of those ‘if you have to ask’ scenarios, but just in case you’re truly not sure, it’s a good idea to read what Amazon says about it.

    Here’s the short version:
    “Any attempt to manipulate reviews, including by directly or indirectly contributing false, misleading or inauthentic content, is strictly prohibited.”

    Essentially, this means you can’t bribe, blackmail and pressure buyers into leaving good reviews, and you can’t alter or tweak reviews to look better. If you do, the penalties can be pretty drastic: Amazon can/will suspend and/or terminate your account. They might also withhold your remittances and payments. And if they feel you acted in really bad faith, they might pursue legal action.

    So, review manipulation isn’t good. But what about the grey areas?

    Related: What to Do If Your Amazon Account Gets Suspended

    Be Really Careful of How You Ask for Reviews
    Asking for a buyer to leave a review is okay. But some sellers get creative in how they do so, which can lead to contravening Amazon’s terms and conditions.

    Did you know writing something like ‘please leave a review if you were satisfied with your purchase’ counts as trying to influence the buyer into leaving a good review?

    Yup, and that’s because you included the ‘if you were satisfied’ part. Amazon sees that as using wording to manipulate the review.

    What You Can Do to Colour Within the Lines
    There are still plenty of ways you can ask for reviews and not get on Amazon’s bad side. Here’s a little list of strategies you can employ that will leave you in the clear.
    • Just ask. It’s well known that unhappy customers need little prompting to write a (negative) review, but you want to focus on the happy people. And by just asking to leave a review, you’ll increase your chances of getting one.
    • Remember to send a confirmation email. If you end the selling process once the order’s been shipping, you’re quitting things too early. Keep the contact going past the point, whether it’s emailing them an instruction manual for the product they bought or checking in to see if they have any questions.
    • Stress that you’re looking for an honest review. Don’t use language that can influence them one way or the other, but instead say something like, ‘We’d love to hear your opinion on what you bought because it can help future buyers make smart, informed decisions.’
    • Following up on the follow-up. If you’ve already sent an email and gotten radio silence in return, it’s still not all over. Send another email in a business week or two, rephrasing what you’ve already said. Sometimes people get caught up in the excitement of using their new item that they’ve truly forgotten to give feedback. A gentle nudge can help spur a response.
    • Use Amazon feedback software. Depending on your selling volume, keeping track of individual sales and emailing each and every person might not be practical for you. But if you invest in good feedback software, you can automate this process and not worry about missing out on a single review.
    Mistakes to Avoid
    Now that we’ve covered what’s good to do, let’s take a look at the things to avoid.
    • Don’t use multiple accounts to make it look like different people are saying good things about you. You should only be using an account to ask for reviews that matches your business name and license.
    • Stick with one address and one phone number, for the same reason. You cannot misrepresent your company name — this is review manipulation.
    • Try to avoid pitching hard for reviews that are given away or sold at a big discount. This can run too close to the line or offering free/almost-free items in exchange for reviews.
    • Don’t misrepresent your products. If an item has special instructions for how it should be used, include that from the get-go. Failure to do so can have the appearance of trying to mislead your buyers.
    • Don’t direct your buyers towards either an email or a review. If a buyer’s had a negative experience, it can be tempting to ask them to only email you; conversely, if they’ve had a positive experience, the tendency is to ask them for a review. Don’t try and steer them in any direction and offer both options all the time.
    • Closely related is asking the buyer to reach out to you before they leave a review.
    • Don’t offer ‘thank you gifts’. These are not thank you gifts, they are thinly veiled attempts at bribing the buyer into more favourable feedback.
    Request Feedback the Right Way
    Knowing how to walk the line can seem confusing, especially when there’s so much at stake. You know what the easiest option is? Using FeedbackExpress. We’ll send out the emails, we’ll make the emails look professional and friendly, and we’ll make sure they abide by Amazon’s terms and conditions so you don’t have to worry about getting suspended. And the best part is when you sign up right now, you start things off with a 30-day free trial.


    *A version of this article first appeared on the FeedbackExpress blog
  • What FBA Sellers Need to Know About Amazon Sales Rank Apr 6, 2018

    Every seller on Amazon wants to be one of the best. Being at the top means more traffic, more sales, and a better reputation. And one of the most direct ways of getting there is having a great sales rank on your product. If you’re not in the single digits, then FeedbackExpress has some concrete info and tips for you.

    Breaking Down What the Amazon Sales Rank Means
    Simply put, your Amazon sales rank or Amazon Best Seller Ranking (BSR) is how well your product is selling when compared to its category, with products being graded on a bell curve.

    For example, if you sell t-shirts in Clothing and Accessories, then your t-shirts will be ranked against all other clothing and accessory items in that category. This gives both you and sellers an idea of what’s hot and what’s not.

    A product’s sales rank is assigned a number, with the smaller the number, the better (the ideal is a #1 rank).

    Because Amazon sales ranks for products can go into the millions, depending on how many items are in that category, it can be a pretty tough goal to break into the double or single digits. But it should always be your goal.

    Lastly, each product’s sales rank is updated hourly, so don’t worry too much about your product’s rank sliding up and down. It happens.

    What you want to look at is how it performs in general, i.e. does it fluctuate wildly, or stay roughly within the same spread? Is it just not making much progress? What factors will you have to introduce to get the rank to climb closer to #1? Speaking of the last point, let’s take a look at what you can do.

    Related: 5 Easy Ways to Improve Your Amazon Seller Feedback Rating


    How to Help an Item’s Sales Rank Grow on Amazon
    If you’ve been struggling with conversions, then we’ve got a bit of bad news for you.

    Search data doesn’t affect sales rank at all. Conversions do.

    Your items need to be selling in order to gain a better sales rank. Although, the bright side of this is that if you do have favourable search data, then you know exactly what area you have to target (conversion), as opposed to looking at more uncertainty, like how to drive traffic to your page in the first place.

    Also, it helps not to pay too much attention to sales rank.

    One factor that can affect the ranking is when your competitors had a stronger day or week than you did. You might have pulled in excellent sales for your targets, but could have a slightly-less-than-desirable sales rank simply because it didn’t perform as well as other products in your category.

    It’s not a huge cause for concern, although you’ll want to act quickly and efficiently — a lower sales rank could potentially mean fewer visitors to your page, which could turn into fewer sales. Remember, your ideal goal should be consistent sales, not feast-and-famine sales.

    But that kind of advice is a bit abstract, so let’s outline some solid steps you can take to increase sales rank, and sales in general.
    • Quality: If you consistently sell products that are of top quality and best in their class, buyers will notice. Shoppers are ready and willing to pay (extra) for an item they feel is of better quality, which is why places like Starbucks, Saks Fifth Avenue, and Lamborghini shops exist.
    • Availability: If your inventory is empty, there’s no possible way for consumers to buy a product. And if they can’t buy the product, then the item can’t compete against its category and have a sales rank. There’s more motivation than that for keeping a well-stocked inventory, but how it affects sales rank is one of the main ones.
    • High Volume Search Terms: You’re going to have to sleuth around a bit to find search term data, but using something like Google Trends or Amazon Retail Analytics helps immensely. Look for things like click-through rate on particular search terms to give you an idea of what buyers are typing in the most, and then use them for yourself. Whatever you do, don’t click on other people’s products. You’ll only be enhancing their search data, and giving them the idea that what they’re doing is working. Remember, lurk quietly behind the scenes. And if you want to take things a step further, buy your own product over and over again to boost its sales rank.
    • Reviews: This method takes a bit longer to see the results of, but builds a strong foundation. And can/should be used in conjunction with quality products. Focus on getting as many positive reviews as possible, so people can see your items are worth buying.
    In terms of the last point, getting a good chunk of positive reviews should always be a goal of yours, not just when it comes to improving an item’s sales rank on Amazon. It builds trust in the community and enhances your reputation, two things which will serve you well when selling online.

    Boost your Amazon Sales Rank
    If you’re feeling stuck on getting that feedback from buyers once they’ve received their purchase, then FeedbackExpress can help. Plus, when you sign up now, you get to enjoy the perks for free for the first 30 days. It doesn’t get better than that!


    Want a free month of FeedbackExpress?

    *A version of this blog first appeared on FeedbackExpress
  • Amazon Vs Alibaba – Who is Winning? Mar 27, 2018

    Amazon and Alibaba, the two big giants of the ecommerce industry are competing against each other to win the crown for the leader of the global ecommerce market. Amazon laid the cornerstone in 1995 as an online bookstore whereas Alibaba started off its venture in 1999, nearly five years after Amazon’s founding. Now that both the companies have established a strong brand presence in their home territories, there is tough competition between these two tech giants as they are looking for new markets to expand in.

    By raising an IPO value of $21.8 billion by the end of 2014, Alibaba has grown on to become one of the largest and most valuable ecommerce companies in the world. In fact, on the first day of trading, Alibaba eclipsed both Amazon and eBay.

    The two ecommerce titans have many features in common. A major portion of Amazon’s revenue comes from electronic products and merchandise and digital media content (including Amazon Prime, an annual fee-based subscription that streams video content and other trending digital services).

    On the other hand, Alibaba operates on a number of ecommerce sites aimed at different types of sellers. Alibaba’s Taobao is one of Alibaba group’s most profitable marketplaces and is responsible for more than 80% of Alibaba’s sales. Even though the mode of operation of both companies looks similar at first glance, they are quite different.

    Alibaba isn’t involved in direct sales and does not own any warehouses like Amazon. They simply help small businesses and branded manufacturers reach consumers. Amazon operates on a managed online platform that looks similar to a traditional store but stays online. It exercises control over customer experience.

    Alibaba looks profitable, but the company is facing strong barriers in finding new customers and adapting to new economies. Amazon has already recognised the fact that to compete with Alibaba in China, they need to invest a huge amount of money and has pivoted away from China to focus on other prominent regions.

    The infographic below compiled by Ecommerce Platforms depicts the growth track of these two ecommerce giants.


    Amazon repricing promo
    There’s never been a better time to start using a repricer on Amazon. Sign up today using the promo code REX10 and you’ll get 15 days free plus 10% off your first month’s bill.

    *A version of this post first appeared on the RepricerExpress blog
  • When Should You Start Using Amazon Repricing Software? Mar 20, 2018

    If you’ve been a faithful reader of RepricerExpress (and we thank you for it!), then you know we’re big fans of most merchants using Amazon repricing software. But note we said ‘most’ — not every seller should automatically start using it. If you’re still unsure of whether you fall into that camp or not, then read on. And if you still can’t make up your mind, then put the theory into real-life practice and try it out for a bit.

    The Most Important Factor: The Size of Your Inventory
    The first thing you should look at is how many items you stock in your inventory. For simplicity’s sake, we’re going to divide sellers into two camps:
    • Those who sell fewer than 100 items
    • Those who sell more than 100 items
    If you’re close to the border on how many items you stock, then you’ll want to read on to see which other factors will affect your decision to use Amazon repricing software. But for now, let’s stick to these figures. Around 100 items is a reasonable number to divide the two camps into because it works out to either roughly 3 items a day per month to worry about, or a lot more.

    The fewer items you have, the easier it is to:
    • Upload individual SKUs
    • Write product descriptions, some of which may or may not be mostly copy-and-pasted, with edits to reflect individual differences (e.g. colours on clothing or apparel, sizes, etc.)
    • Photograph items
    • Come up with pricing strategies
    • Fulfill orders
    The Second Most Important Factor: Sales Volume
    If you’re constantly selling and rotating stock, then you’ll want to automate things as much as possible so you give yourself more time to handle all business aspects. It’s like hiring an office assistant: sure, you could probably do the little things yourself, but investing in another person to do that work for you means you have more time to devote to expanding your business.

    But like any investment you make in your business, you need to allow yourself a bit of buffer time to see the payoff. We suggest around three months because that gives you plenty of time to:
    • Get the hang of the repricing software you’re using (and/or possibly switch to another that better suits your needs)
    • Account for upticks and downswings in sales, depending on what the selling trends are for your categories
    • Refine pricing strategies so you can set them on autopilot as much as possible
    The Third Most Important Factor: How Much of a Budget You’re Working With
    If you’re a seller just starting out, you likely don’t have much of a pool of steady sales to fall back on. This could mean that you need to wait for momentum to gather a bit before you can increase how much you spend on a repricer, or even if you need to manually reprice for now.

    But if you’re a seller with high volume and steady sales, then your budget for a repricer is likelier much larger.

    Or maybe you’re a seller who stocks relatively few, but higher-priced items and it makes more sense for you to reprice everything yourself.

    Whatever your reason, look carefully at what your revenue, profit and operating costs are, on both a short and long-term basis.

    The Fourth Most Important Factor: How Long You’ve Been a Seller
    This factor closely relates to the above, but differs in one big way: your openness to change. The longer someone has been a merchant, the more settled they tend to become in their methods of operation. It’s like a puppy versus a senior dog. Puppies are relatively easy to train because they’re like blank slates; and while it’s not impossible to train a senior dog, it is much more difficult to break them out of old habits and ask them to do something completely different.

    The earlier you get started using Amazon repricing software, the easier it’ll be to integrate it into your daily schedule. And really, there’s almost nothing to lose with incorporating a repricer as early into the game as possible. Most, if not all, repricing solutions offer some kind of initial free trial (ours is 15 days) so you have plenty of time to take it for a test drive.

    Finding the right repricer for you often comes down to fit, and RepricerExpress is different in that it appeals to a wide variety of styles and approaches. Plus, it’s easy to customise it to adapt to your own pricing rules and combine it with automation to get the best of both worlds. And like we mentioned above, you start off with a 15-day free trial when you sign up now
  • What’s in a Brand Name for Amazon? Mar 16, 2018

    Shakespeare wrote, “What’s in a name?” in Romeo and Juliet, but it applies just as much to the star-crossed lovers as it does to your business. The name you choose for your Amazon store will become your brand, forever giving your buyers a way to quickly and easily associate you with quality products and amazing service and provide a solid foundation on which to base your business. Choosing that name is no easy feat, though, as you want something representative of yourself, yet different from others. It’s a challenge for sure, but RepricerExpress is here to help. In this article, we’ll guide you through how to select a brand name that works and is memorable.

    Understand Your Brand, Products and Market
    At the very beginning, you’ve got to understand yourself and what you do. Sounds simple, right? You’d be surprised at how many business owners haven’t grasped this concept. Take Walmart as a counterexample. They perfectly understand their brand is about the most inexpensive products available, whether it’s grocery items, clothing or sporting goods.

    So before you even consider a name, make sure you can distill your business plan into one sentence. And once you’ve done that, you can…

    Pick out the Most Relevant Keywords
    As a reader of our blog, you’ve noticed that we frequently talk about keywords. Usually, though, it’s in reference to driving more traffic to your product listings, but keywords still perform the same function: giving others a succinct idea of what you’re about.

    Say you sell cameras on Amazon. The keywords you’ll pick will be a small collection of words that describe the cameras you sell, like “high end”, “Panasonic” or “mirrorless”. We’re getting closer to narrowing everything down into a name, and using keywords is an excellent way of arriving at the destination.

    Use Name Generator Sites
    Sometimes, you’re just genuinely stuck on an idea and can’t work your head around it, no matter how long you’ve been puzzling over it. This is precisely when the Internet comes in so handy, offering up a lot of sites that help connect the missing links. Here are several places to start that will generate words for you, using different criteria.
    Tying it Back to Amazon
    You can’t choose your entire domain name on Amazon, but you can select your name, which will appear near the end of the address. And with so many sellers on Amazon, it’s important that you set yourself apart as a trusted, reliable brand.

    Books are one of the biggest sellers on Amazon, and there’s no better example of choosing the right name to set yourself apart here. Using Stephen King as an example (simply because he’s such a well-known author), his new book Mr Mercedes brings back pages of sellers. But on the first page, the first seller to pop up is Globenet books with a 95% positive rating over the last 12 months, with about 7,000 ratings. They’ve evidently worked quite hard to amass such a positive rating, and the people who buy from them have come to trust their name as one who’ll provide exactly what they’re looking for.

    That’s your goal on Amazon — to become such a great seller, buyers instantly recognise your name as the one to go with. We’ve gone into detail in other posts about how to drive more traffic to your site, but it’s just as important to get the name right, too. After all, a brand name is going to be what represents your ethos and philosophy, and you want to make sure it fits as closely as possible.

    Try it Free
    One of the biggest mistakes you can make is not spending enough time and thought on choosing your Amazon name, while another is not going with repricing software. After you’ve chosen the brand that will represent you, you want to make sure customers stay on your site by consistently offering competitive pricing of your inventory. At RepricerExpress, we’ve got a15-day free trial that will change your mind forever, so get started right away and get the results you deserve.
    *A version of this blog first appeared on RepricerExpress
  • FeedbackExpress Software Demo and Overview Feb 27, 2018

    When I first started selling on Amazon, it was very difficult to get the Amazon Buy Box which made it difficult for me to grow. The main reason for this was my competitiveness, feedback and seller performance in comparison with other sellers. So, what I had to do was grind and contact customers to try and get them to give me a positive feedback which proved to be time-consuming as well as a bit cringey sending an email begging them for feedback.

    Then around three months into my business I found RepricerExpress and in turn found FeedbackExpress.

    With a 30-day trial, I thought why not give it a go, it would save me a bunch of time. And it did.

    And I haven’t looked back since and now use it to send three different messages to by customers which are all automated with embedded links and overall, a lot more professional.

    So, I’m going to take you through the basics of FeedbackExpress and how I use it to get one over on my competitors.

    The Dashboard Explained
    The Dashboard looks great and is really easy to use. Keeping things simple means that anybody can make sense of data, something that can be hard to understand sometimes.


    Across the top you have all the main data that you need — orders, messages sent as well as positive, neutral and negative feedback, all of which are interactive, so you can see further details to each.


    A bit further down you have even more useful information that gives you a status of your account.

    On the left you have the status of the system and here is where you can make sure it is all running smoothly, and emails are being sent.

    On the right, you have your feedback status — this is HUGE for dealing with negative feedback as it keeps you up to date and helps you step by step.

    Finally, below that you have your plan details where you can see if you need to upgrade.

    Then you go into the Campaigns tab. You can personalise all of these completely or choose from templates which I show next.


    Plus, you can have a campaign for each goal (customer service, seller feedback and product review).

    You can see the status of each of these campaigns in the second column and what I do is send the first two campaigns to every order and send the third to customers who give positive feedback to try and get a product review.

    FeedbackExpress offers you templates to make it as easy as possible for you and there are a couple for each goal so that you can target it differently if one way isn’t working.


    What I did was take one of these templates from each and change a few things to make it personal to me so that it didn’t seem ‘scripted’.


    Here is a screenshot of the editing screen of each campaign and here you can do what I’ve said about personalising it including embedding links and information.

    On here I have my logo for my business and you can add other pictures and links using pre-made tags on the right-hand side using the information you have used to set up your account.

    Below you can see the settings you can have for each campaign too and even though the templates do make these for you, you can customise these also.


    You can choose what times to send messages and it’s recommended that you send at the same time the order was placed—whatever time the buyer placed the order is the time they are more likely to have access to the Internet and their emails—and so they’re more likely to see your email and engage with it.

    Pricing Plans
    Finally, you have the price plans and I’d recommend doing what I do and having two emails per order so see these price plans as orders with the first being 500 Orders – 1,250 Orders – 2,500 Orders – 5,000 Orders – 12,500 Orders – 32,500 Orders.


    You can also get a discount by paying for it annually.


    Thanks for reading. I hope you enjoy the software as much as I do.

    Free 30-day trial

    *A version of this post first appeared on the FeedbackExpress blog
  • 7 Ways to Increase Traffic to Your Ecommerce Site Feb 21, 2018

    There’s a certain route you have to take in order to reach the land of many favourable reviews, and it all starts with increasing traffic to your site. To get more visitors to your site, FeedbackExpress has learned the top seven ways of doing so.

    1. Make Sure Your Site is Full of Quality Content
    Remember the days of Angelfire and Myspace? Most of us don’t like to because the sites were bad, especially compared to how snazzy they are today. The sad news is, though, that not all site builders have used today’s tricks to improve their sites. Sites with low-quality content can be hard to describe, but you know it when you see it. But some of the main things to focus on include:
    • Hi-res photos from a variety of angles
    • A blog that details what your products are about and any new developments you have
    • Cookie crumbs
    • A simple shopping and buying process
    2. Go Through Everything With a Fine-Toothed SEO Comb
    If you have all the best content in the world but not the keywords that will register with Google’s crawlers, then it’ll be pretty hard to get noticed. This page explains how Google’s search algorithm works; it’s more than worth taking the time to read it, digest it, and apply its lessons.

    3. Include Social Media Links/Buttons
    There are so many tools available for including links to your social media pages, there’s no excuse for not using them. If you’re building a site from scratch, something like Font Awesome has thousands of icons in various sizes and forms for you to choose from. Or if you choose to have something more plug-and-play, then pretty much every domain theme has social media buttons available. Just make sure to regularly update content on your social media sites and to interact with users there, too.

    4. Maintain a Regularly-Updated Blog
    In the first point, we mentioned having a blog as one of the things good sites contains. Why? It’s because blogs are an amazing way to keep injecting novel content onto your site to rank higher in Google searches. Inserting primary, secondary, tertiary and longtail keywords into your blog posts is one of the simple and most effective ways of increasing site traffic.

    5. Don’t Be Shy About Using Influencers
    Influencers are social media users with big followings who ‘loan’ their platforms to companies and products in exchange for money. It’s fairly unlikely you have followings that compare to theirs in size, so start building relationships with influencers. By picking the right ones, you can see dramatic improvements in your return on investment.

    6. Try Out a PPC Campaign
    Pay-per-click campaigns are low-risk, high-reward: you pay money only when a user clicks on your ad, and it can be an excellent way of seeing which strategies and campaigns are most effective. If you’re in charge of running a business, all the small tasks can quickly add up to become very onerous and PPC is a great way of easing that burden.

    7. Get Noticed On Other Sites
    This strategy requires a lot of upfront work and it might be a while before you see any results. But once you do get yourself established, it’ll become easier and easier to keep building off each success. Work your way up to guest blogging by curating a bunch of relevant sites and posting thoughtful, insightful comments. Once you build up a presence, email the blog’s founder and chat about possibly writing your own guest post. And remember: blogging is a two-way street. Be sure to invite other (product- or service-related) people to write on your own blog.

    Still sending feedback requests manually?
    While you’re taking care of that crucial first step, it’s also important to think about the end goal: building up tons of positive reviews. To help you out with that part so you can focus your attention on the middle bits, FeedbackExpress will take care of the details for you. We can help you craft professional, consistent-appearing emails to your buyers so you never miss out on a single review. And to cash in on that, all you have to do is sign up now — and get the first 30 days entirely free.

    *A version of this article first appeared on the FeedbackExpress blog
  • Why You Need Amazon Product Reviews Feb 12, 2018

    Product reviews on Amazon can increase your sales, which, in turn, increases your need to sell more competitively and efficiently. Let’s take a lot at some of the reasons why they are important.

    The Importance of Amazon Product Reviews
    Here are five reasons why product reviews matter so much:
    1. They can help boost sales: Customers don’t have the luxury of inspecting a product in person and asking the merchant questions about it in real time. So, they rely on the experiences of others by reading their reviews. If you have a cadre of (good) reviews, then it helps increase your chances of ‘convincing’ a consumer to buy a product.

    2. They can help build trust in your reputation and brand: When it comes to selling online, reputation is almost everything. And if you have a good one by virtue of almost all buyers saying excellent things about you, then it stands to reason future buyers will feel more positively about taking a chance on you, too.

    3. They can help to build customer loyalty: It’s been shown time and time again that shoppers will pay higher prices for the same or similar product if the service they receive is exemplary. And they’ll keep shopping there if they feel valued as a person and not just as a dollar sign.

    4. They can lead to more money being spent: When you have pages of excellent reviews, you have more justification in charging more for your products, thereby increasing your revenue and profit margins. People so badly want to feel important that they’re happy to fork over money for a more humanising and personal experience.

    5. They can be the difference-maker for an on-the-fence consumer: Let’s say you’ve got a shopper, Bob. Bob is down to two final merchants who are selling the thingamabob he’s interested in. Merchant A has mixed reviews, with half the people saying they were pleased and the other half warning others to stay away. Meanwhile, Merchant B has one glowing review after another. Which seller do you think Bob is going to go with? There are a lot more Bobs out in the world than you may think.
    Differentiating Between Product Reviews and Seller Reviews
    Seller reviews have to do with how you handled the transaction, whether it was answering questions promptly or being open and honest about things every step of the way.

    Product reviews, on the other hand, are concerned only with the product itself.
    • Was it as accurate as advertised? Did it arrive in good condition?
    • Or was it damaged because of improper/not enough packaging?
    • Was it durable, or did it fall apart shortly after receipt?
    These are all questions you should be asking yourself when putting up product descriptions to ensure you can boost your chances of getting good product reviews.

    Put Yourself in the Customer’s Shoes
    Let’s go back to Bob for a second.

    He’s looking to get his daughter a gift and has decided on a hooded jumper. Bob is an old-school guy and has usually shopped in person, but his daughter has convinced him online is the way to go. He’s understandably a little nervous, partly because he’s not used to buying women’s clothing and can’t ask a salesperson for help, and partly because he’s unsure if the products he’s looking at will be liked by his daughter.

    So, Bob settles on your page and is looking through a line of hooded jumpers you feature. He knows red is his daughter’s favourite colour, so he focuses on those.

    Now, will you be ready to help Bob by writing that the jumpers are ‘just’ red, or that they’re scarlet?
    • Will you post a sizing chart so Bob can translate his daughter’s size into the appropriate jumper?
    • Will you feature plenty of photos of the jumpers on real people so Bob can see if his daughter’s body type/size will look good in the jumper?
    • Is the jumper okay to wash with hot water, or does it need a cold water wash?
    And have you done this for previous shoppers so Bob can see proof in the reviews that you take care to advertise your inventory as accurately as possible?

    It turns out you have and Bob buys the jumper for his daughter. Now what?

    Now, you have to message Bob and prompt him to leave a product review so he can add his experience to that of others’, and so you can use that in the future to convince other Bobs to buy from you. Because Bob isn’t used to shopping online, he might not be aware that the process isn’t quite finished just yet and sending a short, friendly email is the best way to get Bob to rate your product and say a few words about it. And just in case Bob was unhappy about the product, emailing him gives you a chance to fix the problem before he leaves a negative review.

    Get More Product Reviews
    No matter if you’ve got plenty of Bobs or just plenty of buyers period, you’ll need a system in place to ensure product reviews are handled in an organised, efficient way. Check out FeedbackExpress’ Amazon feedback tool. Free for 30 days. No credit card required.


    Related: How to Get Amazon Reviews Legally
  • 5 Things to Look For in Amazon Feedback Software Feb 8, 2018

    When selling online, you’re only as good as your reviews. Reputation is everything, considering shoppers don’t have a chance to see you and your products in person. When it comes to finding the perfect Amazon feedback software, FeedbackExpress has you covered.

    1. Check Out the Support System
    One of the biggest reasons Amazon does as well as it does is because its customer support is amazing. Buyers feel very comfortable using the site because they know their needs will be taken care of to a great degree.

    You should look for the same with feedback software. You’re a customer using a service, and one of your top priorities should be that if you need help with anything, it’ll be there. And like any customer, you want to be treated like a person and know there’s a live human on the other end helping you out instead of a generic FAQ section.

    2. Essential Features You Need and Ones That Could Come in Handy in the Future
    When selecting a feedback software for Amazon, you should approach it in two ways: how will it help you right now, and how will it help you in the future?

    For your immediate concerns, those features are a must-have. If you can’t rely on your software to ably handle your needs, it won’t be much use to you. And if you can’t rely on it now, then it’ll be really hard to jump to the next level.

    Once you have the first set of criteria met, it’s time to think a little more abstractly and picture what needs you’ll have in the future. A good feedback software will be able to grow with you.


    3. The Level of Customisation That Works For You
    Think of the smartphone divide as an example. iOS users value the clean-cut interface and plug-and-play usability. Android users, on the other hand, tend to want more control and customisation. Neither operating system is good or bad in its own respect; it’s more a matter of what you’re looking for.

    Likewise, feedback software can be divided into the same camps. There are some programs that will offer ease-of-use at the cost of control, and some that will offer more options at the cost of a steeper learning curve.

    4. It Has Its OWN Good Reviews
    Look at what past users have to say. It’ll be rare to find one Amazon feedback software that only has stellar reviews, as that will usually indicate something brand new that hasn’t really been tested. But if you find a software where the majority of people have great things to say, you’ll know that the bad reviews are probably isolated incidents.

    Also pay attention to what people are saying. If you notice a common theme of complaints cropping up, consider if that area is important enough that it’ll affect you adversely. Also look at how the software designers have responded. If they seem to really pay attention to what people are saying and make an attempt to better the situation, then it’s definitely a good sign.

    5. You Can Use it on Multiple Amazon Marketplaces
    Let’s say you live in the UK, but sell in the Amazon India marketplace. If you don’t speak Hindi or Bengali, how are you going to appropriately ask buyers there for a review? Google Translate has progressed leaps and bounds but the last thing you want to do is make an unintentional language gaffe.

    This option is crucial if you sell in multiple marketplaces. Being able to communicate with a buyer in their mother tongue shows you’re making an effort to give them the best experience possible and that always goes a long way. Make sure to find a feedback software that supports multiple marketplaces so you can expand your reach.

    Final Thoughts
    If the thought of googling and reviewing tons of Amazon feedback software programs fills you with dread, we’ve got the perfect solution: FeedbackExpress. We support multiple marketplaces, we offer small and large degrees of customisation and we have fantastic and personable support staff on the other end. People love us! But don’t just take our word for it and try it for yourself. As a bonus, start things off with a 30-day free trial.

    *A version of this blog first appeared on the FeedbackExpress blog
  • An FBA Seller’s Guide to Amazon Repricing Software Jan 30, 2018

    Learn how to become an ace seller using Amazon repricing software in five easy steps.

    Step 1: Identify Your Competition
    Contrary to popular belief, you’re not in competition with every single seller on Amazon. Rather, you want to pick out the sellers who are:
    • Selling and/or shipping to the same areas as you so you can aggressively and accurately configure your prices. Why compete with sellers selling out of their own backyard if you’re not and have to work in border tariffs?
    • Selling similar or identical items as you. It’s no good to find every Amazon seller listing, say, t-shirts, as there can be a huge variance in quality, brand name, and therefore price.
    The idea is you want to pick out sellers who most closely resemble you as possible so you can create repricing rules that will compete effectively.

    Related: Pricing Strategies for Amazon Sellers

    Step 2: Set Your Min and Max Values
    One of the worst things you can do is create a race to the bottom, so avoid setting your min prices too low—the only beneficiary will be the buyer, as you’ll lose profits. And for min prices, remember to factor in the product’s landed price, which is the price that includes shipping.

    Conversely, when setting max prices, don’t make them so steep they’ll scare off buyers. Look at what the highest price for the kind of product you’re selling is, and go a teensy bit below that. Amazon won’t like your listing if your price is set too high either, and may delist your SKU if it’s not within an acceptable price range.

    Related: How to Avoid a Price War


    Step 3: Sell as Though the Buy Box is Always the Reward
    What we mean by this is a few things, and it’s more of a mindset than following concrete steps. Yes, price is one of the biggest factors when it comes to winning a Buy Box, but so many other things also depend on it, like:
    • Stellar seller metrics and positive seller feedback.
    • Having a fast shipping time — essentially, the faster, the better.
    • Aiming to get a perfect score on orders every single time, which includes things like great customer support and fast responsiveness.
    • Shipping things in good condition, or at least accurate to how they’re listed.
    • Trying to have as few cancelled orders as possible.
    • Having the item in stock.
    • Using FBA instead of shipping it yourself.
    Amazon’s algorithm to winning a Buy Box is a closely guarded secret, but if you can sell with the above points in mind, then you can use repricing software to help vault you there.

    Related: How to Increase Your Buy Box Percentage

    Step 4: Set Your Pricing Rules
    This is when research and analytics really come in handy.

    For example, if you’ve studied the shipping history of your items and notice they tend to move more slowly on certain days, you can set a pricing rule where you’re more aggressive on those days. Or if you sell on more channels than just Amazon, you can make a pricing rule that ensures parity replication across the board. The more you can identify patterns, the more you can customise the rules for maximum benefit.

    Related: Pricing Rules for Amazon Sellers

    Step 5: Get Your Inventory Synced
    If you haven’t already linked your inventory to your repricer, you’ll want to do that pronto. Why? Because if things like running out of inventory happen, you can stay on top of it without getting penalised and decreasing your chances of landing a Buy Box.

    Say you do run out of a particular item. If you’ve synced your inventory, then they can be automatically repriced to what their current market value is once they are back in stock. This means you don’t lose any precious time having that item selling at a non-competitive price.

    Try for Free
    Enough talking and reading — the next step is to reprice and sell. And if you’re reading this post, it’s because you have a hunch RepricerExpress is the best way to go…and you’d be right for thinking that! But in case you need a bit of proof, here’s some: when you sign up now, you get the first 15 days of use totally free. What are you waiting for?