Blog entries by EmailOut

  1. In this email industry news roundup, we cover MailChimp issues with outbound emails and scheduling campaigns, phishing emails sent from Constant Contact users and Google joining the BIMI initiative to fight email fraud. “An email can make or break a potential opportunity for you, so send and...
  2. Metrics aren’t about vanity. They’re about monitoring what’s working and what isn’t so you can adapt and evolve as you go. “Mistakes will not end your business. If you are nimble and willing to listen to constructive criticism you can excel by learning and evolving.” – Meridith Valiando Rojas...
  3. In this digital marketing news roundup, we cover the suspension of GMB listings after adding a short name, a Google employee violated data-security policies by leaking voice assistant recordings and a new way to share files up to 100GB without having to worry about the different email client’s...
  4. In this PPC and Ads news roundup, we cover the reason Google is discontinuing AdSense app on iOS and Android, Facebook pulling the curtain about the data used to target ads and LinkedIn’s upgrade to the Campaign Manager. “Stopping advertising to save money is like stopping your watch to save...
  5. “Content builds relationships. Relationships are built on trust. Trust builds revenue.”– Andrew Davis Your marketing can only be as effective as you are. That means you need to be organised and strategic about everything you do, right down to your email lists names and how you segment them....
  6. In this search engine news roundup, we cover a new feature in Google search results which will allow users to share their – well, search results, another Search Ranking Algorithm Update that resulted in plummeting traffic and a new JavaScript SEO section which will help developers increase...
  7. In this social media news roundup, we cover changes to Facebook posts and ads in mobile News Feed, new policies on disabling Instagram accounts, Pinterest’s new video features and yet another attempt from Google at creating a social network. “Social media creates kinship between companies and...
  8. In this email industry news roundup, we cover the ongoing misery of MailChimp customers, user complaints about Constant Contact’s poor customer support and the service going down for nearly a whole day, Google is still tracking users purchase history and a string of phishing emails aimed at...
  9. When it comes to designing your emails, you need to know they will display consistently no matter what email client or device your readers use. “Design adds value faster than it adds costs.” – Joel Spolsky One great way to do that is with HTML tables… but it’s fiddly. In this article, we’ll...
  10. Confused by keywords? Addled by AdWords? Don’t know your PPCs from you CPMs? “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis In this brief, but a value-packed guide, we’ll tell you everything you need to know to get started with...
  11. In this digital marketing news roundup, we cover British Airways facing a record penalty of £184m for last year’s breach of its booking system, a call for a social media strike and forecasts on online advertising. “Marketers need to build digital relationships and reputation before closing a...
  12. In this PPC and Ads news roundup, we cover a Facebook ads feature which makes a comeback, the reason Google Ads API went back to Beta and, of course, a comprehensive report giving you all the insights you need into paid social marketing. “Pay per click was just the beginning. The real evolution...
  13. In this search engine news roundup, we cover Google potentially using Wikipedia to rank websites, GoogleBot no longer supporting robots.txt noindex, and a Search Marketing Benchmark report for you – SaaS edition. “Search engine marketing and search engine optimisation are critically important...
  14. In this social media news roundup, we cover the major 10-hour outage of three of the most used social media platforms, Instagram’s new ad option in Explore and how does LinkedIn’s news feed work, exactly? “Social media puts the ‘public’ into PR and the ‘market’ into marketing.” – Chris Brogan...
  15. In this email industry news roundup, we cover MailChimp’s ongoing users’ complaints and disappointment, Litmus’s report on email engagement and the major changes coming to third-party apps due to the Gmail API update. “If you’re not seeing the email channel as a money-making machine, you have...