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Do you know what a customer avatar is and how to create yours?
If you are thinking about creating and launching a product or have started working as an affiliate, it is crucial to know who your customers are.
Knowing and understanding those who have already bought or will buy your products is essential to optimize your results and create better offers.
If you don't know your customer, you are creating content that does not connect with potential buyers. And when that happens, they are unlikely to be interested in doing business with you and your brand.
When it comes to working with marketing, an important key to success is to study the best strategies for people to get to know your products or services. And one of the most important concepts is to be able to accurately define who your customer is to create useful content from that.
However, in today's increasingly competitive market, it is not enough to have simple, general information about your customer. And that's where the client profile comes in.
It works as a synthesis of the profile of the ideal buyer, defining characteristics, habits, desires, and objections common to your ideal customer.
In this post, we will show you what customer avatars are and how to formulate your own custom profile for your business, so make sure to read on until the end to fully understand it!
What is a customer avatar?
The customer avatar can be defined as a representation of your ideal customer. It is the kind of person you want to buy from your business. It is also known as buyer persona or customer profile.
And it's based on real information about the behavior and demographic characteristics of a brand's customers.
But what does this mean in practice?
Well, the persona is a kind of character.
One that has an age, personal history, motivations, dreams, goals, challenges, fears, and concerns. Sometimes, avatars even have names! Like Brian or Evelyn.
And the customer picture is generally created based on data from the audience that the company wants to reach.
>>> Read the full customer avatar guide here...
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Hi, if you are reading this theme, probably you already know what is affiliate programs and just looking to expand your source list. Maybe looking where to start advertise with your product.
For those who are not familiar I will explain:
Let's pretend John is making windows, but have no clients, but Peter is building houses and have a lot of clients. John meets Peter and say: sell my windows for your clients and you will get 20% from my profit.
Let's say John windows cost 100 for unit (net) plus 100 to cover job and taxes = 200 a unit.
Peter which has a lot of clients can sell windows just offering them on the same time while doing job for clients. House usually got more than one window. Let's say 6. In this case Peter could earn 20*6=120.
It is just rough life example
Everything is much more simple on the internet: You can find an afiliate marketplace, pick a product and even not leaving home to offer/recommend it to buy for people.
So what kind of programs you can use?
- Amazon- you can recommend any product and get up to 10%
- Ebay- you may earn up to 50-70% from profit
Several popular marketplace's for info, software and SAAS product search:
- Warrior forum
- CJ affiliate (commision junction)
I have mentioned these, which I am/was registered. But there are many affiliate programs online which may suite your niche/topic
Go to Google and write
Niche/keyword+affiliate program,- you will get a lot of results, which you can review, and promote.
Product or service must fit for your audience. So let's say, if I want to promote insurance service in UK you can write: "insurance affiliate programs UK" and etc.
Every program may have own rules: let's say Amazon products can not be promoted via email marketing (that's because Amazon company advertise in this way). An if they find out, you had breaked this rule, most case you will be banned as an affiliate.
Do not leave affiliate links all over internet/irrelevant,- in other words do not spam. With today's tracking technologies all links may be tracked and such affiliates will be blocked from unethical advertising.
Social networks do not like affiliate links as well. So if you will try to add link on instagram profile, then instagram platform will not let you to save changes.
Some affiliate programs will not let you to promote own product if you are not using it yourself. Becase you can not explain what it is and how it works properly for your audience. In this case company cares about own authority and brand plus want to attract only top partners.
There are many products, which offer own advertising packages (ready to go): banners, texts, email swipes, video clips, ebooks and other just to make it easy for affiliate partner. The more affiliate will sell, the more product owner will get profit.
If you would like to learn more and how to earn from it, >>>Start affiliate marketing trainingUttam Kumar Das likes this.