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Branded confectionery products such as promotional chocolate and sweets are a tasty way to sugar coat your marketing and get your brand noticed!
Research of the UK market by the consumer analyst Mintel has revealed that nearly one in six people eat chocolate every day!
The same study also found the following:
- 17% of the population eat chocolate four to six times a week.
- Only 1 in 20 people claimed they never eat chocolate.
- Chocolate had a £4.3 billion market value in 2015.
- By 2019, the market value is due to rise to £6.9 billion.
Richard Ford, Senior Food and Drink Analyst at Mintel, said:
"From the Aztecs to Willy Wonka, in both fact and fiction, cocoa and chocolate have held a special place in people's hearts throughout the centuries. That’s no less so today - demonstrated by the fact that just a small minority of Brits say they never eat chocolate. Its status as a personal treat remains an ingrained part of consumers' diets…"
How can brands include branded confectionery in their marketing?
Promotional confectionery can be used in any commercial, educational or retail setting. For instance, branded chocolate and sweets can be given away at universities, corporate dinners, trade shows product launches, conferences, site visits; the possibilities are endless.
When should a brand use confectionery as a promotional giveaway?
There is no right or wrong answer to this question; the answer is at anytime! Brands might combine branded sweets and chocolate with other offers or hand them out as bonus customer appreciation gifts. Such items can even be used as awards for exemplary employee performance. Many of our promotional confectionery items are extremely cost effective and can be handed out generously, spreading a company's branding far and wide amongst their target audience. Personalised confectionery as an advertising medium is unaffected by age, gender or demographics; everyone loves it!
Why is branded confectionery so effective?
One way for a brand to win over its target audience is by providing them with recognised comfort items that have a really pleasant subliminal association, accompanied by the company branding! The personalisation options available depend on each item but can include a simple one colour one position branding, full CMYK print on the outer packaging, embossing on the wrapper and chocolate, as well as printed paper inserts.
Every time promotional items are used, it increases awareness of the company name printed on the product, allowing the brand to maximise customer retention. If a business wants to impress potential customers with personalised confectionery, we offer many options, including items from Europe’s leading manufacturers, such as Lindt; some of which have previously been unavailable to the promotional markets in the UK and Ireland.
What does branded confectionery taste like?
Our range of printed confectionery features chocolate with cocoa content ranging from 32%-40%, which is much higher when compared to the cocoa content in the best-selling chocolate bars on sale in the UK. In fact, Kit Kats, Mars Bars and Cadbury’s Dairy Milk are just some of the mainstream chocolate made from less than 27% cocoa.
Allwag Promotions can offer items such as bite-sized sweets in covered glass jars, fully personalised containers with chocolates, sweets or mints, flow wrap packages, retro confectionery, condiments such as jams and honey, logo biscuits, as well as healthier options such as dehydrated fruit and much more.
Want to turn your marketing sweeter with tasty merchandise?
Contact one of our branded confectionery experts:
01245 382600 | [email protected]
Living Coral (PANTONE 16-1546) has officially been announced as Colour of the Year 2019 and it means everything in the global battle against waste…
Last year, Pantone, the provider of colour standards for the design industry, announced Living Coral as their Colour of the Year, tying in nicely with the theme of reducing single-use plastic; the term that was crowned 2018’s Word of the Year, as we explored in our previous blog on our website.
New research shows that over eleven billion pieces of plastic are littering coral reefs in the Asia-Pacific region alone – that’s enough plastic to get from the moon to the earth 1.5 times, and this is set to grow by 40% in the next seven years. Coral has flourished on our seabed for around 500 years, but scientists fear that they might disappear by the end of the century.
According to Pantone’s press release, Living Coral is “an animating shade of orange with a golden undertone” and goes on to explain how “we get energy from nature” and how “reefs are a source of sustenance and shelter to sea life… embracing us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment”.
The vibrant shade of Living Coral ensures creates striking imagery which will catch peoples’ eye across all digital platforms, including social media. According to PANTONE, it’s suited to all demographics universally in regards to product design, creating captivating items that will exhibit “humanising and heartening characteristics.”
What does this mean for 2019 trends?
Whether it's fashion, décor, merchandise or packaging, expect to see a lot of PANTONE 16-15-46 present on both the online world and in society. Pantone’s Colour of the Year has inspired and influenced product development, design and purchasing decisions for the past 20 years, and will undoubtedly continue to do so.
We hope that brands continue to take on board the prominent trend of preventing plastic pollution to save our planet’s marine life. By incorporating Living Coral into their promotional products and communication mediums, companies can help to remind their staff, clients and stakeholders of the true beauty of nature and how boycotting single-use plastic will impact our sea life and after years of damage and pollution, allow the coral reefs to cease being littered and continue to flourish.
Did you know that we offer a range of merchandise that can be PANTONE matched and/or printed in full colour with a design of your choice?
Get in contact with our team for more information!
01245 382600 | [email protected]
Wave goodbye to Millennials, marketing to Generation Z is the new and challenging task that all universities are now faced with.
Higher education institutions over the UK are now having to reimagine and create their marketing strategies to predominantly target and recruit this new and diverse range of potential students.
Marketing to Gen Z doesn’t have to be as mind-blowing and difficult as it’s often perceived.
What to consider when marketing to Gen Z:
Understand your audience.
Like the first steps to any successful marketing campaign, you need to understand your target market’s behaviour so you can know exactly how to approach them. Here’s everything you need to know about Gen Z:
· Gen Z is the most connected, educated and sophisticated generation because they live in a world where the internet and other forms of technologies have always been present, providing them with instant access to whatever information they need, anytime, anywhere, at a click of a button.
· Gen Z is digital and tech-savvy with 92% having a digital footprint and 40% already self-proclaimed as “digital device addicts,” and view social media as a way of life and a key contributing factor of their decision-making process. Therefore, if it hasn’t already, your university’s strategy needs a drastic medium shift to predominantly focus on your brand social media and digital presence, with a heavy focus on mobile-friendly content.
· Gen Z is less focused than any other generations, according to an article published by Huff Post, due to having access on-demand to continuous updates, Gen Z processes information faster and therefore has a lower attention span. Therefore, quick and attention-grabbing campaigns are a must; you have no more than 8 seconds to capture their attention before they lose interest!
· Gen Z is more entrepreneurial-minded than Millennials, employers envisage that those who are born from 1995 onwards are highly likely to go straight into work than stay in higher education, with 8 in 10 students in compulsory education aiming to start their own business. It is therefore paramount that a clear message of the key advantages university life brings is easily accessible.
· The perception of brand loyalty has changed, now Gen Z expects brands to be loyal to them, not the other way around. Therefore retention and relationship marketing is key; if they don’t feel appreciated, they’ll move on.
Now that their characteristics are understood, here are our top tips for university marketing to Gen Z students:
#1: Promote what they will achieve from attending your university.
With an entrepreneurial mindset, Gen Z is driven by results, what will benefit them and the success that will be gained from attending your university.
Having grown up with an online presence, peer opinions are extremely important, so try to introduce and include video case studies of alumni successes and current students talking about valuable life experiences learnt and achievements so far in their university career.
Your university can then post these videos on digital platforms such as apps, social media and websites.
Ensure those who are being interviewed wear branded clothing printed with your university’s logo, such as promotional hoodies; this is an effective way of adding to your brand identity and instantly making your logo recognisable to the viewer.
It’s also a good idea to create a hashtag for current students to use when talking about your university on social media, this way prospects can search to see what’s being said. Research away from main sites means viewers feel they are getting a more genuine review.
#2: Think digital first and stand out from the 130 UK universities
What gives your university a competitive advantage and how will the tech-savvy Gen Z first perceive your brand?
Gen Z has access to multiple screens; mobiles, tablets, desktops and TVs, so think about the frequencies in which they use them. According to Marketing Tech, Gen Z engage with an average of 10 hours of online content a day, spending over 5.9 hours viewing content on their phones. A mobile device strategy is, therefore, a given, but how do you ensure it differentiates from the strategies of competing universities?
HSBC recently launched its ‘sound identity’ as part of their rebrand, using a devised piece of music to build their brand when their target market is always distracted. Creating a piece of signature music for your university that resembles its character and ethos is an innovative, tech-savvy way to engage with Gen Z. The music can be incorporated into many digital channels such as phone apps, website, and the introduction to your videos and will be instantly associated with your university.
Merchandise such as promotional earphones is a great way of introducing musical branding, especially when coupled with other mobile phone accessories printed with your logo and landing page or app name to act as a call to action.
#3: Show your loyalty with Merchandise
Merchandise is key to retaining loyalty, with 79% of promotional gift recipients feeling appreciated. The key to a successful promotional gift is finding a product that is useful to your target audience. Gen Z is a digital and tech orientated market, therefore branded gadgets are at the forefront when it comes to practicality.
Here’s some promotional gadget inspiration to help gain the loyalty of Gen Z:
Branded Charging Cables-so they can have a charging solution for their devices wherever they go.
Promotional Powerbanks - so their phones can remain constantly charged.
Printed Phone/Tablet Stands - for comfortable screen viewing.
Personalised Phone Screen Cleaners - to help maximise visibility of your marketing campaign.
Please get in contact with our team for more information about how merchandise can help you to create an effective strategy for marketing to Generation Z!
01245 382600 | [email protected]
Almost every company uses branded promotional merchandise to promote themselves; whether it’s simply a pen printed with their logo, powerbank to keep them charged throughout the day, a printed mug used when taking a much needed break or even your laptop bag when travelling to meetings. However, there is such a wide range of products available on the promotional market, how do you ensure that you’re selecting the right item out of a catalogue with thousands of options?
Ask yourself or your colleagues to think about the five W’s…
Who is your target audience?
To target effectively through promotional products you need to understand your audiences’ demographic to help tailor your selection to meet their needs. For instance if your target audience is over 65’s they are less likely to be receptive to a mobile phone related product than a 20 year old would. Once you know who you are targeting you can focus specifically on their lifestyle choices such as hobbies, interests or favourite activities. This way you will be able to choose a product that remind them of you more frequently.
What is the purpose?
Most of us want to stand out and be different but you need to decide exactly what it is you want to gain from this giveaway or gift; is it to support an ongoing campaign, say thank you, leave a reminder featuring key information, spread brand awareness or promote a call to action? Usefulness is the key characteristic of a successful branded item because it will be used frequently, exposing your branding and marketing message to both the user and whoever may be around them at that time. It’s not just about something that stays on the desk anymore, oh no, lifestyle choices are far more popular.
Where will they receive the product?
There are so many ways of sharing promotional merchandise from postal in mass campaigns, to hand delivered personalised gifts to a freebie with another purchase. If, however, it’s at a trade show or exhibition, everyone loves a giveaway. But make sure yours really stands out by going for something different maybe even quirky, that’s light and easy to carry. Anything edible is great because the recipient will have been walking around the venue for a long period of time and the last thing they want is additional weight.
Why would they want to receive this gift?
Your product should reflect the character and ethos of your brand but at the same time should be functional and useful so that the recipient wants to keep it. Quality over quantity is always a good tip. Pet insurance companies might giveaway foldable water bowls to encourage their clients to keep pets hydrated, or a university might supply students with promotional USBs; both products are tailored to the recipient and it is something they will want and more importantly need to use every day. Even if they already have one, they will be delighted to receive another one. Statistics show that 79% of people felt appreciated when receiving a promotional gift, and we all love the feel good factor it brings!
When will it be used?
The trick is to choose an item that will be used more often than not or kept for a long period of time. The more the product is used, the more impressions it will create. So, think about your target market’s lifestyle and choose a product that will slot in nicely with their daily routine to become a necessity. The most popular ‘must have’ promotional products link to technology such as smartphones or laptops, as many of us can’t be without either. If you want a promotional gift that will be used regularly, think about powerbanks, smartphone accessories or Bluetooth speakers at the higher end or pop sockets and earphones at the lower end, there really is something for every budget.
Don’t forget that our merchandise experts are on hand to answer any questions you may have and work with you to choose the perfect promotional item that meets your budget, reflects your brand and gives you that return on investment that we all want.
Take a look at our website to check out our fabulous range of items all of which are available to be branded with your logo!