Blog entries by Evan Morris

  1. The business landscape has a history of recession and overcoming the tumultuous times with common sense strategies. Even with the last recession when the Q4 2008 GDP stood at -8.4% for the US, an economic stimulus package rolled out by President Obama helped the nation to overcome the situation...
  2. [IMG] Cybercrimes are growing more sophisticated today, which is why it’s also becoming more common for us to see companies undergoing security breaches. Major corporations are falling victim, which means that small and midsize corporations don’t stand much of a chance either. This is...
  3. Even the experts get it wrong. How many times do you click a link in a social media promoted the post and find it’s dead? Your social marketing has many components, and all it takes is for one of them to be broken and every click on your ad is another dollar down the toilet. Landing Pages...
  4. The Internet of Things is quickly becoming an integral part of the tech landscape, changing existing models for networks and allowing for innovations in various key industries. Undoubtedly, the rapid spread of IoT in both the public and private sectors is a net positive. On one hand, it is a...
  5. Any plumbing startup needs to invest hundreds in tools ranging from pipe benders to wrenches. Tools are obvious prerequisites for any plumbing business, but there are extra tools a modern plumbing business requires: A website, social media presence and specialist plumbing software. Your...
  6. [IMG] Small businesses begin in the country every day. New business owners open with a sense of optimism and a sense of how they want their business to grow. However, many small businesses also fail, often due to poor planning. Businesses who want to begin and grow a customer base need a...
  7. The constant debate that goes on in any businessman's mind is about advertising in the digital space. Today, there are quite a few options available to him – right from Google AdWords to Facebook Ads. For the business owner, it becomes quite challenging to decide the right advertising medium for...
  8. [IMG] When you manage a business, it’s critical to provide value to your customers so that you stay in business. Providing value isn’t just beneficial for your customers, it’s essential for boosting your bottom line. If people are buying your products and services it means they value them....