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As technology evolves, so does marketing. More consumers are spending online and the prevalence of digital marketing has increased considerably. It’s essential to reach out and engage your customers through digital and targeted marketing. Here is why digital marketing is so important:
The most potent form of marketing: It has the potential to change how you engage and reach out to your customers.
It is the most cost-effective way to market: While it’s difficult for smaller businesses to compete with larger corporations for ad space, affordable digital marketing tactics can help small businesses get more for their money.
It is easily measurable: Every digital marketing tactic is measurable with analytics in real-time so you can adjust as necessary.
Targeting: With targeting, you can direct your marketing efforts to those interested in your products.
A buyer starts online: Everyone Google’s everything for information. This is the best way to research a product and an excellent opportunity to present your product to your potential customer.
Social Media: Most buyers are on social media; about 2.34 billion people use Facebook and Twitter and offer outstanding ad services for businesses.
SEO: helps reach more online buyers: Optimizing your content will allow search engines to pick them up faster and spread that information to buyers who search for same or similar products.
Levels the playing field: While it’s difficult for smaller businesses to compete, digital marketing allows smaller brands to keep the competitiveness needed to continue operating and profit.
The benefits to digital marketing outweigh the negatives and the old way of advertising. With a more cost-effective approach and targeted services, your business can easily stay competitive and profit by reaching the right buyers. Engaging customers with the right strategy or content will make digital marketing easy to implement and measure.
How Animmersion Creates Immersive Communication With Your Clients
Animmersion is a UK based digital visualisation studio that understands the use of technology to create sophisticated digital experiences that meet the needs of their clients.
Organisations such as Johnson Matthey, Unipres and Teesside University have enjoyed profitable relationships with Animmersion because the company does not just demonstrate mastery of digital visualisation techniques and tools, but they understand how to focus upon the needs of their clients.
The company works hard to understand their clients’ unique requirements and engage them in the development process. Animmersion handles projects in animation, interactive displays, virtual and augmented reality, holograms and mixed reality, and UI and UX design.
Why does your business need visual media in its’ marketing mix?
If you want to get your target audience (your people) to engage with your brand or products and services, then visual media is a requirement; that’s because you can improve engagement with your written media by as much as 94% through using appropriate visual content. Just mentioning the word ‘video’ in a written message increases clickthrough rates.
Visual media is an attention grabber and with billions of pieces of visual content on the Internet, competition for the eyeballs you need to capture is fierce.
High-quality visual media is shareable in a way that text-based content isn’t. Your carefully crafted visual media can reach further than just the immediate viewer but can be shared hundreds, thousands or millions of times on social media; extending your reach in ways hard to believe a few years ago.
Because, even within national markets, the ability of potential clients or users to read text varies considerably, the use of visual media enables organisations to reach their audience with an easy to understand message that minimises the need to read. Everyone can share their understanding of visual media.We exist in a world full of the mediocre, bombarded with words, sounds and images, all competing for our attention. Your business needs a way to cut through the morass of mundane noise with the messages that captivate, inform, and guide viewers to take profitable actions.
A carefully created, attention grabbing visual feast from expert imaginations supporting your products and services give a profitable route to your audience’s mind. That connection is why your business needs to use visual media at the core of your marketing.
Lessons For Business Start-ups
Kier Group Plc, a large construction business that, like Carillion, is also a provider to government construction projects has been in the news following revelations of its troubled financial situation.
Kier Group was the second largest construction company in the UK behind Balfour Beatty. After the failure of Carillion, the company took over some of Carillion’s employees and contracts to work on several smart motorway projects and the HS2 high-speed rail project. Kier Group’s problems started to come to light in 2018 with a rights issue where the open market shares came to be worth more than the rights issue shares exposing the issue’s underwriters with losses. The problems faced by Kier have led to announcements of restructuring and job losses IN AN ATTEMPT to keep the company viable.
What can Business Start-ups learn from Kier’s Experiences?
Although Kier is a long-established business, founded in 1928, the primary lesson from Kier’s problems is that companies need to ensure that they can walk before they run. Kier’s expansion in the 21st century has been mainly through acquisition. Revenue growth has not been organic, based upon the competencies of the management team and workers but by adding other businesses, often failing ones to their core.
Acquisitions seem to have led to a lack of focus upon building upon the success of the core business but instead, a need to focus upon correcting the failures of the acquired operations; as one employee put it, “A very forward-thinking company that has the technology of a 00’s start-up.
Business is screaming for improvement and streamlining, “too many fingers in too many pies?” A common theme running through comments about the business by current and former employees was of disorganised management who seem to be putting out fires rather than developing a coherent culture and growing the business. In essence, the managers are managing failure, not success.
A successful business, especially a start-up, will almost invariably have a laser-sharp focus upon the purpose of the company and they implement focus by building a culture in which all members of the team have a shared vision. Without these, no matter how large the business becomes, eventually, the outcome is failure.
I do not think that Kier would go into liquidation, but lessons should be learnt from the Carrilion saga.
The UK need companies like Kier who provide great infrastructure projects.
The company has lots of assets and just need to step back and restructure.
With Warm Regards
For many companies, a good chunk of their budget may go to marketing or even production. While all these could use some padding, when a budget is too low or when a company waits for a return on investment in these categories, an investment in reliable customer service will always improve a company’s reputation.
The customer service portion of a company is just as significant, if not more so than all the others. Customer service is, after all, a direct connection between the customer and the business. Understanding and improving customer service is essential to a business’s growth and longevity. Below are some great examples of why excellent customer service is a must-have in today’s business atmosphere.
Seven Customer Service Needs for Every Business
1. Customer Retention over Customer Acquisition: Retaining customers is the best bet for many companies. A mere 5% can equal an increase of 25% in profit. As customer shopping trends change, the repeat customer spends more, around 67% more, which means operating costs for a business is less.
2. A brand is more than just an image, mission statement, or set of values: Customers can’t get inside a business’s head. They make assumptions off social media, ads, and other external marketing ploys. This is why having a customer service team to connect with customers is the best way to present your brand to them. Customers influence others and give you strength over the completion.
3. Happy employees create happy customers: Valuing your employees is the base of great customer service. An appreciated employee will go above and beyond the call of duty to help a customer and meet their needs. Accordingly, 87% of all employees who love their jobs work harder for the customer.
4. Satisfied customers refer others: The more a customer is happy, the more likely they’ll tell others about your company. About 77% of customers share their experience with others. This includes friends, family, and even coworkers.
5. Exceptional customers service breeds loyalty: If a customer has a great experience with your company, the chances of them coming back are even better as there’s no reason to go elsewhere. It is cheaper to retain a customer than acquire a new one.
6. Customers pay more where the customer service is better: Fifty percent of all customers spend more after shopping with a company with excellent customer service. In fact, some will even pay more to get a better experience as they know the quality of service is worth it.
7. Employees can offer insights about your customers: Your customer service team are in direct connection to the customers they serve. They talk to them and see what they need or want. While customer surveys are good, simple probing questions from the employees can offer much more insight as to what the customer needs.
Without great customer service, a company will fail or fall behind on upcoming trends that shift with the season and economy. Having a well-trained customer service team can make your company shine with their ability to communicate directly to the customers. This can not only revolutionize your company’s reputation but grow and retain your customer base as well.