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  • Why Trading With a Trusted Forex Broker is Crucial for Success? Dec 13, 2019

    Forex trading is a massive industry, worth over $1.93 quadrillion. Understandably, you probably want to get in on the action.

    Trading forex is by itself a risky endeavour. So, remove any further unnecessary risk by ensuring that you work through a trusted forex broker. Not only can you sleep peacefully at night, knowing that your money is in the hands of a regulated body, but they also provide superior platforms with better information and tools for traders.

    As your window into the markets, the importance of picking a reputable broker can’t be overstated. Let’s see how you can benefit from taking the time to research and choose the best broker for you.

    Get tips and educational resources
    This is especially useful for novice traders. The forex market is an incredibly intricate, complex, and dynamic space that can even take the most experienced traders by surprise. It can take years to master, and even then there are new things to learn every day.

    Forex broker platforms often provide tips, news, and advice from forex experts. It can be a platform where you go to trade but also to get the latest news on the forex markets. They also usually have forums where community members can help each other out with technical and trading matters.

    The broker themselves may also offer tutorials on trading. Often, demo accounts are available for beginners to trade using fake money but real-life data to get into the platform and learn the ins-and-outs of trading.

    Of course, you want your forex broker to be a reputable and trusted company with as much insider access to reputable news sources and influencers as possible.

    Get access to the best trading platforms
    A forex trading platform is the most essential tool in your arsenal when trading the markets. It provides access to the market along with the ability to buy or sell currencies and trading signals to base your decisions on. It can be hard to choose the right platform as there are so many factors to consider:

    ● The spread

    ● How easy it is to use

    ● The available currencies or commodities to trade

    ● Specialized features like charting tools, automated trading, etc.

    ● How to deposit and withdraw money as well as the terms for doing so

    Most forex brokers provide their clients with access to a trading platform. In this way, British Forex brokers provide top-level trading conditions by using the best tools out there. Top brokers are even able to identify the best platform for you based on your trading preferences.

    Hedge your bets with leverage
    If you’re less risk-averse, a broker can help you speed things along by letting you trade on leverage. What this means is that you effectively trade higher than a 1 to 1 ratio. Any movements in the market will result in bigger wins or losses by multiplying the difference by a certain factor.

    For some, this is a great way to get things going if you are low on startup capital. If you are sure about a specific outcome, you can quickly double or triple your money. However, it's important to understand the risks as it can also turn around and bite you.

    Brokers can give you professional advice on when and when not to use leverage and provide ideal circumstances in which to do so.

    Rest assured that you’re trading with a regulated financial institution
    Regulated financial institutions adhere to specific governmental guidelines that assure fair and responsible practices. This safeguards both the industry as a whole as well as consumers that trust these organizations with their money.

    Using an unregulated forex broker or informal trading platform is extremely risky. You have no idea who you are giving your money and personal information to. Doing so can lead to more damage than just losing your initial deposit.

    In Britain, Forex brokers are regulated by the Financial Conduct Authority (FCA). A broker registered with this body should openly display it on their website. You can also check the FCA's website to see if a particular broker is registered with them.

    If your broker is from another country, you should check that country’s regulatory body. For the U.S.A., for example, it’s either the Commodity Futures Trading Commission (CFTC) and the National Futures Association (NFA).

    Don’t take chances with your forex broker
    Picking the right forex broker can be the most important decision you make at the start of your trading career. Research shows that traders are getting younger and younger, with 43.5% of traders being between 25-34. It also shows that 99.6% of traders are unable to get 4 profitable quarters in a row. That shows that forex trading is a long-game and that you might be with your broker for some time.

    Make sure that you carefully look at their terms, including the minimum deposit and withdrawal amounts, spread, etc. before you deposit your first trading money. However, once you’re on board with the right broker, it will be plain sailing through the forex seas.
  • Business tools to bring local businesses and the people they serve closer together in 2020 Dec 4, 2019

    Small, local businesses are all about minimizing overhead while satisfying customers' needs for a personalized touch. Customer retention is cheaper than acquisition, and just 5% of customer retention can lead to 25% higher profits. As a local business owner, that must sound like music to your ears.

    A huge factor in retaining customers is by having clear communication channels with them and to feel like your always available. However, doing this traditionally meant a dedicated customer rep or support team.

    Luckily, there are a vast number of tools that a small business can incorporate in their customer outreach arsenal. These products are competitively priced (some even have free trials or accounts) and can scale as your business grows.

    By using them wisely, you can offer a personalized touch and become a living, breathing part of your community.

    Customer review software
    Online customer reviews are still a powerful driver of sales. As many as 97% of people still read reviews for local businesses, while 90% say positive reviews affected their buying decision. Including them in your business is a sign of transparency, honesty, and trustworthiness:

    Getweave: Although Getweave is one of the view products here to include customer review software, they are also a fully loaded digital marketing solution with messaging, scheduling, analytics, and even payments solutions.

    Mention: Not precisely a customer review tool, but Mention allows you to monitor the web for mentions of your brand on forums, customer review sites, etc. to collect feedback.

    Trustpilot: Brands can upload their email lists to Trustpilot, inviting customers to write reviews about them. As an independent site, reviews on Trustpilot carry more clout than those on your own.

    A newsletter or email subscriber software
    Email marketing is still by far, the primary customer acquisition channel for small businesses. It's low-effort and cost-effective, and pretty much everyone has an email which means a limitless customer pool.

    MailChimp: With over a billion emails a day, MailChimp is the big daddy of email marketing software. It’s now evolved to become a complete digital marketing solution.

    Constant Contact: With affordable pricing and a 60-day free trial, it's a great all-round option for small businesses. Unfortunately, there isn't much automation yet, so it's best for smaller customer pools.

    ConvertKit: This platform still very much focuses on email marketing with powerful automation for more scalability.

    Chat software or chatbots
    Statistics show that most customers prefer to live chat and that it has the highest satisfaction rate. Few people today have the time or energy to wait for email responses, particularly if their money is at stake. Traditionally, live chat has been too resource-intensive for small businesses in which case a chatbot might be the better option:

    SendInBlue: While their main focus is still live chat, the SendInBlue suite also has marketing automation tools. A simple interface and a WordPress plugin make it easy to use.

    Zendesk: Zendesk is probably the most popular digital help desk support software package. They now offer live chat after acquiring Zopim.

    Snatchbot: SnatchBot is the complete chatbot out there with an easy setup process and a free plan.

    Scheduling and virtual meeting tools
    As a small local business, networking and getting to know your community is probably high on the list of priorities. However, taking the time to schedule meetings and organize them around your other activities can be time-consuming. These tools can make setting up meet-and-greets with customers or partners a breeze:

    Doodle: Doodle helps take all the hassle out of scheduling appointments with customers or clients. It integrates with calendars and allows you to create group meetings or open “time blocks.”

    Calendly: Calendly is a similar product with a stronger focus on Outlook integration and the ability to create simple rules.

    Loyalty programs
    Loyalty programs are an age-old and effective method to keep and reward loyal customers. There are now many digital loyalty program solutions, some of which even remove the dependence on a physical loyalty card:

    Social Spiral: Social Spiral allows businesses to communicate over SMS, and all user management is done using their smartphones.

    Candybar: This loyalty program platform functions as a digital punch card to reward repeat customers with freebies or discounts.

    LoyaltyLion: LoyaltyLion focusses on loyalty programs for e-commerce platforms, including customer referral programs.

    Close the gap between you and your customers
    These tools are just the tip of the iceberg, but they do represent some of the best solutions out there. Niche industries like restaurants, hotels, etc. will find tools specifically made for them and their unique customer relations needs.


    For example, Cake is aimed specifically at restaurants and includes seating management tools along with the usual customer outreach features.


    As a local business, proximity to your clientele is your main advantage, so use it to its max potential.
  • Tips to navigate the markets and stay on top of your investments Nov 27, 2019

    Thank goodness the days where the only way of keeping track of your investments was a pen, paper, and making a lot of phone calls. Today, there is no shortage of digital tools and online platforms to help you manage your assets.

    With so many types of investment options, like 401(k)s, IRAs, mutual funds, stocks, commodities, indices, and bonds, keeping track of it all can be a nightmare.

    That being said, it’s critical for the performance of your assets that you are always aware of:

    ● How much you have

    ● Where you have it

    ● How it’s performing against benchmarks

    ● And, what you’re options are going forward.

    So, with that in mind, let’s look at some of the best tools to help you stay on your A-game.

    Use a professional trading platform
    It’s easier to start trading than ever with a number of professional trading tools available. Where your options used to be limited to only using trading software, like MetaTrader, this software is now being offered as part of a full-service trading package.

    For example, Admiral Markets is a platform for metals and indices trading as well as offering CFDs on stocks, indices, and energies. It features MetaTrader 4 and 5 or Webtrader as trading platforms. You also get access to real-time news and analysis, an economic calendar, and automated trading opportunities search function.

    With different account types, you can start trading and set up your platform to suit your prefered method.

    Aggregate your portfolio with an investment tracking tool

    Personal Capital
    Personal Capital is simply the best all-around investment tracking tool. It strikes the perfect balance between being easy to use while providing enough capabilities for serious investors. With over 2 million users and $10 billion assets under management, its also probably the most popular. Personal Capital allows you to:

    ● Chart and graph your income

    ● Compare your performance to top indexes

    ● Analyze your diversification and risk across investments

    ● A free 401(k) analyzer

    Mint.com
    Although Mint.com is better known as a budgeting app, it also comes with substantial investment tracking features. In fact, it's probably the best for fiscally aware individuals who want to dip their toes into managing their investments as well. The benefit, of course, is that you can manage both your everyday household budget, bank accounts, and investments in one place:

    ● Set budgets for yourself

    ● Link your bank and investment accounts

    ● Compare accounts to benchmarks like the S&P 500

    ● Check your credit score for free

    SigFig Wealth Management
    It is another contender for one of the op investment tracking platforms. SigFig allows you to import your investment accounts from over 80 U.S. investment firms. They are also one of the more affordable options. Your first $10,000 will be managed for free, and they charge an annual fee of only 0.25%. The platform also uses Robo-advisors to analyze your account and make re-investment suggestions. Some other features include:

    ● Analyze your portfolios to find hidden fees

    ● View your 401(k) and IRAs

    ● Phone and live chat support

    ● Real-time stock updates and up-to-the-minute news from over 500 sources

    Morningstar.com
    This one is only for serious investors. It doesn't have as many of the "fluff" features of the other apps so that users can focus purely on their investments. You'll have to subscribe for an annual fee, but they do offer a 14-day trial. It's also a fantastic platform to learn and read about investing while also providing professional

    Keep track manually with a spreadsheet
    With all these tremendous investment tracking tools available, doing so yourself might seem antiquated. However, it's still a great way to keep yourself disciplined about staying on top of your investments. You don't need anything fancy, Microsoft Excel or Google Sheets will do just fine. These can also be synced across devices with an Office 360 or Google Drive account.

    While both offer fundamental investment features, Excel has more powerful functions while Google Sheets offers better tools to update sheets with information from public-facing finance platforms automatically.

    Other tips
    If you don’t do it right from the beginning, staying on top of your investments can be a real pain. And, if you’re ever in a bind, it might make it very difficult to get the paperwork needed to make some calculations or get hold of your funds. The following tips are a must for prospective investors to manage their assets with confidence:

    ● Make sure you get all account statements and confirmation papers in writing.

    ● Store all of these documents related to your investments safely and organize them accordingly.

    ● Make sure to take notes whenever you make changes to your accounts or talk to your investment manager.

    ● Frequently review your investment portfolio yourself and make sure they are meeting your objectives. Using some of the tools above should make that much easier. Also, regularly meet with your investment manager to get critical updates.

    ● As much as time allows, try to stay informed and up to date on news and information relevant to your investments.

    ● If you use an investment tracker, get the app! All of the examples above have a mobile application so you can stay on top of your money on the go.

    ● If you work with a broker, opt for one with a client portal that provides some investment tracking and support.
  • Trading opportunities in financial markets for 2020 Nov 26, 2019

    There is no shortage of trading advice on the internet. However, as any honest pro trader will tell you, you shouldn’t trade if you don’t have firsthand know-how about what you’re doing.

    In an age where entire markets can shift at the drop of a hat, or a well-timed news story, it's harder than ever to know where to start. To top it off, 2018 and 2019 was a period of ups and downs when it came to cryptocurrencies, IPOs, and the global trade war.

    If you’re looking to make an impact trading in 2020, then this guide should point you to which financial markets to keep your eye on for fresh opportunities in 2020.

    Step aside financials and real estate, make room for energy and healthcare
    According to S&P Global, energy and healthcare will be the fastest growing sectors in 2020. Energy is projected to grow 32.3% from 2019, while healthcare will grow by 21.8%. Energy markets are still piggybacking on growing demand, helped by the drive for renewable energy. Growing and ageing populations, chronic diseases, and increased demand for health care management jobs are pushing health care to new heights.

    With a strong incentive for innovation and rising demand, investors should keep their eyes on these sectors for exciting opportunities. Look out for top performers like EOG Resources and Energy Products Partners.

    They are followed by materials (19.2%), information technology (15.2%), and discretionary consumer goods (14.8%). The information sector's lacklustre performance is due to the increasing regulatory and other pressures, especially on giants like Google, Facebook, etc.

    Rising housing costs and less eager buyers are set to keep the real estate market in a downwards turn of -11.7%.

    Keep your eyes on the upcoming IPO's
    A number of IPOs have announced that they will be going public in 2020. These present lip-licking opportunities for medium to long-term stock traders. Some of the companies we know will have an initial public offering in 2020 are:

    O2: The UK’s largest mobile carrier with an estimated market cap of over $10 billion.

    Airbnb: This short-term accommodation industry disrupter needs no introduction with a current estimated valuation of $35 billion.

    Jaguar Land Rover: Brexit has dampened excitement over this car company’s possible IPO. However, it could still go ahead if Brexit is sorted with an evaluation of over $2 billion.

    Understandably, many investors are hesitant when it comes to IPOs. Uber, Lyft, and WeWork recently retaught the lesson about how over-enthusiastic buyers can lead to a post-IPO implosion.

    Cryptocurrencies are the new black
    Talking of crashes, the Bitcoin boom and subsequent crash of 2018 is still fresh in most people’s minds. 2018 was the year crypto enthusiasm led to the biggest bubble in the history of trading. And, unsurprisingly, the fallout was catastrophic.

    Bitcoin and other cryptocurrencies have clawed their way back to around the halfway point of their heights last year. This, despite having weathered numerous storms consisting of regulatory clampdowns and uncertainty.

    Altcoins like Ethereum, Litecoin, Ripple, and NEO are already widely used, and the predictions are positive for 2020. As crypto's future still very much hangs in the balance, there are opportunities for both buyers and sellers to make (or lose) a quick buck.

    Tesla
    Yes, Tesla has been a darling among short-sellers over the last couple of years, much to the chagrin of founder Elon Musk. The man himself has sparked much criticism among investors for his Tweets and has been accused of everything from unbecoming behaviour for a CEO to downright market manipulation.

    Still, the renewable energy giant has surprised even the most prominent sceptics on more than one occasion.

    Tesla is also still undoubtedly ahead of the pack when it comes to both electric and self-driving vehicles. It has lead innovations in these fields and has the upper hand when it comes to real-world data. With both these markets set to grow dramatically over the next decade, Tesla is in prime position for an upturn.

    And if not, you can always just join the ranks of shorters.

    2020 - They year of the next big crash?
    When it comes to the financial markets, nothing is certain, and there is no crystal ball to peer in to see the future.

    According to a new survey released by UBS Wealth Management, 55% of the world’s top investors expect a crash in 2020. While that may be a frightening stat, savvy investors realize there are opportunities in every type of market if you look closely enough.

    However, you have to risk money to make money, and it's up to you to do your research and pick opportunities that suit your risk profile.
  • Why Big Data Analytics Is Vital for Any Modern Business Jul 19, 2019

    About 77% of top organizations consider data analytics a critical factor of their business growth, and this percentage is only going to grow in the coming years. The number of jobs in the Big Data industry has increased by 106% from the year of 2014 to 2017. This apparent surge is due to the increased number of organizations implementing analytics and thereby looking for analytics professionals. The number of people taking data analytics certification courses is growing rapidly as well. But why exactly does it happen? Why is data analytics so crucial for any business willing to stay ahead of the game? Let’s find out.

    1. Cost reduction
    Big Data can help any organization, from a small business to a multinational corporation, both to harness their data and to draw multiple advantages from it. However, probably the biggest selling point here is that it allows businesses to stay ahead of the bleeding edge of technology without heavily investing into it. There is no need to keep multiple staff and invest huge amounts of capital – instead, there is a monthly subscription one has to pay to obtain access to exactly the functionality one needs right now, neither more nor less. This not just saves resources but gives an organization and its members flexibility to add and subtract capabilities as the business evolves.

    2. Faster and better decision making
    One of the main reasons of failure in business is wrong decisions, decisions that are suboptimal because they are based on incomplete information and decisions that are right but which are made too late to do any good. Big Data analytics adds enough speed to the equation to give businesses an opportunity to make decisions almost immediately, with the added benefit of allowing them to use new sources of data, which means more complete information to base one’s judgment on.

    3. New services and products that meet customers’ needs
    Big Data analytics gives businesses an opportunity to evaluate and gauge the customer’s satisfaction and, eventually, give them exactly what they want and not what business owners believe they want. More and more companies create and adapt their products that meet customers’ expectations even before the customers realize they have these expectations. For example, an e-learning company can use the insights received this way can increase its competitiveness in a variety of ways:

    · By analyzing the demographics and creating the buyer’s personas they can analyze which courses get better response from different age groups to either create more courses catering to their core audiences or modifying the existing courses to better suit the demands of specific age groups;

    · By studying which devices are most used among the clients they can better understand their needs and what limits their choices;

    · By finding out which features of the existing courses get the best response from clients they can add something similar to other courses.

    It is just a single isolated example – the situation is more or less the same in any other industry. Whatever your line of work is, your benefit can benefit from the introduction of big data analytics as well.

    4. Stability and security
    When the company’s data is stored in a dedicated data center, it can be better protected against viruses and ransomware – something that is becoming increasingly important because these threats are becoming more and more common with every passing year. Thus, decision makers can take full advantage of their growing collection of data without having to worry about building up on-site security systems.

    5. Performance improvement
    Big Data analytics gives you a precise picture of what works in your business and what doesn’t. Without it, you can come to the same conclusions, but they will always contain a high percentage of guesswork. Big Data, on the contrary, gives you definite information and explanation that cannot be interpreted in any other way.

    6. Risk minimization
    Decisions made with the help of Big Data have a much lower likelihood of resulting in failure because they are based on rock-solid foundations such as customer behaviors, market trends and business performance. It can often find reflection in unexpected areas, such as hiring. Potential advantages in this area include more through outreach to relevant applicants, the greater overall efficiency of the hiring process, less time spent studying resumes and, finally, selection of better-qualified candidates that are better suited for their intended positions.

    7. Valuable insights
    By monitoring social media chatter and web in general, it is possible to figure out how a business is doing and what can be done to meet customers’ expectations better. This way it is possible to increase the company's industry knowledge, which in turn opens up opportunities for predictive planning – when you have definite expectations of what kind of economy your business is going to operate in, it is much easier to make well-informed decisions.

    All in all, the importance of Big Data analytics for any business these days can hardly be overestimated. Irrespectively of your company’s size and the industry you operate in, there is a way to capitalize on it.
  • Learn All About Data Recovery Software and Its Benefits Jan 4, 2019

    Loss of data can happen due to environmental reasons, mistake or malicious intent of employees in the organization. Data recovery is one of the essentialities to perform any business. It can save your business from sudden collapse that can result in data loss and hard drive crash that demands recovery of data.

    What can be the reasons for loss of data?

    Your business maintains a lot of different type of data that includes critical business files, music, emails, personal pictures, videos etc. Data Loss can happen in an organization due to variety of reasons.

    These can be due to corruption of hard drive, virus attack on the computer system, water-fire damage, poor use of the hard drive, attack due to adware and spyware. Due to all these reasons there is a possibility to lose access to data. The good thing is that data recovery tool helps in recovering this inaccessible data back.

    About data recovery software

    Use of the best file recovery software is your first and trusted method to safely recover your lost data. This tool understands the internal mechanism of the system that is used to store information on a disk. R-Studio is one of the most popularly used data recovery tools that are free to download and install by users.

    If you don’t have any prior experience in recovering your existing hard drive, then this tool provides step-by-step instructions to make it easy to use this software. This program ensures you successful file recovery opportunities by purchasing its license online. Once you register the software with the help of registry key, you can start using it.

    What makes it beneficial to use data recovery software?

    It is not easy to recover lost or corrupted data. It needs expertise, determination, right recovery tools, a data recovery technician and biometric environment to perform the recovery of data. This results in effective data recovery service. Data Recovery Software are built to lessen requirement of these data recovery services. This enables end users to perform file recovery easily on PC.

    What is the right way to recovery lost file via data recovery tool?

    Data recovery software that are present in the market help in complete scanning of the damaged/corrupted hard drive and recovers the lost data. When you buy a data recovery tool, you will get a manual with it. This manual will provide step by step process to perform effective recovery of data.

    This software should not be executed on the corrupted drive as it can lead original data to get overwritten. It is very important to perform file recovery only on the copy of corrupt data and not on the actual corrupted data. If the software shows deleted or lost data, then you can get back your original data with its assistance.

    Conclusion

    Data Recovery tool is one of the most efficient means to assist in recovering the deleted, lost, corrupt, damaged, files and folders and inaccessible data from your hard drive, and other types of storage media.
  • Decline of UK Manufacturing: What Does It Mean Nov 20, 2018

    Data shows that UK manufacturing recently hit its 25-month low. According to the latest PMI report, the country sees the first contraction in export business since 2016. But why exactly does it happen? How serious is this problem?

    1. Perceived and real productivity
    The fact that the UK slipped behind France in global productivity rating and now occupies the 9th position speaks for itself – British manufacturing isn’t going through its brightest period. However, there is a strong indication that what we are dealing here is largely a perception inconsistency on the part of senior decision makers. Over 80 percent of them consider stock checking, collaboration on cross-departmental projects and submitting expenses to be efficient, at the same time admitting to wasting up to ten hours a week on administrative tasks.

    2. Not enough investment in personnel training
    A number of researches indicate that one of the major problems facing the UK industry today, especially when taking into account the challenges it faces, is that senior management doesn’t invest enough in improving the skills of their teams. After all, no amount of technological advancement can replace top-notch staff members, and current efforts in this direction are grossly insufficient to maintain and increase the productivity rates in the manufacturing sector. This can also be the sign of disconnect between the senior management and staff members – the latter usually have a clearer understanding of how efficient they are and whether they have the right tools for the job, while the management may have misconceptions related to this subject.

    3. Slow growth doesn’t mean its absence
    Low growth rates don’t mean their absence across the board. Some industries demonstrate rather tepid yet consistent growth, for example, fencing and railing industry that reacts to growing demand for property construction and renovation. This is reflected in such companies as KP Engineering, well-known experts in railings, gates, and fences. This is just a single example used to illustrate that no matter how bleak the situation may seem in general, there are always exceptions, both on the level of industries and individual businesses.

    4. Use of legacy systems
    The entire world is rapidly moving in the direction of cloud-based solutions in all spheres of life, production and manufacturing included. The worst thing that can be done in such a situation is continuous reliance on an outdated legacy system or no systems at all. This is, however, exactly what is seen in many areas of British manufacturing. The concerns are understandable – transfer to new solutions is costly and disruptive in the short term. In addition to that, many members of senior management belong to the older generation who are traditionally skeptical about wide-scale changes, which also slows down digital transformation.

    If British industry is going to recover and get back its lost positions, this attitude has to change, and the sooner it happens, the better. Currently, senior management spends an inordinate amount of time on trivial administrative tasks, which can be significantly improved by the introduction of new cloud-based systems.

    5. Brexit uncertainty
    Omitting to mention Brexit would be ignoring the elephant in the room. As Brexit's deadline grows ever closer, British manufacturers continue to lose confidence in what awaits them in the future. The demand for workers decreases, production rates are falling, and the situation is likely to get even worse in the upcoming months.

    As you can see, the situation in the British manufacturing sector today is a controversial one. Some of the factors at play are beyond the businesses' power to control, but others are quite within their reach. Only time will show which are going to be more important in the long run.
  • How Technology Helps to Solve Sustainability Problems Aug 28, 2018

    The drive for sustainability in the economy is slowly but steadily moving from theory to practice as more and more businesses embrace the idea of maintaining steady growth that takes into account not just current profits but the possibility of continuous and theoretically never-ending development and progress. It is no wonder, then, that the idea finds traction not just in industrial circles but in more high-tech oriented businesses, even those that normally aren’t associated with issues of this kind – such as software development. Here are a few less-obvious ways in which tech can help us achieve sustainability – and in which it already does.

    1. Exponential Technologies
    Exponential technologies are the discoveries that don’t just improve the situation in an isolated area of application but change the entire scientific and societal paradigm, lead to qualitative changes. Examples of such breakthroughs over the last century are a green revolution, affordable computer processors, the Internet and mobile revolution. By definition, it is impossible to predict where the next leap will be made and to what consequences it will lead, but a few very promising areas include artificial intelligence, nanotechnology, and synthetic biology. All of them can lead to potentially game-changing developments in industry, energy and natural resources.

    2. Internet of Things
    The Internet of Things is one of the loudest buzzwords of this decade, but although all of us have heard it many times and many already actively use it in their daily lives, most people are still pretty vague on the idea of it being used to drive sustainability. Although the technology is still in its first stages of development and we can hardly expect how it will be used when fully developed, even today it seems like a very important tool in promoting circular economy – i.e., the economy in which products are designed in a way that makes provisions for their future reuse and repurposing. And even today a lot of work is done in the area of custom application development to prepare IoT solutions, such as IoT smart home, aimed at proactive equipment maintenance, pollution control, management of energy and water consumption and other initiatives aimed at conservation and more efficient utilization of resources.

    3. Virtual Reality
    Those who speak about sustainability often forget that this term refers not just to conservationist ecological enterprises but to the improvement of the human standard of living throughout the world – and it is an area where VR can have an impact that is not so much practical as it is emotional, but no less efficient because of that. Its power lies in helping us get into the shoes of other people, promoting empathy and providing more obvious feedback to our actions. Take Charity: Water, for example. This non-profit organization not just lets people easily give money to charity, not just tells them where their money is going, but shows it to them. It uses VR films to demonstrate how access to fresh water transforms the communities that receive it, providing satisfaction and encouraging contributors to spread the word and keep up the good work.

    4. Energy Storage
    An absolute majority of energy worldwide is still produced through the consumption of fossil fuels – the resource that is both non-renewable and detrimental for the overall state of ecology. We do already have the technology for more or less efficient production of energy using renewable sources (such as sun and wind), but the main problem with them is that they are intermittent: while it is possible to rely on them for some of our energy consumption, seasonal and even daily changes in their efficiency make them impossible to be used on large scale. However, recent developments in energy storage, if used universally, can alleviate this problem, making it possible to both improve the efficiency and gradually change our energy portfolio.

    We live in exciting times when the next big leap that will change the world seems to be just around the corner – and the most satisfying thing is that everybody, including small businesses and individuals, can make their own, often small but nevertheless important contributions towards achieving sustainability. Using software aimed at conserving resources, opting in for renewable energy sources, promoting responsibility – all these things, even when done on a little scale, can go a long way in building a better world.
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