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  • Digital ethics and why you need them Sep 23, 2016

    Navigating digital ethics can be a minefield. However, below I have provided a few areas to keep in mind when looking at gathering, handling and using personal data as well as when communicating to consumers online.

    The basic premise is to treat others how you would treat yourself; with honesty, fairness, respect and integrity.

    To find out how, read the Company Formations 24.7 blog.
  • Staying green in the winter months Sep 16, 2016

    Research consistently shows that young companies are striking up in business with a green mind-set; yet for those who are outside of co-working spaces, and are instead inside of freezing sole offices or at home, the challenge of staying green during the coldest of winters can quickly become impossible. With this imposing challenge in mind here we take a look at how startups can begin, and stay, green throughout the year – for decreased CO2, as well as decreased energy bills.

    To find out how to stay green, read on here.
  • How to work (successfully) with a creative agency Sep 2, 2016

    Businesses that span almost every industry imaginable will, at some point, have a need for a creative agency; services such as web design, graphic design, copywriting and social media marketing are each becoming ever more vital in what is today a digitally driven commercial world.

    For our tips, read our CF24.7 blog post on how to work successfully with a creative agency
  • Why you should use Web Analytics Aug 30, 2016

    Websites are today no longer a nice-to-have marketing tool – they’re an absolute essential. Yet even the shiniest, most pixel perfect of all online presences often mislead their business owners into thinking that they’re acting as an invaluable asset – when the truth may well be far more complex.

    To entirely understand how to connect and market to your target market via your website, web analytics are an essential. Find out why you should use web analytics here.
  • The Entrepreneur Fair – London Aug 19, 2016

    August the 25th marks the opening day of The Entrepreneur Fair. The event provides current and aspiring entrepreneurs with a selection of professional help and materials to aid them in creating and growing their own business.

    For more information, read here.
  • Why does the packaging of your product matter? Aug 12, 2016

    Don’t underestimate the importance of packaging. It is crucial to the success of your business.

    It attracts attention, can increase desired price point, build brand images, advertise your product post purchase, it protects your product, and can reduce costs when looking at transport and storage.

    To find out why, read our blog post on why packaging matters to your product.
  • 5 ways to find a co-founder Aug 8, 2016

    So, for one reason or another, you have decided to look for a co-founder. Now it’s time to find your perfect partner. I’ve listed a couple of places that you should look, along with their advantages and disadvantages. To find out more, read our article on our blog here.
  • 5 reasons to use onsite testimonies Jul 29, 2016

    Endorsements by celebrities are great, but endorsements from rafts of happy customers can be even better. The most successful companies have adopted testimonials and reviews.

    Check out our blog post to find out 5 reasons why you should be using onsite testimonies.
  • The Importance of a Working Prototype Jul 26, 2016

    Prototypes are important for everyone. No matter what industry you are in - if you are attempting to launch a new product, app, platform or website - it is of great importance that you first create a workable prototype. Prototypes are an integral part of the design and development process – they provide a chance for creators to assess their design, work out glitches and gain important feedback from users.

    If you are wondering about the importance of prototypes or questioning if you need one, read ahead to learn all about why they are a necessity, and which type is right for your product or brand.

    What is a prototype?

    Simply put, a prototype is an initial sample or model of a product, service or website that has been built solely to test the concept and help determine any possible glitches or problems with the future finished problem. This term is often used to refer to samples built in electronics, software programming and design contexts.

    A prototype helps you to ensure that your product, site or design not only functions the way you intend it to, but that it is a pleasure to use. Even Leonardo da Vinci and Thomas Edison used paper and pen to sketch out their inventions before they built them – every designer can benefit from a prototyping procedure.

    Why create a prototype?

    Prototyping just makes good sense.

    Everyone likes to see a potential finished product before it is completed – there is something really special about having an insider’s view into the creation process. This is just one of the reasons why a prototype is a desirable step in any development procedure.

    When it comes to website design, a working prototype can be invaluable. Prototypes allow users to click around their new site and help them gain a much better and more intuitive understanding about what works, what doesn’t and where solutions are needed.

    If you create an accurate prototype you will often produce a much better user experience, as problems can be ironed out in advance and can be troubleshot to prevent further glitches in time for the official site or app launch.

    When should prototypes be used?

    Simply put, the answer is always! It is important to create and use prototypes from the beginning of a project straight through to the end, using them to test each new individual element and ensure that every aspect works as intended.

    Prototypes help to prevent any important or tenuous factor from being overlooked, ignored or misunderstood, and will often help you to locate and identify problems and even come up with their solutions.

    Moreover, final functional prototypes should be showcased if you are looking for investment. People do not often invest in something that they can’t physically see working.

    You will save time, money and energy

    Prototyping solutions will often help you to cut down on the costs that are associated with changing problems and issues before the product or site has been launched. By ensuring that all glitches are dealt with, you can save heaps of money – fixing a problem after the launch is always more expensive that solving the problem in advance.

    If you create a well intentioned, but very glitchy site or defective product you are not only wasting valuable time, you are going to have to hire an expert to solve the problems after the launch. Not only can this sully your reputation with your users and clients, it can cost you dearly; designers and developers who specialise in damage control often charge high rates that you cannot quibble with – these bills can really rack up.

    You can gain valuable feedback when you need it

    By launching a prototype before you unveil your site you can leverage the power of feedback and customer reviews before you announce your official launch. You and your design team can see exactly how your ideas will look and how they will function and operate.

    It can be a great idea to send your prototype to a select focus group of potential users in your key demographic – these are the people that are most likely to use your product or site, and they can often be the best sounding board. By asking them to interact with your prototype and give you honest feedback you can gain valuable data before your official launch.

    Different kinds of Prototypes

    The type of prototype that you need will depend on many factors, including your product specs, the intended use of your finished product and your key demographic. Below you will find information about the four most common types of prototypes that will help you decide which is best for you.

    • A Visual Prototype – This prototype is meant to communicate the size, shape, feel and general design of a site or product, but is not designed to showcase the function. While you will be able to view the design, you will not be able to interact with or test the functionality.

    • Proof of concept Prototype – This is almost a direct opposite to the item above – a ‘proof of concept’ prototype is meant to demonstrate the main functionality of the site. This prototype will not usually look anything like the final product, but will instead use so-called ‘off the shelf’ visual components to represent the visuals.

    • Presentation Prototype – This prototype will often combine aspects of both of the above in order to demonstrate a close proximity to the final product. Using a mix of bespoke parts and ‘off the shelf’ visual components, this prototype is suitable for conferences and presentations.

    • Pre-Production Prototype – By building on the existing work of the presentation prototype, production methods and manufacturing processes are taken into consideration and added into the mock-up.

    Now that you have read the above information, you should be well informed about the necessity of choosing the most appropriate prototype for your business and/or website product.
    Steve Samuels likes this.
  • 4 startups’ social media marketing campaigns that big businesses can learn from Jul 22, 2016

    Social media has quite quickly become the best tool for businesses, big or small, to connect with consumers.

    According to the 2015 Social Media Marketing Industry Report an overwhelming 92% of marketers said that social media was important to their business.

    What makes social media marketing successful? Find out through 4 startups that are nailing their social media marketing.
  • Top 10 business news of the week #3 Jul 21, 2016

    Keeping up with the news can be tricky. Even the most eagle-eyed observer can miss a vital news story. We think being up-to-date on economic developments is key to the success of your startup.

    Every Wednesday we provide the top 10 key bits of business news from the past week. Read more here
  • Top 10 cheap or free team building exercises Jul 20, 2016

    There’s nothing like a good team building exercise to boost productivity, morale, motivation, to improve communication, trust and teamwork. Check out our 10 exciting, affordable and innovative team building exercises that are sure to strengthen your team.
  • Top 10 business news of the week #2 Jul 13, 2016

    Keeping up with the news can be tricky. Even the most eagle-eyed observer can miss a vital news story. We think being up-to-date on economic developments is key to the success of your startup. Every Wednesday we provide the top 10 key bits of business news from the past week.

    Click here to read #2 of ourtop 10 business news of the week series.
    LanaW likes this.
  • 8 reasons your startup should tap UK music festivals Jul 8, 2016

    Every summer there are over 350 music festivals across the UK. Clever marketers will push their companies to get involved.

    Here are a few reasons why you should make sure your new startup is at one of them.
  • 7 Top tips to create an ideal workspace Jul 1, 2016

    Great business, but poor feng shui? The workspace is just as important as any strategic business initiatives. So follow these 7 top tips to help you create the ideal workspace that is productive, healthy and reflects the values of your business.

    Find out the 7 tips to create your ideal workspace