Why businesses should join the Consumer Codes Approval Scheme Jul 11, 2019Views: 60
If you are running a small business, becoming a member of a code sponsor within the Consumer Codes Approval Scheme can provide an endorsement of trust and confirmation that you have a commitment to high quality customer service and consumer protection - which can give you the edge over your competitors and help you to attract and retain customers.
The Chartered Trading Standards institute (CTSI) runs the Consumer Codes Approval scheme (CCAS) and the objective is to raise customer service standards by approving and promoting codes of practice through code sponsors, protecting consumers with higher levels of customer service and allowing businesses to display the codes logo to reassure consumers.
The benefits to your business include:
- When consumers see the CTSI approved code logo on your marketing materials and website when searching for businesses within your industry or sector they are reassured that you have a proven commitment to honest business and higher customer standards which will give you an advantage over your competitors.
- Belonging to a code sponsor will help drive up customer standards within your business sector.
- Being part of CCAS proves to your customers and potential customers that you have a robust customer complaints procedure and clear pre-contractual information.
- It enables you to promote your business as one that consumers can trust.
- Consumers can be confident that any approved business they choose has a proven commitment to their customers and that they will have protection above and beyond normal consumer law rights.
- It improves overall consumer confidence.
Find out more about the Consumer Codes Approval Scheme for businesses
CCAS continues to grow, helping over 83,000 consumers and supporting 52,000 business members in 2018 across 23 different consumer code categories across a variety of economic sectors. In the latest annual report 2018 it reveals that the work undertaken by the scheme continues to benefit consumers across the UK with a recovery of £3.7m in compensation for consumers via the complaints and dispute resolution mechanisms which code members subscribe to and a consumer spend of £47bn across all code members.
Find out more about the Consumer Codes Annual Report 2018.
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