• [end-August] Search Engine News: What Caught Our Attention Sep 3, 2019
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    In this search engine news roundup, we cover Google Search Console sending out monthly email performance reports, an update to Google’s testing tools with better JavaScript support and yet another indexing issue with new content.

    “The ultimate search engine would basically understand everything in the world, and it would always give you the right thing. And we’re long, long ways from that.” – Larry Page


    In this article, we’ll cover the following most recent search engine news:
    1. Google sends a monthly email out with performance reports from your GSC
    2. Better JavaScript support for Google’s testing tools
    3. New content is not being indexed by Google – again
    Let’s dig in.

    Google Search Console (GSC) Now Sending Performance Report Emails
    Google is now sending some verified GSC site owners monthly reporting which show how well their sites are performing in Google search. The email out now says “your July performance on Google Search”. Here are a couple of screenshots of what the report looks like (the second one is not in English, but you get the idea):
    upload_2019-9-3_11-34-19.png

    upload_2019-9-3_11-34-45.png

    What exactly is this report? It shows a monthly summary of data from your GSC reports. Data from your performance reports including clicks, impressions, average rankings, the top-performing content pages, top countries, mobile vs desktop performance and so much more.

    Why should we care? Because it keeps the performance of your search rankings and SEO performance on your agenda. For agencies, it will lead to your clients asking you a lot more questions about their SEO performance, too.

    So, have you received an email out from GSC with your performance for the month?

    Google’s Testing Tools Are Getting An Update
    Goole has updated most of its testing tools with Googlebot evergreen rendering which improves how the tools process modern websites.
    upload_2019-9-3_11-35-42.png

    Before, Google’s testing tools were rendering websites as though they were being viewed using Chrome 41. Well, the latest Chrome version is 76 so, as you can imagine, the testing tools were lagging behind modern web browsers. No more. With Googlebot now being evergreen, it will be continuously updated when a new version of Chrome is released. “At its core, the update is a switch from Chrome 41 as the rendering engine to the latest stable Chromium. Googlebot is now using the latest [stable] Chromium to run JavaScript and render pages. We will continue to update Googlebot along with Chromium, hence we call it ‘evergreen’” says Google. This change will, specifically, impact the following tools: Search Console’s URL inspection tool, Mobile-friendly test, Rich results test and AMP test. The company states these updates have gone through extensive testing before being rolled out to everyone. For more information read Google Webmaster’s post.

    Google Not Indexing New Content – Again
    On August 8, users noticed Google is having – yet another – issue with indexing new content. If, for example, you’d like to find the latest news from the NY Times, Wall Street Journal, Washington Post or your other favourite news sites – you might be out of luck.
    upload_2019-9-3_11-36-36.png

    The company has confirmed they are aware of the issue and, as always, working on resolving it.
    upload_2019-9-3_11-37-3.png
    With this indexing issue, there’s also a problem with the URL Inspection tools in Google Search Console. It was simply returning a ‘something went wrong’ response.

    [​IMG]

    This is not something that hasn’t happened before. However, one wonders – if this is a repetitive issue (bug), why hasn’t the company worked harder on ensuring it won’t happen again?

    Final Thoughts
    Do you have any suggestions or ideas what search engine news topics you’d like us to look out for in the future? Write your requests below. We’ll keep an eye out (or two) so you don’t have to – and all for FREE, of course.

    In the meantime, you can take a look at our email marketing blog for useful advice, tips and tricks. We will also keep you up-to-date with the most recent email news, social media news, PPC & Ads news as well as other digital marketing news we found interesting.

    This article was originally published on 19 August by EmailOut and can be found here.

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