• Social Media News: What Caught Our Attention This Month Jun 4, 2019
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    Our social media news roundup delivers the most essential updates and news straight to your inbox.

    In this social media news roundup, we cover Facebook agreeing to a 20-year pact on privacy oversight (again), a new ‘like’ option for Instagram, WhatsApp getting hacked and YouTube’s new ad tool.

    In this article, we’ll cover the following most recent social media news:
    1. Facebook and the 20-year pact on privacy oversight
    2. Instagram’s separation by new and old likes
    3. A worrying WhatsApp security flaw
    4. Bumper Machine – YouTube’s tool for shortening long ads
    Let’s dig in.

    Facebook and the US Federal Trade Commission
    Facebook’s upcoming agreement with the FTC over its privacy policies and practices would put the social media giant under 20 years of oversight. The agreement should – supposedly – resolve a probe of whether the company violated a similar consent pact reached in 2011.
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    There had been expectations a deal was imminent after Facebook set aside $3 billion to pay what it was expected to be a $3 to $5 billion penalty.

    Several U.S. lawmakers have criticized aspects of a settlement between Facebook and the FTC. This is not surprising considering the 2011 settlement also required the social media to report to the government agency about its privacy practices for 20 years; and yet, judging by this ‘newly’ proposed agreement, it failed. You can find more details on the Reuters website.

    Instagram – Is a new option for separating new and old post ‘likes’ coming?
    Reverse engineering expert Jane Machun Wong found out Instagram is trying out a new option which is aimed at separating new and old likes on posts, helping users more easily see the latest activity, as well as take actions on it.​
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    The screenshot above shows the likes have been separated into ‘new’ and ‘earlier’ sections. Hence, helping users distinguish the latest activity. The functionality has reportedly been in testing on Android for the last few months, but it would be new for iOS if Instagram rolls it out. More details here.

    A security hole in WhatsApp
    A security flaw – which was fixed by WhatsApp’s latest update – is a huge blow to a company which, above all, prides itself on providing secure communications to its 1.5 billion users, using end-to-end encryption.
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    The details: The vulnerability allowed an attacker to read messages on the target’s device. It used WhatsApp’s voice calling feature to call someone, anyone; and then installed surveillance software. Moreover, it did so even if the call wasn’t picked up. Conveniently, the call would often disappear from the device’s call log. Besides, it seems the spyware was developed by an Israeli security company NSO Group and was targeting specific users.

    What do you need to do? Make sure you are using the latest version of WhatsApp. Although your device might’ve auto-updated the app, it’s worth checking. More details about the spyware can be found here.

    YouTube’s ‘Bumper Machine’
    YouTube’s ‘Bumper Machine’ is a tool that can cut down long ads into 6-second ones.
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    This is all done automatically using machine learning. The Bumper Machine takes a 30 or 90-second ad and subsequently creates a 6-second bumper ad. According to TechCrunch, the tool is currently in alpha testing which should, supposedly, move to beta test and ultimately, a worldwide rollout.

    How does it work? Bumper Machine (BM) searches for key elements in an ad, which could be voiceovers, a focus on specific people, products or company logo. The last 2 to 3 seconds of an ad will always have a call-to-action (CTA). Furthermore, BM will create four variations of an ad for the user to choose from. For example, a user can choose one or simply keep them all.

    Final Thoughts
    If you have any suggestions or ideas what social media news topics you would like us to look out for in the future, write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

    In the meantime, you can take a look at our email marketing blog for useful advice, tips and tricks. We will also keep you up-to-date with the most recent email news, search engine news, PPC & Ads news as well as other digital marketing news we found interesting.

    This article was originally posted on 28 May by EmailOut and can be found here.

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