Color
Background color
Background image
Border Color
Font Type
Font Size
  • 3 Interesting Ways to Boost Your Traffic on Amazon Mar 7, 2019

    Nearly everyone has either bought something from Amazon or knows someone who has. Selling inventory on the marketplace requires smart and strategic thinking. Read on to find out what you’ve been missing to get sales lifting off—boosting your traffic on Amazon isn’t overly difficult.

    1. Watch Your Language
    Fortunately or unfortunately, the internet is not designed to reward the Hemingways and Austens of the world. Instead, what matters is what words are used and where. Or, in other words, the locations of keywords.

    Keywords are the main way a shopper finds themselves on your page and isn’t much unlike how you search for anything on Google.

    If you want to find, say, black dress shoes, that’s probably exactly what you would type and not something like “glossy suede men’s pumps.”

    Tips to remember:
    1. Use words instead of phrases to pick up on more hits, with buyers far more likely to use the former.
    2. Save your title for your title, and your keywords for the search—be efficient instead of redundant.
    3. Only use your own keywords so Amazon doesn’t accuse you of infringing on intellectual property—and then suspend you.

    Bonus Tip: If you’re stuck, act like a customer and search for products like your own, and then use those keywords for yourself. It’s not particularly creative, but getting the right words down doesn’t always have to be.

    2. Learn to Love the Amazon Algorithm
    Algorithms are beautiful things because they offer simple choices when it comes to solving equations, and completely take the guesswork out of the process. They can range from the super-simple paper hand fortune tellers to what Amazon uses, which mutates itself according to category and country.

    It’s not important to know the details of the algorithm—mainly because Amazon won’t tell anyone—but it’s crucial to know the pieces that go into it:
    • Price: Shuffle your sales tags up and down every six weeks or so to keep your listing fresh (your repricing software can help with this).
    • Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
    • Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
    • Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.

    3. Money Talks
    We’d all love to sell Stephen King paperbacks for twice what they’re worth, but readers know they can get any title for less than a coffee. Although it may sting a bit in the short-term, consider using sporadic discounts to bump up your standing in search results (you can bulk edit your inventory and adjust pricing rules quickly in your repricing solution).

    This practice, known as price optimising, will help you sell products and beautify your sales history. There’s one important thing to remember, and that’s to balance price against popularity.

    Your most popular products are the ones with the most page views (SellerCentral Account -> Reports -> Business Reports -> Detail Page Sales and Traffic). Many rookies make the mistake of looking at their total most popular products, but think of it this way: there were a lot of Furbies sold in the ‘90s, but what’s the popularity of them now? What about shoulder padded-shirts, or bell-bottom jeans? Think recent, as in the last month or so.

    Final Thoughts
    It takes a little bit of hard work and smart thinking to become an ace seller on Amazon, but boosting your traffic doesn’t have to be a secret left to a select few. By keeping these tips in mind, you can also see your Amazon traffic really take off!

    Start Amazon repricing free for 15 days today. Proven to increase sales and profits.

    *Originally published here
  • The Best Books for Amazon FBA Sellers to Read in 2019 Feb 27, 2019

    Bill Gates reads one book a week and Warren Buffett spends 80% of his day reading. With the world’s most successful entrepreneurs regularly reading books, it will come as no surprise that the top Amazon FBA sellers are also avid readers.

    It doesn’t matter if you’re a veteran seller or the new kid on the block, there are things we can all learn from others, especially on the ever-changing selling platform that is Amazon.

    As Charlie Munger said, “go to bed every night a little wiser than you were when you got up”.

    To earn more, you’ve got to learn more so here is our compilation of the best books for Amazon FBA sellers, full of insider hacks and tips to help you run your Amazon business better.

    1. The Reseller’s Guide to a Year in FBA
    Author:Stephen Smotherman

    [​IMG]

    The Reseller’s Guide to a Year in FBAis essential reading for Amazon sellers looking to grow in 2019.

    Stephen is an expert seller and in his book, he covers what you should be doing each month to be a successful Amazon seller.

    Across 200 pages, you get everything you need to know about what type of items to source for, holidays to prepare for, sales to take advantage of, important deadlines, and the top resources that will help you become an expert in many aspects of online reselling…. and more!

    The 2019 edition is $127 (or $10.58 per chapter) and can be purchased using the link below. With that, you’ll get access to the updated versions each year.

    Want to get a flavour for what it’s all about?

    Then check out theFebruary chapterwhich Stephen has kindly let us publish on our blog.

    Link to buy

    Amazon Selling Blueprint: How to Find and Launch Your First Private-Label Product on Amazon in 90 Days or Less
    [​IMG]

    Author: Scott Voelker

    There are a lot of Kindle books about selling on Amazon — most of them are pretty basic but not this one.

    In theAmazon Selling Blueprint, you’ll learn the ins and outs ofprivate label selling on Amazon.

    Voelker explains in easy to understand language how to choose a product, getting it made, optimising your listing, launching your product and advertising.

    He also reveals the exact steps he took to choose and launch his first private-label product which generated over $118,000 in less than 6 months and the real-life case study of one Amazing Seller member who turned an initial $500 investment into $1,000 profit in about 60 days.

    As a special bonus, you’ll get access to a free online course to help you launch your first private label product on Amazon.

    Scott also has an awesomeYouTube channelwith over 25k subscribers.

    Amazon.com link

    Arbitrage: The authoritative guide on how it works, why it works, and how it can work for you
    [​IMG]

    Author: Chris Green

    Arbitrageis one of the top-selling books on how to sell on Amazon and a great book for new sellers looking to succeed on FBA.

    Author Chris Green started doing retail arbitrage in 1999 on eBay, so needless to say that he has the street cred to use the phrase “authoritative guide.”

    With this book, you’ll understand the economics behind arbitrage, get specific tool and process recommendations and know how to find quality inventory nearly guaranteed to sell.

    It’s also packed with useful information for experienced sellers including how toset your Amazon prices.

    Some of the information can be obtained from blogs andFBA podcastsbut it’s nice to have it all together in one book.

    Amazon.com link

    4. Product Research 101: Find Winning Products to Sell on Amazon and Beyond
    [​IMG]

    Author: Renae Clark

    This book is aimed at new or struggling sellers looking to source wholesale or private label products.

    Product Research 101 details the process of generating product ideas, identifying trends, verifying demand, sourcing from the right suppliers, calculating profit margins and testing the market.

    What you’ll learn in this book:

    • Basic steps for finding top selling products
    • How to generate product ideas and look for trends
    • How to validate demand
    • Tips for finding suppliers
    • Analysing data to help you pick a product
    This is not a book for experienced sellers or those wishing to do arbitrage.

    5. 11 Ways to be a Successful Amazon Seller
    [​IMG]

    Author: RepricerExpress plus contributors

    In this free ebook, you’ll discover the most important aspects of selling on Amazon from sourcing goods and pricing them to submitting your sales tax.

    What you’ll learn in this free ebook:
    • How to win the Amazon Buy Box.
    • How to get more product reviews legally.
    • How to rank well on Amazon.
    • How to find profitable inventory.
    • And much more…
    Get your copy now…

    Final Thoughts
    We hope this collection of our favourite Amazon seller books will be an inspiration to you and your FBA business. We strongly believe that gaining knowledge is the key to being successful. Reading will make you a better Amazon seller who makes fewer mistakes and better decisions faster.

    We understand that you might not have the time and money at the moment to invest in books. To help you, we created a great free resources section full of useful information for Amazon sellers.

    *Originally published here
  • What are the Advantages of Automated Repricing on Amazon? Feb 15, 2019

    If you don’t want to use automated repricing on Amazon, the biggest thing you can look forward to is a lot more work for yourself. RepricerExpress knows that it’s far better to go down the automated route, with the advantages far outweighing any disadvantages.

    Here are the advantages of using automated repricing on Amazon.

    1. Logic Rules Over Emotion
    You know how stockholders panic during recessions and sell at rock-bottom prices, which is the worst time to sell? You won’t make that mistake with an automated repricer because it doesn’t experience human emotions like panic or anxiety. All it will do is follow the rules you set out for it, and not fall prey to impulsive decisions that could hurt your bottom line.

    2. Lack of Human Error
    You don’t hum along perfectly every day — a short night’s sleep, not enough coffee, a bunch of stress, or a million things to do all at once can make you prone to oversight and error. But the lovely thing about a repricer is it doesn’t need sleep, it can’t drink coffee, and its code makes it capable of handling its processes. Because of this, it’s not prone to the same errors as you are.

    3. It’s Faster Than You
    How much time would it take you to set prices if you have to pore over competitors’ sites, comparing their prices to your own? And how much time would it take you to manually adjust your prices to stay competitive? All that time spent on it means you’re losing out on sales, while a repricer won’t suffer the same effect. It’ll always be faster and more efficient than you.

    4. It Frees up Your Time
    Time is one of the most valuable resources you have. All those hours you previously lost to comparing, analysing, and manually repricing can now be spent on other, better areas of your work, whatever they may be. Give yourself the option of being able to meet whatever goal you want — faster and more efficiently than before.

    5. More Visibility in Searches
    It’s incredibly low odds that a new buyer will type in your business name and go right to your product. Instead, they’ll search for an item, then filter based on price and reviews. If you’re using a repricer with eBay, then having the best price leads to better search placement.

    And even if you’re selling on Amazon or other marketplaces, repricing also matters. It’s part of Amazon’s algorithm and will help you get noticed.

    Related: Amazon SEO – How to Rank Products Highly on Amazon Searches

    6. Better Chance of Winning a Buy Box
    Because price is one of the criteria in Amazon’s search algorithm, having a competitive one helps your chances of winning a Buy Box. And if you have the Buy Box, then you get rocketed ahead of the list of those in the ‘Other Sellers on Amazon’ category.

    Because pricing changes happen so frequently on Amazon, it’s almost mandatory to use a repricer to help you capitalise on having the right price at the right time. Set the rules and let it take care of the details so you can focus on sharpening other areas of the algorithm that matter in winning a Buy Box.

    7. It Gives You a Competitive Edge
    There are so many ways you need to be competitive and so many ways in which competitiveness matters. One of the best ways you can set yourself apart is with repricing. Because price is one of the biggest motivators in a purchasing decision, presenting the best package can be what causes a buyer to go with you instead of someone else.

    Or think of it this way: because buyers have so much information at their fingertips about what brands are doing, sellers have to work harder at presenting quality products and service. There’s not as much of a chasm between them anymore, so price ends up being the difference-maker. And wouldn’t you want to be on the winning side?

    Final Thoughts
    We could talk all day about why automated repricing like RepricerExpress is the best, but it’s far better to experience it for yourself. Check it out and see for yourself how much easier it’ll make your life, freeing up time you can spend improving and scaling your business. Plus, when you sign up now, you start off with the first 15 days absolutely free.

    *Originally published here
  • Amazon Product Research: Your Ultimate Guide Feb 8, 2019

    Before you can set pricing rules for products, you need to have the right items in your inventory.RepricerExpressis here to help by giving you the ultimate guide to product research so you can maximise revenue and profits, all while gaining visibility and competitiveness. Keep reading to learn how to source products that people actually want to buy.

    Creating a Checklist for Product Research
    When you start to research products, you should be applying a set of criteria to each one so you can ascertain its worthiness.
    • Customer Base: Knowing who your buyersare will help you decide if a product is something they’d be interested in. If your audience is middle-aged men, then items like hosiery and makeup probably won’t do very well.
    • Customer Needs:Once you’ve determined exactly who your audience is, learn about what their needs are and if the product fits into that. For example, new mothers would do well with a monthly subscription for diapers and formula.
    • Category:SomeAmazon categories are gated, which could mean extra work on your end. Think about if it’s worth it, or if you want to be able to sell right off the bat.
    • Competition:Who are your competitors? What do they do well? What are they lacking in that you can compensate for? Find out what metrics you’ll need to succeed.
    • Price:There’s no right answer when it comes to profit margin. But calculate your operating costs, product costs, potential revenue, and what that comfortable bottom line is. A good tip is sticking to products that sell for $10 to $50, as they usually do best on Amazon. For more details, check out our article onhow to figure out a good profit margin on Amazon.
    • Listings:How much work will it take to create a truly quality product listing? Are you familiar with the kind of images,keywordsand copy you’ll need to stand out?

    Narrow Things Down Even More with Goldilocks Product Characteristics
    Some products naturally lend themselves to being sold on Amazon much better than others, and it’s because they tend to congregate in the Goldilocks area of item traits like:
    • The top handful of sellers are moving around 10 or 20 items per day.
    • Each of the top sellers doesn’t have more than about 100 reviews.
    • Try to aim for evergreen products so you don’t have to deal with seasonal swoons or spikes in popularity.
    • Currently selling products usually retail in the $10 to $50 range.
    • Items shouldn’t be too large or heavy, or else storage and fulfilment could potentially be a can of worms.
    The Best Places You Can Find Products
    Now that you’re armed with the knowledge to create product shortlists, the next step is knowing where to look for them. There are three main ways:
    • Amazon Best Seller Page:Updated hourly, theAmazon Best Seller Pageshows the products with the current highest selling volumes in each category and sub-category.
    • Your Future Competitors:Why not go straight to the source and check out what your potential rivals are selling? Narrow your search down to the top 20 sellers in categories you’re interested in — don’t let the sheer number of sellers in a category put you off, as you won’t be competing with all of them, but rather trying to imitate and exceed what the top ones are doing. Look at their images, read their descriptions, check out what their reviews say. And use it all as tools on what to do and what to improve on.
    • Automation:Although the first two methods can be highly effective, they can also be a bit labour intensive. If you’re valuing the latter a bit higher, then turn to automated tools in your search. Some of the top ones include Unicorn Smasher, AMZ One or AMZ Tracker, KeywordInspector, Jungle Scout, and Amachete.

    The Final Details: Standing Out From the Crowd
    Congratulations, you’ve got a list of products you’re ready to sell! But you’re not quite there yet — the last step is to develop a solid strategy for getting them noticed. And one of the most surprising ways of doing that is by combing through reviews.

    When you think about it, customer reviews are the perfect source for learning how to market successfully to buyers: consumers tell you what they loved or hated, they give honest feedback about what can be improved, and they describe how they use the item in real life.

    Although it may seem a bit counter-intuitive, try to stick to reviews with 3 stars or fewer because that way, you’ll get a more honest idea of how to make people happy. Look for patterns among what’s written, then work on solving those problems. And then compare it against the 4- and 5-star reviews to see what already makes people happy so you have a solid base to go on.


    Market Leading Amazon Repricing Software
    Conducting Amazon product research should be based on science and data, so take the emotion out of it to find the most success. This is howRepricerExpressoperates — the app runs on rules and information and doesn’t get sidelined by subjective factors. Arm your new product list with the top repricing software bysigning up now, and enjoy a free 15-day trial.

    *Originally published here
  • How to Price Private Label Products on Amazon Dec 6, 2018

    I’ve just read a really interesting article about Amazon private label pricing on Web Retailer. It dismisses the private label myth that taking a generic product and branding it, equals success. Other factors play a major role including price. Three private label experts Will Tjernlund, Greg Mercer and Bernie Thompson give their advice of how you should price your private label products.

    How to Price Private Label Products on Amazon
    Here’s a summary of the main points covered:
    • You should have at least a rough idea of your costs and price you need to sell your product for to make a decent return BEFORE you buy your stock.
    • Find the market price for your product. Will used eBay auctions to help him decide what price to set on Amazon.
    • Include all costs. Amazon fees differ from country to country. You might also need to factor in PPC costs. Think about whether the cost will change with product variations for different countries.
    • When setting the initial price, Will generates a liquidation price and a ceiling price, similar to setting your min and max price in RepricerExpress.
    • Consider differentiating your product from competitor products by offering alternative uses or donating a percentage to charity.
    • “Customers are far more likely to buy the established products with more reviews, higher search ranking and ultimately, a better reputation.”
    • The most popular strategy is setting your initial price below the market price which should result in increased sales and product visibility. With time, you can then increase your prices.
    • Use the 999 trick to see the sales rate of competitors. Add 999 units to your cart, Amazon will update to show the current stock level. You can repeat this activity at different time points (24 hours etc) to track how many they sold over a period of time.
    • Greg Mercer says don’t just set your initial price and forget. Test your prices with A/B testing.
    • Know your competition and what you are competing on.
    • Greg reveals that a “quality product with five-star reviews can sell at 20-30% more than low-rated competition.”

    Private Label Repricing with RepricerExpress
    Even if you have little or no competition on your product listing at the moment, this might not always be the case.

    Using RepricerExpress’ powerful Automations features, you can base your pricing on other criteria than your competitors’ prices.

    You can automatically move your products to different rules based on your settings and triggers.

    For example, you can move products based on:
    • Stock Quantity – How much stock you have.
    • Stock Age – How long the product has been first listed or how long it has been restocked.
    • Sales Rank – Your products sales rank.
    • FBA Long Term Storage Fees – When storage fees are due [these can be detected up to six weeks before fees are due on 15 February and 15 August].
    • Sales – What sales you have.
    • Orders – The volume of orders you sell.
    • Best Sellers – If a product is a best seller you may wish to move it to a special rule.
    • FBA/MFN– Whether they are FBA or MFN products.
    You can combine and filter your stock automatically based on three of the above triggers at one time

    If you would like help or more information on any of these features, just contact support via email or Live Chat.

    Interested in seeing what an automated repricing tool can do for your sales on Amazon?

    Get your free 15-day trial today.

    *Originally published here
  • What is the Amazon Influencer Program? Nov 15, 2018

    If you’re hot on the social media scene and like making money, then theAmazon Influencer Program is something you should be paying attention to. It’s an initiative where influencers can get commission on products that are sold.

    For sellers, the Amazon Influencer Program allows for cost-efficient marketing while reaching potential customers you know may be interested in your product.

    Instead of throwing money at broad Amazon marketing strategies, sellers can take a more focused approach by working with the right influencers on platforms such as Instagram.

    Let’s take a look at how it works!

    How the Amazon Influencer Program Works
    It’s pretty similar to how Amazon Affiliate works — users can build links and shopping ads, and then integrate them onto their own websites or blogs.

    When people click on that link and buy a product, the affiliate gets a commission on the product, the amount of which depends on what type of product was sold.

    Anyone can sign up and get started, which is the biggest differentiation between that and Amazon’s Influencer Program.

    With Amazon’s Influencer Program, people have to apply be “using the social media account in which they’ll have the most influence on their followers”.
    [​IMG]

    There’s no guarantee they’ll get into the program. If you don’t qualify right away, Amazon encourage you to come back in the future as the eligibility requirements may change over time.

    They have to meet certain criteria for acceptance, some of which includes:
    • Have a large following. There’s no set-in-stone number, as Amazon says it’s looking for influencers that range across a spectrum of tiers and categories.
    • How much they engage with fans with posts, and how many/which social media platforms they engage on. Again, there are no hard-and-fast numbers, but rather that Amazon wants to see you have a noticeable presence and that you make it a commitment.
    • Your content is of a high standard. Amazon’s looking for influencers who post quality material, and not just trolling comments to get a reaction out of people.
    • Lastly, they also want to see that there’s relevance for themselves. Amazon needs to see that the influencer chosen will also benefit themselves, as it’s a two-way street.
    What to Expect
    If/when you get in, Amazon will give you a unique URL you can pass onto shoppers — it’ll be nice and easy for shoppers to remember and find it. Once they click on it, they’ll be taken to a page of products selected by the influencer based on their recommendation. This is another key difference from the Affiliate program, as the affiliates have to work with Amazon when it comes to product selection, while influencers retain total autonomy.

    When shoppers are browsing the influencer’s page, they’ll see the range of products with thumbnail images, along with their prices, Prime statuses, and a little description of each. What’s neat about this is the influencer can curate a product lineup based on their own knowledge and experience, much like a clothing store rolls out certain outfits at different times of the year, like for the start of the school year or for Christmas.

    This could also be an interesting and potentially great way for influencers to roll out more sales and move more products, as they get to decide what’s shown, and when. For instance, if you have a bunch of stock that’s been slow to move, you can feature that on your page and tie them together with a certain theme. This helps to cut down on the distraction of other products (whether from your own inventory or from a competitor when the buyer is browsing Amazon in general) by focusing the interest solely on yourself and your inventory.

    Summary
    • The Amazon Influencer Program allows you to get your own page on Amazon with an exclusive vanity URL to showcase the products you recommend to your followers. Promote your URL, make it easier for your followers to shop your recommendations and earn money on qualifying purchases while doing it!
    • Influencers across any category can participate in this program. Currently you must have a YouTube, Instagram, Twitter or Facebook account to qualify. While we look at the number of followers and other engagement metrics of your social media presence, we also look at the type of content you post and the relevancy it has for Amazon customers.
    • The Amazon Influencer Program is an extension to the existing online Associates program for social media influencers. With the Influencer Program, you get your own page on Amazon with a URL to showcase the products you recommend to your followers. This gives you an additional way to direct traffic to Amazon, which is especially useful where hyperlinking isn’t possible (e.g. Instagram captions or video content).
    *Originally published here
  • 9 Reasons to Use Amazon Seller Fulfilled Prime Oct 25, 2018

    It was only a few years ago that Amazon introduced Seller Fulfilled Prime (SFP) as a way of allowing sellers to put the Amazon Prime badge on orders they fulfilled from their own warehouse or storage centre. RepricerExpress has nine reasons why you should be giving this a closer look.

    1. You’ll Be Able to Reach Prime Members
    By having access to the Prime membership base, you open yourself to the potential of much higher sales. Check out these stats from Forbes about Prime vs non-Prime buyers:
    • 46% of Prime subscribers make weekly purchases, versus only 13% of non-Prime members.
    • More than half (51%) of US households will be subscribed to Prime this year, an increase from the 45% last year.
    • Prime buyers tend to spend up to 4.6 times more than their non-Prime counterparts.
    If you’re not taking advantage of these numbers, then you’re either trying to deliberately control your business growth — or you’re doing something wrong.

    2. Displaying the Prime Badge Puts You in the Running for a Buy Box
    It’s not impossible to win the Buy Box without Prime, but it’s incredibly difficult. You’ll have to make sure all your metrics are just about perfect and have the most competitive pricing (which can put your profit margin at risk). So why not make it easier on yourself? Fulfilment by Amazon (FBA) is typically the easiest way to go but having that Prime badge with SFP is also a pretty good route.

    3. There’s Time to Get Things Right
    You don’t have to hit the ground running because Amazon will give you a trial period to master SFP. You’ll have up to 90 days to fulfil 200 orders, and then you’ll be automatically enrolled in SFP. If you’re already good at selling, then getting those 200 orders will be a piece of cake. And if you’re new, then 3 months is ample time to get things right.

    Plus, if you don’t manage to get it done within the 90 days, that’s okay! Your trial period resets itself and you get another shot.

    4. No Fees Make It Low-Risk and High-Reward
    When you sign up for the trial period, you don’t have to pay any fees. That’s a huge weight off your shoulders, knowing that you can operate as you normally would. The guidelines are pretty relaxed as well:
    • Ship Prime trial orders on the same day, provided the order is placed by your cut-off time.
    • Have an on-time shipment rate of at least 99%.
    • Have a cancellation rate of less than 1%.
    • Use of Buy Shipping Services for at least 99% of orders.
    5. You Get to Control Shipping and Handling Fees
    With FBA, you’re beholden to Amazon’s fee schedule. But with SFP, you’re free to go with whatever shipping company can save you the most money. Even better, you won’t have to worry about Amazon’s long-term storage fees.

    6. Your Inventory Can Be in One Place
    If you store items yourself or with a local company, then you can cut out the middle step of having to send stock to one of Amazon’s fulfilment centres. Not only will you save shipping costs (especially on large or heavy items), but you can also keep your inventory exactly where you want without being forced to split some to Amazon.

    7. Returns Will Be a Lot Easier
    One of the toughest parts about handling returns with FBA is correctly linking specific items to specific returns. It might sound like an easy enough thing to do, but there’s been a lot of fraud with it. However, if you’re in charge of handling returns, then you can implement your own system for staying on top of it.

    8. You Can Sell FBA-Ineligible Items with the Prime Badge
    Some items are ineligible for FBA, but if you sell them on your own, then you can bypass those restrictions, provided you still comply with the country’s regulations on what can be sold and shipped.

    9. You Can Mix and Match SFP and FBM
    If you’ve got some items that sell better with FBM, you can keep fulfilling that way and use SFP for other items (like heavy, fragile, seasonal, or high-value items). By combining fulfilment methods, you can maximise your competitive edge and increase your chances of a Buy Box that much more.

    Final Thoughts
    Reading this should put you in a try-anything spirit, so give SFP a shot. And since you’re already in that mindset, you should give RepricerExpress a try, too. While we don’t (yet) have the wish-making powers of a genie in a lamp, we’re pretty close. But you’ll have to see it to believe it, so sign up now and get started with the first 15 days free.

    *Originally published here
  • 6 Great Black Friday Tips for Amazon Sellers Oct 19, 2018

    If you’re at all familiar with Americans and their holiday-shopping tendencies, you”ll know that Black Friday (the day after American Thanksgiving) falls on November 23 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was a difference? Then read on to see what six need-to-know tips FeedbackExpress has for you.

    1. Start Early to Capitalise for Amazon Black Friday
    If you wait until even mid-November to start marketing to shoppers, you’re too late. You’ll need to prepare your inventory and marketing strategies so that you can hit ‘go’ in September/October. What most people know as Black Friday is actually Black November for Amazon merchants. Know how stores (both online and brick-and-mortar) start their Christmas advertising earlier and earlier? The same goes for Black Friday and you don’t want to be the black sheep that gets left behind. This way, you’ll be able to attract more shoppers, capitalise on more sales, and increase brand awareness.

    2. But Don’t Put All Your Eggs into One Basket
    Sure, Black Friday — and its corresponding cousin, Cyber Monday, represent two of the biggest shopping days on the Amazon seller’s calendar. But if you focus 99% of your energy on those two days, you’ll be missing out on valuable selling opportunities elsewhere.

    Think of shopper psychology for a second. Buyers are conditioned to think two main ideas about holidays and shopping:
    1. A sale prior to a holiday usually means that when the actual holiday hits, the discounts will be even bigger because the merchant will want to keep up with their competitors. So, they’ll be more inclined to bookmark your site and come back to it in a couple of weeks, and getting customers to return is no easy feat.
    2. There will always be last-minute shoppers who will run into decreased inventory. To avoid that, smart shoppers visit ahead of time — but they’ll want some incentive to buy earlier.
    Spreading your specials around is one of the top ways to increase your sales as much as possible.

    3. Have Enough Stock to See You Through the Whole Holiday Season
    One of the worst fates an Amazon merchant can suffer is running out of inventory before the holidays are over (see: last-minute holiday shoppers). Most Amazon sellers don’t deal in fresh goods, like groceries, so stock up on enough inventory to last you until January is half-over.

    4. Set Yourself Apart with Free Shipping
    Holiday selling is a cut-throat business and you need every advantage you can to distinguish yourself from the crowd. Haven’t offered free shipping before? Make it a main selling feature to lure more consumers over to your page. Already had it in place? Bundle, up-sell and/or cross-sell to increase your sales even more. (P.S. Strategic bundling is one of the best ways you can land a Buy Box).

    5. Jump on the Trending Bandwagon
    Each year, there’s a toy, or a few things, that are particularly popular and sell out like hotcakes. You don’t necessarily have to make it the backbone of your line, but you should look into stocking it. Devote an hour or two of your day toward sourcing trending products and bring them in. Not only will you make shoppers happy, but once they’re on your page to purchase it, odds are much higher they’ll stay there to buy other things.

    6. Become the Shopper
    Think Black Friday is only good for you to make money selling things? Not so much! It can also be a time for you to buy items and load up your inventory cheaply so you can turn around and sell those products at a later date for a higher price.

    Mmm, we love Black Friday because it’s like having an electronic fish reader tell you where all the hotspots are. But don’t go at it alone — use all the tools available to maximise your situation. By using FeedbackExpress, you can build on the other areas of business to solidify your selling for top long-term gain. The next two months are a goldmine to bolster your reviews, especially when you click here to get the first 30 days free.

    *Originally published here
  • Amazon Repricing Software 101 Sep 6, 2018

    You may think you know all about repricing software, but as our name suggests, RepricerExpress probably has a thing or two you don’t know about. It’s not just the one-size-fits-all concept most people think of, as you can actually customise it to work exactly how you want.

    Here’s how it works.

    You Can Do it Automatically or Manually
    The whole idea of repricing software is for it to do everything for you, right? Well, not exactly and not always. While it’s true you can set it up so it carries out your commands when certain conditions are met, you can also step in and override the settings if your gut is giving you that feeling.

    The most common idea of manually repricing is for you to change the price on an item each item, but you can still do that with repricing software in place. We just recommend that you use that approach (manual repricing) for special occasions and leave the rest up to the software so you don’t deal with too heavy a load and/or risk making mistakes.


    Repricing Takes Both Items and Sellers into Account
    Probably the most common notion of how a repricing software works is that it looks at just the other prices for the same product you’re selling.

    However, a repricing software programme — a good repricing software programme — will also look at the sellers you’ve specified so you can compete most aggressively. You want to compete like-with-like as much as possible, and narrowing down the criteria of who your competition is is a staple of a good repricer.

    For example, you probably don’t want to compete with local sellers if you’re selling globally, or the other way around. Shipping costs will play a role in how much you charge for an item, and can have an adverse effect on your competitiveness and success.

    Shortening Your Journey to the Buy Box
    The Buy Box is every Amazon seller’s brass ring. It’s a way to cut down on the buying time and process, reach more sellers, and compound the selling success you have. Nobody’s really 100% sure of the algorithm behind obtaining a Buy Box (except the Wizard of Amazon), but there are a couple of well-hypothesised factors, like shipping time and seller rating, that are good areas to focus on.

    [​IMG]


    Knowing When to Price Up or Down
    The first instinct to reprice is to go lower, stand out from the crowd, and attract more buyers and sales.

    However, that’s only one strategy, and not always a sure-fire one of long-term sustainability. There are plenty of conditions in which it would make more sense to reprice up, like if supply for a product outstrips demand. Then, you can price your item higher because you’ve got the upper hand, and make more profits that way.

    Know how on eBay you can set things to bid incrementally until your max bid is reached? You can do the same sort of idea on Amazon, where you create a rule that lowers the price until you’ve reached your min value. That way, you avoid a race to the bottom and cutting too deeply into your profit margin.

    Related reading: Amazon Repricing Strategies Every Seller Needs to Know

    You Probably Can’t Increase Sales as Much on Your Own
    Do a quick search for something generic, bland and widely used on Amazon, like socks or undershirts. Instead of finding individual buyers, you’re far likelier to find actual brands and stores, like Fruit of the Loom. Yes, big companies are using Amazon as a way to sell their products, which should tell you a whole lot. You can bet they don’t employ people whose sole job it is to change prices up and down online, but rather invest in repricing software to do it for them.

    Of course, there are instances when using a repricing software may not be a necessity for you, like if you’re a casual seller, or selling rare or just a few items. But for most Amazon sellers, repricing software is a must. It just gives you so much time to focus on other things. It also takes a huge portion of human error out of the equation, which could end up costing you dearly.

    Stay Ahead of Your Competition
    Alright, so maybe you’re convinced that you need to start using RepricerExpress to get a leg up on your competition. But if you still haven’t made your mind up, how about this? We’re giving you the first 15 days totally free when you sign up now. Go on, it can’t hurt to at least try us out.

    [​IMG]

    *A version of this post first appeared on the RepricerExpress blog
  • 7 Habits of Highly Effective Amazon Sellers Aug 30, 2018

    A lot of being a top seller comes from preparation and attitude. Top sellers learn best practices and cement them into habits until it’s all second nature. If you want to play with the big boys, then FeedbackExpress has seven tips and tricks you can employ to become highly effective at the game.

    Habit 1: Write the Route YOU Need to Take to Success
    Think back to the last time you gave someone directions. Did you tell them the fastest route? Or the easiest one? Wherever you’re going, there’s usually more than one way of getting there. Compound that by the fact that each person needs different things to arrive at their destination, and there are plenty of routes to success. What yours will look like depends on your personality, work style, ambition, skills, limitations, resources and more. And when you’re writing your route to success, remember to factor in detours so you don’t get discouraged when your path doesn’t travel in a straight line.

    Habit 2: Learn How to Delegate Tasks to the Right People
    Being at the head of things, you might be tempted to have a hand in every cookie jar. After all, you know the most and that’s what got you there, right?

    Wrong.

    The best leaders surround themselves with experts in various areas, people who are extremely good at specific things that allow you to focus on what you’re good at so you don’t get distracted by trying to do it all. Break down your workload into discrete units and identify what you absolutely need to do (i.e. building relationships with suppliers and manufacturers, hiring and firing, etc.) and what can be done by others.

    Habit 3: Apply the Pareto Principle to Your Products
    In a nutshell, the Pareto Principle means that 80% of effects can be derived from 20% of the available causes. Translate that to selling on Amazon and it means that you should be looking at making 80% of your profits from 20% of your products. This 20% should demand most of your attention when it comes to sourcing them, making sure they’re in stock, writing great product descriptions for them, and generally making sure they keep comprising 80% of your profits.

    If you’re not sure which products these are, look at your sales history from the last six months (or 12, if you sell seasonal items) and make a list of what sells, from greatest to least. Then, put these items at the top of your to-do list and factor in an extra 25% lead time for them to make sure they keep pulling in 80% of profits.

    Habit 4: Never Forget About the Suppliers
    Suppliers are like eyebrows: the good ones blend into the background and generally go unnoticed, but you immediately pay attention if they’re bad or not there. But keeping close tabs on the supply chain is tedious and time-consuming, so top sellers either delegate the work to someone else on the team or go with a third-party whose sole job it is to take care of that. You’ll definitely want to be the one to contact suppliers and form good relationships with them, but taking care of the details is something you can pass on elsewhere.

    Habit 5: Make Negotiating an Ongoing Process
    If you’ve ever purchased auto insurance, a cell phone plan, furniture, or something from Craigslist/Kijiji, you know that prices can be haggled over. Highly effective sellers, however, realise that negotiating is an ongoing process and doesn’t stop once the initial price has been set. They know it’s something that can be continually revisited and renegotiated based on factors like history, performance, market prices and terms of the contract. At periodic times (like at the half-year or year mark), reach out to your manufacturers/suppliers and see what things you can renegotiate.

    Habit 6: Keep Your Inventory Nicely Balanced
    Running out of stock is one of the worst things that can happen to a seller. Having too much stock isn’t nearly as bad, but it’s not great either. The trick is to find that sweet spot in the middle where you’ve got enough times to handle surges, but not so much that you’re paying excess storage fees. It’s an admittedly boring thing to care about, but so vital to running a successful business. Using inventory management software makes this part so much easier than doing it all by hand, so it’s worth investing in a good one.

    Habit 7: Make a Budget and Be Firm About It
    It doesn’t matter how much money you’ve got coming in if you either spend it all or grossly mismanage it. There’s just no excuse for not having a budget that makes sense — and sticking to it. There can sometimes be an air of stuffiness and not having fun when it comes to budgets, but the best budgets allow for fun. The key is making sure the cash is evenly spread out and necessities are taken care of. If you’re not good at this, hire someone who is so you can ensure every last dollar is being spent as efficiently as possible.

    Another habit that highly effective Amazon sellers take advantage of is working hard at gathering reviews. Because a review is often the make-or-break factor when it comes to buyers deciding on a purchase, having many (great) reviews is crucial. Using FeedbackExpress simplifies that process and makes it easy to stay on top of getting reviews, but you can only enjoy the perks if you use it. Sign up today and start things off with a 30-day free trial.

    [​IMG]
  • Amazon Repricers: The Complete List (2018 update) Aug 22, 2018

    Selling online is almost always going to be price-driven because you will almost always have competitors. You can offer free gifts, you can offer great customer service, free delivery and returns and more but it’s essential that you also remain competitive on price especially on Amazon.

    To price competitively on Amazon, you have two options — manual repricing or automated using an Amazon repricer. The choice is yours and will be dependent on how many products you are selling and how much time you wish to dedicate to this vital area of your online business.

    For those sellers choosing to go down the automated path, we’ve compiled a list of the leading Amazon repricers on the market right now.

    When it comes to Amazon repricers — they are not all equal.

    There can be major differences in costs, repricing speeds, customer support, user interfaces, what marketplace they support and more. Some will offer greater customisation opportunities in terms of who you want to compete with or not. Also, some Amazon repricers will not be available to users from certain countries.

    For those new to repricing, you might find it useful to try out a few different repricers (many offer a free trial) and see which one works best for your business based on your needs and budgets.

    What works for one business, might not work for yours.

    Things to Consider When Choosing an Amazon Repricer
    Here are some things to consider when choosing an Amazon repricer.
    • What marketplaces does the repricer work on?
    • How much does it cost each month?
    • Are you tied to a long-term contract?
    • How quickly are your listings repriced?
    • Do you have to pay extra for continuous repricing?
    • Will you pay commission on your sales to your repricing software provider?
    • What flexibility and control does the repricer offer?
    • Can you choose who you want to compete with and how?
    • Is there a free trial? Do you need a credit card to avail of this?
    So, with that in mind, let’s have a lot at some of the leading Amazon repricers on the market right now.

    Amazon Repricing Software Comparison (Top 8)

    1. RepricerExpress

    [​IMG]

    RepricerExpress offers continuous repricing across all its plans at no extra cost and helps you “win more Buy Box without constant attention”. This Amazon repricer is trusted by thousands of sellers.

    With RepricerExpress you can choose to include/exclude sellers based on seller rating, dispatch time and more. Using pricing rules, you can decide how you want to reprice against your competition.

    No long-term contracts, cancel at any time.

    Free Trial: 15 days, no credit card required.
    Pricing: 2,500 SKUs, $55 per month; 5,000 SKUs, $79 per month; 10,000 SKUs, $99 per month; 25,000 SKUs, $159 per month; 50,000 SKUs, $249 per month; 50,000+ SKUs, contact the RepricerExpress team.

    Visit RepricerExpress' website


    2. Appeagle
    [​IMG]

    Appeagle states that it “empowers Amazon sellers with strategic automated repricing and critical insight”.

    No credit card is required and there are no long-term contracts.

    Free Trial: 14 days
    Pricing: 250 SKUs, $100 per month; 5,000 SKUs, $100 per month; 10,000 SKUs, $100 per month.

    3. Feedvisor
    [​IMG]

    Feedvisor is an Amazon algorithmic repricer designed to increase your Amazon revenues and profits. It describes itself as “award-winning algorithmic repricing and revenue intelligence solutions”.

    Free Trial: No
    Pricing: Not specified

    4. BQool
    [​IMG]

    BQool’s Amazon repricer tool is called Repricing Central. It states it is an “affordable repricer for all business levels”.

    Repricing speed is every 15 minutes for 1,000, 5,000 and 15,000 SKU plans and every 5 minutes for sellers on the 10,000 SKU plan.

    Free Trial: 14 days
    Pricing: 1,000 SKUs, $25 per month; 5,000 SKUs, $50 per month; 7,500 SKUs, $75 per month, 10,000 SKUs, $100 per month.

    5. ChannelMax
    [​IMG]

    ChannelMax describes its Amazon repricing tool as the “only repricer based on algorithms and sales velocity”.

    Free Trial: 30 days
    Pricing: 2,500 SKUs, $49.99 per month; 5,000 SKUs, $74.99 per month; 10,000 SKUs, $74.98 per month; 25,000 SKUs, $99.99 per month; 50,000 SKUs, $120.99 per month. Prices based on real-time repricing and more than one marketplace.

    6. RepriceIt
    [​IMG]

    RepriceIt states you can “reprice your Amazon.com inventory the way you want it, when you want it.”

    Free Trial: 30 days
    Pricing: 1-500 SKUs, $9.95, 501-2,000 SKUs, $16.95, 2,001-5,000 SKUs, $24,95, 5,001-10,00 SKUs, $29.95, 10,001-20,000 SKUs, $39.95, 20,001-50,000 SKUs, $59.95, 50,001-100,000 SKUs, $79.95.

    7. Seller Dynamics
    [​IMG]

    Seller Dynamics is another Amazon repricer. It states it is “the only complete solution for ambitious marketplace sellers”.

    You can choose from three different plans, some of which will take a percentage of gross sales.

    Free Trial: 30 days
    Pricing: 2,000 SKUs, $60 per month, Standard $25 per month plus 1.49% of gross sales.

    8. Sellery
    [​IMG]

    Sellery is an Amazon repricer which states on its site that it can help “maximize your sales, profits, and Buy Box ownership”.

    Free Trial: 14 days
    Pricing: 1% of your gross monthly sales, with a minimum charge of $50 per month and a maximum charge of $2000 per month.

    Conclusion
    We hope we’ve given you a good guide to help you choose the right Amazon repricer for your business. Whenever an Amazon repricer is used correctly, you’re highly likely to win the Buy Box more often as well as increased sales and profits. It really is an essential tool for most serious Amazon sellers.

    Whatever Amazon repricer you decide on is your call. We believe RepricerExpress’ Amazon repricing software is the best on the market for sellers on Amazon and eBay who wish to reprice in real-time. Try it free for 15 days, no credit card required.

    *A version of this post first appeared on the RepricerExpress website
  • RepricerExpress Now Available on the Amazon Marketplace Appstore Aug 15, 2018

    We’re excited to announce that RepricerExpress, the leading Amazon and eBay repricing solution is now available in the Amazon Marketplace Appstore, directly accessible in Seller Central.

    The Marketplace Appstore is a one-stop-shop where the small and medium-sized businesses that sell on Amazon can more easily discover quality applications to help them automate, manage and grow their business. Accessible from Seller Central, the Marketplace Appstore features applications created by Amazon and external developers and covers a range of functionalities across the selling lifecycle.

    Brendan Doherty, CEO of RepricerExpress said,

    “At RepricerExpress, we’re excited to be featured in the Automated Pricing category. We hope the new platform will help sellers quickly identify the integrated tools they need to support their selling needs on Amazon.”

    You can now find RepricerExpress in the Automated Pricing category on the Amazon Marketplace Appstore.
    [​IMG]

    About RepricerExpress

    RepricerExpress is the Amazon and eBay repricing solution that’s super easy to set up and use. Sell more and keep your listings competitive 24/7 without constant attention. RepricerExpress offers Amazon FBA and Featured Sellers the flexibility to compete for spots in the Buy Box and More Buying Choices Box. Our super-fast repricing allows all sellers to aim for higher positions in the Offer Listings pages, ensuring more buyers see your products. eBay repricing can either be based on your competitors’ listings (with various filtering options) or formula-based using your Amazon prices.

    See what real RepricerExpress customers are saying about our software on Web Retailer.

    *A version of this post first appeared on the RepricerExpress blog
  • Are You Primed for Amazon Prime Day 2018? Jul 11, 2018

    Most sellers know that Black Friday and Cyber Monday are two of the biggest selling days of the year, but how about Amazon Prime Day? In 2017, it was the largest single sales day in Amazon’s history. Amazon has confirmed that Amazon Prime Day 2018 will start at noon on Monday 16 July with deals continuing into Tuesday 17 July.

    Now, is a good time to get prepared and reprice some of your inventory. With an increase in traffic (consumers) on Amazon Prime Day and the days preceding it, this is a great opportunity for you to grab some sales so be sure you reprice your items competitively to maximise your profits.

    What is Amazon Prime Day?
    Amazon Prime Day is a one-day shopping event exclusively for Amazon’s Prime members. It’s a great day for Prime members to save money on a wide range of goods including electronic goods.

    If you’re not a Prime member, you may be eligible for a free 30-day trial allowing you to access the Prime Day deals and get one-day delivery plus enjoy other benefits including Prime Video, Prime Music and Prime Reading. If you don’t wish to continue with your subscription, you’ll need to cancel otherwise you’ll be charged £7.99 per month at the end of your trial period.

    Try and Minimise Your Competition
    Okay, yeah, admittedly this is a bit of a broad first step to talk about. Minimise your competition to gain better sales? Sure, obviously, but how? Let’s explore some of the ways you can kick ass.

    Step 1: Start Bundling Your Products
    Your goal on this Prime Day is to move as much inventory as possible, and one of the best ways you can do it is by tossing a bunch of items together and selling it in one go (and it’d save on individual costs associated with selling single items, too). Bonus pro tip: create a unique ASIN for the bundled package as opposed to selling it like a multi-pack.

    Another bonus pro tip: comb through your inventory to find old or slow-moving inventory items, then discount it to make it even more attractive.

    Related: How to Create Amazon Bundles

    Step 2: Use Seller Fulfilled Prime to Help You Out
    If you run a brick-and-mortar store, you’d hire extra hands to help out with the Christmas rush, no? Then think of investing in Amazon Seller Fulfilled Prime as the online equivalent. It was just last year that Amazon rolled out Prime privileges to sellers who did this, so definitely take advantage of it for Amazon Prime Day.

    Why?

    Well, you want to be able to offer the ‘Prime’ option to buyers on Amazon Prime Day, for starters. Second, on such an important day, you don’t want to leave anything to chance and using FBA is a guarantee that things will be shipped on time and customer support will be in place. And lastly, sellers who have their own sites and use Amazon fulfilment get to avoid extra tax dings on their entire business.

    Hey, if it ends up that you really don’t like it, you can always opt out after it, but at least give it a trial run before Amazon Prime Day hits and see how it works for you.

    Step 3: Avoid Specials Found in Other Places
    One of the best ways to top your competitors is to avoid selling the same things they are, as you’re just adding unnecessary wars to wage. Say you’re thinking of moving a six-month-old supply of tablets and Walmart is featuring their same brand on sale the same day as Amazon Prime Day? Why would you risk buyers being divided by the attention? No, skip those items if other stores/merchants are featuring the same or similar products.

    Step 4: Obligatory Repricing Advice
    You know us well enough by now to know that not only should you be repricing mandatorily, but really paying close attention to it on Amazon Prime Day. This is one of a handful of days during the year where you want to:
    • a) Make as many sales as possible;
    • b) Bring extra attention to your store/brand/name/whatever;
    • c) Cement relationships with buyers for the long-term.
    Related: Tips and Tricks to Help You Use Amazon Repricing Software

    Step 5: Utilise Advanced Stats and Metrics
    This could really be a post unto itself, but to keep things short and simple:
    • Look into Sponsored Products and how they can benefit you on Amazon Prime Day.
    • Perfect your marketing and advertising strategies.
    • Consider splashing out a bit more money on the above two (cost-per-click and general money towards driving up traffic).
    • Make an AMS campaign specifically for Amazon Prime Day.
    And with these five tips, you should be able to make a really solid dent in this year’s Amazon Prime Day!

    Get ready for Amazon Prime Day 2018
    Please pardon us if we sound like a broken record about the whole repricing thing, but it’s just that important to us that you get as razor sharp of an edge as possible. And with Amazon Prime Day just around the figurative corner, you should get started as soon as possible, which is why we’re covering the first 15 days for free for you. All you have to do is sign up in the time it takes to make your bed.
  • Amazon Seller Feedback and Product Reviews: What’s the Difference? Jun 26, 2018

    Buyers don’t usually differentiate between seller feedback and product reviews. They’re usually more focused on getting a great product and getting it fast. But the difference does matter, and this post will show you why. Even if you’re selling and not buying. Especially when you’re selling.

    Telling the Difference Between Feedback and Reviews
    To the untrained ear, feedback and reviews sound like the same thing. After all, it’s a buyer telling you what they thought of the product, right?

    Not exactly.

    Reviews consist of the following:
    • What a buyer thought of the product
    • An opinion that helps future buyers decide if the quality of the product is for them
    • It appears as a score out of five stars
    • Affects the buyer’s odds of winning a Buy Box, as well as can possibly cause their account to be suspended or expelled (if it’s continually bad)
    • Are shown on the product’s detail page on Amazon
    When it comes to feedback, this is what you can expect:
    • How good (or bad) the product’s packaging and how fast (or slow) the shipping was
    • What the work quality was like
    • If they found you professional-acting and providing good customer support
    • And if they would buy from you in the future
    No matter if it’s feedback or reviews, what a customer says provides valuable information for both you and future buyers. And it’s important to keep your metrics up as much as possible so you can keep your account in good standing. Good numbers means you can continue doing what you are, while bad numbers clearly show you where you need to improve.

    Can Feedback and Reviews Be Removed?
    In a nutshell, yes, feedback and reviews can be removed. But it’s a little more complicated than that.

    If a buyer has left negative feedback, it’s in your best interest to try and get that changed (or removed) so it doesn’t affect your overall score. There are very specific criteria you have to meet if you want the feedback removed. The feedback has to contain one of the following:
    • Promotional content. For example, a buyer can’t promote their own business or products on your review.
    • Obscene or abusive language. Buyers are not allowed to write things like calling you names or denigrating you.
    • Personal information. Buyers can include their names, but that’s where it ends. They can’t write anything more detailed than that about themselves or you, or else it’s grounds for removal.
    • Product reviews. When it comes to feedback, it has to be about you, the seller, and not the actual product. If they want to talk about the product, they have to do so in the product review.
    Related: How to Remove Negative Feedback on Amazon

    Test Yourself to See If You Know the Difference
    We’ll give you a bunch of sentences and you pick if it’s feedback or a review.
    1. It arrived faster than expected.
    2. There was no bubble wrap inside and the product broke.
    3. The description said new but I noticed some scratches on the back of the product.
    4. The seller responded to my questions right away and was really informative — fantastic customer service.
    5. The product’s battery died after a month.
    6. It came in a different colour than was listed online.
    7. I ordered through FBA but it took over a week to arrive.
    8. I would totally buy from them again.
    9. I loved the packaging it came in.
    If you’re stumped, here are the answers.

    Feedback is numbers 1, 2, 4, 7 and 8.

    Reviews are numbers 3, 5, 6 and 9.

    Final Thoughts
    If, after reading this, you decide that feedback and reviews are not your strong suit or something you want to deal with, there’s an answer for you: FeedbackExpress. We’ll take care of just about everything for you, from monitoring the reviews/feedback you get to sending out messages to buyers after their purchase to maximise your chances of receiving feedback and reviews. But it only works when you sign up. And when you register today, you kick things off with the first 30 days totally free.
  • 7 Benefits of Using an Amazon Repricer Jun 15, 2018

    We might be a little biased, but hear us out: there are real, tangible benefits to using an Amazon repricer, especially if you’re at all interesting in increasing your profits and chances of winning a Buy Box.

    What is Amazon Repricing?
    Amazon repricing is the changing of product prices on the Amazon marketplace. Prices are changed frequently based on competition and other factors such as Buy Box ownership.

    For each listing, there will usually be multiple sellers all competing for the sale. Those sellers who aren’t priced competitively are unlikely to get a sale or win the Buy Box. But, with so many sellers and products manually checking prices becomes time-consuming.

    By using an Amazon repricer, pricing competitively 24/7 is made easy. When deciding on your pricing strategy and how you want to compete and with you, you’ll want to consider fulfilment type, seller feedback and feedback score.

    Automating the prices of your Amazon products is the key to increasing sales and profits. It’s a no-brainer if you have more than a handful of SKUs and will help you stay ahead of your competition.

    Here are seven benefits of using an Amazon repricer tool.

    1. You Can Compete Without Emotion
    You see emotions entering buying and selling all the time: a stock dips and people get worried, so they sell before they think it can drop any lower. But people who approach it without emotion know to buy low and sell high.

    A good Amazon repricer works the same way by making buying and selling an objective, not emotional, process. You might feel angry or frustrated when a competitor undercuts you and ‘steals’ your sale, but a repricer doesn’t care. It uses rules or an algorithm to keep check with your competitors and safeguard you from potentially risky or dangerous decisions.

    2. You Can React Right Away in Real Time
    When you manually reprice products, your reaction time is too slow. And what about if you’re on a much-needed vacation? Do you really want to interrupt your book time on the beach to pull out your computer and reprice items? Skip all that with a repricer and let it do the work for you, in real time.

    3. You Can Reprice As Often As Necessary
    Prices change really fast on Amazon, sometimes as quickly as several times an hour. If you had to dedicate man hours to meet that need, you’d critically neglect other areas of your business and everything would suffer overall as a result. But with a repricer, you can focus your attention elsewhere and let the rules or algorithm do it for you — and rest easy knowing you haven’t missed a single price fluctuation.

    [​IMG]

    4. You Can Make More Money for Less Money Spent on Labour
    Whatever your ratio of labour hours to revenue is, you want to try and minimize the amount spent on repricing as much as possible. Simply put, it’s a huge waste of time, labour, and money to manually reprice dozens or hundreds of products when a piece of software (that doesn’t need to be paid a salary or benefits) can do it for you.

    5. You Can Minimise Your Margin of Error
    The neat thing about software is it does exactly what you tell it to, nothing more and nothing less. It won’t slip up because it stayed up too late the night before, its mind won’t wander because it’s hungry, and it won’t ‘not see’ its work because of an argument with its spouse.

    But a person could, and it’s almost a given that they will. There’s a chance you could put a wizard of a human in charge of repricing and be fairly certain they won’t make a mistake, but the odds are even greater when you put a repricer to the task.

    6. You Can Automatically Take Multiple Factors Into Account
    Quick, think of every factor you need to make the smartest repricing choice right now. Stuck? It can be tough to think outside the box when you’re put on the spot, but a repricer won’t face the same challenges. It’ll take all the factors it needs to into account, and apply them when needed.

    7. You Can Adapt to All Your Competitors
    Like any good seller, you’ve done your research on who your competitors are. But can you keep track of how each product applies to each seller, and vice versa? In doing so, are you possibly omitting products or sellers that closely match you without being right on the button? A repricer won’t do that, as it can use advanced similarity matching to give you even more of an edge.

    Free for 15 Days
    If you’re still not convinced an Amazon repricer is for you, here’s one more reason: you can start repricing in real-time with a free 15-day trial.

    [​IMG]

    Related: 10 Reasons to Stop Manual Amazon Repricing Immediately