To do SEO or not to do SEO that is the question. Nov 14, 2018Views: 1292
I said about 4 or 5 years ago I would never do SEO for anyone else ever again.
I help quite a few people out and have a dozen or so people who if I was doing SEO would probably have as clients, but I've always made it clear to them that I don't mind helping them out a bit, pointing them in the right direction, tweeking things a little, etc. but no more than that.
Just recently though I have been approached far more regularly by business who want me to do proper SEO for them, but have always declined.
The main reason for this is expectations, knowing I wouldn't be happy with mediocre results and knowing that if I charged properly for the hours I would put in to it the business owner could still lose out even with the good rankings.
This was really emphasized to me recently when a guy who I help out wanted to do more but I just didn't have the time.
I recommended a couple of SEO companies to him and they quoted £800 a month once he was top 10 for his main keyword.
He was seriously thinking about it when I thought this is crazy, I had been giving him a bit of help over the past 18 months, he was ranked about 15 and some SEO company was going to come in and take £800 a month of him basically from the solid foundations I had laid down.
I told him the price was crazy and said I would give him a few more hours and that he had to give me more of a free reign though.
A few weeks later he was top 10 and has been there for the past 6 - 8 months (now top 5)
Had I beem more ruthless I could easily of said, they quoted £800 I'll do it for £700 and been £4k up.
The thing is though, I know that even being top 5 wouldn't earn him that £4k and the only people who would have profited would have been the SEO company.
So here's the dilemna, do I stop being so conscientous, stop turning work away and start acting like most SEO companies?
Do I start taking on work, start quoting fees for rankings despite thinking it will cost them more to rank than they will make in profit?
Do I pass the enquiries on to the highest payer?
Or do I keep being honest and upfront and turn the work away?
Do I assess the requests and then decide to do SEO for the businesses who I think will benefit?
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