• Memorable Merchandise Ideas for SMEs & Start-Ups Mar 22, 2019
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    How can your small business stand out in today’s competitive environment? The answer; memorable merchandise!
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    There are over 5.7 million small businesses and a rising number of start-ups in the UK, all trying to impress investors and penetrate their market to significantly increase their share to make a name for themselves.

    With 79% of consumers researching a brand after receiving a promotional product, merchandise is not to be overlooked when it comes to maximising brand awareness and driving traffic to a website.

    A common misconception among many SME directors and marketers is the high cost associated with merchandise to match the striking imagery and multiple colours used on their existing digital marketing collateral; this is not true.

    “Full-colour” is our buzzword for SMEs and start-ups, because we have a range of low cost, high-quality promotional items that are available to be printed in full colour with a bespoke design at no additional cost!

    Full-colour desktop items provide a unique marketing opportunity for SMEs. With there being an average of 2080 working hours a year (excluding allocated annual leave), promotional desktop items will provide exposure for that entirety of that period, especially if they are printed with attention-grabbing artwork!

    Here are our Top 5 Merchandise Ideas for Small Businesses and Start-ups:

    1: Universal Tumbler
    Why?
    • Reusable drinkware is in - it can be used both in and out of the office for hot and cold drinks
    • Full colour, all over branding available
    • Choice of 3 lids
    • Made in the UK


    2: Desktop Calendars
    Why?
    • Promotes your brand 365 days a year
    • Different message or image each month
    • Limitless branding opportunities


    3: Brite Mouse Mats
    Why?
    • A desktop essential for all offices
    • Full colour, all over branding with a bespoke design
    • Made in the UK using recycled products

    4: Index Markers & Sticky Notes
    Why?
    • Cost-effective
    • Stunning full-colour print available
    • Handy to use to mark pages, or leave reminders

    5: 50mm Fridge Magnet
    Why?
    • Printed full colour on the front to display your contact details
    • Round or square laminated design
    • The average household will keep a fridge magnet for 6 – 8 years

    Visit our website or give us a call on 01245 382600 for more information or merchandise inspiration to kickstart your SME marketing!
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