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As lockdowns are easing down and many countries are reopening their economies, staying safe is still a priority for you and your family. While this reopening has caused a lot of debate amongst politicians and everyone on social media, it helps to follow specific guidelines to do our best to flatten the curve as we return to work or pursue non-essential activities.
Positive Benefits of Reopening the Economy
Many businesses and workers are feeling the pinch of the lockdowns. Many are left with no safety-net in their income and are at a loss as to what to do. Now that the economy is reopening in some sectors, it’s essential to look at the positives of this reopening.
- Employees will be able to go back to work. The lockdown affected worker’s finances and health. A reopened economy will help many get back on their feet.
- Everyone’s mental health will see an improvement. One of the side effects of the lockdown was that many people saw a rise in mental health-related issues.
- Keeping robust workplace health and safety standards going will help workers return to work in safety.
- Individuals will be able to freely visit friends and family more as more sectors open up. This can mean seeing more people, having dinner out or taking in a movie.
While reopening the economy has its benefits, it will also leave people open for infection from COVID-19. There are, however, ways to make your time out in public safe as you traverse this freshly opened economy. Relying on personal responsibility can create some conflicts between a buyer and a business, so it’s important to know what you can do to alleviate this while still staying safe.
Critical Factors to Staying Safe
- Social distancing is the most obvious factor. The further you are apart, the safer you should be.
- Timing is another crucial factor that works with social distancing. When you decide to go out and how long you are near, someone can be just as important as distance.
- Ventilation is another consideration. Outside has the least amount of risk, but when you enter a store or your workplace, this changes considerably. Wearing a mask, especially indoors, will help lower your risk of passing on COVID-19.
- Commute by walking, riding, or taking your car if possible, as they are the safest options. If you use public transit, wear a mask, and carry hand sanitizer with you. Avoid touching your face as there are a lot of germs associated with public transit.
- If a store is too busy to practice social distancing, it may be best to go back at an earlier or later time to avoid the masses. Many businesses are limiting the number of people they let in, and some require the use of a mask.
- Always wash your hands. This is the best way to deal with COVID-19.
The advent of COVID-19 out of China, the world has been brought to an almost financial standstill over the virus. Many countries have enacted stay-at-home orders which have had a global effect on small businesses within the UK and around the world. Because of this, many people are feeling the impact of what this will do to the job market. They also worry about their investments as the foreseeable future seems a bit depressing.
With many of us staying home, either from work and school, heading out for much-needed supplies or even things we may want has proven challenging. Many businesses have either completely closed or have furloughed workers with no sign of many reopening. Those that have stayed open are seeing sales dropped. Many are looking for ways to promote their products without breaking any stay-at-home orders to prevent COVID-19 from spreading any further.
While this may seem bleak, there is home for many. The majority are hesitant to head into the store for more than the basics. Some stores have seen online sales and shipping (or even in-store pickup) have seen an increase. This can be particularly useful for many businesses that have resorted to curbside pickups like restaurants, bars, and even some grocery stores.
Here are some ways to help your business survive this economic downturn:
Don’t panic and stay calm. In these times, it may prove challenging, but a clearer head will help you plan your business’s survival. Make a 3-month financial plan and look for things that can be cut temporarily and what is more of a priority.
Take a look at your business model. It may need an update. Look at how your customer is behaving and see if that will change within the foreseeable future. Can you digitize any of your services or products? For example, if your bar or restaurant doesn’t usually do online orders, this may help increase business so you can concentrate on curbside pickup customer service. Look for way’s technology can help offset any loss of earnings by looking for other avenues of connection with your customers.
Additional training for your staff. With the new way, customers are buying, learning new skills for you and your team will make your business more sustainable.
Start utilizing digital marketing as a way to boost business when everything returns to normal. Look for courses or articles that will teach you new ways to market so you can do more with your downtime and keep your business at least in the forefront of everyone’s minds. Consider promotions or events that coincide with life returning to normal.
These are hard times for many people. With the public sector remaining somewhat scarce due to lockdowns or stay-at-home orders, many consumers are turning to online sources to get what they need. This can put your business back on the map and allow it to make it through this uncertain time. Most of all, take care of your health, both mentally and physically. Stress can affect both as the future is uncertain. Turning to new methods of business and brainstorming for more unique opportunities may help alleviate the stress and take your mind off the doom and gloom.
Generating traffic for your website is difficult. This is especially true if you are just starting out. It is tempting to spend some money to pay for this process to speed up. While this may generate some short-term traffic, in the long run, you’ll be back to where you are. Getting traffic to your website is essential for your business or blog, but it’s necessary to do so correctly. This can be adding quality content on social networks like Facebook, Twitter, or LinkedIn, but it could also mean posting your business or blog on quality classified directories that will help generate short and long-term traffic.
Why You Shouldn’t Buy Website Traffic
Though advertising is a valuable source to get traffic to your website, all others hare nearly a waste of your hard-earned fund. It is literally money down the drain. While many companies offer a boost in traffic numbers, it ends up being nothing as the quality is garbage. Unless you need to boost your analytics, paying for an increase in traffic is a scam, and learning more about marketing will help you when it comes to purchasing traffic through legitimate advertising like social media ads, Google AdWords, etc.
How to Generate Instant Traffic?
Website traffic is an indicator of how well your marketing is growing and a driver of business growth. It can help you:
· See your Return On Investment for marketing.
· It gives you insights into your audience.
· Improve any of your SEO.
· Generate leads to increase conversion rates and gain more customers.
If you want quality traffic for your website, consider the following:
· Online directory listings.
· On and Off-page SEO.
· Email marketing.
· Social media.
· Online Ads.
All of this will help generate traffic reasonably quickly. While you may not see large numbers at first, they will get stronger as your listings and SEO gains a stronger foothold in search engines, and your other marketing kicks in.
How to Get Website Traffic Over the Long-term
Getting the right traffic will improve your search rankings and keep your small business going strong. Here are some reliable and guaranteed methods to increase traffic to your website over the long-term. Keep in mind, all these are easier said than done, but hard work and consistency will make your business successful.
· Content aggregators are fantastic for help your traffic over the long-term.
· Use long-tail keywords when it comes to optimizing your website.
· Participate in link building within your niche.
· Re-strategize your email marketing.
· Use social media to find your audience and build a relationship with them.
· Sign up with an online directory listing.
While getting quick traffic is easy for the right money, in the long-term, it will take hard work and using the right tips to keep that traffic and gain quality traffic. Having a long-term mindset will help you with the proper SEO and strategies mentioned above to add traffic to your website and increase your chances of success. Though many of these aren’t horribly difficult, they can be challenging.
As technology evolves, so does marketing. More consumers are spending online and the prevalence of digital marketing has increased considerably. It’s essential to reach out and engage your customers through digital and targeted marketing. Here is why digital marketing is so important:
The most potent form of marketing: It has the potential to change how you engage and reach out to your customers.
It is the most cost-effective way to market: While it’s difficult for smaller businesses to compete with larger corporations for ad space, affordable digital marketing tactics can help small businesses get more for their money.
It is easily measurable: Every digital marketing tactic is measurable with analytics in real-time so you can adjust as necessary.
Targeting: With targeting, you can direct your marketing efforts to those interested in your products.
A buyer starts online: Everyone Google’s everything for information. This is the best way to research a product and an excellent opportunity to present your product to your potential customer.
Social Media: Most buyers are on social media; about 2.34 billion people use Facebook and Twitter and offer outstanding ad services for businesses.
SEO: helps reach more online buyers: Optimizing your content will allow search engines to pick them up faster and spread that information to buyers who search for same or similar products.
Levels the playing field: While it’s difficult for smaller businesses to compete, digital marketing allows smaller brands to keep the competitiveness needed to continue operating and profit.
The benefits to digital marketing outweigh the negatives and the old way of advertising. With a more cost-effective approach and targeted services, your business can easily stay competitive and profit by reaching the right buyers. Engaging customers with the right strategy or content will make digital marketing easy to implement and measure.
How Animmersion Creates Immersive Communication With Your Clients
Animmersion is a UK based digital visualisation studio that understands the use of technology to create sophisticated digital experiences that meet the needs of their clients.
Organisations such as Johnson Matthey, Unipres and Teesside University have enjoyed profitable relationships with Animmersion because the company does not just demonstrate mastery of digital visualisation techniques and tools, but they understand how to focus upon the needs of their clients.
The company works hard to understand their clients’ unique requirements and engage them in the development process. Animmersion handles projects in animation, interactive displays, virtual and augmented reality, holograms and mixed reality, and UI and UX design.
Why does your business need visual media in its’ marketing mix?
If you want to get your target audience (your people) to engage with your brand or products and services, then visual media is a requirement; that’s because you can improve engagement with your written media by as much as 94% through using appropriate visual content. Just mentioning the word ‘video’ in a written message increases clickthrough rates.
Visual media is an attention grabber and with billions of pieces of visual content on the Internet, competition for the eyeballs you need to capture is fierce.
High-quality visual media is shareable in a way that text-based content isn’t. Your carefully crafted visual media can reach further than just the immediate viewer but can be shared hundreds, thousands or millions of times on social media; extending your reach in ways hard to believe a few years ago.
Because, even within national markets, the ability of potential clients or users to read text varies considerably, the use of visual media enables organisations to reach their audience with an easy to understand message that minimises the need to read. Everyone can share their understanding of visual media.We exist in a world full of the mediocre, bombarded with words, sounds and images, all competing for our attention. Your business needs a way to cut through the morass of mundane noise with the messages that captivate, inform, and guide viewers to take profitable actions.
A carefully created, attention grabbing visual feast from expert imaginations supporting your products and services give a profitable route to your audience’s mind. That connection is why your business needs to use visual media at the core of your marketing.
Lessons For Business Start-ups
Kier Group Plc, a large construction business that, like Carillion, is also a provider to government construction projects has been in the news following revelations of its troubled financial situation.
Kier Group was the second largest construction company in the UK behind Balfour Beatty. After the failure of Carillion, the company took over some of Carillion’s employees and contracts to work on several smart motorway projects and the HS2 high-speed rail project. Kier Group’s problems started to come to light in 2018 with a rights issue where the open market shares came to be worth more than the rights issue shares exposing the issue’s underwriters with losses. The problems faced by Kier have led to announcements of restructuring and job losses IN AN ATTEMPT to keep the company viable.
What can Business Start-ups learn from Kier’s Experiences?
Although Kier is a long-established business, founded in 1928, the primary lesson from Kier’s problems is that companies need to ensure that they can walk before they run. Kier’s expansion in the 21st century has been mainly through acquisition. Revenue growth has not been organic, based upon the competencies of the management team and workers but by adding other businesses, often failing ones to their core.
Acquisitions seem to have led to a lack of focus upon building upon the success of the core business but instead, a need to focus upon correcting the failures of the acquired operations; as one employee put it, “A very forward-thinking company that has the technology of a 00’s start-up.
Business is screaming for improvement and streamlining, “too many fingers in too many pies?” A common theme running through comments about the business by current and former employees was of disorganised management who seem to be putting out fires rather than developing a coherent culture and growing the business. In essence, the managers are managing failure, not success.
A successful business, especially a start-up, will almost invariably have a laser-sharp focus upon the purpose of the company and they implement focus by building a culture in which all members of the team have a shared vision. Without these, no matter how large the business becomes, eventually, the outcome is failure.
I do not think that Kier would go into liquidation, but lessons should be learnt from the Carrilion saga.
The UK need companies like Kier who provide great infrastructure projects.
The company has lots of assets and just need to step back and restructure.
With Warm Regards
For many companies, a good chunk of their budget may go to marketing or even production. While all these could use some padding, when a budget is too low or when a company waits for a return on investment in these categories, an investment in reliable customer service will always improve a company’s reputation.
The customer service portion of a company is just as significant, if not more so than all the others. Customer service is, after all, a direct connection between the customer and the business. Understanding and improving customer service is essential to a business’s growth and longevity. Below are some great examples of why excellent customer service is a must-have in today’s business atmosphere.
Seven Customer Service Needs for Every Business
1. Customer Retention over Customer Acquisition: Retaining customers is the best bet for many companies. A mere 5% can equal an increase of 25% in profit. As customer shopping trends change, the repeat customer spends more, around 67% more, which means operating costs for a business is less.
2. A brand is more than just an image, mission statement, or set of values: Customers can’t get inside a business’s head. They make assumptions off social media, ads, and other external marketing ploys. This is why having a customer service team to connect with customers is the best way to present your brand to them. Customers influence others and give you strength over the completion.
3. Happy employees create happy customers: Valuing your employees is the base of great customer service. An appreciated employee will go above and beyond the call of duty to help a customer and meet their needs. Accordingly, 87% of all employees who love their jobs work harder for the customer.
4. Satisfied customers refer others: The more a customer is happy, the more likely they’ll tell others about your company. About 77% of customers share their experience with others. This includes friends, family, and even coworkers.
5. Exceptional customers service breeds loyalty: If a customer has a great experience with your company, the chances of them coming back are even better as there’s no reason to go elsewhere. It is cheaper to retain a customer than acquire a new one.
6. Customers pay more where the customer service is better: Fifty percent of all customers spend more after shopping with a company with excellent customer service. In fact, some will even pay more to get a better experience as they know the quality of service is worth it.
7. Employees can offer insights about your customers: Your customer service team are in direct connection to the customers they serve. They talk to them and see what they need or want. While customer surveys are good, simple probing questions from the employees can offer much more insight as to what the customer needs.
Without great customer service, a company will fail or fall behind on upcoming trends that shift with the season and economy. Having a well-trained customer service team can make your company shine with their ability to communicate directly to the customers. This can not only revolutionize your company’s reputation but grow and retain your customer base as well.