• [end-July] Search Engine News: What Caught Our Attention Jul 30, 2019
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    In this search engine news roundup, we cover a new feature in Google search results which will allow users to share their – well, search results, another Search Ranking Algorithm Update that resulted in plummeting traffic and a new JavaScript SEO section which will help developers increase organic visibility and bring more traffic to their websites.

    “Rankings are not the goal. They are the trophy of a job well done.” – Stoney deGeyter

    In this article, we’ll cover the following most recent search engine news:
    1. A new SERP feature from Google
    2. Was there yet another Search Ranking Algorithm Update we didn’t hear about?
    3. JavaScript SEO basics added to Google’s Search developer guide
    Let’s dig in.

    Google Is At It – Again
    Google might be testing a new feature in the core search results. According to several people, the new feature will allow users to share search results. There are three icons available – share, open cache page and open the result in a new window. You can check what people are sharing on Twitter - here and here.

    How does it work? If you are on the Beta test list, you’ll be able to access the feature via the three dots on the top right of the search results.

    Why should you care? In the past, Google has tried sharing search results through Google+. And here they are again – trying out the same thing. Will this new UI launch? We can neither confirm nor deny, yet. It’s really hard to say. Can this new feature lead to people interacting with search results differently? There is a probable possibility. However, keep in mind that any change to the Google search result interface can impact traffic from Google to your website. As this seems to be just a test, we don’t believe the introduction of this particular feature would impact traffic.

    Another Search Ranking Algorithm Update
    Three updates in a week. What is happening?

    We’ve seen an increased chatter in WebmasterWorld regarding yet another Google search ranking algorithm update. It seems that the talks are spiking up as users are noticing a huge fluctuation in Google rankings. Here is what users are saying:

    [​IMG] [​IMG] [​IMG]

    However, like with any other update, some users are not being affected. [​IMG]

    So far there’s been no actual update from Google regarding this. Are you seeing any changes – big or small – with your traffic and ranking?

    You can see what SEO tools are showing regarding this update here.

    Google’s New JavaScript SEO Basics Section in the Search Developer’s Guide
    Last week, Google added a JavaScript SEO basics section to its Search developer’s guide. Its aim is to provide beginners with an overview of how GoogleBot processes JavaScript.
    The new section covers not only descriptions of how Google processes JavaScript but also, some best practices which are always good to have at hand.

    What does the section cover?
    In addition to the overview of the way the GoogleBot crawls, renders and indexes JavaScript web apps, the guide also provides basic tips, accompanied by links to more detailed resources – courtesy of Google, of course – and this is what it includes:
    • Describing your page with unique titles and snippets. You can use JavaScript to set or change not only meta descriptions but titles as well.
    • Writing compatible code. GoogleBot has some limitation regarding which APIs and JavaScript features it supports. Developers must ensure they are aware of what those limitations are.
    • Using meaningful HTTP status codes. The status codes inform the GoogleBot that a page has moved or that it should not be crawled or indexed.
    • Use meta robots tags but be careful. Meta robots tags allow you to prevent the GoogleBot from indexing a page or following links. However, Google warns developers that “Using JavaScript to change or remove the robots meta tag might not work as expected. Googlebot skips rendering and JavaScript execution if the meta robots tag initially contains “noindex”. If you want to use JavaScript to change the content of the robots meta tag, do not set the meta tag’s value to “noindex”.
    Why should you care?
    JavaScript is a powerful tool for developers which can enhance the user experience. By understanding how Google processes your JavaScript-powered web apps you can make them more discoverable. That alone may result in an increase in organic visibility and bring more traffic to your website.

    Final Thoughts
    Do you have any suggestions or ideas what search engine news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

    In the meantime, you can take a look at our email marketing blog for useful advice, tips and tricks. We will also keep you up-to-date with the most recent email news, social media news, PPC & Ads news as well as other digital marketing news we found interesting.

    This article was originally published on 23 July by EmailOut and can be found here.

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