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E-commerce is growing rapidly each year, and in fact; in 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars! And as e-commerce grows so does the cross-border trade. Research has found that by 2022 cross-border shopping will make up 20% of e-commerce with sales of 630 billion dollars.
If planned and implemented correctly, selling internationally for many businesses could see sales doubled; which makes it no surprise that more and more businesses are expanding internationally.
Are you looking to expand internationally? Here are 5 reasons why you should attend Payoneer Manchester Meetup:
1 You’ll have the chance to gain valuable industry insight and learn how to grow your business by expanding online to new regions, marketplaces and partners.
2 You’ll hear from Payoneer’s global partner companies who will provide you with the strategy and tips to expand your business internationally.
3. It’s a FREE to attend an event where you will obtain a wealth of knowledge from industry experts.
4. Expert speakers attending include ChannelAdvisor, Payoneer, Top Hatter, Avalara and more!
5. Finally, there will be a room full of other online sellers, suppliers and industry experts, with whom you can discuss and exchange information and advice which could help you to grow your business online.
Are you ready to start trading internationally and see your sales soar?
Get your tickets here.
Date: Thursday 12th July 2018
Time: 9:00am – 4:30pm
Where: Etc. Venues, 11 Portland Street, Manchester, M1 3HU
It has been just 7 months since Amazon first launched in Australia, back in December 2017, where there was initially no sign of Amazon Prime. With only the promise that it would be available in the not so distant future.
Amazon kept their promise and here we are 7 months later and Amazon Prime is now available in Australia.
But how does this suggest that Amazon is set to take over the world?
They may not be the dominant player in Australian e-commerce just yet, but at the rate in which it is growing in other countries… Amazon’s net sales revenue in 2017 was close to 178 billion U.S dollars… We can only expect it to be soon.
Currently, Amazon has online stores in China, India, Japan, Singapore, France, Germany, Italy, Netherlands, Spain, United Kingdom, Canada, Mexico, United States, Australia and Brazil. With Amazon Prime available in 13 of these countries.
It is estimated that roughly 50% of consumer product searches now start on Amazon, which makes it no surprise that more and more retailers and sellers are now finding themselves listing on Amazon.
High street stores are slowly becoming a thing of the past, making room for Amazon to expand more and more online. So, a question for you… If you’re a brand and seller reading this, are you listing on Amazon?
If the answer is no, why not? Success on Amazon is just a stone’s throw away…
If the answer is yes, how is it working for you? Are you getting the results you’d hoped for, are you new to selling or an experienced seller? Whatever your current situation is, we offer an in-depth Amazon Account Audit Service which can help you determine whether you’re making the most out of Amazon.
Our team of experts will review your account and offer an independent analysis of its performance. We can analyse in Seller Central, Vendor Central and Amazon Marketing Services (AMS). With our systematic approach, we will identify strengths, weaknesses, threats and opportunities for improvement.
Remember, it took Amazon just 7 months to make Amazon Prime available in Australia…
Amazon dominates UK online spending, accounting for 33.5% of all UK spend online (in 2017 from GlobalData).
Amazon has become the go-to place for many shoppers due to the fact you can buy almost anything on the e-commerce platform, and it will arrive the next day. With the rise in popularity it is no surprise that there is an increasing number of retailers, and now an increasing number of brand owners, distributors and wholesalers, who use Amazon to sell and advertise their products.
There is now more choice than ever for consumers, but this is becoming increasingly difficult for sellers, who struggle against the competition. This is where Amazon SEO and PPC plays a huge role.
There are various factors that affect Amazon SEO, including:
1. Selling via Amazon FBA – products sell quicker with FBA which helps to improve product ranking quicker,
2. Products shipped on time – shipping products on time keeps your account healthy and this has a positive impact on SEO,
3. Positive reviews improve rankings,
4. Optimised content including title, key features (bullet points), description, search terms and technical details are crucial. All Amazon content gets indexed, and so every part of the content is important.
Ensuring your Amazon SEO is up to scratch is one of the first and most important parts of your Amazon strategy to encourage sustainable business growth. But, we cannot rely only on this.
Amazon PPC is becoming increasingly relevant and popular amongst sellers. Looking at the first page of search results on Amazon, we can see it is dominated by paid ads.
On top of this, working with many clients, we have seen on average 30% of turnover generated from paid ads. This just goes to show how important it is to be working not only on Amazon SEO, but ensuring you are utilising PPC too.
However, it can be tough running ads whilst staying profitable (check out some Amazon Sponsored Ads best practices here >>). This is where we can help.
Over the past few months, we have delivered many Amazon Marketing Services and SEO Training Courses in both London and Manchester. Our attendees cover a variety of product categories including books, DIY, kitchen, garden and toys – just to name a few!
These training courses are delivered in a small group and are designed to help you improve your Amazon SEO and teach you ways to utilise PPC whilst staying profitable. Highlights from our sessions include:
- Getting all of your account specific questions answered,
- The sessions are practical and engaging,
- You will leave with a draft Amazon Marketing Services and SEO Growth Plan
- Email support for one month after the training.
“Very informative Amazon Marketing and SEO training. I learned a lot and liked that the session was practical. Prabhat was helpful and ready to answer all our questions.”
Find out full details of these Amazon Marketing Services and SEO training courses.
- Getting all of your account specific questions answered,
“An excellent conference which acted as the motive for me to start selling online with my company Baby Casts & Prints. I attended last year as a guest and this year as a speaker recounting my experiences of the last 12 months.”
Chris Buckley - Manchester
This year's Manchester Online Seller Conference was yet another brilliant, informative and highly attended event. It was held at the UKfast Campus and I am humbled by their support for the third year running.
We’d like to thank our sponsors Khaoscontrol Cloud, Vdepot and Khoo Commerce who provided us with insightful talks and a wealth of knowledge throughout the event.
In attendance were over 80 online sellers and businesses, and the talks covered a diverse range of topics including:
- Content Marketing,
- Sourcing and
- PR & Branding.
If you have never attended the Manchester Online Seller Conference before, sign up for our newsletter to get notified about all future meetups and conferences.
Please find all speaker slide-decks below:
1 Using technology for your business growth
Speaker: Jason Thickpenny is a consultant helping businesses streamline their processes to support growth. Supporting the change from a good business into a great enterprise.
Company: Khaos Control Solutions Ltd
2 How 3PL’s are changing the retail landscape
Speaker: Iain Hill is General Manager at Vdepot and is extremely passionate about eCommerce. Having first-hand experience of selling online, Iain is well aware of the problems of a small start up business and aims to help every online business that he comes across.
3 Sourcing the right products for your retail business
Speaker: Vicky Powell specialises in the entire sourcing process from Asia; covering product development, finding the right supplier, branding, packaging and shipping.
Company: RBQ Consultancy
4 Amazon Vendor: What it means to sell wholesale to Amazon
Speaker: Katherine Khoo manages the eCommerce platforms iPages and Khoo Commerce, supporting numerous multi-channel eCommerce retailers online.
Company:Khoo Systems Limited
5 Amazon business growth case study
Speaker: Chris Buckley is an experienced web designer and current owner of Pixel Kicks who decided to start an online business specialising in casting products
Company:Baby Casts & Prints
7 GDPR – Don’t Panic (Yet!)
Speaker: Steve Kuncewicz specialises in intellectual property, media and communications-related issues, working mainly with the creative, digital, technology and advertising sector with a nationally-recognised niche specialism in issues involving social media.
8 What questions should you ask your eCommerce agency?
Speaker: Darren Ratcliffe has almost 20 years industry experience in the digital sector and has been running his own agency for the past 10 years.
9 Content marketing for e-commerce: driving customers & improving visibility through content
Speaker: Stacey MacNaught is a Freelance SEO and Content Marketing Specialist based just outside Manchester. She began writing web copy in 2006 before starting an SEO career with a Manchester agency in 2009. Her 9 years of agency experience saw her progress from an SEO trainee to Head of Search and ultimately Director responsible for the delivery of SEO and content marketing for all agency accounts.
Company:Stacey MacNaught Ltd
10 Avoiding suspensions & getting accounts back
Speaker: Anthony Famularo is a Partner and Managing Attorney at Rosenbaum Famularo, P.C. (“Amazon Sellers’ Lawyer), the only law firm in the US that focuses on the needs of Amazon sellers. Anthony has been with the firm since it was founded. As Managing Attorney, he has experience in handling hundreds of cases for Amazon Sellers of all sizes dealing with both buyer and rights owner complaints, as well as other suspension issues.
2019 Speaking Opportunity – Please get send in your details here >>
2019 Sponsor Opportunity – Please schedule a call with Prabhat Shah
Manchester Online Seller Meetup is an evening event discussing all things e-commerce. Brought to you by Online Seller UK, this e-commerce meetup has been running for several years and has served 100s of online sellers in the region. It is aimed at anyone who is looking to sell online, and for those who have already established sellers but looking to improve their presence online in the UK and internationally.
With positive feedback after each event, Manchester Online Seller Meetup is a must-attend e-commerce event that will provide you with:
- Practical tips that can be implemented almost instantly and,
- The chance to network with other online sellers, suppliers and industry experts.
The next event takes place on Thursday 28th June at Innospace, Chester Street, M1 5GD. Located centrally, it is within walking distance from Oxford Street and Piccadilly Train Station.
Topics for the next event:
#1 Amazon SEO – Q&A
All of your Amazon SEO and account specific questions answered, plus we will discuss the key factors affecting your product rankings on Amazon.
Speaker: Prabhat Shah, Online Seller UK
#2 Automated Price Tracking & Repricing
Shoppers are getting smarter and making more of an effort to price check across the internet before they make a purchase. Get ahead of the game with the latest automated pricing tools that could help you to maximise turnover and profit.
Speaker: Cardy Chung, StreetPricer
Next event: Thursday 28th June, 2018, 6:00pm – 8:00pm.
Get your free ticket here >>
- Practical tips that can be implemented almost instantly and,
The Manchester Online Seller Conference is returning for the third year, and our aim is to help online sellers learn best practices in Marketplaces and e-commerce in general.
Register here >> http://onlineselleruk.com/manconf18
The event is perfect for anybody who is already trading online be it through their own website or through eBay and Amazon; or for people who are taking the first steps on their journey. If you are looking to grow your business, make sure you don’t miss out.
With great networking opportunities with fellow sellers, the opportunity to meet new suppliers who will be there to share hints and tips (and not ‘sell’) you will gain invaluable insights to help you. We have a sponsorship option available and full details are available following link below
We would like to invite you to join us for another Manchester Online Conference on Friday 4th May 2018. This is a full day conference and it will follow a similar format to our other events but will take place during the day and we will have 10 expert speakers. We are pleased to announce the first nine speakers:
#1 SEO For A Mobile-First World
Dawn Anderson - Move It Marketing
#2 Avoiding Suspensions & Getting Accounts Back
CJ Rosenbaum, Amazonsellerslawyer, USA
#3 Panel Discussion: What’s new in Ecommerce in 2018?
Google Shopping, New Marketplaces, Branding/ PR and Amazon eBay
#4 Content Marketing Strategies for Ecommerce
Stacey MacNaught, Tecmark
#5 German Marketplace
Murat Keseroglu, MK E commerce, Germany
#6 Amazon Business Growth Case Study
Chris Buckley, Amazon Seller
#7 Ecommerce Fulfilment
Iain Hill, Vdepot
#8 Gaining long-term customer loyalty in today’s digital landscape.
Frances Bibby, Social Communications Group Ltd
#9 Sourcing from China
Vicky Powell, RBQ Consultancy
It is free to register for online sellers and retailers and there is £100.00 ticket for industry experts and agencies.
Register here >> http://onlineselleruk.com/manconf18
This is a great time of year for online sellers and I am hoping Amazon will double your overall sales. 10 years ago when I started to learn to work with Amazon, there was hardly any talk about paid ads. It was a very good playing field and now that it has become very crowded, sponsored campaigns are not an option anymore but an essential. Very recently I have worked with this bike manufacturer and we secured some sales within a few days of creating listings. Such is the power of the Amazon sponsored Ads.
Here are few tips that you can implement in your Amazon account. They are no secrets but just a reminder.
#1 Start early: It is better to start early campaigns as they will help you understand what works before anyone else. You can implement your learning for any early results. Another important thing to note is that headline search can take up to 3 days for approval. Don’t plan your campaigns late!
#2 Product content: Amazon product pages are made in a such a way that any part of the content is indexed. Invest time on getting the title, key features and description optimised. You have also got 250 characters search term opportunity which is hidden from buyers. Here’s one experiment on search terms.
Images play a huge role in conversion; get multiple images of your product. Lastly, build your product reviews with your influence. You can always send follow up email to get reviews. Here’s an automated feedback tool that you can use for this.
#3 Promotions: Plan a list of products for promotions – trial % discount and buy one get one free. If you are selling with FBA or Vendor take lighting deals opportunity – this is a fantastic way to reach more buyers in a short time.
#4 Bid Strategically: It is the busiest time of the year and everyone is working hard to get that sale. So, consider bidding higher during Black Friday / Cyber Monday / Prime Day. By this time you have a good idea of search terms that work, so, use them on manually targeted campaigns.
#5 Use Bid +: This increases your chance to win the top position in the search. It will cost you up to 50% higher but it can generate that extra sale. Only use top performing campaigns for Bid + to avoid high ACoS. Here’s a quick introduction about Bid +.
#6 Test: Test your campaigns continuously. Here are few things to test:
Sponsored Ads: Automated Ads, Product Main images
Headline Search: Logo, Tagline, and Choice of 3 products
Product Display: Logo, Tagline, Product main images
Register Amazon Marketing Services and SEO Training
#7 Headline Search: Avoid common mistakes on headline search to ensure your ads approval. A few things to avoid are:
-Price callouts in copy (e.g., pound/Euro value or a % discount)
-Time-sensitive copy (e.g., “Cyber Monday”)
-Unsubstantiated claims (e.g., “World’s best phone case”)
-Superlatives (e.g., “Best Seller,” “Best,” “Highest Quality, “Ultimate”)
-ALL CAPS or no capitalized first letter
-Misspellings and text errors
#8 Keyword Optimisation: Reviewing your campaigns will be an important part of your holiday campaigns. Use broad match keywords, branded terms and closely related products to target wider audience when you start your early manual campaigns.
Then use search term report to harvest most performing keyword and convert them into a phrase or exact match. You will also have a list of performing keywords from automated campaigns search term report.
#9 Budget: Keep your budget to the level you are comfortable with. Keep a regular check to ensure your budget is not run out and keeping low-level budget can cause a lost sale.
I very much hope these will help you out.