Optimisation, what is it? Jul 24, 2012Views: 1491
First post here, had the blog for 4 years. what a waste.
One of the most common questions I get to me SEO Expert Blog is, "how can I optimise my site"?
To answer that you have to understand what optimisation is, and more importantly who you are optimising for.
So many people build sites for search engines chasing the holy grail that is 'rankings'. they seem to have lost sight of the fact that rankings are there only to drive traffic, which is needed to convert into customers. NEVER lose sight of that fact.
IT IS NOT TRAFFIC OR RANKINGS YOU WANT, IT IS CONVERSIONS.
When you build your site, you need to have in mind a solid reason for living on the site, and everything and anything you do with regard the site should be to take you towards your pre agreed goal.
To optimise your site, keep asking yourself the simple question of. 'is this helping me get to my goal'.
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