Blog entries by EmailOut

  1. A new GIF creation feature on Twitter, Google Search Console’s coverage report gets an update, a bug in the latest Google Search app, SEO trends for 2020, CMA’s concern over Google and Facebook’s ad dominance and a report on the digital marketing trends in 2020. “Business has only two...
  2. The state of email marketing in 2019, Gmail getting an upgrade to allow users to send emails as attachments without having to forward or download them and Microsoft developing an Office 365 tool to combat “Reply All” mail storm attacks. “Email may well be your most productive marketing tool.” –...
  3. How do you feel about your current email marketing budget? Why invest in email marketing at all with so many other marketing channels out there? Deciding where to invest your money isn’t a decision to take lightly. “If social media is the cocktail party, then email marketing is the ‘meet up for...
  4. Do you want an email designed to look awesome and convert like crazy? You might be thinking “I’m not a designer, I’m a small business owner” but we promise, designing emails is easy and it can actually be fun (honestly) once you’ve got an idea of what you are looking for. “An email without...
  5. Fonts are a crucial part of your brand’s visual identity. Thus, naturally, you’d want to use the right web fonts in your emails. “The beauty of fonts lies in their utility. Prettiness without readability serves neither the author nor the reader.” – James Felici There are different elements...
  6. A study reveals that British consumers are not ready for AI, want higher levels of personalisation and Microsoft found 44 million accounts were using breached passwords. “The best marketing doesn’t feel like marketing.” – Tom Fishburne In this article, we’ll cover the following most recent...
  7. Google is expanding the Google Ads optimisation score to include display campaigns plus a new feature called Explanations which will, well… explain why changes in the performance of your ads occurred. “Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford...
  8. Google Search Console messages can now be viewed without leaving reports plus Google working on integrating package tracking into search results and changes on how local search results are generated. “Relevance is a search engine’s holy grail. People want results that are closely connected to...
  9. Reddit reports 30% increase in monthly active users (MAU), Twitter expands access to Brand Survey tools to help brands understand ad effectiveness and Facebook adds new performance measurement options in Ads Manager. “Social marketing eliminates the middlemen, providing brands with the unique...
  10. A study shows 43% of B2B prospect prefer to hear about companies via email, 49% plan to invest in email marketing systems by 2022 and a report revealing that the GDPR compliance rate remains low with only 42% of businesses, worldwide, being fully compliant. “Every study that’s been done on...
  11. Facebook’s Lookalike audiences now use the locations from ad sets eliminating an extra step in the targeting set up process, Twitter testing tweet scheduling and Instagram testing a new display for IGTV content. “Social Media is about the people. Not about your business. Provide for the people...
  12. Microsoft is planning to integrate Gmail, Google Drive and Calendar into Outlook, dynamic email in Gmail available on Android and iOS plus business email compromise attacks being a $26 billion scam. “A bad email reputation is like a hangover: hard to get rid of and it makes everything else...
  13. A lot of marketers judder when they hear the term ‘email marketing automation’. Implementing a successful email campaign can often feel like a daunting task. However, it needn’t be. You just need preparation. “To get the right message to the right person at the right time you first need to get...
  14. A study on ad viewability vs ad memorability across digital ad formats and which one won? …and Magento finally starts to integrate more deeply into the Adobe stack after the latter acquired the e-commerce platform for $1.68 billion. “The great thing about digital marketing is that ingenuity and...
  15. Facebook is finally rolling out search ad placement to all advertisers, Google Ads rolled out a new conversion reporting column which captures the time the conversion actually happened and the launch of the first-ever non-profit organisation strictly focused on the paid search advertising...