Everything you need to know about the Colour of the Year 2019 Mar 15, 2019Views: 68
Living Coral (PANTONE 16-1546) has officially been announced as Colour of the Year 2019 and it means everything in the global battle against waste…
Last year, Pantone, the provider of colour standards for the design industry, announced Living Coral as their Colour of the Year, tying in nicely with the theme of reducing single-use plastic; the term that was crowned 2018’s Word of the Year, as we explored in our previous blog on our website.
New research shows that over eleven billion pieces of plastic are littering coral reefs in the Asia-Pacific region alone – that’s enough plastic to get from the moon to the earth 1.5 times, and this is set to grow by 40% in the next seven years. Coral has flourished on our seabed for around 500 years, but scientists fear that they might disappear by the end of the century.
According to Pantone’s press release, Living Coral is “an animating shade of orange with a golden undertone” and goes on to explain how “we get energy from nature” and how “reefs are a source of sustenance and shelter to sea life… embracing us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment”.
The vibrant shade of Living Coral ensures creates striking imagery which will catch peoples’ eye across all digital platforms, including social media. According to PANTONE, it’s suited to all demographics universally in regards to product design, creating captivating items that will exhibit “humanising and heartening characteristics.”
What does this mean for 2019 trends?
Whether it's fashion, décor, merchandise or packaging, expect to see a lot of PANTONE 16-15-46 present on both the online world and in society. Pantone’s Colour of the Year has inspired and influenced product development, design and purchasing decisions for the past 20 years, and will undoubtedly continue to do so.
We hope that brands continue to take on board the prominent trend of preventing plastic pollution to save our planet’s marine life. By incorporating Living Coral into their promotional products and communication mediums, companies can help to remind their staff, clients and stakeholders of the true beauty of nature and how boycotting single-use plastic will impact our sea life and after years of damage and pollution, allow the coral reefs to cease being littered and continue to flourish.
Did you know that we offer a range of merchandise that can be PANTONE matched and/or printed in full colour with a design of your choice?
Get in contact with our team for more information!
01245 382600 | [email protected]
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