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  • AmafestUK 2020 - How to operate in a complex Fashion Industry & European Product Safety Legislation Jan 16, 2020


    Brought to you by Online Seller UK, #AmafestUK is a one-day conference for Amazon Seller
    Central and Vendor Central users looking to learn, network and grow their businesses.

    When: 13th March 2020

    Time: 9:30 – 16:30

    Where: UKFast Campus, Birley Fields, Manchester, M15 5QJ

    Whether you’re new to Amazon looking to get started on the platform or an established brand, retailer or distributor, this event is ideal for you. Throughout the day, you will get to hear from industry experts and get the chance to network with other sellers.

    With 10 expert talks on the day, we are confident you will learn something new. Below are 2 of the experts talks that will be taking place on the day:

    Ferry Vermeulen,


    How To Comply Your Product with European Product Safety Legislation

    Ecommerce platforms in general, and specifically Amazon, are more and more taking your responsibility when it comes to product safety seriously. Certain products are classified by Amazon as requiring “pre-approval”. Product groups that need pre-approval include, but are not limited to, kitchen equipment, toys, lighting, batteries and chargers. During this presentation, Ferry will explain how to ensure your product complies with European product safety legislation and prevent legal and commercial pitfalls.

    Sylvia Stefanowicz,


    One Size Does Not Fit All

    Sylvia’s talk ‘One Size Does Not Fit All’ will discuss operating in the complex fashion industry, focusing on lingerie in particular, where Sylvia’s business works with 30,000 variations in bras alone. She will cover opportunities and challenges, customer tastes, stock management, cash flow and seasonality.

    In her talk, Sylvia will also cover diversification from Amazon and why you should do it and how to be customer-centric rather than product-centric; giving examples from personal experience on how to find your USP and brand identity, focusing on the customer and not “dry” product research or copying competitors within amazon.

    The conference is taking place at The UKFast Campus, which is in close proximity to the city centre. There are limited free tickets left. Once they’re gone, tickets will be £50.00 + VAT, including refreshments and lunch.

    To find out more, and to secure your tickets head over to
  • Webinar: Taking Amazon Advertising to the Next Level Dec 28, 2019

    Amazon is a great platform to help small companies that no one has heard of, and create a space for them to compete with more established brands. This is why many SMEs choose Amazon as their go-to place to start launching their products. At the same time, established brands also see the power of Amazon and have started to create more of a presence via Amazon’s Vendor program.

    Whatever stage you are at with Amazon, advertising plays a very significant role in generating brand awareness and initial/additional sales.

    So, once you have started with advertising, and you’ve seen some sales, how do you take your campaigns to the next level? In this webinar, we will discuss:
    • Optimising your keywords,
    • Optimising your ACOS,
    • Structuring your campaigns for success,
    • Organising your campaigns into portfolios,
    • Getting the best out of Sponsored Brand Ads (SBAs) and Sponsored Display Ads (SDAs), and much more.
    Register for this webinar >>
  • AmafestUK 2020 – Amazon Sellers Conference Dec 27, 2019


    #AmafestUK is a one-day conference for Amazon Sellers. This conference is suitable for brands, retailers, manufacturers and those who are interested in building a private label business.

    When: 13th March 2020

    Time: 9:30 – 16:30

    Where: UKFast Campus, Birley Fields, Manchester, M15 5QJ

    We’ll be leveraging years of industry insight to delve into 10 live-wire topics in Amazon sellers central and vendor central. We’ll explore everything from Listing optimisation, SEO, Brand Protection to Amazon Advertising. There will also be plenty of opportunities to network with like-minded Amazon sellers, renowned experts and industry suppliers. Some of the topics for the day are:
    • How to operate in the complex fashion industry

    • The Perfect Amazon Listing: Structure And Seo

    • The Why and How of a Brand Succeeding on Amazon

    • Protecting Your Product In E-commerce

    • Private Label Panel Discussion

    • How To Drive Incremental Sales on Amazon – We Found The Missing Link!
    The conference will be taking place at The UKFast Campus, which is close to the city centre. There are limited free tickets left. Once they’re gone, tickets will be £50.00 + VAT in which refreshments and lunch are included.

    To find out more, and to secure your tickets head over to
  • AmafestUK 2020 –Amazon Sellers Conference Dec 14, 2019

    #AmafestUK is a one-day conference for Amazon Seller Central and Vendor Central users looking to learn, network and grow their businesses.

    When: 13th March 2020

    Time: 9:30 – 16:30

    Where: UKFast Campus, Birley Fields, Manchester, M15 5QJ

    This conference is suitable for brands, retailers, manufacturers and those who are interested in building a private label business.

    We’ll be leveraging years of industry insight to delve into 10 live-wire topics of varying difficulty levels. We’ll explore everything from SEO, Brand Protection to Advertising. There will also be plenty of opportunities to network with like-minded Amazon sellers, renowned experts and industry suppliers. Some of the topics for the day are:

    • The Perfect Amazon Listing: Structure And Seo

    • Amazon Vendor Success Panel

    • Protecting Your Product In E-commerce

    • Private Label Panel Discussion

    • How To Drive Incremental Sales on Amazon – We Found The Missing Link!
    The conference will be taking place at The UKFast Campus, which is close to the city centre. There are limited free tickets left. Once they’re gone, tickets will be £50.00 + VAT in which refreshments and lunch are included.

    To find out more, and to secure your tickets head over to
  • AmafestUK October 2019 Speaker Slides Nov 9, 2019


    #AmafestUK is a full-day conference for both Amazon vendor and seller central sellers users. Due to the educational nature of the event, it is well received and we have received a lot of good feedback.

    Extremely useful and picked up a lot of new tips for optimising listings and AMS campaigns. Chris Shelton, I. Grunwerg Ltd

    It was a perfect mix where you learn something new, meet other sellers and find servicer providers to help your business grow. The event was supported by sponsors: Caribou, ShipStation, Khaos Control , Payoneer & Avasam

    There were 20+ speakers who shared their expertise and below are all speaker slides:

    Steps To Amazon Keywords Research And Content Audit with Emanuele Arosio

    Get slide deck >>>

    Amazon Advertising Strategy From Phase 1 To Phase 2 with Mark Pettit

    Get slide deck >>>

    The hidden treasures of the Amazon Vendor Program with Jérôme de Guigné

    Get slide deck >>>

    Getting ready for Black Friday and Cyber Monday with Danny McMillan

    Get slide deck >>>

    Selling on Amazon without any product reviews with Emma Haselip

    Get slide deck >>>

    8 Ways to Boost Your Amazon Ads with Max Hofmann

    Get slide deck >>>

    Transition from 1P Vendor to Hybrid Strategy with David Hindle

    Get slide deck >>>

    3 things that helped me sell my Amazon based brand with Marcin Chaszczewski

    Get slide deck >>>

    If you’re interested in working with the Amazon consultancy behind #AmafestUK, get in touch today. Give us a call on 0161 327 2923 or contact us via the form here. We’d love to help!
  • Amazon Sellers Conference, 17th October 2019 Jul 16, 2019

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    If you are selling on Amazon Seller Central or Vendor Central, don’t miss this October’s Amazon Seller Conference in Manchester, #AmafestUK!

    This event is ideal for anybody who is already selling on Amazon, as well as those who are interested in getting started on the platform. If you’re looking to grow your business in the UK and globally by trading on the world’s largest retailer, don’t miss out!

    Thank you to all of our sponsors: Caribou, ShipStation, & Khaos Control

    When: 17th October 2019

    Time: 0930 - 1700

    Where: UKFast Campus, Birley Fields, Manchester, M15 5QJ

    The conference in May attracted over 200 retailers and industry peers. It was an insightful event with actionable tips and great networking opportunities.

    In October, there will be over 15 Amazon experts from the UK and across Europe and they will share their practical tips for selling more on Amazon. Check out the speakers here >>

    Tickets >>
  • A to Z Guide to Amazon Adverting Jun 15, 2019

    As the Amazon retail and marketplace platform has developed, it has become one of the foremost search engines for products. With more than half of all product searches starting on Amazon.

    Amazon Advertising is a paid solution that allows sellers to explore opportunities of getting their product to the top of a shoppers search results. With more and more sellers seeming to join the platform each month, the competition for a product display on the first page is becoming fierce, making it impossible to scale up quickly without a little investment. If you don’t use Advertising it may take a bit longer to get seen and sell. With advertising your chance of getting seen is higher and so is the chance of selling. In other words with Amazon Advertising, you’re buying your time.

    Amazon Advertising attracts a lot of sellers, as it’s particularly good at driving conversion in comparison to other ad networks like Google. Helping sellers to run profitable campaigns.

    This guide will help you:

    • Understand how advertising works

    • Create your Advertising strategy

    • Start Amazon Advertising

    • Take your campaigns to the next level
    Sign up and get a copy of A to Z Guide to Amazon Advertising

    a to z guide email signature.png
  • So, What happened with #AmafestUK in May? - A guest post by Jérôme de Guigné Jun 5, 2019

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    #AmafestUK, 23rd May 2019 @ UKFast​

    #AmafestUK was held at UKFast on 23rd May and it was attended by 200+ Amazon Sellers. It was a fantastic day with lots to learn and we have received quite a lot of positive feedback.

    “Great event, very well organised. Good schedule of speakers with very interesting topics to learn about. Definitely recommend it to anyone who wants learn more about Amazon Seller/Vendor. “​

    Amazon Expert, Jérôme de Guigné helps brands grow quicker on Amazon globally. He has put together a key take away from each talk. If you couldn’t make it to the conference or missed out on talk, please find all speaker-slide desk below.

    Speaker 1 – Amazon Product Pricing Strategies – Paulina Masson

    Key Takeaway: smart pricing will have an impact on your sales. Brilliant presentation from Paulina showing how small changes can have big impacts, using customer psychology and logic to increase your sales velocity. An example: A product sold at 21€: A discount of 3€ works better than a discount of 4€, because 21 is a multiple of 3… fascinating!

    Speaker 2 – Amazon Advertising – Danny McMillan

    Key Takeaway: When you have a large catalogue, what is the best bid, the best keyword, the best time. Testing out different options will enable you to decide the best combo for your range. Amazon takes 30 min to get your campaign running, so you always have to wait for 30 minutes before measuring anything.

    Speaker 3 – Direct Amazon Vendor To Hybrid – 1P & 3P David Hindle

    Key Takeaway: Amazon vendor accounts can become awkward to handle: too much cost and terms pressure from Amazon, too much back office. Then becomes a good idea to open a seller account to avoid the hassle and gain some profits back.

    Speaker 5 – Increase ConveAmazonrsions & Sales With Amazon Listing Optimisation Jess Howes

    Key Takeaway: Having the right picture, or the right content will have a huge impact on your sales. On a toy product: having a picture taken where all the parts are highlighted will make you sell much more than competitors, and improve your ranking, thus increasing your sales.

    Speaker 6 – BidX: Fully automate your Amazon advertising – Nadine Schöpper

    Key Takeaway: BidX is one of these very useful tools which help you automate your advertising, you won’t need to check every single day to improve the efficiency of your campaigns.

    Speaker 7- Private Label Brand Protection – Anthony Famularo

    Key Takeaway: If you go on the private label journey, you will need to make sure you have well protected your product and brand name. Copies namely from the far east tend to appear very fast on Amazon, so you want to be well prepared for that.

    Speaker 9 – Social Selling for Amazon Sellers in 2020 – Beth Blake

    Key Takeaway: Understanding how to move from awareness to consideration stages for customers, and how you can monitor and use social media to listen to what customers are saying about your offers and products, and engage them further to drive more sales and get to this consideration ultimate stage.

    Speaker 10 – Proven Strategies to Boost your Amazon sales on non-English markets – Jana Krekic

    Key Takeaway: It is proven that language to customers is more important than price when looking at product pages. Having the right partner to expand internationally is of key importance to make sure the language used to highlight your products is properly used, and localised.

    Speaker 11 – #WeAreTheMedia – Self Publishing on Amazon – John Hayes

    Key Takeaway: Are you planning to write a book? If so do it for the good reasons, it is a lot of work, and shouldn’t be an ego trip. Books are great to position you as a thought leader, it will open you doors. It will probably not get you much income though.

    Our next conference is in October. We will have another line up of practical talks to help you sell better on Amazon. We hope to see you there.

    Register October 2019 #AmafestUK

  • [ Amazon Case Study ] 86% growth in sales in just 7 months. May 8, 2019

    amazon growth.jpg

    Amazon grew its UK revenue by 23.3% in 2018, which was just below 2017’s growth of 24.9% and faster than last year’s official UK internet retail sales growth of 14.5%, according to new independent estimates.

    With the rapid growth of Amazon sales, it is no surprise retailers are taking advantage of this and launching their products on Amazon. If you don’t do it, somebody else will and this is generally the case across all categories on Amazon.

    We work with many UK SMEs to grow their presence on Amazon via our progressive Amazon growth programme. This programme includes audits, product content and content optimisation, advertising and merchandising. The concept is to review the offerings and take growth points and accelerate that and consider weaker points and improve on them. There is not a set formula that applies to all businesses so we create a bespoke growth plan for all accounts and implement this whilst keeping you updated along the way. We took on a Manchester-based Amazon seller’s account mid-last year and we saw sales grow.

    Sales Growth

    Achieved around 86% growth in sales in just 7 months. This was achieved through new product launches, content optimisation and advertising.

    View the full case study to find out exactly nearly 90% sales growth was achieved.

    Want to grow faster?

    Work with our team of Amazon Experts. We will help you improve and optimise your Amazon Listing and Advertising account.

    ⌚Schedule a 15-min call to discuss your case.


    Prabhat Shah,
    Marketplace Consultant
  • Delimma: Vendor Central or Seller Central? Apr 14, 2019

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    Amazon has certainly shaken up the retail industry, and it is pushing brands to start looking into Amazon as a selling platform. They are a customer focused company and this philosophy has certainly paid off. This week I was with an outdoor brand based in Lancashire, and the day aimed to:

    1/ Decide what’s the best Vendor route or seller route for the company
    2/ Create an operational plan of getting a product listed, incorporate the fulfilment process and
    register brand

    3/ Analyse profitability as a Vendor and Sellers Central User

    4/ Learn how to manage product catalogue – editing the existing listing and creating new ones

    5/ Marketing products Amazon Advertising

    We have all heard a lot of horror stories that many brands are left with only one online retailer (Amazon) after partnering with Amazon via the vendor programme. This was because Amazon took the online share of their product by competing with other brands likes of Tescos and Argos, causing the latter to drop the relation with the brand. Any brand would like to avoid this situation. It makes logical sense not to take vendor route if this was going to be the final outcome.

    Online retail is 40% of the retail market and this is not something that we can risk not thinking about. We have to approach it sensibly. Going with whatever Amazon says may not always be the right option as we have to look after our interest.

    Throughout the day we created the best strategy to go forward, discussed how to build a brand on Amazon via EBC and advertising opportunities, and how to work with other retailers which have supported the brand for some time. We were creating a “win-win” situation for everyone!

    The conclusion was that taking a vendor route is certainly going to kill other independent retailers as they are unlikely to win the buy box. This then creates other problems, and one of them is creating multiple product listings with different EAN and essentially duplicating the listings. So, for the greater good of the brand and independent retailers we chose to stay with Seller Central. Here’s our action plan created at the end of the day:


    Our approach is independent, and even if it worked out this way with this brand, there may be another way around for you. We take time to learn more about you and create a strategy that works best for you. So, if you are a brand and looking for clarity whether vendor route or seller central route is best for you to book an onsite Amazon Strategy Session or a remote session. It is independent, practical and comprehensive. ​

  • Exclusive Interview with AmafestUK Speaker - Jérôme de Guigné Mar 28, 2019

    AmafestUK is a dedicated full-day Amazon Seller's Conference being held on the 23rd May at UK Fast, Manchester.

    It is free to register but the conference holds a lot of value to any Amazon seller, whether you are a Seller Central user or a Vendor Central user. There are 10 experts talks on the day from sourcing, optimisation, advertising to private labels. Check out one of the speaker's interviews below.

    Jérôme de Guigné – Challenges and Opportunities for Amazon Vendor


    What can people expect to take away from your talk at Amafest 2019?

    They will get a good understanding of the opportunities of becoming a vendor, the benefits and challenges this go-to-market option holds

    Can you tell us a little bit about your background? What experience do you have working with Amazon?

    I was head of Europe for a Chinese brand for Europe and was in charge of growing the brand and managing the distribution for 10 years. Since 2013 I am helping brands grow quicker on Amazon globally. We help brands with their strategy for Amazon, to open up their accounts (vendor or seller), we list and optimize their products, handle their accounts, and drive their advertising in Europe, North America and Japan.

    What's your top tip for someone who's thinking about selling on Amazon?
    Make sure you have a clear strategy before starting, adapt to the Amazon system, and be agile as much as possible.

    Do you think Amazon is a threat to traditional brick and mortar retail?
    It is a threat because they offer an incredible customer experience. It's also an opportunity to push them to be creative and fight back.

    What are the main benefits of selling products on Amazon as opposed to other platforms such as eBay?
    Amazon gives us all the tools to drive sales, so you can drive your sales. The traffic is there, you need to send it over to your products and monitor closely your conversion rate.

    What's your top tip for someone who is just starting to sell on Amazon and someone who is trading for a few years?
    Tip for starters: make sure you have understood the different options, your plan, and what you have to do, get organized.
    Tip for experienced sellers: check-in details your conversion rates, and if your results are not as expected, change and test new things.

    Register free to attend AmafestUK --

    AmafestUK_Iamspeaking_   Jérôme de Guigné.jpg

  • AmafestUK - A Full day conference for Amazon Sellers Mar 11, 2019

    For the fourth year running, our annual conference in collaboration with Digitl is back! On 23rd May 2019 we will be at UKFast in Manchester to talk about all you need to know about selling on Amazon. Amazon is perfect for anyone wanting to sell online or people who want to expand their presence into a new marketplace, and there will be a variety of experts present to share their success stories and to provide information.

    Thank you all sponsors: Caribou, ShipStation, ZonSupport and Khaos Control

    Amazon currently controls around one half of the online retail market and have over 1.7 million sellers with products listed for sale on their marketplace. This is MASSIVE, so it is clearly the place to go if you want to advertise products for sale! It is because of this that we have decided to hone in and focus solely on Amazon at the conference this year, as opposed to last year where we discussed online selling in general.

    59% of millennials ‘always’ or ‘often’ start their online shopping journeys on Amazon, with 1 in 5 16-36-year-olds always heading to Amazon when looking to make an online purchase.

    Based on feedback received from our attendees in the past 3 years, we will be introducing more panel discussions this year as our audience found these most helpful and engaging. There will be 2 panel discussions: one on Amazon private labels and one on Amazon vendor central. Attendees can expect to receive information that they can implement themselves on their own Amazon stores, and with many success stories being discussed people can be inspired and motivated to create their own success story.

    The amazing news is that Amafest is open to everyone, not just people who are already selling products on Amazon. There will be many experts present so a real insight can be gained for both people who want to start selling and established Amazon sellers. We have people who are working for start-up Amazon businesses, all the way to global enterprises like Amazon Sellers Lawyer, so a wide range of knowledge will be contained in one place! For more information, a list of speakers is available on the website at who are all invited based on their expertise in certain areas. Each talk will be approximately 25 minutes long and there will be time at the end for questions.

    If you are interested in learning all aspects of the world of Amazon, the burning question would be “how can I get my hands on a ticket?!” The good news is registration is simple and completely FREE, so head over to now to secure your ticket.

  • AmafestUK - A Full day conference for Amazon Sellers Mar 6, 2019


    After a successful three years, we will be back in Manchester for another full day Amazon Sellers Conference. Whether you are a Seller Central user or a Vendor Central, you will learn something new.

    Register Free -->

    The event is perfect for anybody who is already trading on Amazon or thinking of selling on Amazon. If you are looking to grow your business through the powerful Amazon channel in the UK and globally make sure you don’t miss out.

    We have 10 topics for the day:

    #1 Direct Amazon Vendor to Hybrid - 1P & 3P
    David Hindle, MPM Products Ltd.

    #2 Looking at PPC Through a Different Lens
    Danny McMillan, Seller Sessions.

    #3 Amazon Product Pricing Strategies
    Paulina Masson, Shopkeeper

    #4 Private Label Brand Protection

    CJ Rosenbaum, Amazonsellerlawyers

    #5 Panel Discussion: How To Build Your Amazon Private Label In 2019?

    #6 Increase Conversions & Sales With Amazon Listing Optimisation
    Jess Howes, Daytodayebay

    #7 Bidx: Fully Automate Your Amazon Advertising
    Nadine Schöpper, BidX

    #8 Panel Discussion: Challenges And Opportunities for Amazon Vendors

    #9 Social Selling For Amazon Sellers In 2020

    Beth Blake, SocialB

    #10 Proven Strategies To Boost Your Amazon Sales On Non-English Markets

    Jana Krekic, YLT Translations

    With great networking opportunities, the opportunity to meet new suppliers who will be there to share hints and tips (and not ‘sell’) you will gain invaluable insights to help you.

    Sponsored by UKFast, the event will take place close to the City Centre and refreshments will be provided too.

    Register Free -->



    For more details please you can call +44 (0) 161 3272 923
  • Amazon Partners with Apple: What does this mean? Jan 10, 2019


    2018 was a big year for Amazon (and we’re expecting the same this year!) But one thing, in particular, that was rather exciting, was Amazon’s partnership with Apple. Now, customers can buy directly from Apple with the added bonus of the popular delivery service, Prime.

    The partnership begins in the US, Europe, Japan and India, and everything Apple except the competing product, the HomePod, will be sold on the marketplace. Many shoppers will have come across a number of fake Apple products on Amazon, but with the new partnership, this will be eliminated.

    For those who already sell genuine Apple products, with Apple selling via Amazon the brand will win the buy box and kill off any third-party vendors. This is a potentially worrying situation for third-party retailers. What if other brands start to partner with Amazon, will third-party sellers survive?

    That being said, just because you have a partnership with Amazon, does not mean as a brand you are the winner. Amazon’s algorithm will still favour reviewed and long-standing listings. We all know there is only one winner in this game, and that is Amazon.

    Start engaging with Amazon in the right way and build a strong presence to reach out to millions of customers. We are the UK based Amazon Consultancy helping brands expand their presence on Amazon. Find out more and schedule a call with Amazon expert, Prabhat Shah.
    Chris.reed likes this.
  • Online Seller UK Monthly Webinars - Starting Feb 2019 Dec 18, 2018

    Online Seller UK Webinar.jpg Starting February 2019, we are launching a monthly webinar series covering all things e-commerce. If you consider yourself an expert in e-commerce, including Amazon, eBay and Google Shopping, then we’d like to hear from you.

    The webinars will take place once a month between 14:00pm to 14:30pm (London time), and will last for 20 minutes + 5 minutes for Q&A. They will be streamed on YouTube Live, and recorded for release immediately after the event.

    The aim of this new webinar series will be to:

    1. Engage with the Online Seller Community,

    2. Provide sellers and businesses improve their e-commerce, and

    3. Raise awareness of your expertise.

    If you’d be interested in speaking, please complete the following form: