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  • [ Amazon Case Study ] 86% growth in sales in just 7 months. May 8, 2019

    amazon growth.jpg

    Amazon grew its UK revenue by 23.3% in 2018, which was just below 2017’s growth of 24.9% and faster than last year’s official UK internet retail sales growth of 14.5%, according to new independent estimates.

    With the rapid growth of Amazon sales, it is no surprise retailers are taking advantage of this and launching their products on Amazon. If you don’t do it, somebody else will and this is generally the case across all categories on Amazon.

    We work with many UK SMEs to grow their presence on Amazon via our progressive Amazon growth programme. This programme includes audits, product content and content optimisation, advertising and merchandising. The concept is to review the offerings and take growth points and accelerate that and consider weaker points and improve on them. There is not a set formula that applies to all businesses so we create a bespoke growth plan for all accounts and implement this whilst keeping you updated along the way. We took on a Manchester-based Amazon seller’s account mid-last year and we saw sales grow.

    Sales Growth

    Achieved around 86% growth in sales in just 7 months. This was achieved through new product launches, content optimisation and advertising.

    View the full case study to find out exactly nearly 90% sales growth was achieved.

    Want to grow faster?

    Work with our team of Amazon Experts. We will help you improve and optimise your Amazon Listing and Advertising account.

    ⌚Schedule a 15-min call to discuss your case.


    Prabhat Shah,
    Marketplace Consultant
  • Delimma: Vendor Central or Seller Central? Apr 14, 2019

    Seller Central Vs Vendor Central - Consultancy London.gif

    Amazon has certainly shaken up the retail industry, and it is pushing brands to start looking into Amazon as a selling platform. They are a customer focused company and this philosophy has certainly paid off. This week I was with an outdoor brand based in Lancashire, and the day aimed to:

    1/ Decide what’s the best Vendor route or seller route for the company
    2/ Create an operational plan of getting a product listed, incorporate the fulfilment process and
    register brand

    3/ Analyse profitability as a Vendor and Sellers Central User

    4/ Learn how to manage product catalogue – editing the existing listing and creating new ones

    5/ Marketing products Amazon Advertising

    We have all heard a lot of horror stories that many brands are left with only one online retailer (Amazon) after partnering with Amazon via the vendor programme. This was because Amazon took the online share of their product by competing with other brands likes of Tescos and Argos, causing the latter to drop the relation with the brand. Any brand would like to avoid this situation. It makes logical sense not to take vendor route if this was going to be the final outcome.

    Online retail is 40% of the retail market and this is not something that we can risk not thinking about. We have to approach it sensibly. Going with whatever Amazon says may not always be the right option as we have to look after our interest.

    Throughout the day we created the best strategy to go forward, discussed how to build a brand on Amazon via EBC and advertising opportunities, and how to work with other retailers which have supported the brand for some time. We were creating a “win-win” situation for everyone!

    The conclusion was that taking a vendor route is certainly going to kill other independent retailers as they are unlikely to win the buy box. This then creates other problems, and one of them is creating multiple product listings with different EAN and essentially duplicating the listings. So, for the greater good of the brand and independent retailers we chose to stay with Seller Central. Here’s our action plan created at the end of the day:


    Our approach is independent, and even if it worked out this way with this brand, there may be another way around for you. We take time to learn more about you and create a strategy that works best for you. So, if you are a brand and looking for clarity whether vendor route or seller central route is best for you to book an onsite Amazon Strategy Session or a remote session. It is independent, practical and comprehensive. ​

  • Exclusive Interview with AmafestUK Speaker - Jérôme de Guigné Mar 28, 2019

    AmafestUK is a dedicated full-day Amazon Seller's Conference being held on the 23rd May at UK Fast, Manchester.

    It is free to register but the conference holds a lot of value to any Amazon seller, whether you are a Seller Central user or a Vendor Central user. There are 10 experts talks on the day from sourcing, optimisation, advertising to private labels. Check out one of the speaker's interviews below.

    Jérôme de Guigné – Challenges and Opportunities for Amazon Vendor


    What can people expect to take away from your talk at Amafest 2019?

    They will get a good understanding of the opportunities of becoming a vendor, the benefits and challenges this go-to-market option holds

    Can you tell us a little bit about your background? What experience do you have working with Amazon?

    I was head of Europe for a Chinese brand for Europe and was in charge of growing the brand and managing the distribution for 10 years. Since 2013 I am helping brands grow quicker on Amazon globally. We help brands with their strategy for Amazon, to open up their accounts (vendor or seller), we list and optimize their products, handle their accounts, and drive their advertising in Europe, North America and Japan.

    What's your top tip for someone who's thinking about selling on Amazon?
    Make sure you have a clear strategy before starting, adapt to the Amazon system, and be agile as much as possible.

    Do you think Amazon is a threat to traditional brick and mortar retail?
    It is a threat because they offer an incredible customer experience. It's also an opportunity to push them to be creative and fight back.

    What are the main benefits of selling products on Amazon as opposed to other platforms such as eBay?
    Amazon gives us all the tools to drive sales, so you can drive your sales. The traffic is there, you need to send it over to your products and monitor closely your conversion rate.

    What's your top tip for someone who is just starting to sell on Amazon and someone who is trading for a few years?
    Tip for starters: make sure you have understood the different options, your plan, and what you have to do, get organized.
    Tip for experienced sellers: check-in details your conversion rates, and if your results are not as expected, change and test new things.

    Register free to attend AmafestUK --

    AmafestUK_Iamspeaking_   Jérôme de Guigné.jpg

  • AmafestUK - A Full day conference for Amazon Sellers Mar 11, 2019

    For the fourth year running, our annual conference in collaboration with Digitl is back! On 23rd May 2019 we will be at UKFast in Manchester to talk about all you need to know about selling on Amazon. Amazon is perfect for anyone wanting to sell online or people who want to expand their presence into a new marketplace, and there will be a variety of experts present to share their success stories and to provide information.

    Thank you all sponsors: Caribou, ShipStation, ZonSupport and Khaos Control

    Amazon currently controls around one half of the online retail market and have over 1.7 million sellers with products listed for sale on their marketplace. This is MASSIVE, so it is clearly the place to go if you want to advertise products for sale! It is because of this that we have decided to hone in and focus solely on Amazon at the conference this year, as opposed to last year where we discussed online selling in general.

    59% of millennials ‘always’ or ‘often’ start their online shopping journeys on Amazon, with 1 in 5 16-36-year-olds always heading to Amazon when looking to make an online purchase.

    Based on feedback received from our attendees in the past 3 years, we will be introducing more panel discussions this year as our audience found these most helpful and engaging. There will be 2 panel discussions: one on Amazon private labels and one on Amazon vendor central. Attendees can expect to receive information that they can implement themselves on their own Amazon stores, and with many success stories being discussed people can be inspired and motivated to create their own success story.

    The amazing news is that Amafest is open to everyone, not just people who are already selling products on Amazon. There will be many experts present so a real insight can be gained for both people who want to start selling and established Amazon sellers. We have people who are working for start-up Amazon businesses, all the way to global enterprises like Amazon Sellers Lawyer, so a wide range of knowledge will be contained in one place! For more information, a list of speakers is available on the website at who are all invited based on their expertise in certain areas. Each talk will be approximately 25 minutes long and there will be time at the end for questions.

    If you are interested in learning all aspects of the world of Amazon, the burning question would be “how can I get my hands on a ticket?!” The good news is registration is simple and completely FREE, so head over to now to secure your ticket.

  • AmafestUK - A Full day conference for Amazon Sellers Mar 6, 2019


    After a successful three years, we will be back in Manchester for another full day Amazon Sellers Conference. Whether you are a Seller Central user or a Vendor Central, you will learn something new.

    Register Free -->

    The event is perfect for anybody who is already trading on Amazon or thinking of selling on Amazon. If you are looking to grow your business through the powerful Amazon channel in the UK and globally make sure you don’t miss out.

    We have 10 topics for the day:

    #1 Direct Amazon Vendor to Hybrid - 1P & 3P
    David Hindle, MPM Products Ltd.

    #2 Looking at PPC Through a Different Lens
    Danny McMillan, Seller Sessions.

    #3 Amazon Product Pricing Strategies
    Paulina Masson, Shopkeeper

    #4 Private Label Brand Protection

    CJ Rosenbaum, Amazonsellerlawyers

    #5 Panel Discussion: How To Build Your Amazon Private Label In 2019?

    #6 Increase Conversions & Sales With Amazon Listing Optimisation
    Jess Howes, Daytodayebay

    #7 Bidx: Fully Automate Your Amazon Advertising
    Nadine Schöpper, BidX

    #8 Panel Discussion: Challenges And Opportunities for Amazon Vendors

    #9 Social Selling For Amazon Sellers In 2020

    Beth Blake, SocialB

    #10 Proven Strategies To Boost Your Amazon Sales On Non-English Markets

    Jana Krekic, YLT Translations

    With great networking opportunities, the opportunity to meet new suppliers who will be there to share hints and tips (and not ‘sell’) you will gain invaluable insights to help you.

    Sponsored by UKFast, the event will take place close to the City Centre and refreshments will be provided too.

    Register Free -->



    For more details please you can call +44 (0) 161 3272 923
  • Amazon Partners with Apple: What does this mean? Jan 10, 2019


    2018 was a big year for Amazon (and we’re expecting the same this year!) But one thing, in particular, that was rather exciting, was Amazon’s partnership with Apple. Now, customers can buy directly from Apple with the added bonus of the popular delivery service, Prime.

    The partnership begins in the US, Europe, Japan and India, and everything Apple except the competing product, the HomePod, will be sold on the marketplace. Many shoppers will have come across a number of fake Apple products on Amazon, but with the new partnership, this will be eliminated.

    For those who already sell genuine Apple products, with Apple selling via Amazon the brand will win the buy box and kill off any third-party vendors. This is a potentially worrying situation for third-party retailers. What if other brands start to partner with Amazon, will third-party sellers survive?

    That being said, just because you have a partnership with Amazon, does not mean as a brand you are the winner. Amazon’s algorithm will still favour reviewed and long-standing listings. We all know there is only one winner in this game, and that is Amazon.

    Start engaging with Amazon in the right way and build a strong presence to reach out to millions of customers. We are the UK based Amazon Consultancy helping brands expand their presence on Amazon. Find out more and schedule a call with Amazon expert, Prabhat Shah.
    Chris.reed likes this.
  • Online Seller UK Monthly Webinars - Starting Feb 2019 Dec 18, 2018

    Online Seller UK Webinar.jpg Starting February 2019, we are launching a monthly webinar series covering all things e-commerce. If you consider yourself an expert in e-commerce, including Amazon, eBay and Google Shopping, then we’d like to hear from you.

    The webinars will take place once a month between 14:00pm to 14:30pm (London time), and will last for 20 minutes + 5 minutes for Q&A. They will be streamed on YouTube Live, and recorded for release immediately after the event.

    The aim of this new webinar series will be to:

    1. Engage with the Online Seller Community,

    2. Provide sellers and businesses improve their e-commerce, and

    3. Raise awareness of your expertise.

    If you’d be interested in speaking, please complete the following form:

  • How to Successfully Launch a Product on Amazon? Nov 27, 2018

    Due to Amazon’s increased growth, brands, re-sellers and manufacturers are using the platform to reach out to Amazon’s very loyal customer base. The platform has proven successful, not only for large sellers but for anyone like you and me. With so many “private label” success stories we see new sellers all the time in our Amazon training courses.

    To help sellers launch their product/s on Amazon, we have created a simple, easy to follow a checklist that will help you to grow product ranking progressively, and help you plan your next steps. This can be used in for product/s you are going to launch. Depending on your product, you may have to skip some steps but it is still useful.

    Because this is a working document, I would love to hear your comments. Please get in touch here.

  • London Amazon Seller Meetup – 5th November 2018 Nov 8, 2018


    The latest London Amazon Seller Meetup (5th November 2018) was another brilliant meetup, providing new and existing sellers with lots of knowledge, tips and insights. Talks covered Amazon Advertising best practices, ERP and selling on Amazon Japan.

    Thanks to our sponsor and our brilliant host We had a great turnout with 60+ businesses in attendance.

    What was covered…

    Amazon Advertising Best Practices for the Holiday Season

    Prabhat Shah – Online Seller UK

    Black Friday and Christmas are fast approaching us, which means this is the optimal time to be catching as many shoppers as possible. Prabhat shared with us some actionable tips on improving your Amazon Advertising to boost holiday sales.

    ✔️ Slide deck can be found here:

    How ERP can help you make key business decisions

    Jason Thickpenny – Khaoscontrol Cloud

    Jason talked us through how an ERP solution can help online sellers, discussing how an ERP system will help you to make SMART decisions. It takes away having to guess whether or not something is a good idea, allows you to do targeted marketing, and is a central place to see what is going on in the business.

    ✔️ Slide deck can be found here:

    Should you be selling on Amazon Japan?

    John Cant –

    John discussed why and how you should be selling on Amazon Japan. Going through what products sell well, disadvantages and advantages of selling on Amazon Japan; advantages including the fact Amazon Japan is growing quickly, and the Yen is strong vs £.

    ✔️Slide deck can be found here:

    Meetups and events like this help online sellers to learn new things about the industry that they can apply immediately to their businesses. Not only that, but you meet with other online sellers and industry experts who share their experiences and advice. Be sure to check out future events, they are free to attend and packed full of knowledge!

  • London Amazon Seller’s Meetup - what you missed out on Oct 24, 2018

    Another brilliant London Amazon Seller Meetup in October, with a great turnout. Thank you to our host Brendan, to Khaoscloud for sponsoring the event and to our speakers who gave us lots of useful takeaways.

    Jason Thickpenny - Khaoscloud

    Jason talked about ‘The Importance of Integration’ and how it could benefit your business to integrate everything. Jason discussed the complex journey of just ONE order and how without integration it could be slowing your business down.

    Slide deck can be found here:

    Prabhat Shah - Online Seller UK

    Prabhat discussed ‘Best Practices of Selling Internationally with Amazon’ and how to get your business started with selling internationally on Amazon. Prabhat talked through FBA, EFN and PAN EU, why you should avoid auto-translation, why you should leverage sponsored ads and the importance of Amazon SEO.

    Slide deck can be found here:

    Lizzy Greenburg - Taxjar

    Lizzy spoke about ‘The 5 Basics of US Sales Tax’ and how you can save time with sales tax automation.

    Slide deck can be found here:

    Joseph Cox - eCommerce Accountants

    Joseph talked about ‘VAT - The Basics and Beyond’, discussing what e-commerce and online businesses need to know about VAT.

    Slide deck can be found here:

    London Amazon Seller Meetups are held regularly and are free to attend the event with informative and experienced speakers. They are perfect to attend for any business aiming to grow online nationally or internationally, or even if you’re looking to start selling online. You will learn proven strategies and tactics!

    Sign up for the next London Amazon Seller Meetup
  • Why you should add the Manchester Online Seller UK Meetup to your calendar Sep 16, 2018


    Looking to grow your business online? Are you considering selling online? Or, do you just want to keep up to date with the latest eBay and Amazon tips, tricks and strategies? Then you should come along to the Manchester Online Seller UK Meetup in October!

    Date: Monday 11th October 2018

    Time: 6:00pm to 8:00pm

    Where: Innospace, The Shed, Chester St, Manchester, M1 5GD

    It is a free event for online sellers and retailers. You will take away a whole host of tips, tricks and strategies to help you improve your e-commerce presence and increase sales!

    Topics for the evening:

    1. eBay competitive intelligence for online sellers

    2. Amazon tools for fast-growing sellers

    3. How ERP can help you make key decisions

    On top of hearing from industry experts and taking away many practical tips, you will also get the chance to network with other sellers, suppliers and e-commerce experts. The perfect chance to get your questions answered, and to discuss and exchange information and advice!

    Register for your FREE space here.

    If Manchester is too far to travel, check out London Online Seller UK Meetup.
  • Why you should add the London Amazon Seller Meetup to your calendar Sep 13, 2018

    Looking to grow your business online? Are you considering selling online? Or, do you just want to keep up to date with the latest e-commerce tips, tricks and strategies? Then you should come along to the London Online Seller UK Meetup in October!

    Date: Monday 8th October 2018

    Time: 6:00pm to 8:00pm

    Where: Rise London, 41 Luke Street, Shoreditch, EC2A 4DP

    It is a free event for online sellers and retailers. You will take away a whole host of tips, tricks and strategies that you can go away and implement almost instantly!

    Topics for the evening:

    1. Best practices for selling internationally with Amazon

    2. The 5 basics of US sales tax, explained

    3. EU VAT for Amazon Sellers

    4. Benefits of integrating e-commerce with ERP

    Not only will you hear from industry experts and take-away many practical tips, you will also get the chance to network with other online sellers, suppliers and e-commerce experts. With whom you can discuss and exchange information and advice which could help you grow your business online.

    What are you waiting for? Get your FREE tickets here today!

    If London is too far to travel, check out Manchester Online Seller UK Meetup.

  • Amazon Private Label Masterclass Aug 18, 2018


    Despite no physical stores, Amazon has had huge success selling mainly non-essential items, and they continue to grow. In fact, Amazon is growing quicker than many of its rivals; and its market value is thought to have risen by 22.5% in 2017, compared to the total online spend rising 8.4%.

    With their market share rising significantly, this would suggest that Amazon is stealing share from competitors.

    Amazon’s success has opened up many doors of opportunity for new sellers. With the backup and trust of the Amazon and Prime brand, anyone can have success on Amazon, if the product is right.

    To help sellers, we have developed a two-part comprehensive course aimed at new and early-stage sellers. The course will give you the tools and skills you need to develop your own private label and sell successfully on Amazon.

    Part One

    This covers sourcing from China and logistics. This is a comprehensive, hands-on session delivered by our in-house sourcing expert.

    You can expect a high level of engagement and to have all of your questions answered. Additionally, we have an Amazon Private Label Masterclass Facebook Group for general Q & A.

    Part Two

    The second part provides you with knowledge on how to get the best out of the Amazon platform.

    This is a full-day course, and you will be provided with practical notes, digital course content and lunch/refreshments.

    The course will be held in Central London, just a short walk from London Liverpool Street Train Station.

    To find out more & book online.

    Attached Files:

  • London Online Seller Meetup - 8th October, 2018 Aug 17, 2018

    Our next London Online Seller meetup is on 8th October and it is going to be held at Rise, 41 Luke Street, Shoreditch, EC2A 4DP.

    Thanks to kind support from our sponsors Ecommerce Accountants and Khaoscontrol Cloud and partners and GS1UK.

    The agenda for this evening is focussed on cross-border trade and there will be an opportunity for you to meet experts and other online sellers.

    We have pizzas and beer too! Sign up free

    Topics for the evening are:

    #1 EU VAT for Amazon Sellers

    Joseph Cox, E-commerce Accountants

    #2 The 5 Basics of US Sales Tax, Explained

    Speaker: Jennifer Dunn, TaxJar

    #3 Best Practices of Selling Internationally with Amazon

    Speaker: Prabhat Shah, Online Seller UK

  • 5 reasons your should attend the Payoneer Manchester Meetup Jun 26, 2018

    E-commerce is growing rapidly each year, and in fact; in 2017, retail e-commerce sales worldwide amounted to 2.3 trillion US dollars! And as e-commerce grows so does the cross-border trade. Research has found that by 2022 cross-border shopping will make up 20% of e-commerce with sales of 630 billion dollars.

    If planned and implemented correctly, selling internationally for many businesses could see sales doubled; which makes it no surprise that more and more businesses are expanding internationally.

    Are you looking to expand internationally? Here are 5 reasons why you should attend Payoneer Manchester Meetup:

    1 You’ll have the chance to gain valuable industry insight and learn how to grow your business by expanding online to new regions, marketplaces and partners.

    2 You’ll hear from Payoneer’s global partner companies who will provide you with the strategy and tips to expand your business internationally.

    3. It’s a FREE to attend an event where you will obtain a wealth of knowledge from industry experts.

    4. Expert speakers attending include ChannelAdvisor, Payoneer, Top Hatter, Avalara and more!

    5. Finally, there will be a room full of other online sellers, suppliers and industry experts, with whom you can discuss and exchange information and advice which could help you to grow your business online.

    Are you ready to start trading internationally and see your sales soar?

    Get your tickets here.


    Date: Thursday 12th July 2018

    Time: 9:00am – 4:30pm

    Where: Etc. Venues, 11 Portland Street, Manchester, M1 3HU