• Exclusive Interview with AmafestUK Speaker - Jérôme de Guigné Mar 28, 2019
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    AmafestUK is a dedicated full-day Amazon Seller's Conference being held on the 23rd May at UK Fast, Manchester.

    It is free to register but the conference holds a lot of value to any Amazon seller, whether you are a Seller Central user or a Vendor Central user. There are 10 experts talks on the day from sourcing, optimisation, advertising to private labels. Check out one of the speaker's interviews below.

    Jérôme de Guigné – Challenges and Opportunities for Amazon Vendor
    @jeromedeguigne


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    What can people expect to take away from your talk at Amafest 2019?

    They will get a good understanding of the opportunities of becoming a vendor, the benefits and challenges this go-to-market option holds

    Can you tell us a little bit about your background? What experience do you have working with Amazon?

    I was head of Europe for a Chinese brand for Europe and was in charge of growing the brand and managing the distribution for 10 years. Since 2013 I am helping brands grow quicker on Amazon globally. We help brands with their strategy for Amazon, to open up their accounts (vendor or seller), we list and optimize their products, handle their accounts, and drive their advertising in Europe, North America and Japan.

    What's your top tip for someone who's thinking about selling on Amazon?
    Make sure you have a clear strategy before starting, adapt to the Amazon system, and be agile as much as possible.

    Do you think Amazon is a threat to traditional brick and mortar retail?
    It is a threat because they offer an incredible customer experience. It's also an opportunity to push them to be creative and fight back.

    What are the main benefits of selling products on Amazon as opposed to other platforms such as eBay?
    Amazon gives us all the tools to drive sales, so you can drive your sales. The traffic is there, you need to send it over to your products and monitor closely your conversion rate.

    What's your top tip for someone who is just starting to sell on Amazon and someone who is trading for a few years?
    Tip for starters: make sure you have understood the different options, your plan, and what you have to do, get organized.
    Tip for experienced sellers: check-in details your conversion rates, and if your results are not as expected, change and test new things.

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    Register free to attend AmafestUK -- https://amafestuk.com/

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