Blog entries by EmailOut

  1. Are the email subscribers on your mailing list as active as they should or could be? Or, do they just ‘plague’ your email list and cost you money with seemingly little to no ROI? How are you supposed to deal with such inactive email subscribers? Should you just ‘purge’ them from your active...
  2. Email marketing has the highest ROI – 42:1 – compared to any other form of communication. As such, it’s the best approach for businesses to build a relationship with their customers. Yet, if you are starting from square one, creating an impressive email list can feel like a Herculean task. “A...
  3. What’s the best time to post on social media during the COVID-19 crisis? What little tweak did Google add to the Search Console? How many ‘bad ads’ did Google block in 2019? How did COVID-19 impact Google My Business listings? “Business has only two functions – marketing and innovation.” –...
  4. A new email phishing attack mimics Microsoft Teams notification messages targeting between 15,000 and 50,000 inboxes. The U.K. National Cyber Security Centre (NCSC) received public reports of over 160,000 suspicious emails only two weeks after the launch of its suspicious email reporting...
  5. Do you know how to utilise your emails in order to attain hard-to-reach customers? How about rekindling the interest of inactive subscribers? Or, do you simply want to reintroduce a product or service subscribers expressed interest in but never followed through on the call-to-action? There are...
  6. Facebook adds location markers providing more transparency to Page’s posts, Google releases an unusual update to Search, Google Ads will require identity verification from all advertisers due to expansion of its verification program and a survey of the state of marketing during the COVID-19...
  7. The U.K. government launched a cyber awareness campaign and an email reporting service in order to fight COVID-19 email scams. Gmail has also been fighting the coronavirus-related phishing attacks and reported it has blocked an average of 18M COVID-19-related scam emails daily. “Be suspicious...
  8. When compared to other communication channels, email has a gargantuan advantage – it’s fully trackable in every aspect. As email marketers, you are perfectly aware of email marketing metrics like open, click-through and unsubscribe rates. But, are these email marketing KPIs enough when it comes...
  9. Are plain text emails primarily used by B2B brands? Do B2C brands rely only on HTML emails? Which type has better email deliverability? When it comes down to choosing between plain text vs HTML emails, which one would you go with? “Email is the way of the past, present and future.” – Trevor...
  10. Increasing usage of FB’s Messenger leads to the launch of the very first standalone Messenger Desktop app, an infographic on content and engagement trends during the COVID-19 mayhem, Google releases a new COVID-19 announcement tool, the ‘Big Tech’ introduce new ad policies and UK startups call...
  11. An in-depth look into COVID-19 email analytics shows that 1 in 15 emails have virus-related content and FBI’s IC3 warns people about a rise in business email compromise (BEC) attacks due to the pandemic. “Email may well be your most productive marketing tool.” – Dan Zarrella In this article,...
  12. Are the emails you’re sending protected? Currently, there are numerous different ways – from phishing attacks and spear phishing to email spoofing – that cybercriminals are utilising. To protect your brand’s reputation, it’s imperative to secure your email communications. What better way to do...
  13. Imagine you’ve just entered a car dealership. The salesperson greets you and then gives a brief speech about the dealership but then, they just disappear. You’re left wondering around the various cars with no idea which one is best suited for your needs. You feel a bit lost and you need some...
  14. Facebook updates its data access tools, publishes three new Facebook guides that will help businesses deal with the COVID-19 pandemic’s impact as well as launching a new set of video features, Google adds better control over your Search Console user-level preferences, LinkedIn launches...
  15. A study revealed most subscribers are self-serving and opt-out after getting a freebie, new phishing attacks in the time of pandemic and Gmail’s support for multiple signatures. “Every email is a customer survey of your target market, by testing they vote on what resonates best with them.” –...