- Background color
- Background image
- Border Color
- Font Type
- Font Size
In case you missed it, back in January 2018, Amazon introduced a new beta program for Sponsored Products called the “Amazon Extended Ad Network”.RepricerExpresswill take a look at the relevant bits and outline which sellers from whom it could work.
What’s Involved With Amazon’s Extended Ad Network
In a nutshell, this program will allow you to widen your network net when it comes to targeting users. You’ll be able to show ads to more buyers, as the Extended Ad Network will feature ads on more websites than just the ones featuring Sponsored Products ads.
For a long time, the breadth and reach of Amazon’s Sponsored Products were limited in their scope but this program seems to be the latest step the marketplace is taking to go head-to-head with the advertising done by Facebook and Google. Amazon still has quite a ways to go, but this latest action shows it’s definitely gaining ground on the giants. And just as with everything else Amazon has done, we expect that this will also look and feel quite different from the rest of the stuff that’s already out there.
What You Can Expect
The biggest difference you’ll notice right away is all the new places your Sponsored Products ads will appear. Right now, those ads only appear on Amazon, in different locations on the marketplace. But with the Extended Ad Network, you’ll be able to place your ads on sitesindependentof Amazon (along with those sites’ mobile, desktop and app versions).
Although the program was already rolled out in beta earlier in 2017, that version didn’t last long, presumably because Amazon still needed to work out a few kinks. This time, the program seems to be more ready for widespread use. However, one thing that isn’t available to the masses is which sites are partnering up with Amazon. They’ve said they don’t have a site exclusion list, but haven’t actually put out in black-and-white where your ads will appear. It’s probably a safe assumption that they’ll use your algorithm to pair ads with relevant websites, and it’s also probably a safe assumption that you’ll be given this information in the future.
Another current feature that may (probably will) change in the future is thetypeof campaign. Right now, only auto Sponsored Products campaigns are allowed. As you know, there’s also a manual version sellers can use, too. But not yet when it comes to the Extended Ad Network. The downside is that you have less control over the clicks, but Amazon has promised that they won’t exceed your max default bid. And theupsideof this is that because it’s in beta, you likely won’t face much competition.
Interested in Joining? Here’s How
Unfortunately, you have to have been selected by Amazon to join. They sent out emails to sellers at the beginning of December. If you were one of the lucky ones to get one, all you have to do is click on the link they included. This gives your consent to enrol in the program so you can test-drive an auto campaign into the Extended Ad Network. And if you find, after a while, that you don’t like it, it’s really straightforward to opt out. All you have to do is toggle off this option in your Campaign Settings under Campaign Manager.
- Will this apply to my SP automatic campaign? By default, it will re-target ads both on and off the company’s site for your SP campaign.
- What about the formatting of my ads? Don’t worry! You won’t need to update your format. It will still link to the product page using the same CPC bid
- Does this also work for my manual campaigns? Not yet, but foreseeable projections say eventually!
Usually, when Amazon introduces something new, it almost always works and sticks around for a while. We think this won’t be any different. As you wait to get started or wait for your email to arrive, now’s the perfect time to get acquainted withRepricerExpress. The best part is, youdon’t pay anything for the first 15 days when you sign up now.
Related: 3 Expert Ways to Use Amazon Sponsored Product Ads
*Originally published here
For new and experienced Amazon sellers alike, the subject of whether or not to use repricing software to increase your sales will surely come up from time to time. Judging from forums and online discussions, there are sellers who absolutely swear by them and others who remain unconvinced, citing common myths about ‘a race to the bottom’ or ‘cost-effectiveness’ to name but a few.
I think much of the misconception arises from the fear of automated technology and its ability to continually lower prices to compete solely on that level. It’s a shame when sellers view repricing software in those terms as its potential as a tool to increase sales and protect your profit margins is unquestionable.
Many years ago when I was a student, I worked in a local supermarket as a sign-writer (yes, long before computers). I had to work in a small office with two ladies who handled the accounts. Every Tuesday and Thursday they would get their coats on, grab a pen and notebook and disappear for the afternoon.
After a few weeks I decided to ask them what was taking them out of the office on such a regular basis—”We’re doing the rounds on the other three main supermarkets, checking their prices across the main sellers and seeing what promotions they’re using to get people through the door.”
And this wasn’t an undercover operation, as each supermarket acknowledged it was something they all did so the ladies didn’t even have to hide their uniforms when walking around the competitor stores.
And what did they do with pricing the information? Well, the manager, some checkout staff and the finance ladies would regularly review the competitors’ prices and decide which of theirs it was going to lower to compete, which items were going to remain the same, which it would increase and what promotions it would run to entice shoppers into the store. They didn’t decide to lower every price to be the lowest, but they did make assessments of the competition and tailor their own pricing to suit their goals in the context of a competitive environment.
I remember one of the ladies telling the manager that supermarket x’s price on baked beans was stupidly low and that they shouldn’t try to compete. He agreed, saying that they would only probably run that for a week to bring new customers in and then ‘jack the price’ back up higher to compensate for the promotion.
Wow, a real live repricing operation, aka 1980s style!!
So what’s so different now? Well, not a lot really, apart from scale and frequency of price checking. But why is the necessary activity of reviewing competitors’ prices viewed as a ‘race to the bottom’? Quite simply, because some sellers believe that the very cheapest price always wins—and that’s not the case. Of course, lower prices and more competition do impact profit margins but they will firmly remain on a marketplace that is known for its competitive pricing—it’s deciding where you fit into this ever-changing jigsaw.
If you’re selling on Amazon, you need to price check against your competition frequently to remain competitive at any given time, but you don’t have to always be the cheapest towin the Buy Boxand retain a profitable business. View your inventory as a complete supermarket if it helps—don’t view the sale of one single item as key, but the overall sales during a certain period that your business is comfortable with, and spend time determining what your business and pricing strategy is.
Unlike my manager in the supermarket, you can have your pricing rules adjusting automatically within your predetermined floor and ceiling prices 24/7—not just on a Tuesday and Thursday afternoon!!
By the way, we still sold a lot of baked beans that week—at a profit.
Related: 5 Reasons You Should Use Repricing Software for Amazon and eBay
*Originally published here
If you’ve got poor organisational habits or systems, it’s time to change that. There’s just about no way you can succeed on Amazon if you don’t have a bit of help so you stay on top of everything, so RepricerExpress will help you with that. We’re going to take a look at the best Amazon inventory management tools so you can make an easy decision.
Sellbrite is an easy-to-use solution that helps you build, manage and grow your business across multiple online sales channels – such as Amazon, eBay, Walmart, Jet, Etsy, Sears, Rakuten and Newegg – all from a single, intuitive interface that you’ll love using.
Sellbrite gives you a smarter way to create and manage listings, control inventory, and fulfill orders across all your online sales channels.
Teikametrics gives you a little bit of everything, all wrapped up in one easy-to-use package. You can run as many Sponsored Products campaigns as you want, research keywords, plot out goals and to-do lists on a calendar, and get online support. It starts off with a free 30-day demo before you need to sign up for a package.
There are two versions of Sellics, one for Seller Central and one for Vendor Central. Each one appeals to different sellers’ needs, but some common features you can find include a PPC manager, ranking optimisation, competitor monitoring, and data analytics. Each one starts off with a 14-day free trial.
Veeqo is an all-in-one ecommerce platform that helps you manage your entire backend. Connect your sales channels and shipping carriers to Veeqo and manage orders, ship to customers and sync inventory in real-time. You can organise, pick and pack your inventory, manage products and gain valuable insights to help your ecommerce business grow.
Expandly enables you to manage your Amazon inventory, listings, orders, shipping labels, and reporting, alongside your other sales channels – all from one central dashboard. View your real-time inventory across online marketplaces, quickly update stock levels, bulk print pick lists, and easily integrate Amazon with Xero.
You can try TradeGecko free for 14 days to see how it’s reporting, orders and fulfilment, and inventory management features work for you. They’ve also got a bunch of free resources you can use to master the finer points of selling on Amazon, like eBooks and webinars.
7. Stitch Labs
You might sell primarily on Amazon, but Stitch Labs lets you add new sales channel and automatically integrate with them seamlessly. They also take a large portion of human error out of the equation by using velocity and forecasting to help you make purchasing decisions. If you’re not sure which version is best for you, start off with a free demo.
It can be tricky to accurately predict how to keep your inventory well-stocked, but Forecastly uses its own algorithms to streamline the process as accurately as possible. The downside is it’s only available for the United States, United Kingdom, Mexico, and Canada markets, but they make up for it with affordable pricing plans and a 20% discount if you’re billed annually.
Appath is really neat because it’s cloud-based, giving you the freedom to work anytime and anywhere in the world. You can also add multiple users and assign them specific roles and restrictions, making your life much easier by being able to delegate. With plans starting at $15/month, the ability to pay only for what you use, and a 30-day free trial, it’s hard not to give them a try.
Amazon inventory management tools are great, but no matter which one you use, you’ll need RepricerExpress to help you with competitive and aggressive repricing. You can do things like reprice differently against specific sellers, exclusively compete with and target the Buy Box, and so much more. But instead of us telling you about all the awesome features, why don’t you take a look for yourself? When you sign up now, you start off with a 15-day free trial.
*Originally published here
Nearly everyone has either bought something from Amazon or knows someone who has. Selling inventory on the marketplace requires smart and strategic thinking. Read on to find out what you’ve been missing to get sales lifting off—boosting your traffic on Amazon isn’t overly difficult.
1. Watch Your Language
Fortunately or unfortunately, the internet is not designed to reward the Hemingways and Austens of the world. Instead, what matters is what words are used and where. Or, in other words, the locations of keywords.
Keywords are the main way a shopper finds themselves on your page and isn’t much unlike how you search for anything on Google.
If you want to find, say, black dress shoes, that’s probably exactly what you would type and not something like “glossy suede men’s pumps.”
Tips to remember:
- Use words instead of phrases to pick up on more hits, with buyers far more likely to use the former.
- Save your title for your title, and your keywords for the search—be efficient instead of redundant.
- Only use your own keywords so Amazon doesn’t accuse you of infringing on intellectual property—and then suspend you.
Bonus Tip: If you’re stuck, act like a customer and search for products like your own, and then use those keywords for yourself. It’s not particularly creative, but getting the right words down doesn’t always have to be.
2. Learn to Love the Amazon Algorithm
Algorithms are beautiful things because they offer simple choices when it comes to solving equations, and completely take the guesswork out of the process. They can range from the super-simple paper hand fortune tellers to what Amazon uses, which mutates itself according to category and country.
It’s not important to know the details of the algorithm—mainly because Amazon won’t tell anyone—but it’s crucial to know the pieces that go into it:
- Price: Shuffle your sales tags up and down every six weeks or so to keep your listing fresh (your repricing software can help with this).
- Availability: How many of a certain product you have left in stock shows up on your page, letting buyers know if you’re pricing it to sell or pricing it by market standards.
- Selection: Users may think they know what others search for, but they don’t because Amazon guards this tidbit close to their chest.
- Sales History: Where you rank matters on how much you sell, that’s it. Amazon doesn’t care about anything else but how much money passes hands.
3. Money Talks
We’d all love to sell Stephen King paperbacks for twice what they’re worth, but readers know they can get any title for less than a coffee. Although it may sting a bit in the short-term, consider using sporadic discounts to bump up your standing in search results (you can bulk edit your inventory and adjust pricing rules quickly in your repricing solution).
This practice, known as price optimising, will help you sell products and beautify your sales history. There’s one important thing to remember, and that’s to balance price against popularity.
Your most popular products are the ones with the most page views (SellerCentral Account -> Reports -> Business Reports -> Detail Page Sales and Traffic). Many rookies make the mistake of looking at their total most popular products, but think of it this way: there were a lot of Furbies sold in the ‘90s, but what’s the popularity of them now? What about shoulder padded-shirts, or bell-bottom jeans? Think recent, as in the last month or so.
It takes a little bit of hard work and smart thinking to become an ace seller on Amazon, but boosting your traffic doesn’t have to be a secret left to a select few. By keeping these tips in mind, you can also see your Amazon traffic really take off!
Start Amazon repricing free for 15 days today. Proven to increase sales and profits.
*Originally published here
Bill Gates reads one book a week and Warren Buffett spends 80% of his day reading. With the world’s most successful entrepreneurs regularly reading books, it will come as no surprise that the top Amazon FBA sellers are also avid readers.
It doesn’t matter if you’re a veteran seller or the new kid on the block, there are things we can all learn from others, especially on the ever-changing selling platform that is Amazon.
As Charlie Munger said, “go to bed every night a little wiser than you were when you got up”.
To earn more, you’ve got to learn more so here is our compilation of the best books for Amazon FBA sellers, full of insider hacks and tips to help you run your Amazon business better.
1. The Reseller’s Guide to a Year in FBA
The Reseller’s Guide to a Year in FBAis essential reading for Amazon sellers looking to grow in 2019.
Stephen is an expert seller and in his book, he covers what you should be doing each month to be a successful Amazon seller.
Across 200 pages, you get everything you need to know about what type of items to source for, holidays to prepare for, sales to take advantage of, important deadlines, and the top resources that will help you become an expert in many aspects of online reselling…. and more!
The 2019 edition is $127 (or $10.58 per chapter) and can be purchased using the link below. With that, you’ll get access to the updated versions each year.
Want to get a flavour for what it’s all about?
Then check out theFebruary chapterwhich Stephen has kindly let us publish on our blog.
Link to buy
Amazon Selling Blueprint: How to Find and Launch Your First Private-Label Product on Amazon in 90 Days or Less
Author: Scott Voelker
There are a lot of Kindle books about selling on Amazon — most of them are pretty basic but not this one.
In theAmazon Selling Blueprint, you’ll learn the ins and outs ofprivate label selling on Amazon.
Voelker explains in easy to understand language how to choose a product, getting it made, optimising your listing, launching your product and advertising.
He also reveals the exact steps he took to choose and launch his first private-label product which generated over $118,000 in less than 6 months and the real-life case study of one Amazing Seller member who turned an initial $500 investment into $1,000 profit in about 60 days.
As a special bonus, you’ll get access to a free online course to help you launch your first private label product on Amazon.
Scott also has an awesomeYouTube channelwith over 25k subscribers.
Arbitrage: The authoritative guide on how it works, why it works, and how it can work for you
Author: Chris Green
Arbitrageis one of the top-selling books on how to sell on Amazon and a great book for new sellers looking to succeed on FBA.
Author Chris Green started doing retail arbitrage in 1999 on eBay, so needless to say that he has the street cred to use the phrase “authoritative guide.”
With this book, you’ll understand the economics behind arbitrage, get specific tool and process recommendations and know how to find quality inventory nearly guaranteed to sell.
It’s also packed with useful information for experienced sellers including how toset your Amazon prices.
Some of the information can be obtained from blogs andFBA podcastsbut it’s nice to have it all together in one book.
4. Product Research 101: Find Winning Products to Sell on Amazon and Beyond
Author: Renae Clark
This book is aimed at new or struggling sellers looking to source wholesale or private label products.
Product Research 101 details the process of generating product ideas, identifying trends, verifying demand, sourcing from the right suppliers, calculating profit margins and testing the market.
What you’ll learn in this book:
- Basic steps for finding top selling products
- How to generate product ideas and look for trends
- How to validate demand
- Tips for finding suppliers
- Analysing data to help you pick a product
5. 11 Ways to be a Successful Amazon Seller
Author: RepricerExpress plus contributors
In this free ebook, you’ll discover the most important aspects of selling on Amazon from sourcing goods and pricing them to submitting your sales tax.
What you’ll learn in this free ebook:
- How to win the Amazon Buy Box.
- How to get more product reviews legally.
- How to rank well on Amazon.
- How to find profitable inventory.
- And much more…
We hope this collection of our favourite Amazon seller books will be an inspiration to you and your FBA business. We strongly believe that gaining knowledge is the key to being successful. Reading will make you a better Amazon seller who makes fewer mistakes and better decisions faster.
We understand that you might not have the time and money at the moment to invest in books. To help you, we created a great free resources section full of useful information for Amazon sellers.
*Originally published here
If you don’t want to use automated repricing on Amazon, the biggest thing you can look forward to is a lot more work for yourself. RepricerExpress knows that it’s far better to go down the automated route, with the advantages far outweighing any disadvantages.
Here are the advantages of using automated repricing on Amazon.
1. Logic Rules Over Emotion
You know how stockholders panic during recessions and sell at rock-bottom prices, which is the worst time to sell? You won’t make that mistake with an automated repricer because it doesn’t experience human emotions like panic or anxiety. All it will do is follow the rules you set out for it, and not fall prey to impulsive decisions that could hurt your bottom line.
2. Lack of Human Error
You don’t hum along perfectly every day — a short night’s sleep, not enough coffee, a bunch of stress, or a million things to do all at once can make you prone to oversight and error. But the lovely thing about a repricer is it doesn’t need sleep, it can’t drink coffee, and its code makes it capable of handling its processes. Because of this, it’s not prone to the same errors as you are.
3. It’s Faster Than You
How much time would it take you to set prices if you have to pore over competitors’ sites, comparing their prices to your own? And how much time would it take you to manually adjust your prices to stay competitive? All that time spent on it means you’re losing out on sales, while a repricer won’t suffer the same effect. It’ll always be faster and more efficient than you.
4. It Frees up Your Time
Time is one of the most valuable resources you have. All those hours you previously lost to comparing, analysing, and manually repricing can now be spent on other, better areas of your work, whatever they may be. Give yourself the option of being able to meet whatever goal you want — faster and more efficiently than before.
5. More Visibility in Searches
It’s incredibly low odds that a new buyer will type in your business name and go right to your product. Instead, they’ll search for an item, then filter based on price and reviews. If you’re using a repricer with eBay, then having the best price leads to better search placement.
And even if you’re selling on Amazon or other marketplaces, repricing also matters. It’s part of Amazon’s algorithm and will help you get noticed.
Related: Amazon SEO – How to Rank Products Highly on Amazon Searches
6. Better Chance of Winning a Buy Box
Because price is one of the criteria in Amazon’s search algorithm, having a competitive one helps your chances of winning a Buy Box. And if you have the Buy Box, then you get rocketed ahead of the list of those in the ‘Other Sellers on Amazon’ category.
Because pricing changes happen so frequently on Amazon, it’s almost mandatory to use a repricer to help you capitalise on having the right price at the right time. Set the rules and let it take care of the details so you can focus on sharpening other areas of the algorithm that matter in winning a Buy Box.
7. It Gives You a Competitive Edge
There are so many ways you need to be competitive and so many ways in which competitiveness matters. One of the best ways you can set yourself apart is with repricing. Because price is one of the biggest motivators in a purchasing decision, presenting the best package can be what causes a buyer to go with you instead of someone else.
Or think of it this way: because buyers have so much information at their fingertips about what brands are doing, sellers have to work harder at presenting quality products and service. There’s not as much of a chasm between them anymore, so price ends up being the difference-maker. And wouldn’t you want to be on the winning side?
We could talk all day about why automated repricing like RepricerExpress is the best, but it’s far better to experience it for yourself. Check it out and see for yourself how much easier it’ll make your life, freeing up time you can spend improving and scaling your business. Plus, when you sign up now, you start off with the first 15 days absolutely free.
*Originally published here
Before you can set pricing rules for products, you need to have the right items in your inventory.RepricerExpressis here to help by giving you the ultimate guide to product research so you can maximise revenue and profits, all while gaining visibility and competitiveness. Keep reading to learn how to source products that people actually want to buy.
Creating a Checklist for Product Research
When you start to research products, you should be applying a set of criteria to each one so you can ascertain its worthiness.
- Customer Base: Knowing who your buyersare will help you decide if a product is something they’d be interested in. If your audience is middle-aged men, then items like hosiery and makeup probably won’t do very well.
- Customer Needs:Once you’ve determined exactly who your audience is, learn about what their needs are and if the product fits into that. For example, new mothers would do well with a monthly subscription for diapers and formula.
- Category:SomeAmazon categories are gated, which could mean extra work on your end. Think about if it’s worth it, or if you want to be able to sell right off the bat.
- Competition:Who are your competitors? What do they do well? What are they lacking in that you can compensate for? Find out what metrics you’ll need to succeed.
- Price:There’s no right answer when it comes to profit margin. But calculate your operating costs, product costs, potential revenue, and what that comfortable bottom line is. A good tip is sticking to products that sell for $10 to $50, as they usually do best on Amazon. For more details, check out our article onhow to figure out a good profit margin on Amazon.
- Listings:How much work will it take to create a truly quality product listing? Are you familiar with the kind of images,keywordsand copy you’ll need to stand out?
Narrow Things Down Even More with Goldilocks Product Characteristics
Some products naturally lend themselves to being sold on Amazon much better than others, and it’s because they tend to congregate in the Goldilocks area of item traits like:
- The top handful of sellers are moving around 10 or 20 items per day.
- Each of the top sellers doesn’t have more than about 100 reviews.
- Try to aim for evergreen products so you don’t have to deal with seasonal swoons or spikes in popularity.
- Currently selling products usually retail in the $10 to $50 range.
- Items shouldn’t be too large or heavy, or else storage and fulfilment could potentially be a can of worms.
Now that you’re armed with the knowledge to create product shortlists, the next step is knowing where to look for them. There are three main ways:
- Amazon Best Seller Page:Updated hourly, theAmazon Best Seller Pageshows the products with the current highest selling volumes in each category and sub-category.
- Your Future Competitors:Why not go straight to the source and check out what your potential rivals are selling? Narrow your search down to the top 20 sellers in categories you’re interested in — don’t let the sheer number of sellers in a category put you off, as you won’t be competing with all of them, but rather trying to imitate and exceed what the top ones are doing. Look at their images, read their descriptions, check out what their reviews say. And use it all as tools on what to do and what to improve on.
- Automation:Although the first two methods can be highly effective, they can also be a bit labour intensive. If you’re valuing the latter a bit higher, then turn to automated tools in your search. Some of the top ones include Unicorn Smasher, AMZ One or AMZ Tracker, KeywordInspector, Jungle Scout, and Amachete.
The Final Details: Standing Out From the Crowd
Congratulations, you’ve got a list of products you’re ready to sell! But you’re not quite there yet — the last step is to develop a solid strategy for getting them noticed. And one of the most surprising ways of doing that is by combing through reviews.
When you think about it, customer reviews are the perfect source for learning how to market successfully to buyers: consumers tell you what they loved or hated, they give honest feedback about what can be improved, and they describe how they use the item in real life.
Although it may seem a bit counter-intuitive, try to stick to reviews with 3 stars or fewer because that way, you’ll get a more honest idea of how to make people happy. Look for patterns among what’s written, then work on solving those problems. And then compare it against the 4- and 5-star reviews to see what already makes people happy so you have a solid base to go on.
Market Leading Amazon Repricing Software
Conducting Amazon product research should be based on science and data, so take the emotion out of it to find the most success. This is howRepricerExpressoperates — the app runs on rules and information and doesn’t get sidelined by subjective factors. Arm your new product list with the top repricing software bysigning up now, and enjoy a free 15-day trial.
*Originally published here
I’ve just read a really interesting article about Amazon private label pricing on Web Retailer. It dismisses the private label myth that taking a generic product and branding it, equals success. Other factors play a major role including price. Three private label experts Will Tjernlund, Greg Mercer and Bernie Thompson give their advice of how you should price your private label products.
How to Price Private Label Products on Amazon
Here’s a summary of the main points covered:
- You should have at least a rough idea of your costs and price you need to sell your product for to make a decent return BEFORE you buy your stock.
- Find the market price for your product. Will used eBay auctions to help him decide what price to set on Amazon.
- Include all costs. Amazon fees differ from country to country. You might also need to factor in PPC costs. Think about whether the cost will change with product variations for different countries.
- When setting the initial price, Will generates a liquidation price and a ceiling price, similar to setting your min and max price in RepricerExpress.
- Consider differentiating your product from competitor products by offering alternative uses or donating a percentage to charity.
- “Customers are far more likely to buy the established products with more reviews, higher search ranking and ultimately, a better reputation.”
- The most popular strategy is setting your initial price below the market price which should result in increased sales and product visibility. With time, you can then increase your prices.
- Use the 999 trick to see the sales rate of competitors. Add 999 units to your cart, Amazon will update to show the current stock level. You can repeat this activity at different time points (24 hours etc) to track how many they sold over a period of time.
- Greg Mercer says don’t just set your initial price and forget. Test your prices with A/B testing.
- Know your competition and what you are competing on.
- Greg reveals that a “quality product with five-star reviews can sell at 20-30% more than low-rated competition.”
Private Label Repricing with RepricerExpress
Even if you have little or no competition on your product listing at the moment, this might not always be the case.
Using RepricerExpress’ powerful Automations features, you can base your pricing on other criteria than your competitors’ prices.
You can automatically move your products to different rules based on your settings and triggers.
For example, you can move products based on:
- Stock Quantity – How much stock you have.
- Stock Age – How long the product has been first listed or how long it has been restocked.
- Sales Rank – Your products sales rank.
- FBA Long Term Storage Fees – When storage fees are due [these can be detected up to six weeks before fees are due on 15 February and 15 August].
- Sales – What sales you have.
- Orders – The volume of orders you sell.
- Best Sellers – If a product is a best seller you may wish to move it to a special rule.
- FBA/MFN– Whether they are FBA or MFN products.
If you would like help or more information on any of these features, just contact support via email or Live Chat.
Interested in seeing what an automated repricing tool can do for your sales on Amazon?
Get your free 15-day trial today.
*Originally published here
If you’re hot on the social media scene and like making money, then theAmazon Influencer Program is something you should be paying attention to. It’s an initiative where influencers can get commission on products that are sold.
For sellers, the Amazon Influencer Program allows for cost-efficient marketing while reaching potential customers you know may be interested in your product.
Instead of throwing money at broad Amazon marketing strategies, sellers can take a more focused approach by working with the right influencers on platforms such as Instagram.
Let’s take a look at how it works!
How the Amazon Influencer Program Works
It’s pretty similar to how Amazon Affiliate works — users can build links and shopping ads, and then integrate them onto their own websites or blogs.
When people click on that link and buy a product, the affiliate gets a commission on the product, the amount of which depends on what type of product was sold.
Anyone can sign up and get started, which is the biggest differentiation between that and Amazon’s Influencer Program.
With Amazon’s Influencer Program, people have to apply be “using the social media account in which they’ll have the most influence on their followers”.
There’s no guarantee they’ll get into the program. If you don’t qualify right away, Amazon encourage you to come back in the future as the eligibility requirements may change over time.
They have to meet certain criteria for acceptance, some of which includes:
- Have a large following. There’s no set-in-stone number, as Amazon says it’s looking for influencers that range across a spectrum of tiers and categories.
- How much they engage with fans with posts, and how many/which social media platforms they engage on. Again, there are no hard-and-fast numbers, but rather that Amazon wants to see you have a noticeable presence and that you make it a commitment.
- Your content is of a high standard. Amazon’s looking for influencers who post quality material, and not just trolling comments to get a reaction out of people.
- Lastly, they also want to see that there’s relevance for themselves. Amazon needs to see that the influencer chosen will also benefit themselves, as it’s a two-way street.
If/when you get in, Amazon will give you a unique URL you can pass onto shoppers — it’ll be nice and easy for shoppers to remember and find it. Once they click on it, they’ll be taken to a page of products selected by the influencer based on their recommendation. This is another key difference from the Affiliate program, as the affiliates have to work with Amazon when it comes to product selection, while influencers retain total autonomy.
When shoppers are browsing the influencer’s page, they’ll see the range of products with thumbnail images, along with their prices, Prime statuses, and a little description of each. What’s neat about this is the influencer can curate a product lineup based on their own knowledge and experience, much like a clothing store rolls out certain outfits at different times of the year, like for the start of the school year or for Christmas.
This could also be an interesting and potentially great way for influencers to roll out more sales and move more products, as they get to decide what’s shown, and when. For instance, if you have a bunch of stock that’s been slow to move, you can feature that on your page and tie them together with a certain theme. This helps to cut down on the distraction of other products (whether from your own inventory or from a competitor when the buyer is browsing Amazon in general) by focusing the interest solely on yourself and your inventory.
- The Amazon Influencer Program allows you to get your own page on Amazon with an exclusive vanity URL to showcase the products you recommend to your followers. Promote your URL, make it easier for your followers to shop your recommendations and earn money on qualifying purchases while doing it!
- Influencers across any category can participate in this program. Currently you must have a YouTube, Instagram, Twitter or Facebook account to qualify. While we look at the number of followers and other engagement metrics of your social media presence, we also look at the type of content you post and the relevancy it has for Amazon customers.
- The Amazon Influencer Program is an extension to the existing online Associates program for social media influencers. With the Influencer Program, you get your own page on Amazon with a URL to showcase the products you recommend to your followers. This gives you an additional way to direct traffic to Amazon, which is especially useful where hyperlinking isn’t possible (e.g. Instagram captions or video content).
It was only a few years ago that Amazon introduced Seller Fulfilled Prime (SFP) as a way of allowing sellers to put the Amazon Prime badge on orders they fulfilled from their own warehouse or storage centre. RepricerExpress has nine reasons why you should be giving this a closer look.
1. You’ll Be Able to Reach Prime Members
By having access to the Prime membership base, you open yourself to the potential of much higher sales. Check out these stats from Forbes about Prime vs non-Prime buyers:
- 46% of Prime subscribers make weekly purchases, versus only 13% of non-Prime members.
- More than half (51%) of US households will be subscribed to Prime this year, an increase from the 45% last year.
- Prime buyers tend to spend up to 4.6 times more than their non-Prime counterparts.
2. Displaying the Prime Badge Puts You in the Running for a Buy Box
It’s not impossible to win the Buy Box without Prime, but it’s incredibly difficult. You’ll have to make sure all your metrics are just about perfect and have the most competitive pricing (which can put your profit margin at risk). So why not make it easier on yourself? Fulfilment by Amazon (FBA) is typically the easiest way to go but having that Prime badge with SFP is also a pretty good route.
3. There’s Time to Get Things Right
You don’t have to hit the ground running because Amazon will give you a trial period to master SFP. You’ll have up to 90 days to fulfil 200 orders, and then you’ll be automatically enrolled in SFP. If you’re already good at selling, then getting those 200 orders will be a piece of cake. And if you’re new, then 3 months is ample time to get things right.
Plus, if you don’t manage to get it done within the 90 days, that’s okay! Your trial period resets itself and you get another shot.
4. No Fees Make It Low-Risk and High-Reward
When you sign up for the trial period, you don’t have to pay any fees. That’s a huge weight off your shoulders, knowing that you can operate as you normally would. The guidelines are pretty relaxed as well:
- Ship Prime trial orders on the same day, provided the order is placed by your cut-off time.
- Have an on-time shipment rate of at least 99%.
- Have a cancellation rate of less than 1%.
- Use of Buy Shipping Services for at least 99% of orders.
With FBA, you’re beholden to Amazon’s fee schedule. But with SFP, you’re free to go with whatever shipping company can save you the most money. Even better, you won’t have to worry about Amazon’s long-term storage fees.
6. Your Inventory Can Be in One Place
If you store items yourself or with a local company, then you can cut out the middle step of having to send stock to one of Amazon’s fulfilment centres. Not only will you save shipping costs (especially on large or heavy items), but you can also keep your inventory exactly where you want without being forced to split some to Amazon.
7. Returns Will Be a Lot Easier
One of the toughest parts about handling returns with FBA is correctly linking specific items to specific returns. It might sound like an easy enough thing to do, but there’s been a lot of fraud with it. However, if you’re in charge of handling returns, then you can implement your own system for staying on top of it.
8. You Can Sell FBA-Ineligible Items with the Prime Badge
Some items are ineligible for FBA, but if you sell them on your own, then you can bypass those restrictions, provided you still comply with the country’s regulations on what can be sold and shipped.
9. You Can Mix and Match SFP and FBM
If you’ve got some items that sell better with FBM, you can keep fulfilling that way and use SFP for other items (like heavy, fragile, seasonal, or high-value items). By combining fulfilment methods, you can maximise your competitive edge and increase your chances of a Buy Box that much more.
Reading this should put you in a try-anything spirit, so give SFP a shot. And since you’re already in that mindset, you should give RepricerExpress a try, too. While we don’t (yet) have the wish-making powers of a genie in a lamp, we’re pretty close. But you’ll have to see it to believe it, so sign up now and get started with the first 15 days free.
*Originally published here
If you’re at all familiar with Americans and their holiday-shopping tendencies, you”ll know that Black Friday (the day after American Thanksgiving) falls on November 23 this year. But there’s Black Friday, and then there’s Black Friday for Amazon sellers. Didn’t know there was a difference? Then read on to see what six need-to-know tips FeedbackExpress has for you.
1. Start Early to Capitalise for Amazon Black Friday
If you wait until even mid-November to start marketing to shoppers, you’re too late. You’ll need to prepare your inventory and marketing strategies so that you can hit ‘go’ in September/October. What most people know as Black Friday is actually Black November for Amazon merchants. Know how stores (both online and brick-and-mortar) start their Christmas advertising earlier and earlier? The same goes for Black Friday and you don’t want to be the black sheep that gets left behind. This way, you’ll be able to attract more shoppers, capitalise on more sales, and increase brand awareness.
2. But Don’t Put All Your Eggs into One Basket
Sure, Black Friday — and its corresponding cousin, Cyber Monday, represent two of the biggest shopping days on the Amazon seller’s calendar. But if you focus 99% of your energy on those two days, you’ll be missing out on valuable selling opportunities elsewhere.
Think of shopper psychology for a second. Buyers are conditioned to think two main ideas about holidays and shopping:
- A sale prior to a holiday usually means that when the actual holiday hits, the discounts will be even bigger because the merchant will want to keep up with their competitors. So, they’ll be more inclined to bookmark your site and come back to it in a couple of weeks, and getting customers to return is no easy feat.
- There will always be last-minute shoppers who will run into decreased inventory. To avoid that, smart shoppers visit ahead of time — but they’ll want some incentive to buy earlier.
3. Have Enough Stock to See You Through the Whole Holiday Season
One of the worst fates an Amazon merchant can suffer is running out of inventory before the holidays are over (see: last-minute holiday shoppers). Most Amazon sellers don’t deal in fresh goods, like groceries, so stock up on enough inventory to last you until January is half-over.
4. Set Yourself Apart with Free Shipping
Holiday selling is a cut-throat business and you need every advantage you can to distinguish yourself from the crowd. Haven’t offered free shipping before? Make it a main selling feature to lure more consumers over to your page. Already had it in place? Bundle, up-sell and/or cross-sell to increase your sales even more. (P.S. Strategic bundling is one of the best ways you can land a Buy Box).
5. Jump on the Trending Bandwagon
Each year, there’s a toy, or a few things, that are particularly popular and sell out like hotcakes. You don’t necessarily have to make it the backbone of your line, but you should look into stocking it. Devote an hour or two of your day toward sourcing trending products and bring them in. Not only will you make shoppers happy, but once they’re on your page to purchase it, odds are much higher they’ll stay there to buy other things.
6. Become the Shopper
Think Black Friday is only good for you to make money selling things? Not so much! It can also be a time for you to buy items and load up your inventory cheaply so you can turn around and sell those products at a later date for a higher price.
Mmm, we love Black Friday because it’s like having an electronic fish reader tell you where all the hotspots are. But don’t go at it alone — use all the tools available to maximise your situation. By using FeedbackExpress, you can build on the other areas of business to solidify your selling for top long-term gain. The next two months are a goldmine to bolster your reviews, especially when you click here to get the first 30 days free.
*Originally published here
You may think you know all about repricing software, but as our name suggests, RepricerExpress probably has a thing or two you don’t know about. It’s not just the one-size-fits-all concept most people think of, as you can actually customise it to work exactly how you want.
Here’s how it works.
You Can Do it Automatically or Manually
The whole idea of repricing software is for it to do everything for you, right? Well, not exactly and not always. While it’s true you can set it up so it carries out your commands when certain conditions are met, you can also step in and override the settings if your gut is giving you that feeling.
The most common idea of manually repricing is for you to change the price on an item each item, but you can still do that with repricing software in place. We just recommend that you use that approach (manual repricing) for special occasions and leave the rest up to the software so you don’t deal with too heavy a load and/or risk making mistakes.
Repricing Takes Both Items and Sellers into Account
Probably the most common notion of how a repricing software works is that it looks at just the other prices for the same product you’re selling.
However, a repricing software programme — a good repricing software programme — will also look at the sellers you’ve specified so you can compete most aggressively. You want to compete like-with-like as much as possible, and narrowing down the criteria of who your competition is is a staple of a good repricer.
For example, you probably don’t want to compete with local sellers if you’re selling globally, or the other way around. Shipping costs will play a role in how much you charge for an item, and can have an adverse effect on your competitiveness and success.
Shortening Your Journey to the Buy Box
The Buy Box is every Amazon seller’s brass ring. It’s a way to cut down on the buying time and process, reach more sellers, and compound the selling success you have. Nobody’s really 100% sure of the algorithm behind obtaining a Buy Box (except the Wizard of Amazon), but there are a couple of well-hypothesised factors, like shipping time and seller rating, that are good areas to focus on.
Knowing When to Price Up or Down
The first instinct to reprice is to go lower, stand out from the crowd, and attract more buyers and sales.
However, that’s only one strategy, and not always a sure-fire one of long-term sustainability. There are plenty of conditions in which it would make more sense to reprice up, like if supply for a product outstrips demand. Then, you can price your item higher because you’ve got the upper hand, and make more profits that way.
Know how on eBay you can set things to bid incrementally until your max bid is reached? You can do the same sort of idea on Amazon, where you create a rule that lowers the price until you’ve reached your min value. That way, you avoid a race to the bottom and cutting too deeply into your profit margin.
Related reading: Amazon Repricing Strategies Every Seller Needs to Know
You Probably Can’t Increase Sales as Much on Your Own
Do a quick search for something generic, bland and widely used on Amazon, like socks or undershirts. Instead of finding individual buyers, you’re far likelier to find actual brands and stores, like Fruit of the Loom. Yes, big companies are using Amazon as a way to sell their products, which should tell you a whole lot. You can bet they don’t employ people whose sole job it is to change prices up and down online, but rather invest in repricing software to do it for them.
Of course, there are instances when using a repricing software may not be a necessity for you, like if you’re a casual seller, or selling rare or just a few items. But for most Amazon sellers, repricing software is a must. It just gives you so much time to focus on other things. It also takes a huge portion of human error out of the equation, which could end up costing you dearly.
Stay Ahead of Your Competition
Alright, so maybe you’re convinced that you need to start using RepricerExpress to get a leg up on your competition. But if you still haven’t made your mind up, how about this? We’re giving you the first 15 days totally free when you sign up now. Go on, it can’t hurt to at least try us out.
*A version of this post first appeared on the RepricerExpress blog
A lot of being a top seller comes from preparation and attitude. Top sellers learn best practices and cement them into habits until it’s all second nature. If you want to play with the big boys, then FeedbackExpress has seven tips and tricks you can employ to become highly effective at the game.
Habit 1: Write the Route YOU Need to Take to Success
Think back to the last time you gave someone directions. Did you tell them the fastest route? Or the easiest one? Wherever you’re going, there’s usually more than one way of getting there. Compound that by the fact that each person needs different things to arrive at their destination, and there are plenty of routes to success. What yours will look like depends on your personality, work style, ambition, skills, limitations, resources and more. And when you’re writing your route to success, remember to factor in detours so you don’t get discouraged when your path doesn’t travel in a straight line.
Habit 2: Learn How to Delegate Tasks to the Right People
Being at the head of things, you might be tempted to have a hand in every cookie jar. After all, you know the most and that’s what got you there, right?
The best leaders surround themselves with experts in various areas, people who are extremely good at specific things that allow you to focus on what you’re good at so you don’t get distracted by trying to do it all. Break down your workload into discrete units and identify what you absolutely need to do (i.e. building relationships with suppliers and manufacturers, hiring and firing, etc.) and what can be done by others.
Habit 3: Apply the Pareto Principle to Your Products
In a nutshell, the Pareto Principle means that 80% of effects can be derived from 20% of the available causes. Translate that to selling on Amazon and it means that you should be looking at making 80% of your profits from 20% of your products. This 20% should demand most of your attention when it comes to sourcing them, making sure they’re in stock, writing great product descriptions for them, and generally making sure they keep comprising 80% of your profits.
If you’re not sure which products these are, look at your sales history from the last six months (or 12, if you sell seasonal items) and make a list of what sells, from greatest to least. Then, put these items at the top of your to-do list and factor in an extra 25% lead time for them to make sure they keep pulling in 80% of profits.
Habit 4: Never Forget About the Suppliers
Suppliers are like eyebrows: the good ones blend into the background and generally go unnoticed, but you immediately pay attention if they’re bad or not there. But keeping close tabs on the supply chain is tedious and time-consuming, so top sellers either delegate the work to someone else on the team or go with a third-party whose sole job it is to take care of that. You’ll definitely want to be the one to contact suppliers and form good relationships with them, but taking care of the details is something you can pass on elsewhere.
Habit 5: Make Negotiating an Ongoing Process
If you’ve ever purchased auto insurance, a cell phone plan, furniture, or something from Craigslist/Kijiji, you know that prices can be haggled over. Highly effective sellers, however, realise that negotiating is an ongoing process and doesn’t stop once the initial price has been set. They know it’s something that can be continually revisited and renegotiated based on factors like history, performance, market prices and terms of the contract. At periodic times (like at the half-year or year mark), reach out to your manufacturers/suppliers and see what things you can renegotiate.
Habit 6: Keep Your Inventory Nicely Balanced
Running out of stock is one of the worst things that can happen to a seller. Having too much stock isn’t nearly as bad, but it’s not great either. The trick is to find that sweet spot in the middle where you’ve got enough times to handle surges, but not so much that you’re paying excess storage fees. It’s an admittedly boring thing to care about, but so vital to running a successful business. Using inventory management software makes this part so much easier than doing it all by hand, so it’s worth investing in a good one.
Habit 7: Make a Budget and Be Firm About It
It doesn’t matter how much money you’ve got coming in if you either spend it all or grossly mismanage it. There’s just no excuse for not having a budget that makes sense — and sticking to it. There can sometimes be an air of stuffiness and not having fun when it comes to budgets, but the best budgets allow for fun. The key is making sure the cash is evenly spread out and necessities are taken care of. If you’re not good at this, hire someone who is so you can ensure every last dollar is being spent as efficiently as possible.
Another habit that highly effective Amazon sellers take advantage of is working hard at gathering reviews. Because a review is often the make-or-break factor when it comes to buyers deciding on a purchase, having many (great) reviews is crucial. Using FeedbackExpress simplifies that process and makes it easy to stay on top of getting reviews, but you can only enjoy the perks if you use it. Sign up today and start things off with a 30-day free trial.
Selling online is almost always going to be price-driven because you will almost always have competitors. You can offer free gifts, you can offer great customer service, free delivery and returns and more but it’s essential that you also remain competitive on price — especially on Amazon.
To price competitively on Amazon, you have two options — manual repricing or automated using an Amazon repricer. The choice is yours and will be dependent on how many products you are selling and how much time you wish to dedicate to this vital area of your online business.
For those sellers choosing to go down the automated path, we’ve compiled a list of the leading Amazon repricers on the market right now.
When it comes to Amazon repricers — they are not all equal.
There can be major differences in costs, repricing speeds, customer support, user interfaces, what marketplace they support and more. Some will offer greater customisation opportunities in terms of who you want to compete with or not. Also, some Amazon repricers will not be available to users from certain countries.
For those new to repricing, you might find it useful to try out a few different repricers (many offer a free trial) and see which one works best for your business based on your needs and budgets.
What works for one business, might not work for yours.
Things to Consider When Choosing an Amazon Repricer
Here are some things to consider when choosing an Amazon repricer.
- What marketplaces does the repricer work on?
- How much does it cost each month?
- Are you tied to a long-term contract?
- How quickly are your listings repriced?
- Do you have to pay extra for continuous repricing?
- Will you pay commission on your sales to your repricing software provider?
- What flexibility and control does the repricer offer?
- Can you choose who you want to compete with and how?
- Is there a free trial? Do you need a credit card to avail of this?
Amazon Repricing Software Comparison (Top 8)
RepricerExpress offers continuous repricing across all its plans at no extra cost and helps you “win more Buy Box without constant attention”. This Amazon repricer is trusted by thousands of sellers.
With RepricerExpress you can choose to include/exclude sellers based on seller rating, dispatch time and more. Using pricing rules, you can decide how you want to reprice against your competition.
No long-term contracts, cancel at any time.
Free Trial: 15 days, no credit card required.
Pricing: 2,500 SKUs, $55 per month; 5,000 SKUs, $79 per month; 10,000 SKUs, $99 per month; 25,000 SKUs, $159 per month; 50,000 SKUs, $249 per month; 50,000+ SKUs, contact the RepricerExpress team.
Visit RepricerExpress' website
Appeagle states that it “empowers Amazon sellers with strategic automated repricing and critical insight”.
No credit card is required and there are no long-term contracts.
Free Trial: 14 days
Pricing: 250 SKUs, $100 per month; 5,000 SKUs, $100 per month; 10,000 SKUs, $100 per month.
Feedvisor is an Amazon algorithmic repricer designed to increase your Amazon revenues and profits. It describes itself as “award-winning algorithmic repricing and revenue intelligence solutions”.
Free Trial: No
Pricing: Not specified
BQool’s Amazon repricer tool is called Repricing Central. It states it is an “affordable repricer for all business levels”.
Repricing speed is every 15 minutes for 1,000, 5,000 and 15,000 SKU plans and every 5 minutes for sellers on the 10,000 SKU plan.
Free Trial: 14 days
Pricing: 1,000 SKUs, $25 per month; 5,000 SKUs, $50 per month; 7,500 SKUs, $75 per month, 10,000 SKUs, $100 per month.
ChannelMax describes its Amazon repricing tool as the “only repricer based on algorithms and sales velocity”.
Free Trial: 30 days
Pricing: 2,500 SKUs, $49.99 per month; 5,000 SKUs, $74.99 per month; 10,000 SKUs, $74.98 per month; 25,000 SKUs, $99.99 per month; 50,000 SKUs, $120.99 per month. Prices based on real-time repricing and more than one marketplace.
RepriceIt states you can “reprice your Amazon.com inventory the way you want it, when you want it.”
Free Trial: 30 days
Pricing: 1-500 SKUs, $9.95, 501-2,000 SKUs, $16.95, 2,001-5,000 SKUs, $24,95, 5,001-10,00 SKUs, $29.95, 10,001-20,000 SKUs, $39.95, 20,001-50,000 SKUs, $59.95, 50,001-100,000 SKUs, $79.95.
7. Seller Dynamics
Seller Dynamics is another Amazon repricer. It states it is “the only complete solution for ambitious marketplace sellers”.
You can choose from three different plans, some of which will take a percentage of gross sales.
Free Trial: 30 days
Pricing: 2,000 SKUs, $60 per month, Standard $25 per month plus 1.49% of gross sales.
Sellery is an Amazon repricer which states on its site that it can help “maximize your sales, profits, and Buy Box ownership”.
Free Trial: 14 days
Pricing: 1% of your gross monthly sales, with a minimum charge of $50 per month and a maximum charge of $2000 per month.
We hope we’ve given you a good guide to help you choose the right Amazon repricer for your business. Whenever an Amazon repricer is used correctly, you’re highly likely to win the Buy Box more often as well as increased sales and profits. It really is an essential tool for most serious Amazon sellers.
Whatever Amazon repricer you decide on is your call. We believe RepricerExpress’ Amazon repricing software is the best on the market for sellers on Amazon and eBay who wish to reprice in real-time. Try it free for 15 days, no credit card required.
*A version of this post first appeared on the RepricerExpress website
We’re excited to announce that RepricerExpress, the leading Amazon and eBay repricing solution is now available in the Amazon Marketplace Appstore, directly accessible in Seller Central.
The Marketplace Appstore is a one-stop-shop where the small and medium-sized businesses that sell on Amazon can more easily discover quality applications to help them automate, manage and grow their business. Accessible from Seller Central, the Marketplace Appstore features applications created by Amazon and external developers and covers a range of functionalities across the selling lifecycle.
Brendan Doherty, CEO of RepricerExpress said,
“At RepricerExpress, we’re excited to be featured in the Automated Pricing category. We hope the new platform will help sellers quickly identify the integrated tools they need to support their selling needs on Amazon.”
You can now find RepricerExpress in the Automated Pricing category on the Amazon Marketplace Appstore.
RepricerExpress is the Amazon and eBay repricing solution that’s super easy to set up and use. Sell more and keep your listings competitive 24/7 without constant attention. RepricerExpress offers Amazon FBA and Featured Sellers the flexibility to compete for spots in the Buy Box and More Buying Choices Box. Our super-fast repricing allows all sellers to aim for higher positions in the Offer Listings pages, ensuring more buyers see your products. eBay repricing can either be based on your competitors’ listings (with various filtering options) or formula-based using your Amazon prices.
See what real RepricerExpress customers are saying about our software on Web Retailer.
*A version of this post first appeared on the RepricerExpress blog
Page 1 of 12