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No matter what line of business you are in, knowing how to deliver an idea is key. To be a successful business owner, you need to have the ability to present and persuade. And now that COVID-19 safety measures have moved most business-related presentations online, honing your presentation skills is more important than ever.
Getting Familiar With New Technologies
Until now, many business owners avoided giving online presentations because they require them to use technologies they are unfamiliar with.
But, COVID-19 restrictions can make it impossible for an entrepreneur to land new partnerships or clients in person. For many business owners, online pitches remain the only way of attracting new business.
To deliver successful online presentations, business owners need to learn how to flawlessly navigate video conferencing platforms such as Zoom, design PowerPoint slides, and troubleshoot technical problems.
Moreover, it’s not just important to learn how to use different digital tools for online presentations. It’s also important to understand how these technologies impact the delivery of presentations.
The human attention span is getting shorter and shorter. During virtual presentations, the attention span of the audience can easily dwindle.
So, you cannot use the same visual aids you would use in person. You can keep your audience engaged by designing simple, easy-to-read slides.
Bullet points should be brief and to the point. You also have to consider how the slides will be displayed on your audience’s screens.
For instance, you can make the slides easier to read by placing the text in the centre. Using an easy to read font and high contrast colours is also a good idea.
Creating content for online presentations requires a more strategic approach compared to in-person presentations.
Business owners need to see the content they create for their online presentations as a vital part of their marketing efforts. This makes digital content creation a key online presentation skill.
Guiding the Attention of Your Audience
It’s not uncommon for the members of the audience to multitask during an online presentation. While good content is key to captivating your audience, it’s not enough.
The internet offers infinite opportunities for distraction, so you can’t assume your audience will refrain from multitasking simply because it’s rude. Often, people can’t help it.
You can, however, use some online presentation techniques to prevent attendees from getting distracted.
For instance, virtual presenters need to learn how to use their voice to guide the audience’s attention. Your voice carries a much larger load when you remove the physical component. In the virtual world, an unclear or monotone voice is magnified.
Knowing how to address various vocal issues is key to delivering successful online presentations. And leveraging the power of your voice is not a skill you can learn overnight.
Planned interactions are another technique you can use to keep your audience focused on your presentation. For instance, every 4 to 5 minutes, you can pose thought-provoking questions to audience members.
The point here is: you need to learn how to be more interesting than people’s smartphones and laptops if you want their undivided attention.
This is why many online presentation skills training programs focus on teaching presenters how to use the power of anecdotes, questions, metaphors, as well as the power of their voice.
Widening Your Reach
In the digital era, business owners need to learn how to present online if they want to widen the reach of their business.
Compared to traditional presentations, the number of people that can attend an online presentation is quite higher. Online presentations can significantly increase your chances of forging new connections.
Online presentations are a great way to build trust among your target audience, as they give your prospect a chance to get better acquainted with you, the head of the business.
Attending an online presentation is much more convenient than attending a presentation in person. You will have no problem attracting an online audience as long as you have accessible, quality content.
And, thanks to the power of social media and digital marketing, you can easily promote your presentation to the right crowd.
When we communicate online, there is a lot of room for misunderstandings. So, when it comes to online presentations, communication skills become even more important. One can argue that avoiding virtual miscommunication is an online presentation skill in itself.
In a physical conference room, you can glean a lot of information just from the seating arrangement. Who’s at the head of the table, who sits next to whom, who’s at the back of the table, etc. In a typical video conference, all those cues are missing.
If a business owner wants to nail their online presentation, they need to know how to set the right tone and proper context. For instance, one way to do this is to express gratitude and positive affirmations throughout the presentation.
Even the simplest speaking habits can lead to miscommunication during an online presentation. Let’s say there’s a Q&A at the end of your online presentation. When we are listening to others speaking, many of us use words such as ‘uh-uh’ or ‘OK’ as confirmation.
When you are the leader of your company, as well as the presenter, these words can have an entirely different meaning. When the person speaking hears you say something like that, they might think that they’ve said something wrong, or that you want to interrupt them to say something.
In situations like these, you can let attendees complete their thoughts by staying completely silent while they talk. To solve this problem, simply mute your microphone while someone else is speaking. You can pick up on such nuances by taking the time to practise your online presentation skills.
Both the leasing sector and the car industry have been hit by the pandemic. As remote work grows, many companies are re-examining their need for leased company vehicles. However, this doesn’t necessarily mean that the leased company car is becoming a thing of the past.
The Impact of COVID-19 on the Leased Company Car Market
As job losses increase, leasing companies are reporting more and more contract extensions and early terminations from fleets and company car drivers. Despite this, Technavio predicts that the vehicle leasing market in Europe will recover and grow by £42.9 billion between 2020 and 2024.
There is no doubt that the shift to remote work and video conferencing is making some company vehicles disappear.
For instance, account management and sales are seeing a degree of permanent structural changes. Monthly, face-to-face account management meetings will likely become history and Teams or Zoom meetings will replace them.
However, all the other reasons why a company might need fleet vehicles remain in place—from HR considerations to goods transportation. The journeys employees make will remain important, even though the mileage may be reduced for some. The current situation doesn’t change the fact that very few companies can survive without access to road transportation.
The Need for a Company Car
There are still factors that are leading employers to increase their car numbers. The drive for “electrification” is one of them. Many businesses are determined to improve their corporate social responsibility (CSR) and reduce their carbon footprint.
But, they know that employers who go for a cash option and give up their company car are more likely to choose a cheaper, more polluting model. Leasing a fleet of electric vehicles is a cost-efficient way of preventing this.
Compared to financing a brand new car, leasing EVs involves lower monthly payments and a smaller down payment. On top of that, tax credits for EVs typically get transferred to the lease.
Moreover, many employees still value having a company car as a perk. The aforementioned “electrification” is one of the reasons many employees are ditching their cash allowance for a company car scheme.
For instance, company car drivers in the UK no longer have to pay a benefit in kind (BiK) tax on electric vehicles. In Ireland, there is no BiK tax on electrical vehicles valued under €50,000. So, if you are looking for a lessor in the UK, or one that supplies lease cars to UK companies in Ireland, you have one more reason to choose electric vehicles.
Of course, this doesn’t mean that employees only value company cars that are powered by electricity. During a time when the use of public transportation can pose a threat to one’s health, many employees prefer to travel by car.
But, instead of increasing the mileage on their own vehicle and driving down its value, most employees would rather drive a company car. That way, they don’t have to worry about depreciation costs.
For a lot of potential hires, a company car can really tip the scales. Candidates who don’t own a vehicle usually appreciate this perk. Employees with children also value the benefit of having a company car that’s available for private use. Having a second car gives them more flexibility with their personal transportation.
Employees that have had to pivot remote work still have a need for mobility. Many of them are used to driving a company car, and are willing to enter a salary sacrifice scheme to get to keep it. This is a great, cost-neutral option for businesses that want to offer their employees a car.
Why Lease a Company Car?
Increased employee satisfaction is just one reason why leasing a company car pays off.
The Financial Conduct Authority expects leasing companies to follow their guidelines and offer support to business customers that are experiencing financial difficulties.
To help out businesses and customers affected by the pandemic, many leasing companies and carmakers have rolled out special financing programs. Among other perks, they are offering payment deferrals and flexible payment terms to new lessees.
The vehicle leasing industry is keen to help unclog the vehicle supply chain and increase vehicle movements. The same disruption in the supply chain is driving the prices of new vehicles up, making car leasing a much more attractive option for businesses.
Leasing a fleet is a solid option for businesses that are having a hard time raising capital. A car loan costs more than the payments on a lease.
Moreover, getting approval for a business loan can be difficult, especially in the middle of a pandemic. Generally, getting approval for a lease is easier. Depending on the leasing company, you can get a lease within 24 hours.
Even though you are not the owner of your fleet, monthly lease payments are a tax-deductible business expense.