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  • Manchester Online Seller Conference 2018 Feb 10, 2018


    The Manchester Online Seller Conference is returning for the third year, and our aim is to help online sellers learn best practices in Marketplaces and e-commerce in general.

    Register here >>

    The event is perfect for anybody who is already trading online be it through their own website or through eBay and Amazon; or for people who are taking the first steps on their journey. If you are looking to grow your business, make sure you don’t miss out.

    With great networking opportunities with fellow sellers, the opportunity to meet new suppliers who will be there to share hints and tips (and not ‘sell’) you will gain invaluable insights to help you. We have a sponsorship option available and full details are available following link below

    We would like to invite you to join us for another Manchester Online Conference on Friday 4th May 2018. This is a full day conference and it will follow a similar format to our other events but will take place during the day and we will have 10 expert speakers. We are pleased to announce the first nine speakers:

    #1 SEO For A Mobile-First World
    Dawn Anderson - Move It Marketing

    #2 Avoiding Suspensions & Getting Accounts Back
    CJ Rosenbaum, Amazonsellerslawyer, USA

    #3 Panel Discussion: What’s new in Ecommerce in 2018?
    Google Shopping, New Marketplaces, Branding/ PR and Amazon eBay

    #4 Content Marketing Strategies for Ecommerce
    Stacey MacNaught, Tecmark

    #5 German Marketplace
    Murat Keseroglu, MK E commerce, Germany

    #6 Amazon Business Growth Case Study
    Chris Buckley, Amazon Seller

    #7 Ecommerce Fulfilment
    Iain Hill, Vdepot

    #8 Gaining long-term customer loyalty in today’s digital landscape.
    Frances Bibby, Social Communications Group Ltd

    #9 Sourcing from China
    Vicky Powell, RBQ Consultancy

    It is free to register for online sellers and retailers and there is £100.00 ticket for industry experts and agencies.

    Register here >>
  • Amazon Sponsored Ads Tips for 2017 Christmas Oct 29, 2017

    This is a great time of year for online sellers and I am hoping Amazon will double your overall sales. 10 years ago when I started to learn to work with Amazon, there was hardly any talk about paid ads. It was a very good playing field and now that it has become very crowded, sponsored campaigns are not an option anymore but an essential. Very recently I have worked with this bike manufacturer and we secured some sales within a few days of creating listings. Such is the power of the Amazon sponsored Ads.

    Here are few tips that you can implement in your Amazon account. They are no secrets but just a reminder.

    #1 Start early: It is better to start early campaigns as they will help you understand what works before anyone else. You can implement your learning for any early results. Another important thing to note is that headline search can take up to 3 days for approval. Don’t plan your campaigns late!

    #2 Product content: Amazon product pages are made in a such a way that any part of the content is indexed. Invest time on getting the title, key features and description optimised. You have also got 250 characters search term opportunity which is hidden from buyers. Here’s one experiment on search terms.

    Images play a huge role in conversion; get multiple images of your product. Lastly, build your product reviews with your influence. You can always send follow up email to get reviews. Here’s an automated feedback tool that you can use for this.

    #3 Promotions: Plan a list of products for promotions – trial % discount and buy one get one free. If you are selling with FBA or Vendor take lighting deals opportunity – this is a fantastic way to reach more buyers in a short time.

    #4 Bid Strategically: It is the busiest time of the year and everyone is working hard to get that sale. So, consider bidding higher during Black Friday / Cyber Monday / Prime Day. By this time you have a good idea of search terms that work, so, use them on manually targeted campaigns.

    #5 Use Bid +: This increases your chance to win the top position in the search. It will cost you up to 50% higher but it can generate that extra sale. Only use top performing campaigns for Bid + to avoid high ACoS. Here’s a quick introduction about Bid +.

    #6 Test: Test your campaigns continuously. Here are few things to test:

    Sponsored Ads: Automated Ads, Product Main images

    Headline Search: Logo, Tagline, and Choice of 3 products

    Product Display: Logo, Tagline, Product main images

    Register Amazon Marketing Services and SEO Training

    #7 Headline Search: Avoid common mistakes on headline search to ensure your ads approval. A few things to avoid are:

    -Price callouts in copy (e.g., pound/Euro value or a % discount)

    -Time-sensitive copy (e.g., “Cyber Monday”)

    -Unsubstantiated claims (e.g., “World’s best phone case”)

    -Superlatives (e.g., “Best Seller,” “Best,” “Highest Quality, “Ultimate”)

    -ALL CAPS or no capitalized first letter

    -Misspellings and text errors

    #8 Keyword Optimisation: Reviewing your campaigns will be an important part of your holiday campaigns. Use broad match keywords, branded terms and closely related products to target wider audience when you start your early manual campaigns.

    Then use search term report to harvest most performing keyword and convert them into a phrase or exact match. You will also have a list of performing keywords from automated campaigns search term report.

    #9 Budget: Keep your budget to the level you are comfortable with. Keep a regular check to ensure your budget is not run out and keeping low-level budget can cause a lost sale.

    I very much hope these will help you out.