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  • 5 Tips for Earning Customer Loyalty May 26, 2020 at 2:00 AM

    Gaining customers is one thing but keeping them is another. Earning customer loyalty is all about making sure that customers will keep buying your products so you can continue to drive revenue for your business. You don’t want those customers you worked so hard to find to disappear before you even know what happened. Here are some ways to earn their loyalty.

    1. Share your values

    If you want to build strong relationships with customers today, they want to know you share their values. You need to tell them what your brand stands for. CheckOutSaver gives actionable ideas for building Customer Loyalty Programs and finds it’s not always about money. Shared values have a huge impact on whether a customer is loyal to a brand.

    In fact, 64% of all customers with a brand relationship say that shared values are the primary reason for the relationship, according to research published in the Harvard Business Review.

    2. Exceed customer expectations

    Customers want to know that if you’ve made a promise, you’ll deliver on it.

    If something changes due to unforeseen circumstances, they want to know you’ll communicate openly about it. Customers value your transparency and appreciate it when you provide updates and address concerns straight away.

    Do what you say you’re going to do and more. If you say a customer service rep will respond to a complaint in 12 hours and the rep responds in six hours, your company is going beyond what’s expected. If you keep exceeding expectations, your customers will have no reason to look elsewhere.

    3. Ask for customer feedback

    You won’t know what your customers feel about your products or services unless you ask them. If you’re aware of what they like and dislike, you have more idea about what improvements to make.

    Whenever you make a sale, ask your customers for their feedback in an online survey on your website or an email questionnaire. Encourage customers with concerns to contact you so you can rectify an issue speedily. Thank customers for their feedback and let them know about the changes you have made as a result.

    4. Offer incentives

    Your customers will be more inclined to return if you offer them a reason to do so. Incentives you offer may just tip the scales in your favor when there’s lots of competition. From the perspective of the customer, an incentive increases the perceived value of the purchase. From the perspective of your business, incentives help you to establish goodwill.

    An incentive is anything that encourages a customer to purchase. It can come in many forms, such as offering a discount or giving a “freebie” with a purchase.

    Incentives make customers feel special and are in an indicator that you truly appreciate their business.

    5. Create a community

    Continue to grow your relationship with customers by creating a community where they can connect with your brand and with each other. You can share resources and support and they can share their experiences and offer tips etc.

    Sometimes conversations happen organically on social networks and you can take advantage of the opportunity. Many brands have created Facebook groups where they engage with their customers. Community hubs engage customers and can provide a way to collect product suggestions and other feedback.

    The more you engage with your customers, the better you will understand what matters to them. In a technical world where automation is increasing, people are looking for human interaction. If you make good on your promises, create that personal connection and gain their trust, you will see how your base of loyal customers grows.
  • What Impact will Coronavirus Have on The Experience of Sports Fans? Apr 25, 2020

    Even a short while ago, it wouldn’t have crossed our minds that huge sports stadiums would be standing empty today as the coronavirus pandemic makes it too risky for mass gatherings to take place.

    Spectator sports will inevitably return at some stage but exactly when or how sports fans will be able to gather to cheer on their favorite teams is unknown. The fan experience is likely to change for months or even years to come in ways that are hard to imagine.

    Sports events mean that large numbers of spectators gather in close proximity and with all the singing, cheering and high-fives, there are many risks for the spread of COVID-19. The fact that a large number of spectators are over 60 and have pre-existing medical conditions adds to the risks.

    Re-opening without fans

    Dr. Anthony Fauci, top infectious diseases expert, recently said that the only way professional sports will happen this summer is by holding events without fans in attendance. The chances of this happening would depend on the ability of an organization or league to test and monitor players.

    If this happens, social media will give fans the opportunity not to miss out on the special moments. Greenfly helps brands to capture and coordinate content and use social media in sports to collaborate and connect with fans.

    Re-opening with fans

    Far-reaching changes to the experience of sports fans could include smaller crowds, changes to the ways spectators enter and exit the venue and limited movement inside.

    Capacity and crowd composition: Facilities may gradually re-open but with all spectators separated by one seat and one row apart. This would mean that a facility like Fenway, with a capacity for 40,000 fans, would have about 10,000 fans present at a game. Fans are worried and crowd composition could change if teams decide to restrict ticket sales to those who could prove they had antibodies to the virus.

    Entry to ballparks: Even with smaller crowd sizes, the way spectators enter into ballparks would have to change. To avoid extremely lengthy queues, teams may have to ask spectators to arrive at specific times at certain gates.

    Body temperature scans could become a standard feature. However, checking temperatures could only help to mitigate risk but not prevent it as those infected with COVID-19 may be asymptomatic.

    Inside a venue: It would be necessary to limit freedom of movement inside venues and restrict access to restrooms to a certain number of people at a time. Spectators would probably be required to wear face masks and use hand sanitizer. Stands would have to be decontaminated frequently, paying specific attention to “high touch” areas like hand railings.

    Concessions and merchandise

    The days of stadium vendors passing hot dogs to fans are over. It is possible that sports venues could stop the sale of food and beverages altogether but it is more likely that they will still be available but in a safer form.

    Perhaps food boxes could be pre-ordered at the same time as ticket purchase and picked up in a secure way. It is possible that the sale of alcohol would be restricted or eliminated.

    Exit from a ballpark

    It is possible that bottlenecks could be avoided due to smaller crowds. However, controlling departure from each zone of the park would probably also be necessary.

    Some of the above measures may not be needed and others may exist for a time and then disappear. No-one really knows for certain at this stage what measures will be needed to allow spectators back into ballparks in a way that does not create risks.
  • How to Choose the Right Tools for Your Online Business Feb 20, 2020

    Your goals to attract customers, profits and promotions for your online business can leave you juggling so many hats you lose focus. Let the right tools for your online business automate sales and marketing so you can keep customers, clients and service your top priorities. These tools should be safe, current and personalized to your businesses' brand.

    Optimizing Your Cashless Payment Options

    Your online business requires tools to guarantee every customer or client will be able to pay quickly and easily.

    Apps and devices give businesses the advantage to accept more payment options than ever because consumers want instant, paperless purchases. In fact, cashless and mobile payments totaled over $80 billion in customer transactions as late as 2018. If you work with a single seller or platform, expand to your own business-enabled website and add as many merchandising apps as you can.

    Diversify Marketing To Listen As Well as Speak

    Online entrepreneurs need tools to provide personal engagement with customers and clients.

    A profitable online business may earn more via the internet than physical offices and stores but still lose a central asset: Direct access to and engagement with customers. Do not alienate your business's loyalists so they succumb to the competition. Employ superior influencer marketing tools to add the personal touch to your customer experiences as well as attract priceless promotions.
    • Automated and Scheduled Posting. Social media management tools are affordable ways to keep your online business in the public eye. These platforms amplify your message across all major social media platforms and recognize your base's peak engagement hours you should post during.

    • Social Listening. Certainly keep content creation and posting actively to speak to your audience. However, also include social listening tools for valuable insight into the customers, potential customers and influencers who are talking about your business most.

    • Social Metrics. Fancy visuals and videos are a waste when your customers react best to direct messages and email newsletters. Use a social metric app or company to measure behavior within your audience. This helps you determine the content, messaging and formats that produce more engagements and conversions.

    Securing Your Websites and Payment Platforms

    One vicious hack can destroy your business's websites, steal customer contact info and pirate their payment data. By the time you're alerted to a problem, customers may be changing their emails to escape spam or battling suspicious charges. Protect your business, and customers, with secure web hosting and these security tools.
    • Anti-virus and anti-malware products. Keep these products up to date so your platforms, documents and emails do not pick up or spread viruses.

    • Wi-Fi networks. Ensure all Wi-Fi networks for your business and staff are encrypted. Change passwords frequently.

    • General software. Always run updates to locks cybercriminals out of the openings they can find in outdated applications.

    • Firewall. Add a firewall to all business computers and servers to monitor traffic to business sites plus intercept risks.
    Online businesses give entrepreneurial spirits freedom to bring their passions and talents to the public, but great entrepreneurs make it a team effort. Consider the right tools your investment in silent partners to perform like employees who boost profits, credibility and visibility.
  • How to Make Sure Your Products Are Government Compliant Jan 15, 2020

    You might have cleverly predicted shortages of a certain product and, as a creative entrepreneur, might have produced such products to fill the gap.


    There are plenty of opportunities to make money selling locally produced products, but whatever you sell, you have to demonstrate that your products comply with relevant regulations and meet safety requirements.


    If you have a talent for making wooden toys for children, for instance, there are safety and warning regulations to adhere to, to ensure no harm to kids. We look at ways to make sure your products are government compliant -


    Instructions on packaging


    You need to ensure the product comes with instructions for safe use. Provide information that identifies the product and manufacturer. If a manufacturer discovers that a product does represent a safety risk, it has to take action immediately to fix the problem.


    No one responsible for packing products may place the packaging on the market unless it fulfills government requirements.


    The safe use of medicines depends on users not only reading the labeling but on good packaging too. The whole purpose of medicine packaging is to ensure safe usage. This is because, with medicines, there can be confusion with similarity in drug names as well as similarity in medicines packaging.


    The right packaging can assist health professionals and patients to easily select the correct medicine based on appropriate packaging which should help to eliminate medication errors.


    Feasibility and safety of your product


    Make sure your product has been manufactured so as to comply with the essential safety requirements. Manufacturers are liable for their products under the Consumer Protection Act 1987.


    You can also hire a product research company to test your products. Avomeen is an accredited, independent contract testing laboratory, and their scientists will determine the feasibility of your project and point out problems with it.


    As a manufacturer, you can avoid producing a product that there isn’t a market for or having to recall a product and having it modified because of safety issues. You can avoid having to contact all consumers that could have been affected by the unsafe product and alert them to the issue.


    Draw up a technical document


    The Declaration of Conformity declares a product complies with the relevant product health and safety directives. The manufacturer has to draw up- and sign such a document, taking full responsibility for the product’s compliance.


    Products subject to CE marking require this Declaration of Conformity. The document should be kept in your possession for at least ten years before tossing it out.


    Certain information included on the label



    There is certain information that must appear on the labeling. Also, in the UK, it is an offense for retailers or wholesalers to supply food that doesn’t have English labeling. Regulations require certain compulsory information, and this has to be in English.


    This is particularly important if you sell food and drink products. The label must be easily visible, mustn’t have misleading information on it and be a permanent fixture of the product.


    For government compliance, it must have certain basic information and also list ingredients and warnings. For wine, there are special labeling regulations.


    The UK government has put in place arrangements regarding labeling requirements. It is best to not try and get around the law because you could face legal action if you sell products that are found to be unsafe.


    There are government authorities who check all the regulations for products and their labeling. The General Product Safety Regulations 2005 (GPSR) requires that for normal usage, all products be safe as enforcement authorities can take action if these rules aren’t met.
  • 5 Ways to Respect the Needs of Employees Oct 22, 2019

    Respect is a key requirement in the workplace as it promotes productivity and increases collaboration. It shows employees that they are valuable and have an important part to play in the success of the company. When employees are respected, they are motivated to perform their best. Here are some ways to respect their needs.

    Be a good listener

    Take the time to listen to the concerns of your employees and what they need to perform their jobs. Give your undivided attention to them so that you fully understand what they want to communicate.

    Ask questions to probe and focus on clarifying meaning. As well as the words, listen to the tone of voice and non-verbal cues, such as body language. Provide feedback as you listen to show your understanding.

    When you think you fully understand what an employee wants, this is the time to ask the person what they would like from you. If you only partially listen, the employee gets the feeling that you don’t really care.

    Reward good work

    Heartfelt, sincere recognition from managers and coworkers makes employees feel appreciated for their hard work and is one of the most powerful forms of feedback.

    Clarity, fairness and consistency are extremely important when it comes to rewards. It is important to create action plans to recognize behavior, approaches, actions and accomplishments and establish criteria that make an employee eligible for recognition.

    It is best to offer recognition as close to the event as possible. The best way to determine what employees find rewarding is to ask them – they may appreciate a free meal, a gift, or hard cash.

    Care for employees with disabilities

    Employees are hiring more employees with disabilities today because they can be very skilled – and are too often overlooked. Many employees with disabilities struggle to have accommodation requests approved, such as permission to buy adaptive equipment like mobility scooters.

    These are devices intended for people suffering from challenges in areas such as dexterity, mobility and balance. Organizations need to process requests as quickly as possible to help employees perform their jobs to the best of their ability.

    They also need to create the type of company culture that ensures these employees are treated with dignity.

    Empower and develop employees

    Find out what drives and motivates employees. Assign more challenging projects to those who want to grow their careers. Give them the opportunity to make their own decisions on projects. When you assign them important tasks, be clear about your expectations but then stand back and let them shine.

    Employees appreciate it when you don’t micromanage their every action. Motivating employees to try something new and validating their actions can help improve personal and professional growth. When employees are respected, they become more resilient and will keep trying. They tend to cooperate more with others and perform better.

    Value confidentiality

    Trust is the foundation for a relationship and when it is violated, it is difficult to rebuild. Before managers share confidential information about one employee to another, they need permission to do so – and a very good business reason.

    Randomly mentioning the confidences of one employee to another is a severe violation of trust. Secondary damage also occurs because the employee the manager shared the information with is not likely to trust the manager either.

    Employees don’t want to work with someone who degrades, belittles, or insults them behind their backs or to their faces. Developing a respectful attitude in the workplace goes a long way toward reducing stress and increasing productivity. It’s important for managers to lead by example, demonstrating acceptable attitudes and behavior.
  • Handling Multiple Currencies in Business Transactions Oct 11, 2019

    Business takes place on an international scale, and this means that the majority of business transactions taking place every day will cross over borders – and involve multiple currencies. Exchange rates present a potential nightmare for anyone new to international trade and it can quickly turn into a deal where you're losing out.


    Any business dealing with multiple currency transactions can easily affected by things like the Brexit impact on the Pound. Any business deal that doesn't compensate for the alternate currency, extra fees and the current exchange rate could be on the losing side of the deal.


    Preparation is key.


    Here's how to handle multiple currencies in business transactions.


    Choose One Currency for Reference


    There's good reason why platforms like Amazon give you the option to view all items and transactions in USD or CAD. When one currency is chosen for reference throughout, it's easier to calculate more or less what the value of the item is regardless of what your currency is.


    For legal documents and agreements, choose one single currency for reference: This makes it much less confusing where the conversion rate of one end of the deal is likely to change.


    Opt for a Good Broker


    Every serious business dealing with international transactions or currencies could use a reliable broker on their side. The broker keeps track of money going in or out, and ensures that it's put into the right accounts. Brokers can also assist with other financial issues common to people who are new in business, like questions about taxes, importing and where investment money should go.


    Monitor Any Changes


    Keep an eye on exchange rates and current markets, especially where it might be important to how much you could be getting out of the deal when it goes through. Drastic changes in the value of a currency can tel you a lot about the country's business and political climate as a whole – and many business deals have gone sour because the drop (or rise) in currency was too drastic.


    Always monitor market changes if you want to avoid being on the losing end of the deal.


    Convert Estimates


    There's good reason why it's recommended to choose one currency, often the stronger one of the two at the time, for any reference points in agreements. Is the deal worth this amount of dollars, or this amount of yen? Choose one currency for proper reference throughout your deals and documents, and convert any currency estimates into the ruling one before putting anything down on paper.


    Extra Fees?


    Depending on which countries the money comes from and goes to (and which financial provider is being used to shift the money) it might come with extra fees, usually a percentage and usually minimal.


    When moving larger amounts of money (as is the case with most business transactions), you'll want to make sure just which additional fees will be charged for you to move or convert the money.


    Asking before the transaction and including this information in the agreement can save both sides a huge headache or financial surprise.
  • How to Dress Professionally Sep 11, 2019

    You would think someone being interviewed on television would dress professionally, but unfortunately not everyone knows to do this. The host of a television show about my local job market was interviewing two women — one the chief economist of a regional business association and the other a newspaper journalist who reports on international business. The chief economist was dressed in a business suit and her hair was neatly combed. She sat up straight and looked at either the host or camera when answering questions. The journalist, by stark contrast, was dressed casually in slacks and shirt. Her hair looked wet, as if she had just gotten out of the shower or pool. She slouched in her chair and looked at her lap a lot of the time. Both women were very knowledgeable and had a lot of useful information to convey to the audience. However, I had more faith in what the economist had to say than I did in what the reporter said. Why? The way they carried themselves.

    Maybe the current trend toward casual dress at work has made people more lax about what they wear. In addition, many people work from home where there are no rules regarding dress. As a remote worker, I can tell you that I don't give much thought to what I wear while working at home. While I don't work in a bathrobe and fuzzy slippers, unless of course I'm working at 1 a.m., if it's good enough for the supermarket or picking up my daughter at school, I can wear it to sit in front of my computer. When I give a presentation, though, it's a whole different story. I try to look my professional best, in a skirt, blouse, jacket, and dress shoes. I make sure my hair and makeup are neatly done. In other words, I dress for success.

    Why You Must Dress Professionally for Certain Situations

    Maybe it's unjust to judge a book by it's cover, but we all do it. It's human nature. While the person in jeans may be as competent and as intelligent as the one wearing the formal suit, or more so, we do assess these attributes based on appearance. That's not to say you can forget about preparing for a presentation, put on a nice suit, and you'll wow 'em. All the ingredients -- knowledge, preparation, and appearance — are necessary to make a good impression.

    When you work at home or in an office where casual attire is the norm, it's difficult to get out of that role and into the role of the professional in front of the audience or in front of a television camera. But, if you want to make a good impression, it's worth the effort. Here's what you need to do.

    How to Dress Professionally

    Should you go out and purchase a suit for the one or two times a year you'll have to make a presentation? It's probably a good idea. You should buy something classic. After all, if you're only going to wear the suit a couple of times a year, you don't want it to go out of style too quickly. Women can probably get away with a nice skirt and jacket, while men can wear dress trousers and a jacket. There's also nothing wrong with a pant suit for women. If you're going to be in front of the camera, some special rules apply. Wear neutral colors — dark blue or grey are good, don't wear large or glitzy jewelry, but a watch will work.

    Now about your hair. Your hair should be neat and clean. Try to keep it out of your face. As for makeup (for you women out there), keep it simple. If you're going to be on camera, you should stay away from anything iridescent, frosted, or glittery -- matte is best.

    As your mother may have told you, sit up straight. When you slouch you look bored. If you're bored, how do you expect your audience to feel? You'll also look more confident if you're sitting or standing up straight. Look like you're happy to be there. Put a smile on your face. Don't fidget, bite your nails, or play with any jewelry you are wearing. Oh yeah — don't forget to breathe.
  • Four Steps to Streamline and Grow Your Business Aug 27, 2019

    Studying business best practices, one of the most significant things you’ll see about successful companies is that they streamline their operations. This process allows them to continue to drive the growth of the company. Streamlining is not easy to define since it differs from one organization to another.

    The best way to think of streamlining is to view it as an exercise designed to minimize overhead while maximizing productivity and profitability. There are several options available to you to use as a starting point.

    Human resources

    One of the first things you need to do is a productivity study on each of your employees. You should look at each job description so that you can see what they should be doing. Compare this with what they produce. Track their performance to see how productive they are compared with their colleagues.

    When you spot an employee who is not being utilized fully or who is not productive, don’t rush to judgment and fire them. Investigate the causes first. The problem could lie with the company if the person has not had the necessary training to equip them with the skills needed to perform their job function. The employee might not have been assigned enough work.


    Where you might have thought you had a vacancy, you could fill it with an underutilized employee’s time. With enough training, an employee’s productivity is sure to increase.

    Filing

    A lot of companies insist on keeping hard copy records of everything. It is not always necessary. Some documents are needed in their original form, such as contracts. However, a lot of records don’t need to be printed and filed.

    There are top document management software options that allow you to store your paperwork electronically. Choose one that suits the needs of your organization.

    You’ll save on physical office space that might have been taken up by files and document boxes. You’ll also be able to access documents at the touch of a button, instead of spending hours searching for them manually.

    Outsourcing

    There are some business functions that you cannot afford to employ someone full-time to perform. This is often the case with small companies and those organizations new to the market.

    Recruitment and selection are a specialized function, which is best left to a professional. Copywriting for your marketing campaign is also something better not left to chance.

    If your digital marketing is ineffective, your business won’t grow. In the initial stages, you might not need a full-time accountant. These are not tasks that you can delegate to just anyone to fill up their working day.

    Freelancers can perform these functions. You only need to pay them for the number of hours they work. If you don’t have work for them, you don’t have to remunerate them. When outsourcing, you have the world at your feet. There’s no need to take on a freelancer who lives down the road when you can connect with a broader pool of applicants online.

    Cut costs

    You might be spending a lot more money than you should on services like telephones, cellphones, and power. Scrutinize your bills to see if there are ways you can cut costs. For example, fixing a leaking pipe will save you a lot of money on the water bill of your office complex in the long run.

    Check out your service providers’ competition to see if you can get better deals to help you reduce overhead costs. Try to stockpile consumables such as paper when your supplier is offering a discount. Simple cost savings like these might not amount to much on their own, but they add up when you put them together.
  • 5 Business Travel Tips for Corporate Travelers Jun 19, 2019

    Traveling for business purposes can be very exhausting, especially if you have to do it frequently. While many people think this type of lifestyle is filled with adventure, it’s usually quite the opposite. Aside from not being able to be home as much as you want, you’ll constantly have to deal with different time zones, work, and subpar hotels. Although it may be exciting in the beginning, as a corporate traveler you quickly learn just how tiring and stressful it is. In order you travel for business frequently, here are some tips that will make your trips more bearable.

    Learn How to Reduce Your Stress Levels

    There are a number of things that can go wrong on a trip. For example, you may experience an unplanned delay or miss your flight. However, what you need to remember is that certain situations are simply out of your control, so there is no point in panicking or getting angry because of them. If you allow stress to get the best of you, your trip will become even more unbearable. This is why you need to learn how to manage your stress levels. Consider trying breathing techniques or calling a friend or family member to calm down. It’s also a good idea to listen to your favorite album or watch some interesting YouTube videos. Try doing anything that could help keep your mind off the situation that caused you stress in the first place.

    Go Sightseeing

    Just because you’re traveling for business doesn’t mean you should skip sightseeing and other fun activities during your trip. Do research on the place you’re visiting before you go and make a list of places you’d like to see. In case you don’t have the time to compile a list yourself you can go to Tourist Secrets, where you can find the best places to visit, no matter which city you travel to. Don’t just stay in your hotel room when you have free time. Explore your surroundings in order to make every business trip more enjoyable.

    Eat Healthy

    Traveling often can be quite exhausting. In order to have enough energy to endure frequent trips, you should start eating healthy. Consider packing some healthy snacks to avoid eating fast food. Know that you’ll often have limited food options during your business trips, especially if you’re in meeting all day long. This is why it’s always good to pack a few energy bars. Make sure the snacks your pack don’t crumble or melt. Aside from eating healthy, it’s also recommended you stay hydrated to maintain your energy levels and improve brain function.

    Exercise

    Your business trips should consists of more than just going to meetings, drinking, and sleeping. It’s crucial you maintain a healthy lifestyle even when you’re abroad. There are a lot of different benefits of exercising for both your physical and mental health. When you’re looking for a hotel, try booking one that has a gym. By working out on your business trips, you will increase your happiness levels and improve your focus. On top of that, you’ll be less likely to experience sleep problems due to jet lag.

    Have Good Travel Insurance

    One of the most important things you can do when going to a different country is to make sure you have good travel insurance. Although it won’t be pleasant if you get sick or injured during your business trip, you will have a much worse experience if you don’t have travel insurance. Just imagine the medical bills you’d have to pay and the stress you’d have to endure if you ate something that gave you food poisoning and didn’t have travel insurance. On the other hand, if you have it, you can count on getting immediate medical care and getting back on your feet quickly.
  • How To Make A Great Impression At Meetings Mar 5, 2019

    Everyone knows that a first impression can make-or-break a business deal. And, when it comes to meetings with important partners and/or clients, it’s essential that you know how to consistently put your best foot forward. Here are a few tips to help you do it.

    #1 Smile

    Giving a genuine smile to someone upon greeting them will instantly help settle nerves for both of you. However, make sure it doesn’t look inauthentic. If you smile too widely, it’s easy for someone to perceive you as nervous or--worse--arrogant.

    #2 Shake Hands

    A small smile and polite hello paired with a great handshake will help you make a great impression every time. But, learning the “right” handshake is tricky. You want to have a firm but not overly tight squeeze, and it can’t last for too long. Just a split second over what the person expects and it can easily turn awkward.

    The answer? Practice with people who have known you for many years. This allows you to shake their hand and get their honest opinion on it. It might seem silly, but the practice will certainly pay off down the road.

    #3 Introduce Yourself

    The verbal introduction is another big part of making the right impression. If you’re greeting a room of individuals, you should definitely state your name so everyone knows it. Depending on the context, you might go down the line and greet each individual in the room as well, remembering to smile and shake hands as you do.

    Planning your introduction will help you be efficient while avoiding awkward silences or going off on a tangent. So, think about the meeting before you go in and consider how you will introduce yourself to the room. You might even plan your transition to kick off the discussion.

    #4 Speak Clearly

    Most people have a lot of great things to say. Unfortunately, most people don’t know how to speak properly.

    Speaking too softly or even too loudly can negatively impact how people see you. Speak too softly and they will struggle to hear, and be more likely to perceive you as unconfident or nervous. Speak too loudly and they may perceive you as anxious, rude, self-consumed, or (at the very least) hard-of-hearing.

    You should learn how to properly control not only your volume but also the speed and tone of your voice. It’s easy to lose control of these simple things when you get nervous. But, as the saying goes, practice makes perfect.

    #5 Use Eye Contact

    Over-using eye contact can make for an awkward discussion. But, avoiding it all together can lead people to feeling that you are either very nervous or very rude. Failing to look someone in the eyes can make them think you do not want to be in a conversation with them. Obviously, that’s not the impression you want to give.

    The trick is to not overthink your eye contact and then your gaze will be very natural. But, if you find yourself thinking about it, try the “V” trick. This is when you glance at one eye for a good 5-10 seconds before switching to their other eye for another 5-10 seconds. Break up the eye contact by looking to their mouth or, if they are gesturing, at their hands.

    With these tricks, you’ll be able to consistently make a great impression no matter what sort of meetings you find yourself in.